Hey! I'm Aldis, founder of Second Voice.

We're a ghostwriting agency for coaches, consultants, and fractional executives.

You have the expertise. You know a newsletter would build trust and bring in clients. But you don't have 10+ hours a week to write, publish, and grow it yourself.

That's where we come in.

We handle everything:

- Daily Notes to grow your audience
- Substack setup, strategy, and analytics
- Weekly long-form posts written in your voice

The result? 

A newsletter that builds your reputation and warms up prospects while you focus on coaching and running your business.

High-ticket services need 15-20 touchpoints before someone buys. Your Substack delivers those touchpoints automatically.

My background is 13+ years in Agency and AdTech, building and measuring campaigns for some of the biggest brands in the world. That taught me how attention and distribution actually work.

I applied those skills to build my own newsletter. Now I build them for others.

Book a consultation. 

We'll map out your entire Substack strategy.

Aldis Ozols

6-figure Real Estate investor | Teaching busy professionals how to build a real estate portfolio, without investors.

For the last 8 years, I built 2 real estate companies to +$100 000 ARR each, while raising less than $1,000,000.

When in 2022, I read a random online post and was shocked at the power of personal brands

So decided to build my own.

Since then the results were phenomenal.

Writing every day for over 365 days changed my life.

I spend my days building offline and sharing online.

My mission is to be my “Optimised self”

My results and what I am doing:

→ Managing a six figure RE portfolio
→ 100% increase in my audience in 45 days.
→ Building apartment buildings every 3 years.
→ Built a powerful online community of RE professionals

Want to learn more about how I did this (and you can too) ?

Follow me here on LinkedIn.

Have a great 2024 and see you on the timeline.

Vinchenso Kendall

8-figure founders are now chasing a business metric better than Annual Recurring Revenue (ARR).

Everyone at the dinner party compares:

- Valuations
- Revenue growth
- User acquisition

Matt Gray (Founder OS, 8 figures) measures success differently:

"Quality sleep at night."

Here's why this is interesting in 2026:

We've heard "get good sleep" 1,000 times.

But the context changed.

AI systems are able to offload a ton of operational work.

Your job and mine have now shifted up the value chain from operations to orchestration.

From doing to deciding.

And decision quality correlates directly with rest quality.

You can't orchestrate when you're tired and anxious.

I felt this firsthand yesterday.

I was sitting across from my lawyer negotiating a corporate restructure. 

Fees. 
Payment terms. 
Future engagement locks.

The standard offer was their full rate upfront with no flexibility on future engagements. 

3 months ago, running on 5 hours a night, I probably would have signed just to get it done.

Instead, I negotiate a reduced rate now and a favourable fee structure for all future work.

One conversation. 
Two wins. 

Not because of new frameworks or negotiation tactics.

Because I could hold the full picture in my head, today and 24 months from now. 

That clarity came from one thing:

Sleep.

Protect your sleep.
Protect your decisions.
Protect your business.

Have a good night.

- Vinchenso Kendall

P.S. DM me if you want to grow on LinkedIn without losing sleep.

6-figure Real Estate Investor・Ghostwriter・I help busy founders attract investors with their personal brand・Posts on business and growing a real estate portfolio.

This guy just made "life changing" money from content.

Still think it's a "nice to have"?

8 years ago, Pat Walls started a side project in a tiny Starbucks.

No funding. 
No audience. 
No distribution.

He cold emailed founders. 
Did interviews. 
Posted daily.

For months, nothing moved.

He quit his job anyway.

Fast forward: 

$1M+ ARR. 4,500+ stories. 1M+ monthly visitors. 

Today, HubSpot is acquiring is Starter Story.

Most founders won't post consistently for 30 days.

Pat did it for 8 years.

Pat's story is a reminder that content is an investment.

It may not feel satisfying when you're on month 17. 

But, before you know it.

You've made something big businesses will pay life-changing money for.

- Vinchenso Kendall

P.S. If you're a RE investor who knows content matters but can't find the time, DM me. That's literally what I do.

I regularly hop on calls with real estate founders who've paid $7K for ghostwriting and 0 posts published.

Here's why this happens, so often:

They hire a ghostwriter.
The ghostwriter delivers drafts.
The founder never reviews them.

The ghostwriter follows up.
Still gets paid.
Still nothing ships.

After 3 months and $7K down the drain, nobody is to blame, but everyone loses.

The bottleneck for LinkedIn ghostwriting is never the writing.

It's the system behind the writing.

Busy real estate founders buy time and results.

When they hire a ghostwriter, they want content off their plate.

Not more distractions:

• Drafts sitting in their inbox
• Slack threads about topic approvals  
• Calendar invites to "AliGN yOuR VoIcE"

Nobody has time for that.

If you're reviewing every post,
approving every topic,
managing their schedule...

That's not a ghostwriter. 
That's a second boss you're paying for.

— Vinchenso Kendall

DM me if you want a ghostwriter with a system that actually gets you results.

taplio

The Battle

Aldis Ozols

Vinchenso Kendall

Followers

Posts

Engagements

Likes

Performance ScoreVinchenso Kendall's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aldis Ozols

Vinchenso Kendall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vinchenso Kendall's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVinchenso Kendall's LinkedIn Performance