Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

Gibson Voicebox

Left my 8-5 to freelance full-time, specializing in ghostwriting, copywriting, and messaging.

✅ Grew from $250/month to $10k/month in under a year
✅ Help high-ticket coaches and mentors increase conversions through powerful LinkedIn posts and content

DM me or shoot an email to evan@gibsonvoicebox.com

Ghostwriter

StorageLife

Helping people break into self-storage investing and build long-term wealth.

✅ Chat with aspiring investors to understand their goals and challenges  
✅ Break down the steps to buying, operating, and scaling a storage facility  
✅ Help people determine if StorageLife’s program is the right fit for them

Enrollment Director

Canyon Pickleball

Started Canyon Pickleball in 2023 to merge my love of the outdoors with my passion for community-driven brands.

✅ Built a mission-driven e-commerce brand that supports national parks
✅ Scaled from an idea to a business in under 6 months
✅ Leveraging social media, content, and partnerships to grow our audience

Co-Founder

The Honest Hustle - Newsletter

Started The Honest Hustle to help people explore options beyond the 8-5—whether that’s leaving for good or building something on the side.

✅ Launched a weekly newsletter sharing real, no-BS insights on entrepreneurship and side hustles
✅ Grew an engaged audience by focusing on actionable strategies, storytelling, and transparency
✅ Leveraging LinkedIn, social media, and content marketing to expand reach and spark conversations about alternative career paths

Founder

SmartScout

Freelance Copywriter

myPLCtraining.com

Enrollment Specialist

SwingVision

Claravine

Enterprise Sales Executive

Oracle

Managed key automotive accounts, including Hyundai/Kia/Genesis, Toyota/Lexus, and Volkswagen, overseeing data-driven strategies to enhance targeting, measurement, and contextual advertising.  

✅ Led day-to-day communications for third-party data, contextual solutions, and measurement insights  
✅ Worked cross-functionally to help advertisers reach the right audience in the right environment at the right time  
✅ Ran and presented buy-through-rate reports to measure campaign effectiveness and website actions for auto clients  
✅ Mentored two new team members, helping them ramp up on ODC products, goal setting, and industry best practices

Senior Account Manager - Major Accounts Activation (Oracle Advertising)

Oracle Data Cloud is using data to help advertisers reach the right audience, in the right context, and at the right time. My roles included communicating with Pinterest, Amazon, Pandora, & LinkedIn on a daily basis to leverage ODC's premier data to help advertisers build out targeted ad campaigns. They are a one-stop-shop for all things adtech (campaign activation, measurement, analytics, and context).

Consumer Platforms Account Manager - Activation (Oracle Advertising)

ChannelAdvisor

ChannelAdvisor is an all-encompassing ecommerce platform for brands and retailers alike. The platform includes a world-class marketplace expansion software to connect brands and retailers to both 3rd party and 1st party marketplaces (Amazon, eBay, Walmart, etc.). The platform also includes opportunities to manage clients digital marketing strategies and campaigns across channels like Facebook, Amazon, and Google.

E-Commerce Consultant

Corporate dropout turned freelance copywriter | Helping e-commerce, course creators, and SaaS businesses connect and sell more with their audience

I quit a $200K tech gig, built my freelance businesses to $20K/month, and never looked back.

That move taught me one thing: stories sell—especially on LinkedIn.

Now I ghostwrite those stories for high-ticket coaches, mentors, and mastermind founders who’d rather run sessions than figure out "What should I post today?" 😬

---

What I do:

✅ Done‑for‑you posts that turn “What do I write?” into booked calls
✅ Comment + DM support so prospects feel heard and book into your calendar
✅ Custom Voice Analysis: 30‑minute Zooms where I capture your tone and claims, then craft a month of content in a doc you can tweak in minutes

---

Wins so far:

✅ Grew one coach 1.8K → 5K followers in 4 months; average reach grew from 400 → 2,000 impressions per post
✅ Generated $60,000+ in revenue for one coach in 4 months
✅ Average around 20 - 40 unique profile visits per day for one coach

---

Why it works:

I spent ten years selling to a variety of avatars and personalities. 

I know how to dig for pain points and weave them into every hook, line, and post. 

Your posts will share your knowledge and experience, and your DMs will do the rest.

---

Ready to grow?

1. Grab a free post audit—DM me “AUDIT.”
2. Check out my agency - gibsonvoicebox.com
3. Or skim my Sunday no‑fluff newsletter, *The Honest Hustle*, for side‑gig tactics you can swipe today.

Evan Kuterbach

I have a Google Sheet with ~20 names.

I call it "People I Do Deals With."

I met half of them on LinkedIn.

Which still kind of blows my mind.

And in case you didn't know...

I own a 25k sq/ft self-storage facility in Wichita.

And looking to buy more.

More self-storage, maybe laundromats, car washes, mobile home park.

Boring businesses that pay every month while you do literally anything else.

I'm always looking to expand the circle.

Not for everyone. I get it.

But if you've ever thought about owning something boring and profitable without running it yourself, I'd love to have a conversation.

Drop a comment or shoot me a DM. 🫡 

This is mine btw. 👇

I write LinkedIn content that books calls | Not likes. Not followers. Calls. | 13+ yrs in sales | I still close every week | (Also own a self-storage facility. Long story.)

Outdoor self-storage facility with rows of secure red roll-up doors and concrete drive lanes, highlighting commercial storage units, property management infrastructure, and small business storage solutions in a well-maintained business environment.

I don't want a Lamborghini. 


I wanna be able to hang out with my wife on a random Wednesday at 2pm while everyone else is at work. 

Oh wait...

I can do that already. 

Guess I'm winning. 🤷‍♂️

Evan and his wife walking hand in hand along a rocky riverbank in a black-and-white outdoor portrait, smiling and laughing in a natural setting with forest and water in the background—authentic lifestyle photography highlighting partnership, work-life balance, leadership support system, and meaningful relationships beyond business.

Two free tools changed how I ghostwrite. 

Links below 👇 

----

1) Display LinkedIn Post Times

A Chrome extension that shows the exact minute a post went live.

I use it to study creators with audiences similar to my clients.

When they post, I note it.

Over time, patterns show up.

I stop guessing and start scheduling with data.

----

2) LinkedIn Preview Tool

Every post I write runs through this before it goes out.

Mobile, tablet, desktop...I check all three.

I make sure the hook isn't getting cut off on mobile.

I make sure the formatting looks freshhhhh.

One bad line break kills a post before anyone reads it.

----

These two tools take 30 seconds to set up.

They save me hours of second-guessing every week.

What tools are you using that help you write better for yourself or your clients?

----

PS: Here you go: 

1. Display LinkedIn Post Times - https://bit.ly/4r8HoNM
2. LinkedIn Preview Tool - https://lnkd.in/gqSmtX4e

Evan working from his home office, reviewing LinkedIn messages on dual monitors while focused on professional networking and client communication. His workspace features a laptop, external display, keyboard, and productivity setup, highlighting remote work, digital marketing, social selling, and business development strategy.


The hardest part of not having a 9-5?

Having kids.

No paid leave.
No guaranteed income.
No "traditional benefits"

The best part of not having a 9-5?

Having kids.

I'm there when she gets home from school. Every single day.

That trade-off is the whole point.

Young child in a colorful winter coat and knit hat walking across a snow-covered backyard deck during active snowfall, leaving footprints in fresh snow—capturing family lifestyle, winter weather, outdoor living space, backyard patio with grill, and seasonal home environment.

I spent a week in Mexico City. 
Half of it sick in our Airbnb.

Heavy cold hit me on day two.

Meanwhile, Stephanie took our daughter to explore, to the playgrounds, and to eat a s*** ton of gelato. 

I watched movies and napped.

But while I was wallowing in a foreign country...

- Every client post still went out on time
- Every engagement comment was handled

Because I built this thing to run whether I'm at 100% or 10%.

That's what 3 years as a solopreneur teach you.

You stop building around hustle.
You start building around systems.

I didn't get to do everything I wanted to on this trip.

But I got to take my daughter to Mexico City on a random week in March.

No PTO request. 
No boss approval. 
No guilt.

I'll take that trade-off every single time.

Evan smiling while carrying his daughter on his shoulders in front of the Pyramid of the Sun at Teotihuacán, Mexico—family travel moment highlighting work-life balance, cultural exploration, global travel, and leadership beyond the office.

Our family went through something hard recently.
This is the only thing that helped.

I grew up Catholic my whole life.

Stopped believing around 22.

I'm solidly agnostic now.

But I stumbled across a Buddhist idea recently that I can't stop thinking about. (shoutout my buddy Cortez Downey)

It goes like this...

When you breathe in, you take on the suffering around you.

When you breathe out, you send out whatever light you have left.

The idea being that suffering contracts.

Joy expands.

You don't have to believe in anything for that to connect.

I kept trying to run from the heavy feeling.

Push it away.

Pretend it wasn't there.

Didn't really work. 😅

What actually helped was just letting it be heavy.
Not pretending to be okay.
Sitting in it.

And then, when I had even a little bit of light, I just gave it away.

To Stephanie.
To my daughter.
To whoever needed it.

If you've been trying to outrun something heavy, maybe stop running. 🤷‍♂️

Feel it.

Then give out whatever light you've got.

PS: Sorry to get heavy on y'all, but y'all are my online therapy, anyway.

Father Evan standing at a scenic mountain overlook with his young daughter, both dressed in outdoor hiking gear, overlooking a forested valley and alpine landscape. The moment highlights family bonding, work-life balance, and leadership beyond the office, set against a backdrop of evergreen trees and rugged mountains under a bright blue sky.

I've looked at thousands of profiles.
One thing kills credibility before you say a word.

Profile image banners...

You know the ones I'm talking about!!!

"Open to work." 
"I'm hiring."

🤢🤢🤢

Something about it looks desperate.

Something about it looks cheap.

I've been on LinkedIn every day for 3 years.

I send connection requests, write posts, and see more profiles than most people see in a lifetime.

And the banner that takes over your entire profile image?

It's doing the opposite of what you want.

Your profile's your first impression.

And that banner tells people you're either panicking or not paying attention.

Neither is likely the vibe you're trying to give off.

LinkedIn meant well. But it's been a miss since day one. 🤣 

If you're job searching or hiring, there are better ways to signal it.

✅ Your headline
✅ Your featured section
✅ A direct post talking about it

But let's stop this madness once and for all. 🙏

Grimacing emoji with clenched teeth inside a circular badge labeled “#OpenToWork,” symbolizing job search status, career transition, and professional availability on LinkedIn profile frames.

I was cleaning up my dogs poop, when all of a sudden…


I thought of using that line as a hook for a post. ^

But then I couldn’t think of what else to add to it.

And so…

I decided to just hit post. 

Happy Wednesday. 🫡

No alternative text description for this image

I built a prompt that picks who to engage with.
It's embarrassingly effective.

Here's the thing about LinkedIn engagement.

Most people just scroll and comment on whatever lands in their feed.

That's a god-awful strategy.

So, I did what anybody would do...

I built a prompt you can drop into Claude or ChatGPT that builds a targeted engagement list of 30 accounts. (Claude is better)

Not random people.

Accounts broken into tiers based on audience overlap, follower reach, and comment section quality.

You tell it your offer, your audience, and your content pillars.

It spits out the full list with a strategic reason for every single account.

- Who to engage with
- Why they earned the slot
- How to comment so the right people actually see you

I use a version of this for every client at Gibson Voicebox. 

And I'm giving it away for free because I'm tired and it's almost the weekend.

Here's what you do:

1) Comment "ENGAGE" below
2) Make sure we're connected
3) I'll send it straight to your DMs

Lemme know what you think!

🫡 🫡 🫡

taplio

The Battle

Aldis Ozols

Evan Kuterbach

Followers

Posts

Engagements

Likes

Performance ScoreEvan Kuterbach's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aldis Ozols

Evan Kuterbach

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan Kuterbach's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEvan Kuterbach's LinkedIn Performance