Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Harry Styles is BACK!!

And his return shows the power of superfandom.

Last week, Styles dropped his next album announcement: “Kiss all the time. Disco, occasionally.”

No dramatic countdowns. Just some subtle teasing for the hawk-eyed fans and a jumpscare insta post were needed to immediately DOMINATE social feeds. 

All because his fanbase is anything but ✨casual✨. 

It’s devoted, connected, and ready to react, turning a simple album announcement on a random Thursday in January into a global cultural moment.

What does this tell us?

→ Loyal superfans amplify hype organically without the need for over-the-top, drawn out campaigns.

→ Scarcity drives excitement. Surprise drops turn single moments into shared cultural experiences.

→ Legacy and timing matter. Years of authentic connection set the stage for a moment that feels inevitable, and oh so satisfying.

Naturally, reactive brand responses came thick and fast over the weekend.

But my unexpected fave was NHS England reminding the girlies to book their cervical screenings, leaning into Harry’s comeback while connecting it to a real-world outcome.

(Someone give their social media manager a raise x)

What makes this announcement even more fun is how perfectly it ties to the January 2016 trend blowing up right now.

Fans are already leaning into nostalgia and teenage cringe, sharing throwbacks to their awkward, excitable, unpolished selves. 
And for many, this also connects to their original love for Harry Styles, adding another layer of nostalgia.

That’s superfandom, nostalgia, and clever timing in action, driving massive cultural hype.

Move over BRAT summer, I’m so ready for glitter, funky, feel-good pop summer this year, courtesy of HS x

(Although slightly less ready for the Ticketmaster chaos for the inevitable tour 😅)

Brand Strategist & Culture Expert | Campaigns, Partnerships & Cultural Moments

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