EarReality

Narrative Designer 

Screenwriter

Paralect

Full writing support for the needs of the company:
- Writing articles and guest posts
- Creating case studies and video scripts
- Writing ads for various online channels
- Interviewing
- Supporting sales, product and marketing activities

Left the company to study full-time for MA Serial Storytelling in Germany

Copywriter

StockBattle

Worked on several web and mobile games aimed at crypto and stock market education. 
- UX writing
- Social media writing
- Blogging

Media Manager

FBS Inc.

- Managing a creative team (6 people) of the traffic department, later - of the FBS Global product, team lead.
- Copywriting for websites, landing pages, offline and online materials of the company in English.
- Creation of creative concepts, UX copywriting
- Editing and proofreading of materials for novice copywriters, training for copywriters

Creative Team Lead / Copywriter 

Heads and Hands

Content marketing and PR for Russian and International markets:
- Strategy planning
- Content marketing (blogging, SMM, ratings, etc.)
- PR
- Online Marketing

Marketing and PR specialist

Reksoft

Marketing Manager

Marketing Assistant

All my life I’ve been a fierce force of imagination, persistence, and hard work: like a dragon hunting for gold. But instead of treasure, I’ve been searching for stories to tell and ways to make an impact.

Born in Belarus, I studied journalism in Bulgaria and worked in marketing in Russia, but storytelling has always been my true passion. I create narratives that allow people to explore fresh perspectives in a safe, immersive way.

As a queer, neurodivergent woman from a patriarchal country, I’m passionate about shedding light on complex topics through my work. Over the years, I’ve designed more than 100 LARP games, written 10+ original tabletop campaigns, and worked as a script supervisor on the short film Mein Name Akim (2024), which tells the story of transgender refugees in Germany.

During my MA in Serial Storytelling at IFS Cologne, I honed my skills across genres, working on solo projects as well as collaborating in Writers' Rooms.

Currently, I’m co-developing a visual novel game with a co-author as a passion project.

Now that I've completed my degree, I’m eager to bring my creativity to TV and gaming, crafting stories in both English and German.

Dragons never stop breathing fire. And neither do I, with an endless flow of ideas and stories I can’t wait to share.

Alena Lysiakova 🐉 🔜 GAMESCOM

Your script is not a novel.


And the sooner a writer accepts that, the faster their work starts to breathe.
A screenplay or game script isn’t meant to be read for beauty: it’s meant to be performed, built, acted, and played.

That means:
- Less inner monologue, more behavior.
- Less description, more playable action.
- Less “she feels broken inside,” more “she laughs at the wrong moment.”
Scripts are blueprints for collaboration: not literary exhibitions.

Once you start writing for performance instead of for pages, everything changes. Characters move. Scenes breathe. And suddenly, people can actually make the thing you wrote.

#Screenwriting #NarrativeDesign #GameDev #StoryForScreen

Alena Lysiakova 🐉

Narrative designer and screenwriter ▶️ Let's create stories that make an impact

Here’s a reminder: your antagonist thinks they’re the protagonist. ✍️


The best villains don’t twirl mustaches and cackle. They wake up convinced they’re right. Maybe even more right than your hero. And that makes them dangerous.

👉 When I write antagonists, I don’t start with “how do I make them evil?” I start with: “What do they want, and why does it make perfect sense to them?”

That’s when the lines blur: and suddenly, you’ve got an antagonist the audience can’t dismiss, because a part of them (almost)… makes sense. 

#Screenwriting #Storytelling

After six truly amazing months, my internship at EarReality has come to an end: and what a journey it’s been. 🎧✨


During this time, I grew both as a writer and a writing coach, learned the ins and outs of storytelling for audio games, and wrote six different games (with one more on the way!): three of them based on original IPs.

🖤 My story Heart for a Hunter was even featured as part of Gamescom Cologne Epixx, and several more of my projects are now in production.

I’ve had the absolute pleasure of working with incredibly talented people across Europe and the US: special thanks to Christian Mahnke 🔜 Bookfair Frankfurt, Jörg Benne, and Felix Kowalzik for their support and guidance, and to all the amazing coaches and interns who made every brainstorming session worth it. 💜 

🐲 Now it’s time for a new chapter. I’m opening up for freelance gigs as a narrative designer or game writer for the upcoming months: ready to bring more worlds, characters, and choices to life.

Let’s make something unforgettable. 💥

#NarrativeDesign #GameWriting #Storytelling #InteractiveFiction

Your narrator isn’t your babysitter. 🎙️


One of the biggest mistakes I see in interactive audio stories is over-explaining everything.

“Now you walk into the room.”
 “You see a strange light.”
 “You pick up the key.”

Cool. I got it. Let me imagine it.

💡 Audio storytelling works best when it trusts the listener’s brain to fill in the blanks. The human imagination is way better at worldbuilding than any descriptive monologue could ever be.

Your narrator should guide, not babysit. If they’re describing things the player already knows, you’re wasting both time and tension.

🐲 Leave space. Let silence and sound design do the talking. Give the player room to breathe and believe.

#NarrativeDesign #AudioGames #Storytelling

🐲  Last week, I took part in the Keep an Eye Narrative Jam.


And had an unreasonably good amount of fun turning caffeine and chaos into a short interactive story (around 10 minutes of playthrough).

👁️“Keep an Eye” is a cozy witch comedy about ambition, bad instructions, and one very judgmental eyeball in a jar.

If you’re up for some Halloween vibes with humor and pastry magic, check it out on itch: 
 👉 https://lnkd.in/eQZW9Wu8

Sometimes all you need to make a story work is a jar, a curse, and too much cinnamon.

#twine #interactivewriting #gamejam

Open article: Keep an Eye by shuhiyo.itch.io

Player attention span in audio games is ruthless. 💀 


You don’t get flashy visuals or dramatic camera cuts. You get a voice, a moment, and a few seconds to make them care.  If the opening lines don’t grab attention, the player doesn’t “come back later”: they just gone.

🐲 That’s why pacing in audio storytelling is brutal but beautiful.

👉 Short sentences. Hooks loaded with tension. Emotional stakes introduced early; not in Scene 5. No one will wait three scenes to “get to the point.” In audio, every second of silence or filler is a gamble against the player’s attention span.

🎧 Tip I live by: write like someone could leave at any moment. Because in audio: they will.

#NarrativeDesign #AudioGames #InteractiveFiction #GameWriting

Players don’t need perfect information. They need trust.


In interactive audio games, we can’t display stats, highlight paths, or show glowing icons saying “this is the correct choice.”

So yes, players often make decisions without all the context. And that’s fine.

The real issue isn’t not knowing everything. 👉 The real issue is when players stop believing the story will react fairly to what they choose.

If they feel like the game is listening, truly reacting, they relax into the narrative, even if they’re unsure. But if every choice feels random or disconnected, trust breaks. And once trust is gone, immersion follows.

So the goal isn't to explain more.

🐲 It’s to design with respect: give players just enough to feel in control, and they’ll happily fill in the rest with imagination.

#NarrativeDesign #AudioGames #PlayerExperience #GameWriting

Super excited to be writing a story set in the Titan Effect universe. Expect intricate plot twists, action, packed with moral dilemmas, and a few choices that might haunt you later. 💥✍️ 🐲 

Thank you, EarReality, for this amazing opportunity!

Helping Media Companies, Game Studios & Brands Expand Their IP Through Interactive Storytelling | CEO @ EarReality | TWIST Game Engine | Transmedia Strategy | In-Car, Mobile & Web Experiences

View Christian Mahnke 🔜 Bookfair Frankfurt’s profile

Happy to announce another collaboration project. Our superb writer and story coach Alena Lysiakova 🐉 is going to write an interactive audio stories related Christian Nommay's tabletop RPG Titan Effect.

Titan Effect is a tabletop role-playing game and a storyworld project set in a near-future where spies gifted with psychic powers clash with genetically enhanced soldiers, in a secret war in which the fate of human evolution is at stake.

Amazing setting. Amazing writer. I'm truly excited for this one!!

#EarReality #TWIST #marketing #storytelling #games #gaming #stories #audiobooks #audio #RPGs #writing #books #narrativedesign #automotive #innovation #InCarEntertainment

Exposition isn’t the enemy: boring exposition is. 💀 

“Show, don’t tell” gets thrown around like a sacred rule. But let’s be honest: sometimes, you need to tell stuff. Lore exists. Rules exist. Worlds have context. The problem isn’t exposition.

😑 The problem is when it feels like a lore lecture instead of a story.

If exposition happens through:
Conflict → two characters arguing about what’s true
Emotion → a reveal that hurts instead of informs
Humor or sarcasm → information delivered with personality
 …then it stops sounding like homework. 🐲 

"Show, don’t tell" is overrated. Better rule: “Tell it well or don’t tell it yet.”

#Screenwriting #NarrativeDesign #Storytelling

I occasionally write about TV and games, when I’m not busy writing for them. 🎮📺


It’s my way of poking at stories I love (and some I don’t) to see why they work, break, or haunt us for weeks afterward.

One of my latest pieces just came out:
 👉 The New Flesh: Modern Body Horror Beyond Gore
https://lnkd.in/eZdtaAkM

It looks at how modern body horror moved past cheap jump scares and buckets of blood: straight into the messier territory of identity, transformation, and being trapped in a body that won’t stop changing. 

🐲 If you like your storytelling dark, smart, and a little uncomfortable, give it a read.

#Writing #Storytelling #BodyHorror

Open article: The new flesh: modern body horror beyond gore by meer.com

The new flesh: modern body horror beyond gore

StoryAngled

We help B2B founders build brand stories that resonate — and turn them into content campaigns that drive results.

From positioning to execution, we develop strategic narratives and deliver creative campaigns your audience actually connects with.

Check the Featured section to book a free consultation.

AI Data Management

• Developing communication strategy for enterprise-level AI data management solutions.
• Creation, management, and optimization of the company's content
• Inbound lead generation

Marketing Strategist

HRnest

I was responsible for the strategy, execution, and optimization of HRnest's content across multiple channels:

• Blog
• Social media
• Video
• Email marketing

I built a comprehensive product education experience (HRnest Academy) to support free trial users during product adoption in their company.

I shifted HRnest's positioning and strategy to reach more customers from international markets. Guided the process of adjusting the app's language, voice, and messaging to fit the needs of international customers better.

I co-created multiple lead magnets and materials for the Sales and Customer Care department to support them during discovery calls.

Content Specialist

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

“But what if I run out of content?”

Every founder asks me this.

They imagine posting for a month, then hitting a wall. No stories left, nothing fresh to say.

But look, content isn't supposed to be one groundbreaking insight after another, every single day.

It's a snapshot of what’s actually happening in your business.

You had a tough customer call today?  

That’s a post.

You spent the morning fixing a bug that keeps popping up?  

That’s a post.

A competitor launched something new and you’re not sure how to feel about it?  

That’s a post.

The trick is to stop searching for “worthy” ideas and start noticing what’s already in front of you.

Here’s my dead-simple system for never running out:

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

Endless content ideas inside (for B2B founders)

My LinkedIn reach is taking a massive hit recently. Normally, I’d panic a little (a lot). But take a look at this screenshot:

40 people saw my recent carousel and decided to save it.

It’s more than half of the all reactions this post got.

This means someone stopped, dedicated their time to read it, and found it useful enough to revisit it later.

I see reach more as a weather report. It matters. But not as much as people actually taking action after reading your stuff.

If your reach is down, it might be a filter, not a failure.

Your content is squeezing out the tourists and keeping the buyers.

Lean into that.

Post less fluff. Ship more evergreen, reference-worthy pieces.

"Notebook not newsfeed" should be the mantra here.

PS. Have you seen similar results recently? Would love to compare the battle scars lol

I talk to B2B founders wanting to post content every single day. And this is the no. 1 thing that they fear: 

Being judged.

Judged by the investor who lurks but never likes.

Judged by the ex cofounder who thinks you changed.

Judged by the smart friend who might spot a flaw.

So you edit the hook again.

Rewrite the third line.

Save it to drafts and call it “timing.”

I get it. Even seasoned founders feel it.

Every sentence can be clapped for or screenshotted in a group chat.

But helping dozens of B2B founders also taught me 3 things:

- Fear spikes when decisions pile up
- Fear fades when steps are obvious
- Output follows whatever is easier to do

That’s why systems beat bravery.

A simple structure turns “Am I good enough?” into “Did I publish today?”

- One bucket where ideas go the moment they appear
- Prompts that pull answers from real client work
- Templates so you never start from zero
- A five minute audit that closes the loop

Suddenly, it’s not a performance.

It’s a checklist.

You still care about quality.

But you stop worshipping it.

You ship, learn, adjust, repeat.

And the audience you’re worried about starts repeating your language back to you.

If you feel that knot in your stomach before you hit post, you’re normal.

You’re early. 

And you’re one simple system away from consistent inbound.

I build one and used it with all of my clients this year. 

Comment "INBOUND" for free access.

Can we stop it with the "you need more discipline to be consistent" BS? Pls...

When posting competes with twelve other jobs, it will always lose.

You're not "too lazy to post." Don't let any guru here tell you that.

When content sits in the same mental inbox as hiring, sales, product, investor updates, and a tax email you’re avoiding - failing to post is almost inevitable.

Your brain is already doing twelve jobs.

Adding “be a media company” is job thirteen.

That’s why I built a system that makes inbound a byproduct of your day – not another task.

Here’s what it’s all about 👇

PS. Want to build it for yourself? Comment “INBOUND” and I’ll send a free video walkthrough.

Start posting consistently (system inside)

LinkedIn is choking your reach.

Founders DM me every week, panicking about stats falling off a cliff.

It’s not your imagination, LinkedIn is becoming like Facebook a few years ago. They want you to pay for attention.

But here’s the thing:

Impressions are one part of the picture.

What we're focusing on more is the engagement rate. 

This means how many folks from your existing network react to your posts.

And we’re still pulling above-average engagement % for our clients.

Here's how:

1/ The beginning of the post must be sharp AF

Your content can be long, short, medium length, or whatever you want.

But it has to hook people right from the start.

The best tactic working for us right now is starting in the middle of the story.

Most founders open with a thesis.

We open with chaos.

Instead of “Here’s how to improve your SaaS sales,”

try:

“Last week, my lead pipeline flatlined, then a random LinkedIn DM flipped the whole thing.”

It’s about yanking people into the action.

Surprise them.

Confuse them a little.

Make them want to know what happens next.

2/ Ask for opinions, not applause

Genuine engagement doesn’t come from “like if you agree.”

It comes from asking real questions that spark debate.

Try ending your post with:

“What’s the biggest mistake you’ve seen founders make in the last 30 days?”

or

“Would you have taken this risk, or played it safe?”

People want to be heard, not herded.

3/ Respond to everyone like it’s a DM

Algorithm hack? Maybe.

But more importantly, this is how you build relationships.

We treat every comment as a mini-conversation.

No generic “thanks for sharing.”

We ask follow-ups, go deeper, and sometimes challenge them.

This results in threads under our posts, not just one-off comments.

That’s engagement LinkedIn can’t ignore.

4/ Share your losses, not just your wins

Nobody believes the founder who only posts about “10x growth.”

Share the flops, the awkward moments, the deals that fell apart.

It’s raw, it’s real, and people trust it.

If you want a good engagement rate, stop chasing impressions, and start opening conversations.

Want me to review your last post’s hook?

DM me.

I’ll give you a few stronger options.

hrnest

storyangled

LinkedIn

JSESSIONID

LinkedIn Login, Sign in | LinkedIn

li_at

Talks about #seo, #organicgrowth, #contentcreation, #contentstrategy, and #contentmarketing

LinkedIn is choking your reach (here's what to do)

I used to be SO in love with complex marketing. 

Funnels, nurtures, sequences… Twelve formats and a mood board 😮‍💨

Then I wondered why the pipeline still felt random.

I felt so cool trying to impress my clients with diagrams and all that jazz.

But it didn’t ship consistently.

Now I keep it simple and sharp.

And it helps my clients generate 5-20 inbound leads per month (proof in the carousel):

"Strategic content" won't help. But this will:

Building in public is the only content format that’s never gone stale for founders. But almost every founder I know does it wrong at first:

They post a new feature.  

Or a “big milestone.”  

Or a screenshot of their dashboard.

🦗🦗🦗

It's all too safe.

The founder is thinking about optics:

• How will this look to investors?  
• Will my competitors see this and copy us?  
• Is this even interesting?

So they sand down the edges.
And the story gets lost.

The posts that actually work are more honest than it's comfortable at first. For example:

The roadmap item your team argued about for weeks (and why you finally killed it)

The launch you thought would be a hit, but fell flat (“We spent 2 months on this and got 4 signups”)

The user feedback that stung (“Honestly, this made us rethink if we’re building the right thing”)

There’s a pattern:  

The more uncomfortable it feels to share, the more people lean in.

Also:

Nobody cares about your Canva graphics.

They care about the quick note you tapped out after a tough week.

Short, text-first updates force you to focus on what matters.

What are you wrestling with?

What changed your mind?

What did you almost hide from your followers, but decided to share anyway?

That’s the real “build in public.”

The stuff you post even though you’re not sure you should.

If you want to try it:

Next time you write an update, delete the fancy intro.  

Start with the hardest part.  

End with what you’re still struggling to figure out.

That’s the update your followers will actually remember.

Want the exact prompts I use with founders to get these posts out of their heads?  

DM me “BUILD” and I’ll share them.

I don’t have a production team. I don’t have a spare day to chop up every video.

But I still want my vids to look clean, smooth, and on-brand.

Here’s how I do it without losing my sanity:

If you need a cleanse from all the LinkedIn's success propaganda, open this:

This year has been the toughest one for my business (and me personally) so far.

We didn't grew much - barely managed to meet the revenue goal for this year.

My dear grandpa got terribly ill at the start of this year and I've been dedicating a lot of time to care of him.

My GAD (generalized anxiety disorder) has been out to get me almost every day.

I haven't traveled much. I haven't made any impressive partnerships.

Most of the time, my goal was to just survive til another day.

And from talking to many of you via DMs, I know I'm not the only one.

So, this post is for you all. 

Working their butts off, day after day, without seeing little to no progress.

I see you. I admire your perseverance. And my DMs are always open for you.

Have a restful weekend, however impossible this may seem right now.

You’ve got plenty to say – so why does it suddenly feel impossible to say it here? The fear isn’t about LinkedIn.

It’s about exposure.

• “What will people think?”
• “Does this sound desperate?”  
• “Will my team cringe?”

You’re not just afraid of trolls or strangers.

You’re worried about the people who matter most – your close network, your mentors, even your own team.

That’s why you overthink every word, every emoji, every line.

I get it.

Before StoryAngled, I spent years acting on stage.

Turns out, posting on LinkedIn feels a lot like opening night.

Same nerves. Same fear of silence.

But here’s what I learned both on stage and with founders:

Your audience wants you to win.

Most people are quietly rooting for you.

They want real stories, not perfection.

Your imperfection is magnetic.

Nobody connects with the founder who’s always “crushing it.”

People remember the time you botched your pitch – or changed your mind.

So, start small and be HONEST.

Try a post about a lesson you learned the hard way.

Or a challenge you’re still figuring out.

No need for “thought leadership” right out of the gate.

Also, give yourself permission to post “bad” content

You won’t find your voice without a few duds.

Set a quota: 3 rough posts for every one you’re proud of.

If you’re still frozen, write a post just for yourself.

Share it with one trusted friend.

Then, when you’re ready, hit publish.

Want my templates for breaking through posting anxiety?

DM me “STAGE” – I’ll send you the exact prompts I use with founders.

Last week, I documented everything I learned after 3 years of helping B2B founders getting more inbound leads with content. It's all yours:

I modeled it into 1 cohesive system and wrote a quick guide you can use to implement it in your business over the next 7 days.

It's short, very actionable, and uses my experience of working with over 40 B2B founders.

If you want it, leave a comment (maybe "SPOOKY" because it's halloween season) and I'll DM it to you.

How I feel following up with a lead who's been ignoring me for 2 months:

These 3 founders stopped chasing content and started closing inbound. Here’s what we did:

1/ SaaS MVP dev shop

They used to publish in bursts and disappear.

We wrapped one problem and one outcome into a Demand Packet.

Added a Utility CTA that offered a build plan consultation.

They shipped on a steady cadence.

Now they book 5–10 high ticket inbound leads per month from their blog.

4 articles per month, btw. Some SEOs would say it's nothing.

For me, it's all about more consistency and a helpful next step.

2/ BI consultant

He kept ghosting LinkedIn for months at a time.

We turned client answers into prompts and templated the posts.

He offered a metrics brief instead of “book a call.”

He showed up 5 days a week with the same message.

This resulted in multiple 5-6-figure projects closed from his content.

Shorter calls. Fewer objections.

Buyers arrived pre sold.

3/ Auto dealership consultancy

Before:

Cold outreach and long proposals that dragged.

After:

One clear Demand Packet repeated everywhere.

Prospects began quoting the posts on discovery calls.

Conversations started at the solution, not the intro.

Notice the pattern:

- Fewer decisions
- One message echoed across channels
- A helpful CTA that moves buyers one step forward
- A quick daily audit that keeps the loop tight

You don’t need more content.

You need a system that compounds.

DFDN (Demand for Difficult Niches) makes it repeatable.

Want the breakdown I use with founders?

Comment INBOUND and I’ll send the free video walkthrough.

taplio

The Battle

Alena Lysiakova 🐉 🔜 GAMESCOM

Kuba Czubajewski

Followers

Posts

Engagements

Likes

Performance ScoreAlena Lysiakova 🐉 🔜 GAMESCOM's LinkedIn Performance

Performance ScoreKuba Czubajewski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alena Lysiakova 🐉 🔜 GAMESCOM

Kuba Czubajewski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alena Lysiakova 🐉 🔜 GAMESCOM's LinkedIn Performance

Performance ScoreKuba Czubajewski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlena Lysiakova 🐉 🔜 GAMESCOM's LinkedIn Performance