Alessandra Colaci ⚡️

Head of Marketing at SparkPlug⚡️AI Marketing Advocate

I help legal professionals adopt AI in a practical and secure way.

With over 15 years in tech and a focus on AI workflows, I work with law firms, in-house counsel, and legal operations teams to build custom AI solutions that improve efficiency. From automating routine tasks to enhancing document review, I translate complex AI capabilities into clear, usable workflows that legal teams can actually implement.

My journey into AI began when I helped launch one of the first micro-tools built with the OpenAI API, an AI email writer created before ChatGPT existed. Since then, I have led AI strategy at SaaS companies, trained teams on AI adoption, and implemented AI-driven systems.

I hold a certification from MIT in Artificial Intelligence for Business. My specialties include:
	•	AI workflow development for legal teams
	•	Prompt engineering for legal use cases
	•	AI training and enablement for internal teams
	•	AI tool audits and evaluations
	•	Aligning AI adoption with privacy, security, and compliance standards

Whether you’re exploring legal AI tools, automating intake, or building a knowledge assistant, I help legal teams implement AI in a way that is strategic, ethical, and aligned with business outcomes.

If you’re exploring AI for your firm or legal department, I’d be happy to connect and share ideas.


Head of Product Marketing

Pictory

Head of Business Development

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. The association’s mission is to elevate the role of partnership leaders at their companies and provides a vibrant online community, virtual events, curated professional networking opportunities, and educational resources to drive success for it's members.

Member

Events Live

At Events Live we want to make it easy for any event, something as simple as a meet-up or a 10,000-person convention, to have a live video presence.  

-Multi-camera live video approach, which is scalable from one to four cameras
-Presentation mode, which allows us to bring in presentations from speakers as an additional content source for that professionally, produced look and feel.
-Instant access to recorded content. (With videographers you have to wait until they upload the content from their SD card to get it.  We have instant access to the recording and can upload to a site or share it with you, the organizer)
-Raw file access (We will provide you the MP4 for every panel and session that is streamed so you can use it for future events, marketing, etc.)
-In the event you want to charge for a “virtual ticket” to your event we will embed the live stream on your site and put that behind a pay wall.  (After all it is our goal to help event planners better monetize their event)

Founder and Chief Live Guy

Tagboard

Senior Sales Executive

Resi Media, LLC (formerly Living As One)

Director of Business Development 

Switcher, Inc.

Switcher is a video production SAAS company that strives to ensure that video production is accessible to every everyone.
	- Launched a new product line to grow the company revenues by 125% during first year all while shifting focus from B2C to B2B
	- Negotiated partnerships with some of the largest media companies in the world (Microsoft, Facebook and Amazon) to create a product offering with un-matched accessibility in the industry.  
	- Created, implemented and launched channel sales and partnership organization with a focus on Strategic, Marketing and Technical partnerships resulting in more leads and broader product reach
	- Built out revenue models for resell and co-selling opportunities as well as contracts for each partnership type.
	- Grew revenue by 1600% over 3 years, 400 YoY.
	- Created sales and business development processes alongside go to market strategy for repeatable and scalable implementation and managed a cross-functional team of 4.
	- Managed crucial KPI’s including revenue, forecasting, partnerships, board updates, etc.  
	- Responsible for Sales and Business Development P&L.

VP of Sales and Business Development

Evia Events

Enterprise Sales Manager

Rightside

Rightside is a domain name registry providing new branding alternatives as replacement to the .Com extension.
	- Utilized market development skills to source and develop clients to grow revenue as well as customer base.
	- Instrumental in using networking capabilities to bring large brands to the company, as well as outside-the-box thinking for ways to expand product reach.
	- Collaborated with our marketing team to identify, grow, and develop the market for our products through social media and live video.
	- Developed marketing strategies for individual clients that includes innovative use of social media.
	- Consulted on live video strategies at various conferences for many different clients.

Live Video Consultant

Rightside is a domain name registry providing new branding alternatives as replacement to the .Com extension.
	- Utilized market development skills to source and develop clients to grow revenue as well as customer base.
	- Instrumental in using networking capabilities to bring large brands to the company, as well as outside-the-box thinking for ways to expand product reach.
        - Responsible for Channel sales and partnerships, created new affiliate, reseller and co-marketing partnerships to further our GTM strategy
	- Collaborated with our marketing team to identify, grow, and develop the market for our products through social media and live video.
	- Developed marketing strategies for individual clients that includes innovative use of social media.
	- Consulted on live video strategies at various conferences for many different clients.

Business Development Manager

Marchex

Marchex is a call analytics and “pay for call” advertising platform who creates a lead generation services for small businesses.
	- Managed multiple customer accounts during full lifecycle - from sourcing to retention to growth. 
	- Generated over 5M in annual revenue by executing the strategy for all accounts under management.
	- Communicated plans to internal stakeholders as well as obtaining client buy-in. 
	- Earned solo responsibility for managing all three business products that the company offered for individual clients.

Strategic Account Manager DCM Reseller Business

GoDaddy Software

GoDaddy is a longstanding domain, website and email provider, and is recognized as one of the leading solutions in the industry.
	- Leader of top sales force through consistent sales results.
	- Managed diverse portfolio of clients that spanned from individuals to Fortune 500 companies.
	- Exceptional asset development for clients and extensive portfolio which was comprised of over 500 accounts.
	- Expertise included domain investing, sales and monetization while increasing purview from 28,000 to over 100,000 domain names in three years.

Domain Asset Advisor

In my Sales and  Business Development career I have focused on the following areas:
 
- Channel sales and strategic partner development (both domestic and international).
- Methodical focus on building new business quarter over quarter. Build active pipeline and meet quarterly targets.
-Running point on influencer identification, developing playbook for winning these clients, and strategy for each partnership
- Work to on-board key anchor tenants that my company can point to as usage examples to grow our brand.

- Staying engaged with key companies in my space 

- Partnered with several large vertical aggregators to help expand our professional reach.

- Focused on managing strategic business partners that provide a VAS that is complementary to our products.

- Attending key industry and non-industry conferences.  Attend as a SME for all industry conferences where I am representing our brand

- Act as spokesperson for the company including guest blog posts, independent consulting sessions and others.

taplio

The Battle

Alessandra Colaci ⚡️

Marc Gawith

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