Driving Healthcare outcomes by connecting leaders with high-impact talent | Founder at Talenta | CHRO

Chief HR Officer. Executive Recruiter. Founder. Business Builder.

The game of business is the challenge of a lifetime — and the one I keep coming back to.

I’ve built my career on a clear conviction: companies that scale well are led well. In private equity, founder-led, and high-growth environments, leadership and people systems determine whether momentum compounds or stalls.

I serve as Chief HR Officer at Premier Roofing, a Denver-based, Aurora Capital–backed business scaling in a fiercely competitive market. Alongside that, I run Talenta HR Group, my boutique firm helping PE-backed companies solve their toughest people challenges through executive search, fractional CHRO support, and talent strategy advisory.

I also created TalentSignal— an AI-powered recruiting visibility tool that helps growth companies uncover brand blind spots, benchmark funnels, and attract the right talent faster.

What you’ll find here: sharp takes on talent, performance, private equity, and business in general. Wins, mistakes, and the occasional contrarian view.

If you’re building something ambitious — or wrestling with the friction of scale — my DMs are open.

Alden Pennington

All Star Healthcare Solutions

All Star Healthcare Solutions is a full-service staffing firm dedicated to connecting healthcare facilities with top locum tenens and permanent providers nationwide. Consistently recognized for our award-winning culture and red carpet service, we deliver customized solutions that ensure meaningful partnerships for our clients and high quality care for their patients.

Vice President Marketing

Harmony Health

Board Member

Benevis (We're Hiring)

Benevis is a leading dental healthcare delivery organization for practices focused on delivering life-changing oral care and orthodontics to underserved communities. Through comprehensive care and operational services that expand access to dentistry, Benevis has a 20-year history of providing the highest quality care to approximately 5 million children and adults. Its network reaches more than 100 locally branded dental offices across the U.S. that deliver treatment through 1.4 million visits each year. Benevis also advocates for programs and legislation that ensure all families have access to the oral healthcare they need and deserve.

Vice President of Marketing and Community Engagement

Bamboo Health

Bamboo Health is a healthcare technology company that delivers actionable insights on a patient’s physical, behavioral and social health – empowering healthcare professionals to provide the right care at the right time for the right outcomes. 

A key technology solution creates the largest and most interoperable care collaboration community in the nation – the insights improve more than 1 billion patient encounters a year across more than 2,500 hospitals, 8,000 post-acute facilities, 25,000 pharmacies, 32 health plans, 50 state governments and 1 million acute and ambulatory providers.

Marketing Director

Healogics, Inc.

Healogics is the wound healing leader, extending expertise and care through a nationwide network of 700 hospital partners. My efforts are focused on improving new patient growth, revenue and account retention. Responsibilities include leading and developing the Healogics value message to key audiences: employees, consumers, patients, physicians and hospital partners.

Senior Director, Marketing and Community Education

Vree Health

Vree Health was a fully owned subsidiary of Merck, developed by the Healthcare Innovation Team. Through the Transition Advantage solution, we worked with hospitals, physician groups and payors to enhance their care transition process by coordinating the care team, helping patients adhere to care plans and identifying gaps in care through technology and human touch. 

My responsibilities included creating alliances with strategic partners like National Rural Health Association and hospital group purchasing organizations.  I worked to negotiate, contract and build relationships with the largest group purchasing organizations (GPOs) in the country, including MedAssets (now Vizient) and Amerinet (now Intalere). Once the contracts were in place, I would build training programs and educational events for GPO staff and their hospital clients.

Channel Director, Partnerships and GPOs

Evariant

As an organization, Evariant focuses on making the bottom line of healthcare organizations…healthier. Evariant provides healthcare companies with technology and services around all work e-initiatives, including Social Media, Search Engine Marketing, Online Marketing, CRM, Marketing Automation and Digital Analytics.  

I began working with Evariant when it was an 8 person start-up organization. Responsibilities included prospecting, understanding healthcare market trends, meeting with prospects and clients to create and execute planning and marketing efforts for increased patient engagement.  While building a sales pipeline, I was also involved with all aspects of building the brand including setting up marketing automation campaigns, handling content and aspects of trade shows.

Director of Sales and Marketing

Valassis

Valassis is the country’s leading media and marketing services company, with offerings including print and digital media. I worked closely with clients to use their customer data, and append market data to help reach their best potential customers with an actionable message.  I would develop and execute targeted media plans across the country. Partnership included data analysis, mapping, geo-targeting, determining frequency, developing a call to action and points of campaign measurement.

Account Executive

Primacy

Acsys Interactive is now Primacy, a Web development company dealing with all things interactive. My responsibilities included prospecting, understanding market needs, meeting with prospects and clients to discover and review online needs, development of strategy including reviewing core  measurements and writing proposals. Clients included Swiss Army brands, UNUM Provident, Prudential and Dur-A-Flex.

I am a results-oriented healthcare executive with 15+ years of expertise in revenue growth, commercial strategy, and market expansion. Throughout my career, I have led high-impact initiatives to elevate brand visibility, secure strategic partnerships, and drive patient acquisition.

As Vice President of Marketing at Benevis, I developed a unified brand strategy across 21 brands and consistently delivered ROI through multi-channel, data-driven campaigns. My experience also includes directing product marketing at Bamboo Health, where I launched a thought leadership program to strengthen industry presence, and leading market development at Healogics, achieving double-digit annual growth in a physician referral program impacting over 300,000 patients.

With a proven record of securing multi-million dollar contracts and driving growth for major healthcare organizations, I am committed to data-driven strategies that meet evolving market needs. I look forward to opportunities to leverage my expertise in commercial strategy, patient acquisition, and leadership to drive growth and transformation in the healthcare sector.

taplio

The Battle

Alden Pennington

Tara Derby McCarthy

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