Alejandro Simkievich

Co-Founder and Head of Product

Produkando

Elite freelance agency offering product management as a service for interim positions in Northern Europe and the United States.

Founder

Responsible for launch and Go-to-market of Next-Gen digital standards product.

Interim Senior Product Manager

Genomelink

Genomelink is a Y Combinator company (YC 21). Responsible for growth and engagement program

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Pets Deli

Scaling Product at one of Germany's coolest and fastest-growing tech companies.

Interim Chief Product Officer / Head of Product

Zalando SE

Interim Product Lead

Managing product performing credit and fraud risk assessment.

Allianz Technology

Senior Product Owner for Big Data services in a private cloud. Product vision, product roadmap, and Product Development.

Interim Senior Product Owner

Bain & Company

Providing expertise on Product Management related projects, with a focus on data products.

Product Management Advisor

Takeaway.com

Senior Product Owner working in Agile B2C eCommerce environment.

Identidata, Inc

Identidata was an early-stage start-up offering a B2B Saas online platform to advance the digitalization of customer identification for financial institutions.

Product guy, founder, and freelancer. Successful track record with top-tier tech companies in Silicon Valley and Europe. MIT alum.

A product for product managers by product managers.

WeAreSucceed

WeAreSucceed.com is a very early-stage start-up, set to positively impact the lives of 1 billion people by improving their leadership skills and of those around them. This goal will be achieved through leveraging the collected data, by analysing the perception gap between a self-assessment and a 360-evaluation, suggesting areas of improvement.

Chief Product Officer

ProductTank Bucharest

Organizer and Mentor

WXO - World Experience Organization

Founding Member

Intralinks

I joined SS&C Intralinks to handle DealVision, a M&A low adoption SaaS product launched in 2020. I quickly onboarded myself 100% remotely, working with teams situated mainly in the US, India and Romania (including development and design). This was my first product with a large language model implementation (developed in house, much like a rudimentary narrow scoped version of ChatGPT).

Within the 1st month I already hypothesized on several possible reasons for the low adoption rate, identified a market opportunity for an enhanced version of the product, updated the Q4 roadmap and backlog accordingly. By the end of month 2 I finished the competitive analysis, the questionnaire and methodology for the research project validating my hypotheses. After the 3rd month, based on the survey results, I proposed the product strategy going forward (for development, Marketing, Sales and Training) to address the low adoption and created the roadmap for 2022. The survey also helped increase the adoption rate by 300% and identify possible design partners to co-create with.

I initiated a companywide initiative for an Intralinks platform, which will encompass the entire deal ecosystem. Together with other members of my team, I worked on validating and defining that product, all while balancing the backlogs and day-to-day activities for my SaaS portfolio (which tripled since joining, with the addition of Deal Marketing and the Q&A module).

Principal Product Manager

TotalSoft

I was responsible for a portfolio of Charisma products and software on demand projects (including Orange eService), their vision and all their features in terms of quality and delivery schedule, as per each product’s negotiated roadmap. In addition, I have coordinated the optimization of our product development process.

I was both a Product Manager and a Product Owner for the the Scrum teams – identifying, defining, analysing and communicating the product requirements to the development team as prioritized backlog items, and attending all Agile ceremonies.

I have proactively taken on the responsibility of assisting my fellow Product Owners in assuring their products were GDPR ready, by offering advice on the best features to include and detailing them for development teams. Additionally, handled the entire communication on GDPR with our customers.

I worked on an internal innovation SaaS Agriculture product (now known as WeAgri), applying Design Thinking and Lean Startup: identifying the business opportunity, working on user insights and user journeys, analysing market research data, doing competitive analysis, determining and detailing the features to be included in the MVP, defining the product roadmap, monetization strategies, identifying potential business and technical partners, recruiting and coaching new colleagues.

Product Manager & Product Owner

I was in charge with conducting the analysis and ensuring accurate project delivery while:
- assisting Sales Managers during pitches, project costs estimation and client proposal design
- leading client meetings and workshops to collect all relevant information in partnership and collaboration with the business owners and potential customers
- being responsible for creation of themes and prototypes together with the UX designer
- writing and presenting the business requirements document
- working with internal teams to ensure business requirements and design/specifications are met
- assisting and supporting QAT and UAT
- creating, reviewing and delivering end-user documentation (user guide, process flow charts and training materials) and conducting face-to-face training sessions

Soon after joining the Software on Demand team, in parallel with my day-to-day activities, I worked on transforming one of the most frequently sold projects into a product: Charisma e-Commerce.

Business Analyst - Software on Demand

Ipsos Interactive Services

I was responsible for the end-to-end lifecycle management of a marketing research products portfolio:
- product and service design for new product development, implementation and deployment, based the product briefs received from Ipsos Group Product Managers 
- overseeing the entire software development process, from writing specifications, discussing them with internal and external developers, and testing the final solution 
- identifying and highlighting risks and issues within the product and escalating them appropriately
- designing and negotiating the product's timeline and future execution process with Production teams, then coordinating internal pilots to ensure the proposed business process is feasible and approved
- creating all the materials included inside the product pack, training the appropriate IIS departments and deploying the product / module into Production 
- assisting Production teams during the execution of the first real projects and then randomly, ensuring the Production process is followed and making adjustments where needed
- KPI (definition, estimation and monitoring) and pricing strategies (first offer and adjustments)

A few success stories:
- The first overnight research product (<24h from project commissioning to end-client ppt results) - in less than 2 months from ideation to full release. I was a co-creator for it, working with teams based in US. The product brought 1M $ in the first year alone.
- Revival of a children's research module - I determined a set of settings which worked and redesigned the Production process; thus, the module re-entered IIS offer and its business grew constantly. 
- Designed and coordinated the creation of the first wizard-based products in IIS. Both had a higher adoption rate than expected, due to their ease of use, time and costs savings and opened the gate to an end-to-end fully automated research process.

Senior Product Manager - Global Innovation / NPD

My main responsibilities were related to managing a given portfolio of international clients and online market research projects, by coordinating internal teams and external suppliers.

I was the clients' single point of contact, ensuring every phase of the project runs smoothly, within budget and constantly above set quality standards. Within 6 months on the job, I was in charge with training new colleagues and fully supporting them during their first 6 months.

When the company decided to switch scripting platforms, I also coordinated the transition of my projects from one platform to the other, ensuring that respondents' experience remains the same, as not to affect survey results and data comparability.

Last, but not least, I initiated, designed and coordinated the enhancement of a wizard-based survey platform for a weekly tracking project, in order to lower our costs and speed up project execution. As a result, the client doubled the number of projects she initially committed to.

Project Manager

CPO | Human-Centric | Curious | Problem Solver | Uncertainty Expert

I love leaving my own mark on things, bringing something new and out of the box to the world - whether it is work or hobbies related - and I believe that the most successful projects are those you have your heart in.

I have over 10 years of Product Management experience in various industries and the ability to quickly onboard myself to most regardless of their complexity. I am a firm believer that PMs do whatever job is necessary for their products to succeed, while making use of their leadership skills to keep their teams engaged and on track.

My favourite part of the role is the research & discovery phase, along with product strategy. In my view, owning or being able to influence as much as possible around the product helps deliver the vision and a coherent end-to-end journey for users and customers.

I first learned of the experience economy at The College of Extraordinary Experiences, and joined the World Experience Organization shortly after, for constant inspiration on how to design more than just a product.

Since 2023 I am part of the organizing team for the Romanian product community - Product Makers (formerly known as ProductTank Bucharest). It's my way of paying it forward, and the most rewarding thing I do right now.

My posts reflect strictly my personal opinion and are not related to any of my current or former employers.

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Alejandro Simkievich

Claudia Ursuleț-Popa

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