Kurogo

Responsible for crafting, spearheading and executing client campaign strategies across platforms, tracking and analysing client content performance and principal client contact.

Account Manager

Curating personal brand strategies and content for CEOs and founders to increase lead generation and revenue for their business.

Personal Brand Manager

Kurogo Studio

Content Studio For Personal Brands & Creators 📍Central London

McCann Worldgroup

Contributed to client briefings, working closely with notable brands such as L'Oréal and JustEat.

Prepared and presented weekly analyses of competing agencies award-winning marketing strategies.

Strategic Planning Assistant

Account Manager @ Kurogo | Creating Industry Leaders through Personal Branding

I eat, sleep and breathe FMCG and F&B brands.

And if I’m not doom-scrolling into the latest trend rabbit holes, I’m talking about it on LinkedIn.

The rest of the week, I’m an Account Manager specialising in driving strategic outcomes for clients through data-led insights and delivering high-impact marketing strategies.

To craft banging brand strategy, I:
👉🏻 Research (i.e. stalk) my clients and their industries until I know them better than they know themselves
👉🏻 Keep my finger on the pulse of what’s happening in their field
👉🏻 Genuinely root for them and their business 

That’s the mix I use for my clients, and so far I’ve achieved some pretty insane results across 20+ CEOs and Founders including:

- An inquiry from Dragon’s Den
- £700k angel investment directly attributed to LinkedIn 
- Features in podcasts, panels, publications

Ultimately, people buy from people.

Not dry, faceless brands.

Alessia Doyle

Content Writer

We create thought leaders through personal branding

Post-Grad Survival Guide

Took over the publication from my friend Tom. With 44K+ followers on Medium, we're one of the biggest publications on Medium. We help 20-somethings live happier & healthier lives.

Editor in Chief

FinGhost.io

Helping finance and real estate professionals build their audiences on LinkedIn

Writer

Foundry 

Writing content for world-class professionals and industry leaders across niches such as Law, Tech, AI, Business, and more.

Kohort

Head of Content

Building the copy for the website, creating eye-catching LinkedIn posts for the founder, and writing informative articles, among other things.

Ghostwriting & Copywriting Consultant

Mobco Media

Helped build the CEO's personal brand through LinkedIn and writing articles on highly reputed websites like Forbes.com and Entrepreneur.com.

Ghostwriting Consultant

LinkedIn

The LinkedIn Creator Accelerator Program is an initiative designed to invest in creators. In India, 200 creators were selected from all over the country and given financial grants, resources, and mentorship from the country’s leading creators and executives. I was one of the youngest people selected for the program and worked alongside thought leaders from various industries.

LinkedIn Creator Accelerator Program India 2022

upGrad

I was a part of the Business Intelligence team for most of my tenure at the company. Among other things, I also worked in Talent & Acquisition, helped organize and manage the National Sales Meet 2021, and worked on researching colleges and subject matter experts in the course-building process.

Business Intelligence

WellnessCalendar.ai

Wrote, edited, and published content, based primarily in the niches of Health, Wellness, and Fitness. I also wrote captions for Social Media, emails, and posts for the Founders’ handles.

Torrey Pines Foods

Responsible for designing, creating, and publishing all of the company’s Social Media content, campaigns, and generating leads through Social Media platforms and other online mediums.

Social Media Strategist

Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Varun Khadri

What people see:

1. Financially sorted
2. Moved to London at 24
3. Get to ghostwrite for a living
4. Work with the smartest people

What people don't see:

1. Said no to everything and saved £ for years
2. Felt alone and depressed for a long time
3. Hated every job and gig before this
4. Outgrew almost everyone I knew 
5. Chronically anxious

Social media is never the full picture.

Don't compare your dark moments to their highlight reel.

7 unhinged things I did to build my dream life that paid off:

1. Ended a 3-year relationship that wasn’t going in the right direction

2. Dropped out of a Masters program at one of the best universities in the world

3. Moved to another continent for a remote job I could do from anywhere

4. Cut off childhood friends who I knew were toxic and bad for me

5. Stopped aimlessly partying, getting wasted, and chasing girls

6. Played multiple sports at a competitive level until I became a Jack of all trades

7. Invested 50% of my income for 3 years straight, lived way below my means

The result: I’m healthier, happier, freer, and wealthier than I’ve been in years.

This is your reminder to make the “crazy“ choices that make sense for your personal goals.

Seek advice from others, but remember only you know what’s best for you ✌🏼

I ordered Paneer ghee roast. I was served Prawns ghee roast.

I was too hungry to notice the visual difference in the texture so I took a couple of bites.

I'd never eaten non-vegetarian food in my life before, so I quickly realised something was off upon tasting it.

This was a week ago, I was on vacation with my family, in one of the most popular restaurants in Coorg.

Understandably, I was fuming.

And I wanted to throw up.

But I knew I had a choice.

I could cause a scene, hold the restaurant accountable, post bad reviews, get into a screaming match, demand reparation, etc.

For my non-Indian audience, this might feel like an overreaction.

But we Indians take our vegetarianism pretty seriously 😅

So the mistake the staff made was pretty much the worst thing you can do in F&B here.

But it was just that, a mistake.

The waiter/chef simply misheard our order.

Getting into a fight wouldn't fix or undo anything.

So I sent the food back, let the manager know what'd happened, and told them I wasn't pleased.

They apologised, served us the correct dish, I ate it half heartedly (having lost some of my appetite), and moved on with my life.

Sometimes, you just gotta put a pin in things, be the bigger person, and leave it at that.

Who among us hasn't made a bad mistake at our jobs?

So why is it hard for us to empathise when someone from the hospitality sector makes one?

Being kind in situations where being unkind would be an understandable reaction is what reveals the kind of person you really are :)

P.S.
My no. 1 pet peeve is people who treat waiters badly, I instantly lose respect for these people.

P.P.S.
What would you do if you were in my place?

Top 5 feelings I love:

- Drinking a hot cup of coffee on a chilly morning and having it slowly warm you up from the inside

- Going through a client’s LinkedIn posts and only seeing triple digit reacts

- Cutting open a piece of burrata and watching it melt over the pizza

- The sound of a feather shuttle when I hit a jump smash with a newly strung racquet

- Being in bed after a warm shower at night in fresh sheets

I’m trying to appreciate the little things in life that we take for granted more.

What’s your favourite feeling?

Friendly reminder: if you don't ask, the answer will always be "no" :)

Life hack: find a job that allows you to be around the kind of people you enjoy being around.

We spend so much of our lives at work.

So getting along with the people you work with is so important.

Sure, the work we do means the world to us.

But the best part of work is often the people we do it with.

Being silly together, having a pint together, playing games together... there's a lot of joy and meaning in that.

📷 - from our Christmas social at Kurogo - Personal Branding Agency

I’ve experienced heartbreak, almost lost all my money once, and survived childhood trauma for years.

But leaving my friends and family behind and watching them cry at the airport,

Will always be the most painful thing I experience.

These are the people who’ve stood by me for a decade.

My flights from Bangalore to London are always a teary mess.

But this time, I’m choosing to remind myself that for a few weeks a year, I still get to live life, travel, and laugh with my day 1 people. 

Not everyone gets that.
Not everyone is so lucky.

There are still tears as I write this while touching down at LHR - but some of them this time are also happy tears and me thanking God I get to live this life ❤️

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Taking care of myself is a non-negotiable.

Not because I love self-care.

But because I want to be the best version of myself.

I want to be the best writer, athlete, and person I can be.

This means eating right, sleeping enough, reading more, not drinking as much, and cutting off bad energy.

I do these things because I have high standards for myself and big goals.

So I better align my actions with my ambitions.

High performance starts with taking care of yourself better.

“Being the best in the world requires you to set your standards higher, and to demand more of yourself than anyone else ever would” - Graham Weaver

3 lessons I've learnt the hard way this year:

- If you don't have your health, nothing else matters.
- Narrow your focus, don't try doing everything at once.
- You're allowed to outgrow the people/places you still love.

What's been an eye-opening lesson for you in 2025?

I've been on my first real break from work all year.

Here's what I've been up to over the last 2 weeks:

- Being a tourist in the city I grew up in has been fun
- Playing sports each evening (padel, Badminton, pickleball, Football)
- Playing FIFA every other night with the boys
- Spending time with the people I grew up with
- Plotting my next move on my content journey (YouTube)
- Trying out as many breweries and cocktail bars as possible 😅
- Dentist visits (9+ cavities filled in one week, I'm dead)
- About to go on an annual trip to Goa with my closest friends

Life is good.

I'm very lucky I get to experience the best of both worlds - my life in London and the comfort of being in familiar territory with my people back home.

As my India trip comes to an end, I can't help but think how grateful I am to have the kind of inner circle around me that I do.

Your people are who shape you, so be mindful whom you allow around you!

A good friend asked me what to post about on LinkedIn.

I write LinkedIn posts for a living, this is what I told him 👇

1. Document your journey, tell people what you’re learning, show them the life you’re living, share your wins and losses, your story is more interesting and relatable than you think

2. LinkedIn isn’t a journal though, make sure you’re adding in something valuable for the audience to take away in each post, even if it’s just stirring a positive emotion in their minds

3. Packaging is everything, format your posts carefully, nobody likes reading long paragraphs, add in personal pictures whenever possible, insider tip: aesthetic pics with your face in them do better

4. To write banger hooks, ask yourself: what’s the most interesting part about the post, lead with that, remember - the hook is THE most important part of a post

5. Don’t overthink it, nobody cares as much as you assume they do, yes - some people will judge you and make fun of you for posting here, but I guarantee you: if someone’s trying to pull you down, they’re already beneath you anyway (literally and figuratively speaking)

Posting on LinkedIn can change your whole life, it’s certainly changed mine :)

P.S.
Please don’t post crying selfies though. What’s your most hated LinkedIn trend?

My weird visualisation routine that sets me up for a calm workday:

I visualise everything that can go wrong.

The client who's being a pain, the colleague that's on your case, the mistakes that I'll make at times...

I picture it all.

Then, I inevitably think about how I'd deal with it.

- What's the kind of mindset I need to have?
- What are some possible solutions?
- Where must I be extra careful?

Startup life can be complete CHAOS at times.

But when I've already pictured the worst in my head and thought of ways to cope,

Very little can faze me throughout the day.

Negative visualisation centres me. Try it tomorrow and let me know how your Friday goes :)

The best consistency hack I’ve discovered with habits I want to build:

Never miss 2 days in a row.

One day is okay - life happens.

But 2 days missed? 

That’s a choice :)

I had 1:1s with our new starters this week at Kurogo - Personal Branding Agency.

These are the 3 biggest pieces of advice I gave them:

- You’ve already made it.
You beat hundreds of people to get the job.
You’ve earned your seat at the table.
So give yourself a pat on the back.
We’re all rooting for you.

- Our goal is to be the best personal branding agency in the world.
Nothing less.
Of course, we’re all human and have crap days at times.
But keeping our North Star top of mind is key.
We can’t forget that what makes us an elite team is our standards.

- The hardest part about working in content is not burning out.
What looks like all fun and games from the outside,
Is bloody hard work in the day-to-day.
Pace yourself and take care of yourself well.
At some point, the sheer volume can get overwhelming, but don’t burn out pls.

What’s something you wish you'd been told when you started your job?

I’ve written 5475 LinkedIn posts over 3 years.

A short guide to high-performing hooks:

Hooks that win nail these basics:

- Short (under 12 words)
- Emotional or tense
- Outcome-driven (why this matters to me)
- Pattern-breaking (something surprising or contradictory)
- Specific to your worldview

Hooks work best when they signal:

➡️ Stakes
➡️ Shift
➡️ Tension
➡️ Contradiction
➡️ Earned wisdom
➡️ Future insight

Hooks that stop the scroll leverage psychology:

· Curiosity gaps
· Authority claims rooted in lived experience
· Contrarian tension 
· Identity hooks
· Strong POV 

How good your post is doesn’t matter if you can’t get people hooked in the first 2 lines.

P.S. My fav hook I spotted on LinkedIn this week: 
“How are people in jobs finding time to cheat on their partner?”
Tell me yours in the comments 🤝🏻

Remember this feeling.

Remember how much you f*cking hate losing.

Then tell yourself that I'm going to do everything in my power not to lose at the next thing.

Use every loss to remind you how important it is to:

- Have the right prep
- Build the right team around you
- Win

Use every loss to remind yourself how hungry you are to win and how important winning really is to you.

Remember how much you hate this feeling and do everything you can to never feel this way again.

The most crushing lesson I’ve learnt this year:

I do need people.

I’ve always prided myself on my ability to do things alone, to figure things out on my own, and love my own company.

The problem is - I got too good at it.

I’d find most conversations and people boring or annoying.

Worse, I was thriving alone. I got really good at being my own best friend.

So I thought I didn't need anyone.

But eventually, I found that achieving all my goals didn’t make me feel anything.

I climbed to the top of every mountain I wanted to summit.

But I couldn’t take in the beauty of the view. 

Any success that came my way felt hollow.
I was ticking things off, I was accomplishing lifelong dreams,
But I felt empty inside.

That’s when I decided to change things.

Nothing drastic (still very much an introvert), just small changes:

- I started saying “yes” more to invites
- I started reconnecting with my family
- I opened up and got closer to my flatmates
- I started being more flexible
- I rekindled old friendships
- I showed up for my friends

All of it has felt uncomfortable.

The cost of socialising is that you end up having to say yes to things you don’t really fancy (for me - that’s been more drinks, staying up, going out more, being around people more, etc)

But so far, the joy of companionship has been worth the cost of solitude.

I guess what I’m trying to say is that - life’s just better with the right people around you?

taplio

The Battle

Alessia Doyle

Varun Khadri

Followers

Posts

Engagements

Likes

Performance ScoreVarun Khadri's LinkedIn Performance

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taplio

The Battle

Alessia Doyle

Varun Khadri

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Khadri's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVarun Khadri's LinkedIn Performance