Dreamstate Agency

Dreamstate Agency helps professional services businesses stand out and get found online.

Key responsibilities: Web design, branding, marketing strategy.

Founder

Panache Ventures

Panache Ventures is Canada's most active seed-stage venture capital fund.

Key responsibilities: Content creation, digital marketing, event planning.

Marketing Strategist

English Montreal School Board

EMSB is the largest English public school board in Quebec.

Key responsibilities: Short-term replacements for adult education English classes.

Adult Education Teacher

Sherweb

Key responsibilities: Development and execution of marketing strategies for PurelyHR. Assist in outbound and inbound marketing activities. Analyze marketing data.

Product Marketing Strategist, PurelyHR

Sherweb is a world-leading cloud solutions provider created in Quebec with a presence around the world. 

Key responsibilities: Manage the company's presence at tradeshows. Develop lead-generation strategies for events. Management of the SMB Masters Trainings, held in partnership with Microsoft. Planning and management of other events and roadshows across Canada and the US.

Event Marketing Specialist

Institut Trebas Institute

Trebas Institute is a private, post-secondary college specializing in the recording arts with campuses in Montreal and Toronto.

Key responsibilities: Teach courses in the Music Business Administration program. Plan lessons, create course content, and attend pedagogical training. Students performance evaluations.

Instructor, MBA

Concordia University

Concordia University is a public comprehensive research university located in Montreal.

Key responsibilities: Oversee event planning of a multitude of event types (in-person, virtual, hybrid). Provide a one-stop shop for client events by planning and overseeing all logistics. Liaise with internal and external suppliers, and manage budgets. Meet with clients and provide information on event-related matters. Monitor event activities to ensure compliance with regulations, laws, and protocols. Create event web pages and manage content.

Event Coordinator, Conference Services

Key responsibilities: Virtual and hybrid event production. Support for Homecoming, Gift Announcements, and other events. Technical production support. Help increase the production value of virtual and hybrid events.

Event Coordinator, University Advancement 

McGill University

The Faculty of Medicine is one of the constituent faculties of McGill University. It was the first medical faculty to be established in Canada.

Key responsibilities: Act as the point person at McGill Medicine's Alumni Office. Plan the Medicine Homecoming class reunion events. Work closely with the class representatives/volunteers of each reunion class. Provide administrative support to the Homecoming & Reunion Class Giving program. Help draft class communications and solicitation letters. Edit the McGill Medicine Homecoming webpage. Assist with social media and marketing strategies. Make cold calls to raise event attendance.

Administrative Coordinator, University Advancement, Faculty of Medicine

GURUS Solutions (NetSuite Solution Provider)

GURUS Solutions is a 5-star NetSuite ERP & Dell Boomi partner working to scale up businesses with Cloud tech.

Key responsibilities: Plan and create detailed plans for all events, within and outside of Canada. Plan and execute trade show booths and train booth staff. Identify and secure speakers, special guests, and/or entertainment for each event. Coordinate with all internal and external stakeholders. Build and manage the company’s social media profiles and presence. Create landing pages, update the website, and optimize for organic search. Consulting and support for HR initiatives such as recruiting events and internal activities. Manage email marketing drip programs and execute marketing campaigns.

Marketing Events Specialist

RAW:natural born artists

RAW Artists (RAW:natural born artists) is an international arts organization that operates in the United States, Canada, Australia and Mexico.

Key responsibilities: Event management and production. Artist recruitment and support. Stage management, communications, and PR. Social media management and marketing strategy.

Montreal Showcase Director

Enablon

Enablon, a Wolters Kluwer business, is the world's leading provider of Sustainability, EHS and Operational Risk Management Software.

Key responsibilities: Drive attendance to the largest sustainability conference in North America. Interview and train staff. Provide event support.

Event Specialist

Product Marketing Strategist at PurelyHR | Web Designer | Content Creator

I am a highly creative and results-driven digital marketing strategist, passionate about leveraging organic strategies to fuel business growth. 

My career spans diverse industries, from tech companies to nonprofits to some of Canada’s leading institutions, providing me with a versatile perspective on digital marketing.

I founded Dreamstate Agency to help service-based businesses stand out online. 

Recognitions:
- Top 10 Young Alumni To Watch, Concordia University (2017)
- Entrepreneur of the Month, YES Montreal (2020)

Alessia Priolo

Hoot Reading

"I wish you to gasp not only at what you read but at the miracle of its being readable.' - Vladimir Nabokov

The education system is in crisis. Too many students are reaching grade 4 not able to proficiently read at level. This can't go on - children deserve to read and Hoot Reading is on a mission to help every child become a reader.

VP of Growth

HierSales

"We're all here to do what we're all here to do' - The Oracle, The Matrix

The better mousetrap fallacy refers to the mistaken notion that if a company produces a technically better solution, it will be successful in the marketplace. Building a better mousetrap means nothing if you can't sell it. HierSales helps SaaS companies in seed, growth, established, and expansion stage setup and execute scalable and repeatable sales programs to drive sales and revenue.

Founder + VP Sales

Trafalgar School for Girls

“Transform the education of tomorrow, today.”

Provide strategic direction for the Trafalgar-McGill CoLab: https://www.trafalgar.qc.ca/community/colab

Board Member

commonsku

“Systems streamline success; they eliminate the need to reinvent the wheel every time.” - J.R. Rim

commonsku is a SaaS platform that enables promotional products distributors to automate and streamline their processes in order to grow and scale their business, including their e-com.

Built entire sales team and sales processes from scratch and went on to Increase client base from 600 to 800 companies propelling transactional revenue from $1B to nearly $2B in 18 months.

VP of Sales

clevr

“An organization‘a ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” - Jack Welsh

Clevr helps school districts consolidate and centralize manual forms and workflows into one clevr platform.

Developed and executed go-to-market strategy for landing and expanding into the US K-12 market. Landed in 7 US states and expanded market share which resulted in 45% year-over-year growth as well as landing the biggest client in company's history.

Director of Sales

ThinkDox Inc.

“Efficiency is doing things right; effectiveness is doing the right things.” - Peter Drucker

Driving efficiency and transformation while reducing the cost of compliance for public sector organizations by providing the Laserfiche Enterprise Content Management platform.

Introduced Laserfiche's digital transformation suite of solutions in new verticals including K12, NGOs and banks. Continued expansion into municipals, hotels and retail. Together, these resulted in a double of revenue year-over-year.

Director, Business Development

PowerSchool

“People buy from people they trust”

Help school districts increase student growth by better managing K12 talent through focused talent management software.

Landed and expanded new SaaS solutions into the Canadian K12 market while building out a dedicated sales team and process for Canada.

Account Executive - People Admin

“Systems thinking allows us to see the consequences of our decisions before we make them.”  - Peter Senge

Harnessing the power of research to inform data-driven hiring and increase student achievement. Hit President's Club year-over year as well as becoming the recipient of the Pinnacle Award for highest sales achievement and the Rainmaker award for closing the biggest deals in company history.

Sales Manager - TeacherMatch

“Putting the right people in the right seats is the first step to creating an effective system.” - Jim Collins

Strategically work with school districts from coast to coast to help minimize lost learning days by addressing teacher absenteeism and professional development through the SmartFindExpress software platform. Hit President's Club on my first year and subsequent years thereafter. Landed biggest deal in company history for Canada, locked up the Ontario market and landed and expanded into the Quebec market.

Regional Sales Manager (Canada) - eSchool Solutions

The Learning Box

“Building a business is about creating a system that can run and grow without you.” - Robert Kiyosaki

Founder and CEO of the Learning Box which was dedicated to ensuring school success for students in K-12.  Providing individualized instruction based on skill based learning for all core subjects. Went to oversee programs in over 32 schools, 3 learning centres and service thousands of students.

Educational Director and Founder

“Great leaders understand the importance of developing systems that outlive them.” - John C. Maxwell

As an elementary school teacher for 12 years in this school board, I worked with students from K-6.  I was a lead teacher for school reform and a trained SmartBoard Instructor as well as First Steps Instructor.  My students consistently scored in the top percentile across the entire school board in both math and English language arts.

It's also where I learned many of the skills that made me an exeptional sales professional because teaching and sales are two sides of the same coin.

Elementary Teacher

VP Sales | 🚀 Propelling SaaS Companies to New Growth | Lifelong Sales Mentor and Teacher

“Without a system, you are just hoping for results.” - Michael Gerber

💎 Rare breed. I pivoted from public education to EdTech. Went on to introduce 14 SaaS solutions in OMS, EDRMS, EdTech, Fintech, RegTech and E-com. As a teacher, I learned how to bring out the best in people and discovered that sales and teaching are two sides of the same coin.

➡️ My passion is going from zero to one - I have a reputation for landing and expanding SaaS solutions in new territory while building sales teams and sales programs from scratch.

➡️ Thanks to my teaching background, I have strong coaching and mentoring skills that enable me to build cohesive, collaborative and high performing sales teams.

➡️ Landed and expanded SaaS solutions in the US, Canada, the UK, France and Australia.

➡️ M&A | Integrations | Change management - Played key roles in several VC acquisitions and investments.

I'm currently on a mission to change children's lives through literacy. If you're ready to take the reading strategy at your district to a new level, send me a DM.

Karim Kuperhause

The biggest barrier to fixing education isn’t outdated curriculum, low test scores, or teacher shortages.

It’s the belief that better instruction will save a broken model.**

People keep saying Bloom’s Taxonomy is outdated.
They’re right — it is.

But that’s not the real problem.

The real problem is the mindset that made Bloom’s Taxonomy popular in the first place:

If we tweak instruction, we fix learning.

That mindset still runs the show:

✅ “High-quality instructional materials”
✅ “Learning intentions & success criteria”
✅ “Aligned targets”
✅ “Coaching cycles”
✅ “Depth of knowledge charts”
✅ Small-group rotations
✅ Pacing guides

Every initiative is just a new flavor of the same old idea:
optimize the teaching minute.

But here’s the uncomfortable truth:

You can’t patch a factory-model classroom into delivering mastery.
The model itself is the bottleneck.

Benjamin Bloom showed this decades ago with his 2-Sigma finding:

When students receive
✅ individualized tutoring
✅ mastery-based progression
✅ rapid feedback loops

…the average kid performs at the 98th percentile.

That wasn’t an instructional tweak.
It was a model transformation.

And that’s exactly why 2-Sigma never scaled in districts:

It doesn’t ask teachers to teach “better.”
It requires the system to be redesigned — structurally, philosophically, operationally.

Once you accept 2-Sigma is achievable, you have to confront:
	•	Age-based cohorts don’t work
	•	Standard pacing creates predictable gaps
	•	MTSS becomes a remediation machine, not a prevention system
	•	Tier 2 and Tier 3 aren’t surprises — they’re baked into the design
	•	Time-based progression caps student potential
	•	Teachers need to spend less time delivering content and more time mentoring kids

And now — for the first time ever — we actually can scale the 2-Sigma model:

AI tutors
Continuous assessment
Mastery pathways
Instant feedback
Teachers as mentors and coaches
Students advancing based on learning, not birthdays

This isn’t about Bloom’s Taxonomy anymore.

It’s about the worldview the system refuses to abandon.

Because the future of education won’t be built by improving instruction.
It will be built by reinventing the model just like Studient is doing.

And the sooner we shift from tweaking the old system
to designing the new one,
the sooner we stop talking about gaps —
and start talking about breakthroughs.

From ABC to ARR | K12 Education Top Voice | Outcomes. Or. Nothing.

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Alessia Priolo

Karim Kuperhause

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