Product Marketing Strategist at PurelyHR | Web Designer | Content Creator

I’m a VC marketer and web designer with a decade of experience helping businesses grow through organic, creative strategies.

My career has spanned B2B tech, nonprofits, and some of Canada’s leading institutions, giving me a versatile perspective on marketing.

Today, I split my time between leading marketing for Panache Ventures (one of Canada’s most active early-stage VC funds) and running Dreamstate Agency.

I bring an end-to-end approach to marketing — from strategy and creative to full execution — ensuring ideas don’t just stay on paper but become websites, campaigns, and results.

At the heart of it, I’m driven by helping ambitious businesses find clarity, creativity, and momentum online.

Recognitions:
- Wix Studio League (2025)
- Entrepreneur of the Month, YES Montreal (2020)
- Top 10 Young Alumni To Watch, Concordia University (2017)

Alessia Priolo

This year, something quietly profound is happening.

Christian Lent and Muslim Ramadan begin today, on the same day. 

An extremely rare alignment of two sacred seasons.

Two traditions, inviting millions of people into a period of reflection, restraint, prayer, and generosity — at the same time.

Both ask us to slow down and look inward.
To fast not only from food, but from ego, excess, and distraction.
To realign with what actually matters.

In a loud and reactive world, there’s something very powerful about collective discipline.

Different traditions, yet strikingly similar moral journeys.

Wishing a meaningful Lent, and Ramadan Mubarak to all who are observing and fasting. ✨

VC Fractional Marketer | End-to-End: Strategy, Creative & Systems

The era of “quiet money” is over.

For decades, venture capital operated behind closed doors. Networks, access, and track record were often enough. Capital did most of the talking.

That model doesn’t hold in 2026.

Over the past year working inside the VC ecosystem, I’ve seen how firms build visibility, source deals, and engage LPs. One thing is clear: capital alone no longer differentiates a firm.

Today, visibility shapes access. Reputation shapes opportunity. And venture capital marketing plays a defining role in how firms build trust and attract talent.

The firms that stand out aren’t just strong investors. They:

– Articulate a clear, defensible thesis
– Build visibility around sector expertise
– Systematize marketing and engagement
– Earn trust before the term sheet

In venture, marketing has become part of the operating model. Visibility, relationships, and trust compound over time — just like capital does.

I wrote a piece on what this shift means for Canadian VC firms in 2026 — and the practical strategies behind it.

If you’re operating in venture, I’d be curious to hear your perspective. ↓

Many founders are confusing audience with authority.

They’re related, but they’re not the same thing.

You can spend years building a following on LinkedIn.
Post consistently.
Have millions of impressions.

And still wonder why you don't show up in AI search.

That's because AI doesn’t evaluate popularity the way social platforms do.
It infers authority from signals it can actually read on the open web.

That usually means:
– your website and how clearly you’re positioned
– public, indexable content (articles, interviews, podcasts, PR)
– third-party mentions and citations
– structured signals that connect your name to a topic or expertise

LinkedIn is excellent for distribution and audience-building.
But it’s largely gated.

So if your brand lives only inside social platforms, AI has very little to work with.

LinkedIn isn't the problem.
It’s your missing layer — a presence on the open, indexable web.

Audience and authority both matter.
They’re just built in very different places.

As AI takes on more execution, the real question for marketers is which skills set them apart — and which are worth developing next.

These three stand out to me:

1. Systems thinking
Designing structure, workflows, and operating models that scale.
AI can execute inside a system — but it still needs a human to design one.

2. Creativity
Original thinking. New angles. Making something feel human, not generated.
As content volume explodes, creativity is what cuts through.

3. Judgment
Context, taste, and prioritization.
Knowing what’s worth doing, what’s worth saying, and what not to scale.

Execution is becoming commoditized.

AI scales output.
But systems thinking, creativity, and judgment are what hold the value now.

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

Gab Bujold

Stop hiding your product behind a "book a demo" button 🫥

Nobody wants to book a demo 

They want to see if your product actually solves their problem.

Right now. Not next Tuesday at 2pm with a sales rep who's gonna ask about their "pain points."

Your landing page says "Save 10 hours a week!"
Great.

So does literally every other SaaS tool I looked at today 🙃
Here's what separates you from the noise:

Some companies let me click through the actual workflow
- See HOW those 10 hours get saved
- Experience the product before talking to anyone

The rest hide behind a calendar link and pray I'm desperate enough to sit through their pitch deck (spoiler: I'm not)

Favikon stopped hiding when they started using Guideflow

Result? 
→ 35% higher conversions 
→ 50% more qualified leads

Not because their product got better overnight.
Because they stopped asking buyers to imagine what it does.
They just showed them.

If your product is good, show it.
If you're scared to show it?

Maybe fix it first lol
Then show it 👀

Check out Guideflow here: https://lnkd.in/eDkb4EFX

#productmarketing #pmmsaas #guideflowpartner

Gab Bujold 💀

Messaging + message testing for B2B SaaS | Co-host at We’re Not Marketers

Last week, I went to Above The Fold first-time event by Spiralyze

No expectations in sight, just glad to trade snowstorm for sunshine

100% the best decision I made this year so far

These were the best parts:

→ Met some old friends that I haven’t seen in forever like Tas, Ademola, Dom, Alexander, Clay, and Graham

→ Got the opportunity to meet Matthew Phillips and Thomas Miller, two pillars of the Guideflow team and actually getting to pitching the product while making people try it out.

→ Jammed in the Airbnb pool with Eric, eat my first shakeshack (incredibly insane taste), wore silly mustaches, and planned out our upcoming event (check out deadcampaign.com)

→ Assisted to killer workshops lead by Rob Kaminski, Eric Holland 💀, Alina Vandenberghe 🌶️, and Jess Cook. 
Now I know everything about creating a differentiated hero section, where to put interactive demos to drive conversion, how to build a team of AI agents to do redundant work, and leading a content strategy that feels authentic while driving results

→ Made new friends for life with Darren, James, Kevin, and Luke at the casino and more especially the karaoke where it was clearly the highlight for us (codename: Below the Fold)

→ Had awesome conversations with Peter, Sam, Lenny, Robyn, Josh, Annette, Courtney and many more

→ Got to try awesome delicious B2B cocktails, and got tied with Eric at CRO Crimes (Sahil & Ollie we need to run in back officially on the show)

Big shout-out and thank you to Sydney, Sahil, Ollie, Maddie and everyone else. You were phenomenal!

I’m tired but the fatigue was worth it

And I’ll definitely be there next year

Sorry about the FOMO folks

These past few weeks, I’ve been stuck inside with -30 Celcius (-22 in freedom units)

So, imagine how relieved I was when I saw that all of the cool kids were going to Florida for Above the Fold by Spiralyze?

No more snow, sick workshops, and most importantly, beach casual dress code

I’ll be there with Guideflow, the demo automation platform

Catch me at the event w/ Matthew Phillips and Thomas Miller
Our crew will be there for an out of the ordinary pitch too 👀

Who knows, I might even wear a moustache on top of my stache

Sunshine, coffee, workshops, and interactive demos w/ Matthew Phillips

Guideflow team at Above the Fold by Spiralyze

Trade show booths are where marketing budgets go to die. 

You pay $20k for a 10x10 square of carpet, hand out some cheap pens, and pray that a decision-maker accidentally wanders by so you can give them a pitch they didn’t ask for. 

It’s awkward for the sponsor, it’s draining for the attendee, and it rarely leads to a real partnership.

That's why we’re doing things differently at our first We're Not Marketers 💀 in-person event this Fall.

Here is why this is the sponsorship you actually want:

1. Nobody is "swinging by the booth" because we aren't having any. Instead of standing behind a table, you’ll be leading hands-on workshops where 150 PMMs actually use your software to solve real problems.

2. You aren't chasing leads; you’re building business cases. On Day 3, we dedicated an entire block to helping attendees document exactly how your tool fits into their 2027 stack so they can justify the spend the moment they get home.

3. Connection happens during the "Value Prop Roast" and the excursions, not over a scanned badge. When you’re white-water rafting or roasting a positioning statement with a Head of Marketing, the "sales wall" disappears and real trust begins.

That's why I would love to see companies like Lyssna, Tella, and Lovable joining us

Stop burning your budget on boring booths and badge scanners. 

Come build a lasting business case with the people who actually influence the purchase instead!

Check out our unconventional sponsorship tiers at: https://deadlysponsors.com

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The Battle

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