Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG brands and pop culture.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Harry Styles is BACK!!

And his return shows the power of superfandom.

Last week, Styles dropped his next album announcement: “Kiss all the time. Disco, occasionally.”

No dramatic countdowns. Just some subtle teasing for the hawk-eyed fans and a jumpscare insta post were needed to immediately DOMINATE social feeds. 

All because his fanbase is anything but ✨casual✨. 

It’s devoted, connected, and ready to react, turning a simple album announcement on a random Thursday in January into a global cultural moment.

What does this tell us?

→ Loyal superfans amplify hype organically without the need for over-the-top, drawn out campaigns.

→ Scarcity drives excitement. Surprise drops turn single moments into shared cultural experiences.

→ Legacy and timing matter. Years of authentic connection set the stage for a moment that feels inevitable, and oh so satisfying.

Naturally, reactive brand responses came thick and fast over the weekend.

But my unexpected fave was NHS England reminding the girlies to book their cervical screenings, leaning into Harry’s comeback while connecting it to a real-world outcome.

(Someone give their social media manager a raise x)

What makes this announcement even more fun is how perfectly it ties to the January 2016 trend blowing up right now.

Fans are already leaning into nostalgia and teenage cringe, sharing throwbacks to their awkward, excitable, unpolished selves. 
And for many, this also connects to their original love for Harry Styles, adding another layer of nostalgia.

That’s superfandom, nostalgia, and clever timing in action, driving massive cultural hype.

Move over BRAT summer, I’m so ready for glitter, funky, feel-good pop summer this year, courtesy of HS x

(Although slightly less ready for the Ticketmaster chaos for the inevitable tour 😅)

Brand Strategist & Culture Expert | Campaigns, Partnerships & Cultural Moments

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The Coca-Cola Company

Driving the European strategy for partnerships across high-impact passion points including fashion, entertainment and lifestyle - working closely with global and regional teams to deliver brand-defining moments. Partnerships include…

- Sprite x Snipes
- Mezzo-Mix x RTL
- Diet Coke x Jamie Dornan
- Mezzo-Mix x Netflix
- Fanta x Xbox
- Coca-Cola x Gay Times
- Diet Coke x London Fashion Week
- Coca-Cola x Pride in London

Senior Partnerships Manager

Leading Diet Coke in GB, a £1.2b brand with a bold, fashion-forward identity. Spearheaded the partnership with London Fashion Week and brought Kate Moss on board as Creative Director, reinvigorating brand love among key audiences. Led the brand’s first-of-its-kind always-on influencer strategy, partnering with 20+ creators to bring the brand to life in culture and drive relevance with new audiences. Oversaw full 360° campaign rollouts from insight to execution, managing multimillion-pound budgets and orchestrating a wide network of agency and internal stakeholders.

Senior Brand Manager

Launched new innovations and led creative campaigns across Coca-Cola TM brands. Delivered two standout partnerships with iconic appliance brand SMEG and booming magazine subscription platform Readly, brought to life through standout activation plans. Managed the end-to-end delivery of Coca-Cola’s iconic Christmas Truck Tour, overseeing all planning, creative execution and stakeholder alignment. Known for injecting originality into campaigns and crafting culturally resonant moments that built buzz and delivered results.

Brand Manager

Coca-Cola Europacific Partners

Split role between brand and bottler, translating strategic brand plans into powerful sales tools and activation materials. Crafted compelling in-store experiences that connected brands with shoppers.

Cross Environment Marketing Manager

Developed shopper-led campaigns in high-footfall environments like cinemas, festivals, and theme parks. Blended consumer insight with creative thinking to deliver memorable, engaging experiences that drove trial and loyalty.

Shopper Marketing Manager

I took time to explore new cultures and gain fresh creative inspiration. A personal reset that sharpened my strategic thinking and storytelling perspective.

Sabbatical

Managed OPEX budgets for GB Shopper Marketing, ensuring spend aligned to priorities and unlocked efficiencies. Acted as a key liaison across teams to support effective investment planning.

Trade Marketing Manager

Equipped 500+ field sales reps with the communication and sales tools needed to succeed. Developed scalable solutions and supported teams across independent, licensed, and vending sectors.

Sales Operations Professional

Hit the ground in South-West London managing relationships with pubs, corner shops, and restaurants. Developed selling skills, commercial acumen, and a deep understanding of brand activation at a local level.

Field Sales Representative

Creative, dynamic, and results-driven brand marketing leader with over a decade of experience at The Coca-Cola Company. Most recently leading fashion, entertainment and talent partnerships across Europe with a proven ability to build emotional connections between brands and audience. Tapping into data and insights, identifying and leverage passion points to drive relevance. Known for bold storytelling, breakthrough partnerships, and delivering highly visible, culturally relevant campaigns. Excels in cross-functional leadership and thrives in fast-paced, purpose-driven environments. Passionate about collaboration, innovation, and creating work that people love and want to talk about.

taplio

The Battle

Alessia Doyle

Omar Sadiq-Baig

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taplio

The Battle

Alessia Doyle

Omar Sadiq-Baig

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alessia Doyle's LinkedIn Performance

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Performance ScoreAlessia Doyle's LinkedIn Performance