Unleashing Full Potential of Your SaaS Company | Fractional FP&A and BI Data Science Consultant | Tech-Savvy Finance Leader | Data Ninja | Reporting Analytics FP&A | SaaS, FMCG & Logistics | Finance - Power BI - Tableau

If you're an ambitious founder, you probably:

→ Want to improve financial models

→ Struggle with optimizing your finance tech stack

→ Lack the time to enhance your financial strategies

→ Want to implement new financial software but don’t know how

→ Aim to prepare for successful fundraising rounds but need guidance

→ Seek to optimize your financial reporting but don’t know where to start

You might relate to all 7 of these points.

Or, You might just be struggling with 1.

Why does that matter?

Well, having a robust financial strategy is essential for growth.

And there's still a massive opportunity to maximize your revenue through specialized financial practices.

Don't believe me?

Here are 5 things that my employers have said my expertise helped them do:

1. To create awareness for potential investors and partners

2. To attract investment by optimizing their financial structures

3. To communicate their growth potential better to stakeholders

4. To streamline operations by implementing various financial software

5. To stand out from competitors through financial insights and strategy

Implementing these strategies can boost your revenue, growth, and financial performance.
But you don't have time for that…

You're too busy doing other stuff like,

I don't know, scaling your company.

So what happens now?
I'll take over your financial strategy for you.

I have helped dozens of companies in:

― Preparing them for fundraising rounds,
― Optimizing their finance tech stacks,
― Enhancing their financial models,
― And more.

And no, I don't mean providing:

→ Generic financial advice
→ One-size-fits-all strategies
→ Pointless number crunching

I mean ACTUAL tailored financial solutions.

Created by a real fractional CFO.

Who leverages industry insights, proven frameworks, and your company's unique needs to drive real growth.

So, which path you'll want to go:

A - Sit and do nothing, leaving your financial strategies to chance.

Or

B - Sit and do nothing while I optimize your financial strategy, prepare you for fundraising, and help you skyrocket your revenue.

I know you're shouting B inside you.

Let's map out strategies to streamline your financial operations and identify new avenues for growth and investment.

📌 Drop me a DM "Growth" or
📌 Click the link in my Featured Section

Aleksandar Stojanović, MSc.

I should be selling this.

But I’m handing over a Headcount & Compensation Planning model for free.

This isn’t just another spreadsheet. It includes:

→ Department-level views for Finance, Sales, Eng & HR
→ Charts to visualize comp & hiring trends over time
→ Salary, Bonus, Commission & Benefits by month
→ Auto headcount logic for current + future hires
→ Taxes, benefits, FTEs, and SUI by state

And yep, I’m giving it away.

It will help you:

→ Plan comp & hiring across 12+ months
→ Avoid overhiring and cash flow surprises
→ Build investor-ready people forecasts in hours
→ Forecast bonuses, taxes, and benefits by region
→ Align headcount with budget and hiring roadmap

Want instant access?

💬 Comment “HIRING MODEL” below
📩 Connect + DM me

I’ll send you the direct link.

Stop building compensation plans from scratch.

Start planning it the right way.

Drop “HIRING MODEL” below to get it.

♻️ Repost if you find it useful!

Alex Stojanovic, MSc.

Helping tech founders make smarter financial decisions (and scale like Usercentrics to €100M ARR) | Fractional CFO & FP&A Advisor

I always wanted to become a paella cook, but my path led me to spend 20 years in finance and tech - eventually becoming a fintech entrepreneur and a frustrated paella aficionado.

I did my time in Investment Banking across NYC, Sao Paulo, Zurich, and London. But I redeemed myself by pivoting to tech, where I launched four fintech products back-to-back.

Today, I’m the co-founder and CEO of Abacum, the leading FP&A automation platform helping finance teams in the mid-market drive efficient growth and deliver business impact.

My partner in crime, Jorge Lluch, and I built the product we wished we had in our previous finance roles. Solving a problem that used to make us bleed in the head has been a dream come true.

We’re on a mission to make finance teams the heroes of their organizations.

“Cool, but what exactly does Abacum do?”

• Drives efficient growth through more accurate revenue forecasts, advanced scenario modeling, headcount planning, and OPEX control.
• Provides real-time access to all your operational and financial KPIs in one place, automating Board decks, monthly performance reviews, and reforecasting reports.
• Boosts budget owner accountability with structured collaborative workflows and actionable to-dos.

On a personal note, family always comes first. I live in New York with my amazing wife and three high-energy kids. For me, success is when my kids use my back as a walking mat - keeps them busy and gets the knots out.

Quick facts: I practice Vipassana meditation. Fan of Stoicism, especially Epictetus. I journal daily. Vegetarian.

I enjoy martial arts, surfing, and eating embarrassing amounts of chocolate. Originally from Spain, I’ve lived in India, Brazil, Switzerland, the US, and the UK, and I miss them all.

If anything from above interests you, follow along for more content. While I mostly talk shop, you might also catch the occasional post about my quest for the perfect paella.

Julio Martínez

SAVE THE DATE: April 9th, NYC 🗽
Abacum "What-If" Summit 🔥

We in Finance are being asked the same question from every direction: “What’s your AI strategy?”

Here at Abacum we are privileged to talk to the sharpest Finance leaders every day and one thing is clear: 

Everyone is experimenting but few have a clarity of what great looks like and what strong AI adoption in finance actually looks like.

The program is intentionally built for Finance by Finance with sessions including:

→ A moderated fireside chat with OpenAI on how to actually scale AI in your org
→ A live boardroom simulation where we navigate the trade-offs of AI-driven decisions
→ An interactive audience-voted debate on the future of finance

👉 Spots are limited and we are almost at capacity today. 
Request an invite here: https://lnkd.in/gCffk7ST

cc David Bhattacharyya, CFA Wei Loke Matt Ghering Sruthi Lanka Vanna Krantz Richard Harem, CFA Evan Pincus Rakib Azad Brian Weisberg Chris Brubaker Fraser Hopper Tania Secor CJ Gustafson Christian Wattig Meghan Curtin McKenna 🔥

Co-founder & CEO at Abacum | AI-native FP&A that Drives Performance

One of the hardest parts about building a sales team isn’t hiring per se; it’s adding real value to prospects with consistency.

It’s not about scripts or quick wins. It’s about earning trust with prospects, becoming a real trusted advisor in a complex evaluation process for a mission-critical software.

That takes dedication, sound judgment, and people willing to step up when it matters.

Michael Maw is a great example of that at Abacum.

He joined us as an Account Executive 2.5 years ago, and has since become our EMEA Sales Lead, coaching and managing the team in the region and owning many of our strategic conversations. 

He didn't get there by chasing titles but by taking ownership, raising the bar for everyone, taking full accountability, and helping both customers and teammates win.

Watching someone grow alongside the company like this is one of the most rewarding parts as a founder.

The momentum we have today is a direct result of that kind of leadership.

And we’re just getting started.

We’re hiring AEs in Barcelona, NYC and Toronto.

If you’re excited by real ownership, growth, and building something meaningful, we’d love to hear from you!

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Most finance leaders agree on one thing: AI is going to transform finance. And much of that transformation started with OpenAI.

The technology they introduced has triggered a wave of change that is reshaping how companies operate, how decisions are made, and increasingly how finance teams work.

Which raises a simple question: how is OpenAI’s own finance team using it?

David Bhattacharyya, CFA and Wei Loke will be joining the "What-if" Summit to walk through how their finance organization is adopting AI internally.

People are exploring AI with a few use cases, but they haven't yet bridged the gap to a resilient operating model. 

Scaling AI responsibly requires knowing exactly where it adds leverage versus where it simply adds noise to the system. 

We will explore what CFOs should realistically expect from their teams in this next phase and how to structure investment across functions. 

Join the conversation and register today: https://lnkd.in/gCffk7ST

Most finance leaders have experienced the momentum-killing "static plan" moment in a boardroom. 

You walk in with a beautiful, finalized model and a few carefully crafted scenarios, but the minute someone asks, "What if we delay hiring but pull forward the product launch?" suddenly you're in a new scenario - the one nobody pre-built.

So you say, "Let me go back and run that." And by the time the answer comes back, the moment has passed.

What if the model could just keep up with the room? Using AI to model trade-offs and constraints in real time, so "give me a few days" becomes "let's look at the impact together". 

At "What-if," we'll be hosting a live boardroom simulation with Christian Wattig, Matt Ghering, Sruthi Lanka, Rakib Azad, and Tania Secor to demonstrate how a model can evolve mid-conversation without breaking the flow of the room. 

The value of finance is found in the moments that matter, not in the week after.

🔥 Spots are filling quickly, so register ASAP: https://lnkd.in/gCffk7ST

Finance teams are being asked to answer a question that most planning tools were never designed for.

Not "what happened?"
Not "what could happen?"

But rather, "Which path are you backing and why?"

When targets move and decisions can't wait, rebuilding the model isn't the answer. Neither is another export, another version, or another "give me a few days."

Scenario Studio is our answer to that moment.

It's built to make trade-offs explicit, put options side by side, and help finance teams commit to a direction with confidence as opposed to just handing leadership more analysis to interpret.

Over the next few weeks I'm unpacking this shift in a webinar series alongside Christian Wattig,  Nicolas Boucher, and CJ Gustafson. 

We dig into where traditional planning breaks, where AI genuinely helps, and what it actually looks like when finance shows up to shape a decision instead of reporting after one is already made.

If you join, you'll also get a real backstage look at Scenario Studio in action.

The first session is tomorrow and you won't want to miss this series.

👉 Register here: https://lnkd.in/ec2BeUzh

Grateful to amazing customers like Helena Schoen from Pleo for sharing this feedback.

Implementation isn’t flashy. It’s hard work, and there’s almost always more ahead than behind. 

But when a sophisticated customer tells us they feel the impact already, even before everything is fully live, that’s when you know you’re doing something right.

What stood out to me here wasn’t just that the implementation is going well. 

It’s that the team feels supported, trusts the people working with them, and can already see how this will change the way they operate.

That’s customer obsession in practice.
Showing up consistently.
And caring deeply about the outcome, not just the go-live.

It's moments like these that make me incredibly proud of what we're building at Abacum and the team behind the scenes.

Everyone says their product is “AI-native,” but what does that actually mean in practice?

I recently spoke to Christine Hall about what this looks like inside finance.

First, the architecture has to support AI from the ground up. Most FP&A tools were built 20+ years ago, so AI ends up bolted on top rather than integrated into the system.

Second, AI needs to disappear into the workflow itself. Cleaning data, generating models, flagging anomalies while Finance teams focus on the analysis.

When those two things come together, Finance gains something more valuable than just speed.

They gain cognitive clarity, the ability to understand what’s happening in the business and drive performance.

Full interview with Fintech Nexus in the comments below.

One of the proudest moments of my career was the day I realized I was no longer needed. 

Years ago, I rebuilt a finance and strategy team across a 10,000+ person company. 

We reached a point where the team was killing it and I could disappear for a month and nothing broke.

My key deputy at the time managed teams independently.
The rolling budget process worked like clockwork. 
Models drove action and better results.
Emergencies were handled without escalation.

That kind of organization used to take years to build, last time it took me about 7 years. AI agents drastically compress that timeline. 

Automated agents can now handle the repetitive work that FP&A teams used to spend hours on. 

This fundamentally changes how you should structure your team. 

The new FP&A analyst is not a spreadsheet operator, they’re an agent manager and a strategic operator. 

Build around smart, creative, curious people who can adapt, solve a range of problems, and go out of their way to automate the grunt work. 

Hire correctly, and you'll find you'll need fewer people but those people will be essential.

If you're interested in this shift, I breakdown it down in depth in my weekly newsletter linked in the comments below.

There's a line buried in CJ Gustafson's 2026 CFO Tech Guide that I haven't stopped thinking about.

"No one has definitively won FP&A yet. And the definition of what winning looks like changes with each LLM update."

And honestly, that's what makes this category so interesting to build in right now. Every few months, AI raises the bar on what's possible and what is expected. 

What was a differentiator last year is the baseline today.

But here's what doesn't change: finance teams need to trust the numbers. 

They need to make decisions in real time, not a week later. They need clarity, not just speed.

That's the bet we made early at Abacum, build around clarity first. 

Trusted numbers, real-time scenarios, decisions that don't wait. When the foundation is right, every new wave of AI makes you stronger instead of forcing you to start over.

Kudos to the Mostly Media team, this report gets better every year.

If you're a finance leader thinking about where the category is headed, it's worth a read.

Most FP&A teams are organized around first-order thinking. They're built to explain what happened but often not prepared for what happens next.

Are we hitting plan?
What’s our burn?
What changed this month vs last?

Necessary questions but inward-looking ones. 

The biggest shocks of the last five years probably didn’t start inside the company, they started somewhere else in the ecosystem. 

A customer’s customer slows down.
Regulations change.
Tariffs increase.
Capital tightens.

By the time those second-order effects show up in your forecast, they’re no longer “signals.” They’re revenue misses, cash gaps, or execution problems.

The strongest FP&A teams don’t just model internal drivers, they map dependencies.

Who do our partners rely on?
What drives our customers’ revenue? 
How sensitive are we to a shift in funding markets?

That’s where finance becomes strategic.

Not by predicting every shock, but by understanding exposure, identifying a few meaningful external signals, and building optionality before pressure forces the decision.

I write every week about the FP&A trends and challenges we’re seeing at Abacum (newsletter linked in the comments below).

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Julio Martínez

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Julio Martínez

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Posts

Engagements

Likes

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