Growth Copilot, do guardanapo ao M&A. Media Intelligence. Sales Webinars Expert. Escala e Aceleração de marketing e vendas com IA, tecnologia, educação e serviços que turbinam valuation.

Dealmaker. Escala e Aceleração previsível para Empresas. Sem achismo. Com Estratégia, Tech, Dados & IA.

Sou o criador do 4LG0R17MO DO CR3SC1M3N7O, uma metodologia que já ajudou empresas de tecnologia e serviços B2B a gerarem mais de R$ 300 milhões em vendas com dados, IA e um processo comercial que funciona.

Você pode aplicar em 3 formatos:
	1.	Do It Yourself – Você aprende e executa.
	2.	Done With You – Caminhamos juntos na execução.
	3.	Done For You – A gente faz por você, com começo, meio e vendas no fim.

Atendo empresas que querem escalar com previsibilidade, automatizar a aquisição de clientes e destravar receita sem depender só de indicações ou força bruta de vendas.

Se você lidera um negócio B2B e quer crescer com mais clareza, escala e resultado real, agende uma Consultoria Experimental:
https://sessao-growth.as.me/

Alê Galliotti

Porto

Responsibilities:

• Leadership of the Digital Data Platform for Digital Analytics across the entire company;
• Leadership of approximately 35 people in MarTech and Analytics Engineering;
• Leadership of the contract with partners and licenses for Digital Analytics;
• Management of the Digital Data Platform (migration from GA3 to GA4);
• Management of MarTech & CRO (migration from Google Optimize and Hotjar to VWO);
• Management of Budget and overall for the area

Results:

• 30+ digital environments migrated to the analytics stack (GA3 to GA4);
• 70+ products enabled for CRO (GA4 + VWO);
• 320+ users involved and active in the ecosystem;
• 440+ digital journeys measured/tagged on the platform;
• 1+ billion monthly digital behavior events recorded in the ecosystem;
• Increased traceability of media investment and performance in digital channels;
• Improved audience qualification for media optimizations;
• Enhanced conversion in digital journey funnels;
• Top 1 Agile Trends Brazil Award 2025, providing Efficiency and Agility for Marketing Analytics in Digital Channels.

MarTech Data Platform & Digital Analytics Engineer Leader

Warren Investimentos

Founded in 2014, Warren Investimentos was named the 2022 Success Startup, an award by Top of Mind held in Rio Grande do Sul, Brazil. The fintech has participated in three funding rounds:

- Series A: R$ 25 million
- Series B: R$ 120 million
- Series C: R$ 300 million

In the same year, 2022, the company recognized approximately 10% of its employees for high performance by including them in its Partnership Program.

Data Partner

Responsibilities:

• Leadership of the Tracking as a Service concept at the brokerage;
• Architecture and Management of the Customer Data Platform (CDP/CRM, Hubspot);
• Architecture and Management of the Digital Data Platform (GA4, Amplitude, Firebase, AppsFlyer, Looker);
• Tag Management (Google Tag Manager, Google Ads, Facebook Ads, TikTok Ads);
• Management of OKRs and KPIs for Marketing Analytics & Product Growth (Pirate metrics or AARRR);
• Management of MarTech & CRO (Google Optimize, Hotjar).

Senior Data Engineer

DP6, a leading Data and MarTech intelligence consultancy in Latin America, currently part of The Brand Tech Group, has been among the top 10 companies in the Great Place to Work award ranking since 2012.

Main Challenges:

- Technical leader of Foundation Google Cloud Platform, in partnership with Google, for Itaú's Marketing team, involving the bank's Cloud, Architecture, Security, Network, DevOps, Engineering and CRM areas; the main objective was migrating Digital Analytics stack for Itaú (Adobe Analytics x Google Analytics);

- Technical leader of Big Data Architecture for Marketing Mix Modeling and Offline Media Attribution from Cogna Educacional, making DP6 the 1st Google partner specialist in Marketing Analytics, in Latin America;

Senior Digital Analytics Engineer

Main Challenges:

- Technical leader of Data Engineering for Santander's Digital Revitalization, including Multichannel Marketing actions (Portal, Acquisition, Internet Banking and Mobile Applications);

- Data and Information Lifecycle Management for Digital Analytics, with Google Analytics 360, Tealium IQ (Customer Data Platform) and Mobile tracking with Firebase, Google Tag Manager and Adjust (Mobile Attribution);

- Training on Data Engineering, Digital Analytics and MarTech for Santander and DP6 employees;

Digital Analytics Engineer

Main Challenges:

- Data Engineering for Vivo, Oi, Magazine Luiza and Itaú, aiming at Data and Information Lifecycle Management for Digital Analytics, with Google Analytics 360, Google Tag Manager, Adobe Analytics, Adobe Target, Dynamic Tag Management, Optimizely and Ensighten;

- Programming with Javascript and advanced data extraction via SQL and RegExp with Google Cloud and BigQuery;

- Training on Data Engineering, Digital Analytics and MarTech for DP6 employees and customers;

Junior Digital Analytics Engineer

Main Challenges:

- Data Engineering for Vivo, aiming at Data and Information Lifecycle Management for Digital Analytics, with Google Analytics Premium and Tag Management System TagBox, by DP6;

- Programming with Javascript and advanced data extraction via SQL and RegExp with Google Cloud and BigQuery;

Intern Digital Analytics Engineer

Trampos Academy

Google Analytics Classes for Marketing Professionals

Digital Analytics Instructor

Casa Taiguara de Cultura Digital

Google Analytics Classes for Public School Students

Madnezz

Main Challenges:

1) Acting in the shopping mall segment throughout Brazil;
2) Front-end development (desktop and mobile);
3) Website management and maintenance;
4) Creation and editing of banners for campaigns;
5) Image processing for stores and malls;
6) Preparation of email marketing;

Assistant Web Developer

– Over 11 years of experience in Digital Transformation, Analytics Engineering, Data Governance, MarTech Platform and Product Management;

– Responsible for the annual management of millions of reais (OPEX and CAPEX) across Data Technologies and Analytics Services, leading a team of 35 people at Porto;

– Winner! Top 1 Agile Trends Brazil Award 2025, with MarTech Data Factory for Digital Channels, providing Efficiency and Agility for Marketing Analytics and Omnichannel strategies;

– Leader in the development of 2 Data Products for Growth Marketing, achieving Partnership status through a high-performance, excellence-driven delivery at Warren Investimentos;

– LATAM pioneer certified in Google Cloud for Marketing with a Big Data Architecture and Media Mix Modeling Attribution case at DP6;

– Experience in major financial institutions (Safra, Santander and Itaú), telecommunications (Vivo and Oi) and education (Cruzeiro do Sul and Kroton/Cogna Educação);

– Proficient in Data Product Management and Growth Hacking methodologies and frameworks: Discovery and Delivery; OKRs and KPIs; AARRR and HEART; DAMA, TDQM and CRISP-DM; Scrum and Kanban;

– Skilled in Digital Analytics and Customer Data Platform tools: Google Analytics, Adobe Analytics, Amplitude, VWO, Tag Manager, Snowplow, Tealium, Segment, Hubspot, Funnel, Supermetrics and Looker Studio;

– Experienced with App Analytics and Mobile Measurement Partner tools: Firebase, Crashlytics, Adjust and AppsFlyer;

– Expertise in Big Data tools on Google Cloud Platform: BigQuery, Storage, Pub/Sub, Composer/Airflow, Workflows, Dataform, Functions, DataFlow, Dataprep and Data Catalog;

– Proficient in markup, programming and data manipulation languages: MarkDown, HTML, CSS, JavaScript, Node.JS, Python, SQL and RegExp;

– Data Management Specialist by USP, MBA in Data Engineering by FIAP, graduate in Database and Analytics by Impacta and Professional Data Engineer Certified by Google Cloud.

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Alê Galliotti

Bruno Mercadante

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