Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Today marks 3 years at Kurogo.

(Or 1,097 days of building CEO and Founders’ brands and leading strategy to be precise.☝🏻)

In numbers, it looks like this:

→ 37 client campaigns led
→ 2,634 posts published
→ 19 million impressions (!!)
→ 257,155 reactions

Yep, counted them all myself.

But it’s not just been all about the numbers (as much as I do love my spreadsheets).

In that time, I’ve also:

Attended 6 team socials 
Worked every role on the delivery team
Supported 7 clients at special in-person events
Secured a client as a lead sponsor of the Olivier Awards
Directed campaign video shoots from our London Studio
Built a client personal brand that led to a £750k in investment
Remotely worked from Bristol, London, Milan, Barcelona, Zadar and Cape Town

But by far, the best bits have been the clients I’ve worked with (4 of which have returned to work with me which means more than any impression count ever could!!) and my incredible teammates.

It’s been a huge 3 years of many highlights, wins and learnings at Kurogo - Personal Branding Agency. 

Very excited for whatever the next 1,097 days bring. 🪩

Serious about brand strategy. Not that serious about myself x | Brand, Partnerships & Culture | Live, laugh, love branding

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Content Writer @ Kurogo | Former Rugby League Player Turned Writer

I played Rugby League for 16 years, with the dream of eventually making it as a pro.

But that dream died a tragic death.

So I proceeded to have a bit of an identity crisis and felt fairly lost on this spinning rock.

Then in 2019, I stumbled across writing, more specifically, copywriting. It was pretty much love at first sight.

So I decided to go all in on writing online whilst being a bit of a nomad (I eventually ended up living in southern Spain).

Since then, I've written for 60+ business owners, with the aim of helping them: 

• Attract top talent.
• Book more meetings.
• Increase brand awareness.
• Stand out from competition.
• Gain more newsletter subscribers.

Now, I work at one of the UK's leading Personal Branding agencies.

I'm sure you've heard the phrase 'personal branding' a lot. I'm sure it probably makes you want to curl up into a ball and cringe your little noggin' off.

But the thing is: 

Building your brand as a professional in this day and age is pretty bloody crucial.

Why? Well...

Your reputation matters.
How you're perceived matters.
And the stories you share matter.

But doing all of that, and creating brand content can take a helluva lot of time and effort. 

Thankfully, that's where Kurogo comes in.

To put it simply, if you're a brand owner, C-suite exec, or an outright professional in your field, that:

a) Isn't satisfied with your current content.
b) Has no time to create content.
c) Doesn't know where to start.
d) All of the above.

Let us help you create content that: 

→ Entertains
→ Educates
→ Provides actionable advice

That’s about it for now. 

If you fancy a chat, feel free to send me a message.

Other than that, see you on the timeline.

Cheers :)

Bruce M.

Things people think writers do:

• sit in cafes
• think deep thoughts
• type poetic sentences
• admire their work
• puff on that old-school corn cob pipe thingy
• wear edgy hats

Things writers actually do:

• stare at screen
• write sentence
• delete sentence
• rewrite sentence
• delete sentence
• cry
• have headaches

Bruce Martinus

I am a disrupter of sentences | Content Writer @ Kurogo | Ghostwritten for 60+ founders, CEOs and C-suites

If you use em dashes = AI
If you use “Not X, but Y” = AI
If you use “here’s the thing” = AI
If you use “most people” = AI
If you leave white space = AI
If you use semi-colons = AI
If you write in English = AI
If you write in a language = AI
If you use words = AI
If you breathe = AI
If you do the Hokey Cokey and you turn around = AI

For optimal authenticity and thought leadership, humans must revert to hieroglyphics.

Agree?

The 5 critical stages of posting on LinkedIn (read this to supercharge your success into oblivion):

1. I should post more
2. I'll post tomorrow
3. Right, today’s the day
4. Post something
5. Immediately regret everything


BONUS POINTS: delete post

I haven’t posted in MONTHS. I’ve been too busy AI-maxxing. Things I’ve automated right now:

– My caffeine intake
– My sleeping hours (I don’t need to sleep anymore)
– Every single letter of every single post I write (no edits)
– My morning thoughts
– My evening thoughts
– My opinions on AI
– My opinions on opinions about AI
– My personality
– My entire internal monologue
– My sense of purpose

I don’t need to do anything at all. My Claude Cowork Megatron 9000 does everything.

I just lean back in my chair and watch my entire life get automated before my very eyes while I smoke 6 pineapple iced Lost Mary vapes per day.

Fuck man… I haven’t actually had a genuine human thought in months.

I’m AI-maxxing right now chat.

I ain’t losing my job. I ain’t getting left behind. I'm ahead of the curve.

Thoughts?

What people think ghostwriting is: "Tell me your ideas, and I’ll write them."

The reality of ghostwriting:

Founder: “I don’t have many ideas. I don’t know what to tell you. My life really isn’t that interesting.”

Me: “Okay, tell me what you’ve been up to and what’s on your mind.”

Founder: casually talks for 37 minutes about crazy shit that nobody else I know has ever done in their 20+ years on earth, never mind a 7-14 day period. An obscene amount of productivity that ~80% of humans aren’t capable of. Worldviews, thought processes and a level of systems thinking that are on another stratosphere to the average mind. Stories you could create literal movies about.

Also founder: “I don’t know if that’s actually useful for you though”

Me:

People ALWAYS ask me how to come up with such magnificent, mind-blowing content ideas.

My humble take:

Ideas aren't the problem.

The problem is sitting down to write
and your brain suddenly decides it has
never had an actual thought in its miserable existence.

When someone says “can you just quickly…” then proceeds to send a list that’s longer than my entire fvcking future:

The lifecycle of the greatest LinkedIn posts to ever grace MANKIND (I know from experience):

– Think of earth-shattering idea
– Write post
– Overthink every last detail
– Feel intelligent
– Post it
– Feel dumb
– Spot typo
– Die inside
– Edit post
– Hope nobody notices
– Refresh analytics
– Refresh analytics
– Refresh analytics
– Delete post
– Wipe tear from eye
– Put on brave face like a good boy
– Get on with day as usual
– Never post again

taplio

The Battle

Alessia Doyle

Bruce M.

Followers

Posts

Engagements

Likes

Performance ScoreAlessia Doyle's LinkedIn Performance

Performance ScoreBruce M.'s LinkedIn Performance

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taplio

The Battle

Alessia Doyle

Bruce M.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

Performance ScoreBruce M.'s LinkedIn Performance

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Performance ScoreAlessia Doyle's LinkedIn Performance