Career Coach | 6 Promotions in 7 Years | From $40K to $200K | I teach a proven blueprint for landing 6-figure promotions | Follow for career growth strategies

Hi, I’m Alec, I went from a burnt-out assistant manager, to being promoted 6 times in 7 years, into a global leadership role. 

🟢 Promoted 6 times in 7 years at global leaders like L'Oréal and Johnson & Johnson.
🟢 Led multi-million-dollar brands and received an international move to the US. 
🟢 Recognized with marketing & customer awards across companies.
🟢 Coached 150+ ambitious professionals across marketing and commercial functions.
🟢 Followed by +80,000 top-performers for daily posts on how to be promoted.

Here's the truth HR, your boss, and mentors won't tell you:

Just working hard, performing in your role, won’t get you promoted.

I learned this the hard way.

Early in my career, I was that person:

❌ Going above and beyond
❌ Putting in endless hours
❌ Looking for approval
❌ Waiting for my turn

The result? 

Burnout, self-doubt, and frustration, watching others get promoted past me.

The game-changer wasn't working harder. It was working strategically.

I developed a 3-step strategy that accelerated my career:

✅ Accountability strategy
✅ Relationship strategy
✅ Competency strategy

Now I teach ambitious professionals how to do the same.

No more:

↳ Grinding without direction
↳ Being told to wait your turn
↳ Hearing it isn't  within policy
↳ Feeling stuck and undervalued
↳ Missing out on opportunities you deserve
↳ Watching peers get promoted ahead of you

Instead, you'll learn:

→ Why most "hard workers" fail.
→ What actually drives career progression.
→ How to build your dream career roadmap.
→ How to position yourself at the front of the line.
→ How to execute a strategy that gets you promoted faster.

Follow me for winning strategies to be promoted to 6 figures roles. 

Want to be promoted?

🟢 Book your 1:1 strategy call: https://calendly.com/arc-coaching/strategycall

To partner with me as a content creator or public speaker, please email: enquiries@alecrickard.com

Alec Rickard

13 Uncomfortable Truths Every Employer Should Read
(But most leaders will ignore them)

I’ve seen great teams fall apart,
Not because of pay...
But because of pride.

And every time it happens, leaders act surprised.

They roll out “fun perks.”
Send another engagement survey.
Host another all-hands to “rebuild trust.”

But nothing changes.

Because the real problem isn’t money...
It’s leadership. 

Here are 13 uncomfortable truths that most leaders don’t want to face:

1. A raise after a resignation isn’t retention.
↳ Reward people before they have to ask.

2. Respect matters more than recognition.
↳ Praise means nothing if people don’t feel valued daily.

3. Micromanagement doesn’t drive results.
↳ Set clear goals, then get out of the way.

4. “Culture” isn’t pizza Fridays.
↳ Culture is built on how you treat people when things go wrong.

5. Your team’s scared to say “I don’t know,”
↳ You’ve already built a culture of fear.

6. The loudest voices get attention,
↳ But the quiet ones often see the truth first.

7. High performers leave when growth stalls, not when workloads rise.
↳ Ambition needs challenge, not just tasks.

8. When you ignore feedback.
↳ You teach people that honesty isn’t welcome.

9. Loyalty fades when leaders stop keeping promises.
↳ Follow through, even when it’s inconvenient.

10. “Open-door policy” means nothing if people fear walking in.
↳ Be the one who opens the door first.

11. You can’t build long-term success on short-term respect.
↳ Lead with consistency, not convenience.

12. Favoritism destroys trust faster than conflict.
↳ When the rules change for a few, the culture breaks for everyone.

13. Purpose keeps people longer than pay ever will. 
↳ Show them how their work actually matters.

The truth hurts.
But ignoring it costs more.

Leaders don’t lose great people overnight.
They lose them in small moments.
When pride starts to matter more than people.

Which truth do you think leaders avoid the most? 👇

♻️ Repost this if you found it useful.
✅ Follow Alec Rickard for proven strategies to grow your career faster.

Growth Coach | Building something new for 2026 | 6 promotions in 7 years from $40k to $200k | I teach people how to advance their careers | Follow me for strategies to grow personally and professionally

10 Behaviours That Make You a Leader

(Before the Title Does)

You don’t wake up one day and become a leader.
It’s not a title. Not a headline.

It starts in the quiet choices you make when no one’s watching...
And people start following you long before HR gives you the title.

Here are the behaviours that actually show you’re already leading:

1/ You take ownership
↳ You handle problems without waiting for someone to fix them.
Example: A deadline slipped, so you pulled the team together, reset the plan, 
and got it over the line.

2/ You stay steady when things get messy
↳ Stress hits, you don’t spiral.
Example: Everyone panicked during a last minute change, you kept it calm 
and told folks what mattered first.

3/ You help others win
↳ You lift people up without keeping score.
Example: You shared a teammate’s idea in a meeting so leadership actually heard it.

4/ You communicate so work gets easier
↳ Clear, simple, no confusion.
Example: Instead of a long chat, you sent a straight to the point summary so the team knew exactly what to do next.

5/ You keep your word
↳ If you said you’ll do it, you do it.
Example: You delivered your part early so others weren’t blocked.

6/ You face problems early
↳ You don’t let awkward stuff pile up.
Example: You pulled someone aside and sorted a small issue before it became a big one.

7/ You treat everyone w/ respect
↳ Titles don’t matter to you.
Example: You thanked the intern for catching an error and made sure the team knew it.

8/ You stay curious
↳ You ask questions instead of pretending you know everything.
Example: You joined a call just to learn how another team works, not because you had to.

9/ You step up before you feel ready
↳ Action first, confidence after.
Example: You volunteered to present even though it scared you, and it changed how people saw you.

10/ You make decisions
↳ You don’t wait for perfect info.
Example: You chose a direction when the team got stuck, and it moved the work forward.

Which one feels the most real for where you are right now?
Drop it in the comments 👇

♻ Repost to help someone who needs this
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You can’t measure EQ on paper, 

But you can feel it instantly.

Here are 15 Traits of Professionals with High EQ:

1/ Adapt fast to change.
↳ They pivot quickly and keep moving forward

2/ Stay objective in conflict.
↳ They focus on fixing the issue, not the person.

3/ Take responsibility fast.
↳ They own mistakes and move to solutions.

4/ Express gratitude often.
↳ They acknowledge effort, not just results.

5/ Read people’s cues.
↳ They listen beyond words to understand emotions.

6/ Handle criticism gracefully.
↳ They turn feedback into fuel for growth.

7/ Motivate through belief.
↳ They inspire confidence by showing trust first.

8/ Stay calm under pressure.
↳ They pause before reacting.

9/ Set boundaries clearly.
↳ They protect their focus without guilt.

10/ Listen to understand.
↳ They make people feel genuinely heard.

11/ Communicate with clarity.
↳ They speak simply so everyone understands.

12/ Follow through consistently.
↳ They keep promises and earn reliability.

13/ Celebrate others’ success.
↳ They lift others without comparison.

14/ Keep learning always.
↳ They stay curious instead of comfortable.

15/ Lead with integrity.
↳ They act on values, not convenience.

Because professionals with high EQ don’t just perform well...
They make everyone around them better.

Which of these traits do you see most in your team?
Drop it below 👇

♻ Repost this to help your network.
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Ghalib Hassam

Baghi

If you're a B2B founder who wants to get ahead of the competition, you must leverage your founder brand on LinkedIn. Here's why:

1. Thought leadership.

Being a thought leader has quickly become a necessity - it plays a massive role in decision-making for your target audience.

It comes down to influencing decisions and being the first name that comes to mind when clients face challenges.

Here's what you can talk about in terms of insights that are unique to you:

i) Strong opinions that aren't available anywhere else.
ii) Insights on your target audience's problems.
iii) Commentary on industry practices.

The goal is to become the go-to expert in your industry.

2. Pain point content.

Address your target audience's problems in your content.

You need to consistently share insights around their problems and share content that shows them how you'd solve these issues.

Here's what you can talk about:

i) What problems are they facing?
ii) Why do they face these problems?
iii) How does you solve these problems for them?

The source material of this content comes from your subject matter expertise and existing customer data (sales calls\discovery calls)

It's okay to challenge the status quo and shake things up.

Present bold ideas that disrupt conventional thinking and set you apart as an thought leader.

3. The high cost of not leveraging you founder brand:

Each day without a strong LinkedIn presence is a day you're overlooked by potential clients seeking expertise.

And in today's digital world, visibility equals credibility. If you're not present, why should clients trust you?

What people fail to realise is that each day you stall, the space gets more and more crowded.

Every industry leader you admire didn't get there by chance.

They took bold steps to stand out.

And the risk isn't in putting yourself out there - it's in staying hidden while others dominate the space that could have been yours.

Founder - LinkedIn Strategist for B2B Founders

The Founder Lore Podcast

In this podcast, we sit down with founders who have leveraged their founder brands on LinkedIn to not only grow their businesses but also share their experiences in real time.

Each episode dives into the human side of entrepreneurship - the challenges, the breakthroughs, and the lessons learned along the way.

We go beyond the surface-level success stories and explore what it really takes to grow, lead, and scale while staying authentic.

Founder & Host

Mentoria Digitals.

Supporting the agency with:

1. Operations.
2. Processes.
3. Client delivery.

Strategic Advisor

Talent & Truth

Content And Strategy Manager

Kurogo

1. Working with Content Writers and Senior Team to execute positioning strategies effectively through high-quality content.

2. Manage and coordinate the output of the Content Writers and Social Community Executive to ensure all work is aligned with our clients’ strategies and is delivered to a high standard and on-time.

3. Crafting positioning strategies that align with clients' end goals.

4. Creating and running reports with our clients on the performance of their personal brand, alongside Content Writers and Social Community Executives.

Account Manager

I build busy CEOs\Founders' personal brands and position them as an authority in their market.

I've worked with CEOs\Founders from the DACH, MENA, and the UK.

With a well-positioned personal brand, you can:
 
- Grow a community.
- Get inbound leads.
- Attract talent.

Here's what I do:

- Communicate with CEOs\Founders and their marketing teams.

- Come up with a strategy that is aligned with their Personal Branding goals as well as their business\company goals.

- Form a community of professionals (networking is key)

First, you create demand for you and your services.
Second, you capture that demand in the form of a growing network, more leads, and attracting talent to your company.

All inbound.

Personal Brand Manager.

notus

This internship\part-time job was my first step into the world of Marketing\Personal Branding.

I learned a number things, but mainly:

• Copywriting - Creative.
• Account management for clients.
• Content Strategy.

Personal Brand Manager

Bahcesehir University

Didn't have the best of experiences:

- Tried to change their old ways of marketing but the top-level execs weren't flexible.

- Eventually decided it was better for me to look elsewhere to get to where I wanted:

Becoming a Demand Gen marketer.

BAU Global Representative.

‣Marketing the university along with its campuses abroad in the BAU Global network.
‣Reporting directly to the head of international relations.

Marketing International Student Assistant/Masters Student Assistant

ZTE Corporation

Intern

Account Manager @ Kurogo | We create thought leaders through personal branding

I grow B2B founder brands on LinkedIn through content.

Most of my clients are struggling with:

1. Can’t justify the time spent on LinkedIn.
2. Don’t know what to write about.
3. Not sure what the end goal is.

And so, I take them through a process that grows their LinkedIn and opens them up to new business opportunities:

1. Define how you want to position yourself against competitors.
2. Map out the core topics to write about.
3. Define the end-goal for LinkedIn.
4. Create content that attracts your target-audience.
5. Measure progress monthly.

Using this process, I’ve helped my clients:

📌 FOUNDER 1: Grew from 8K → 21K followers within 10 months.
📌 FOUNDER 2: Landed 5+ new business opportunities through LinkedIn.
📌 FOUNDER 3: Grew from 3K → 10K within 8 months.

If you want to become a thought leader in your industry and generate new business opportunities,

Click ‘Book an appointment’ at the top of my profile to see how I can help you.

Results for a client. Not bad for an all-time 'low reach' era on LinkedIn.

Built purely on thought leadership and giving value to the audience.

i build your founder brand with you, not for you (2hrs/month) | linkedIn GTM strategist

2 weeks ago, a started a new side-business. Here's an update:

For context:

I’ve started a physical business where I’ll be training students for IELTS. 

Questions I asked before launching:

- What is a proven problem in the market?
- Has steady demand... ideally till the end of time ;)
- Aligns with what I’m naturally good at.
- Can scale over time.
- And can eventually run without me.

So here’s how I’ve been approaching it:

1. First, I set up an Instagram account to start creating content, mostly educational posts, awareness pieces about what’s happening in the industry, and the gap I’m trying to fill.

2. Then I made a short introductory video, talking about my background, what I’m building, the kind of problems I’m solving, and where the business office is based.

3. I ran a small Instagram ad (just $30) targeted at my regional area to test the waters.

4. That ad started about 150 conversations, which was more than I expected for such a small test.

5. Meanwhile, I set up a small office + classroom to attend to people if they decide to visit.

5. After that, I hosted a mock class. A few people showed up, not a huge number but that's okay since there are bigger players in the market and I want to build a name first.

6. I cross-post with my other instagram account (18k) to borrow some credibility from it & so people can see I've done some stuff already (working with international agencies, building a remote career, my podcast, and running a business on LinkedIn)

Since then, I’ve been doubling down on two things:

1. Creating content to build digital presence.

2. Collaborating locally: I’ve partnered with a nearby café (pretty popular in the area) to host a free in-person event/workshop for this upcoming Tuesday.

The goal of the free workshop is to nurture the old leads, attract new ones, and make this business a familiar, trusted name in the region.

Would love to hear from someone who has built a similar business before just to bounce some ideas.

taplio

The Battle

Alec Rickard

Ghalib Hassam

Followers

Posts

Engagements

Likes

Performance ScoreAlec Rickard's LinkedIn Performance

Performance ScoreGhalib Hassam's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alec Rickard

Ghalib Hassam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alec Rickard's LinkedIn Performance

Performance ScoreGhalib Hassam's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlec Rickard's LinkedIn Performance