Vena Solutions

Growing the Microsoft channel, referral, and SI partner ecosystem globally

Director, Ecosystem Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies.

Member

Pigment

Foundational Member of Pigment NA Partner team as first NA Partner Manager hire

- Recruited, onboarded, and managed all NA SI partner
- Grew partner-sourced ARR from 7% to 32%+ of closed won ACV 
- Grew partner-attach rate from 25% to 96% of closed won opportunities
- Increased win rate on partner co-sold deals by 100% 
- Trained, mentored and acted as day-to-day manager for Partner Development Manager
- Provided strategic direction for Pigment Partner Universe development

Senior Partner Manager:

- Tasked with growing Strategic Regional North American partners
- Achieved 108% of Q3 quota
- Over-exceeded FY24 quota

Senior Partner Manager

- Promoted to Senior Partner Manager & Channel Sales Lead (SMB-MM Sales Manager)
- Started & led Pigment's NA Channel (SMB-MM) sales team, grew team from 3 to 5 AEs in 6 months, achieving 141% of H1 quota
- Achieved 125% of partner management quota

Senior Partner Account Manager & Sales Lead

- First Partner Manager hire in North America
- Achieved 110% of quota, recruiting, enabling, and growing all North American SI partners

Partner Account Manager

Manager, Partner Success

- Achieved 147% of H2 2020 plan
- Sales Advisory Council

Partner Development Manager

Sales & Partner Development Representative

Sales Development Representative

Monex Canada

- Generated several hundreds of thousands in revenue through developing and managing relationships with SMEs, corporations, and TSX-listed companies 
- Researched and presented daily briefings on changes in the market, world news, and central bank activity, in order to improve the knowledge base and sales conversation quality among the business development team

Business Development Executive

I Love Travel!

- Recruited, trained, and managed over 90 campus representatives across 20 university campuses to sell ski vacations through cold-calling, referrals, inbound applications, campus visits and social media posts
- Crafted targeted sales strategies that led to a 30% increase in collective sales in the regions of British Columbia, New York City, and Pennsylvania in under one year

Account Manager (University Division)

Labatt Breweries of Canada

My role: To make Budweiser cool again

I spent the year architecting and running promotional campaigns geared towards major student groups like the UBC Greek System, Alma Mater Society, hosting pub nights, and getting Budweiser's in the hands of the most socially influential students at UBC.

Due to the success of myself and my colleagues in other territories, Labatt doubled down on their investments towards the legal drinking age to age 24 addressable market

Campus Activation Manager

Partnerships & Sales @ Pigment // FP&A, SPM, and S&OP

Like Galaxy, but without the G

I work with Microsoft partners to bring agentic AI-powered FP&A solutions to their clients arsenal, helping them make better decisions faster. If you specialize in Dynamics, PowerBI, Fabric, ERP, or Copilot, we should chat.

Outside of my professional life, I have an interest in fitness and understanding why people do what they do.

If you'd like to get in touch with me, you can reach me via DM or via email.

mattlar.aleksi@gmail.com 👈

Aleksi Mattlar

Sage

Senior Director, Partner Marketing - NA

Uplevyl

In a transformative journey across leadership and AI in Uplevyl’s Future Forward Program.

Future Forward (1 of 1000)

Whipstitch for Partnerships

Available for project-based and fractional work across Partner GTM, Strategy, Ops & Programs, Partner Management, Partner Development, and Partner Experience.

Previously consulted and operated in GTM messaging and product launch projects. (2017-2018)

Fractional Partnerships Leader & Strategist

Member, Women in Partnerships, Mentor

Vena Solutions is a cloud-based financial and business planning software provider helping mid-market organizations transform their planning processes through complete planning, modeling, and analytics solutions. 

- Architected and implemented a comprehensive 3-year ecosystem growth strategy, leading a 70+ cross-functional team through execution, measurement, and analysis while collaborating with C-suite on strategic alignment.
- Launched the Preconfigured Solutions Program for Solution Partners and developed the Microsoft Dynamics ecosystem growth play, creating new revenue streams and market opportunities.
- Implemented data-driven partner business KPIs and dashboards, establishing regular business reviews and accountability frameworks that improved partner performance tracking and optimization.

Senior Director, Ecosystem (Strategic Initiatives)

Jitterbit

Jitterbit is a leading iPaaS platform providing API integration capabilities that connect thousands of applications for enterprises and mid-market companies worldwide.

Directed global partner marketing strategy and partner programs, standardizing partner business management and enablement approaches across regions.

- Led global partner marketing strategy and team implementing a 4-pillar approach, resulting in increased partner engagement and stronger partner-to-customer connections.
- Created and standardized partner business management best practices, enablement content, and program playbooks that established operational consistency across global regions.
- Developed partner portals, quarterly newsletters, and strategic update sessions that enhanced partner communication and engagement.

Senior Director, Global Partner Marketing & Programs

Built and managed strategic partner relationships within key ecosystems while driving partner-sourced and influenced revenue growth.

- Drove 28% YOY increase in partner-sourced and influenced revenue within Salesforce & NetSuite ecosystems through targeted account mapping and co-selling strategies.
- Revitalized underperforming partner region through trend analysis and focused engagement with key SI & Consulting partners.
- Led creation and evolution of multiple partner programs including MSP and Delivery Readiness programs with global, cross-functional teams.

Director, Consulting Alliances & Channels

Socius

Socius was a Microsoft Dynamics VAR/SI Partner providing business management solutions and consulting services to mid-market organizations. Socius merged with SBS Group, forming Velosio. 

- Led product strategy development with focus on cloud solutions and services growth.
- Spearheaded development and go-to-market launch of Office 365 Managed Services and Azure sales programs, contributing to a 20%+ increase in Socius One Cloud portfolio sales.
- Developed strategic business plans, pricing structures, and product roadmaps based on market research and competitive analysis.

Product Strategist / Product Manager - Socius One Cloud

Socius was a Microsoft Dynamics MasterVAR providing business growth services to Affiliate VAR Partners across the US.

Built and managed a national channel of Microsoft Dynamics VAR Affiliates while implementing structured programs to drive growth and profitability.

- Recruited, enabled, and managed a national partner channel driving top-line growth of over 100% YOY, with individual Affiliate business growth of 20-55% YOY.
- Increased profit margins by 75% through a performance-based discount structure while maintaining a 95%+ renewal retention rate.
- Created ISV Select program boosting software license and renewal sales by 20%+ in the first year of implementation.

Channel & Program Manager, Socius Affiliate Services (Microsoft Dynamics Master VAR)

Columbus A/S

Columbus acquired First Tech Direct - Microsoft VAR/SI Partner specializing in ERP, CRM, and business intelligence solutions for mid-market clients.

Led customer relationship management and account growth strategies while managing the Account Management team.

- Consistently exceeded sales goals through solution-based, cross-functional team selling to C-suite executives, and account mapping and co-selling with Microsoft and ISV Partners.
- Drove customer satisfaction and retention rates of over 95% through strategic relationship management and value-focused approach.
- Collaborated with marketing to develop and execute customer-focused events and campaigns that boosted sales by 20%+.

Director, Client Relations (Account Management & Sales)

First Tech Direct (Acquired by Columbus)

Responsible for growth, maximization, and retention of existing Microsoft Dynamics ERP & CRM client base.

- Created and shaped CAM role including responsibilities, process, training plans, and principles for success & scale.
- Consistently exceeded sales goals through effective, solution-based, cross-functional team selling to C-suite.
- Drove customer satisfaction and retention rates of over 95%.
- Boosted sales 20%+ through close collaboration with marketing to spearhead successful existing customer surveys, user events, and campaigns.
- Developed and nurtured strategic partnerships to expand solution offerings and increase revenue.

Customer Account Manager

Maner Costerisan Business Solutions

Microsoft Dynamics VAR Partner and CPA Firm providing integrated business management solutions to mid-market organizations.

Led business development initiatives while expanding solution portfolio through strategic partnerships.

- Created and executed bi-annual user events program that consistently drove revenue growth and enhanced customer engagement.
- Exceeded sales goals through value-based solution selling and account mapping and co-selling with ISV Partners.
- Achieved and maintained 95%+ customer satisfaction while expanding solution portfolio through strategic Microsoft and ISV partnerships.

Customer Sales Manager / Business Development Manager

Partnerships, Ecosystems & Growth | Driving Revenue & Beyond | AI Enthusiast | Passionate about the human element in business.

Ecosystem-led growth has been the throughline of my career for 25 years. 

With 15 years in sales and customer growth in B2B tech ecosystems, and the last 10 years across partner management, programs, marketing, operations, and ecosystem strategy, I bring a full-spectrum view of partner-led and ecosystem-led GTM and growth. 

🎯 What I Do

As a strategic operator, I turn partnership opportunity into results. I drive revenue and growth while building for outcomes beyond - including trust, partner confidence, solution readiness, organizational readiness, efficiency, profitability, and compounding market impact.

🧠 How I Work

My approach is data-informed and structured, blending strategic business planning, relationship building, cross-functional collaboration, operational excellence, and accountable execution. 

Leading with a systems mindset and a human lens, I have a knack for spotting opportunities others miss and translating big-picture strategy into measurable results. 

🧬 Who I Am

I thrive in organizations that invest in partnerships with intention - where the future is ecosystem-immersed, cross-functional by design, and built to scale sustainably. And I’m energized by what’s possible at the intersection of product, data, people, partnerships, and emerging technologies, including AI.

As a people leader, I’m empathetic and outcomes-oriented. I build strong foundations, coach for growth, and lead with clarity, care, and high expectations.

I believe the future is human - and that diversity, inclusion, access, and belonging matter in every space we build.

I’m here to do the right thing, make it easier for others to succeed, and find the win-win-win - together.

*** 

Outside of work, I’m a musician, poet, and an artist. I’m also "mom" to six amazing humans and a lifelong learner with a love for reading, music, film, and podcasts that make me think. I talk about these things sometimes.

taplio

The Battle

Aleksi Mattlar

Jennifer R.

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