Dreamstate Agency

Dreamstate Agency helps professional services businesses stand out and get found online.

Key responsibilities: Web design, branding, marketing strategy.

Founder

Panache Ventures

Panache Ventures is Canada's most active seed-stage venture capital fund.

Key responsibilities: Content creation, digital marketing, event planning.

Marketing Strategist

English Montreal School Board

EMSB is the largest English public school board in Quebec.

Key responsibilities: Short-term replacements for adult education English classes.

Adult Education Teacher

Sherweb

Key responsibilities: Development and execution of marketing strategies for PurelyHR. Assist in outbound and inbound marketing activities. Analyze marketing data.

Product Marketing Strategist, PurelyHR

Sherweb is a world-leading cloud solutions provider created in Quebec with a presence around the world. 

Key responsibilities: Manage the company's presence at tradeshows. Develop lead-generation strategies for events. Management of the SMB Masters Trainings, held in partnership with Microsoft. Planning and management of other events and roadshows across Canada and the US.

Event Marketing Specialist

Institut Trebas Institute

Trebas Institute is a private, post-secondary college specializing in the recording arts with campuses in Montreal and Toronto.

Key responsibilities: Teach courses in the Music Business Administration program. Plan lessons, create course content, and attend pedagogical training. Students performance evaluations.

Instructor, MBA

Concordia University

Concordia University is a public comprehensive research university located in Montreal.

Key responsibilities: Oversee event planning of a multitude of event types (in-person, virtual, hybrid). Provide a one-stop shop for client events by planning and overseeing all logistics. Liaise with internal and external suppliers, and manage budgets. Meet with clients and provide information on event-related matters. Monitor event activities to ensure compliance with regulations, laws, and protocols. Create event web pages and manage content.

Event Coordinator, Conference Services

Key responsibilities: Virtual and hybrid event production. Support for Homecoming, Gift Announcements, and other events. Technical production support. Help increase the production value of virtual and hybrid events.

Event Coordinator, University Advancement 

McGill University

The Faculty of Medicine is one of the constituent faculties of McGill University. It was the first medical faculty to be established in Canada.

Key responsibilities: Act as the point person at McGill Medicine's Alumni Office. Plan the Medicine Homecoming class reunion events. Work closely with the class representatives/volunteers of each reunion class. Provide administrative support to the Homecoming & Reunion Class Giving program. Help draft class communications and solicitation letters. Edit the McGill Medicine Homecoming webpage. Assist with social media and marketing strategies. Make cold calls to raise event attendance.

Administrative Coordinator, University Advancement, Faculty of Medicine

GURUS Solutions (NetSuite Solution Provider)

GURUS Solutions is a 5-star NetSuite ERP & Dell Boomi partner working to scale up businesses with Cloud tech.

Key responsibilities: Plan and create detailed plans for all events, within and outside of Canada. Plan and execute trade show booths and train booth staff. Identify and secure speakers, special guests, and/or entertainment for each event. Coordinate with all internal and external stakeholders. Build and manage the company’s social media profiles and presence. Create landing pages, update the website, and optimize for organic search. Consulting and support for HR initiatives such as recruiting events and internal activities. Manage email marketing drip programs and execute marketing campaigns.

Marketing Events Specialist

RAW:natural born artists

RAW Artists (RAW:natural born artists) is an international arts organization that operates in the United States, Canada, Australia and Mexico.

Key responsibilities: Event management and production. Artist recruitment and support. Stage management, communications, and PR. Social media management and marketing strategy.

Montreal Showcase Director

Enablon

Enablon, a Wolters Kluwer business, is the world's leading provider of Sustainability, EHS and Operational Risk Management Software.

Key responsibilities: Drive attendance to the largest sustainability conference in North America. Interview and train staff. Provide event support.

Event Specialist

Product Marketing Strategist at PurelyHR | Web Designer | Content Creator

I am a highly creative and results-driven digital marketing strategist, passionate about leveraging organic strategies to fuel business growth. 

My career spans diverse industries, from tech companies to nonprofits to some of Canada’s leading institutions, providing me with a versatile perspective on digital marketing.

I founded Dreamstate Agency to help service-based businesses stand out online. 

Recognitions:
- Top 10 Young Alumni To Watch, Concordia University (2017)
- Entrepreneur of the Month, YES Montreal (2020)

Alessia Priolo

As the Event logistics coordinator, I coordinate Sherweb’s presence across international, regional and internal events. I book event related accommodation, airfare, car, rail and ground transportation and maintain a complex database of attendee logistical information. I deal with last minute changes and modifications and strive at being flexible and adaptable to anticipate and implement timely solutions within challenging situations and deadlines. I establish and communicate new procedures and policies as to convey the companies’s direction. 

In addition to my travel related tasks, I insure that all branded material for events, partners and employees is created, ordered and shipped to various destinations. I work closely with the design team to ensure that our brand's visibility is maximized.

I am also in charge of receiving and validating traveler’s expense reports. I track, maintain and reconcile budgets and support our event team with fundraising and HR related events.

I seek opportunities to review operational processes and commercial relationships on a regular basis to provide suggestions for improvement. The most significant ones being a new partnership with a travel agency as well as helping implement a new expense management solution for the company.

Event logistics coordinator

I manage the development and procurement of new accessory products for BRP’s line of recreational vehicles. 

I coordinate the exchange of information between the engineering, quality assurance departments and the manufacturers. I establish sourcing strategies, prepare and coordinate the RFQ process, evaluate and present all elements for the supplier selection process. 

I collaborate with the department’s project leaders to ensure quality communication, both external and internal, to ensure operational success. I focus on optimizing the performance of each project in terms of supply chain capacity, quality, deadlines and cost, to create added value for the customer.

I manage the integration of suppliers in projects and focus on the long term development of commercial relations. I lead the project from the early stages of the engineering concept, to the purchase orders of toolings and samples, the initial order of production to the timely delivery of merchandise.

Buyer Product Development Accessories

Manoir Hovey

I manage the marketing department of Manoir Hovey, a 5-star Relais & Châteaux hotel establishment. I create and update content for all digital platforms. My role requires writing bilingual promotional material as well as Adobe Photoshop projects for both online and print platforms. 

I manage the company's digital communications, creating the content and the calendar. I work closely with all the departments to help provide clear communication, ensuring that all conceptual and creative ideas are on target and on schedule. I capture digital content with videos and photos and communicate these through stories or narrative communication. I strive to create an emotional connection with the brand. I maximize communication opportunities across all social media platforms and interact accordingly. 

I keep an eye on trends and maintain regular communication with our PR firm to communicate our innovations and increase awareness and a positive perception of the hotel, services and staff. I manage and develop relationships with key social media influencers and journalists and organize their visit, from the logistics of their stay to the post-visit follow-up.

At the same time, I hold the position of administrative assistant, which involves the drafting of various internal documents related to administration and human resources. I assist the Managing Director with the administrative tasks related to the recruitment of local and international candidates. I ensure that all internal information is communicated correctly and efficiently to the other services.

Marketing Manager

The Pregnancy Pause

Maternity leave

Cain Travel & Events

I am a proven professional with over 10 years experience in travel management. I customized, planned and booked international luxury travel for a diverse portfolio of clientele. 

I took the initiative of expanding the agency’s custom travel services, offering complex, tailor-made, high-end travel planning. I increased our product offering by developing a network of international B2B suppliers. I instigated and assisted the CFO in controlling the accuracy of commission payments and oversaw the composition of new client travel documents. 

I make a point to maintain a strong working knowledge of travel policies, procedures and services to best serve my clients. I am detail oriented and reliable. I have a solid repeat clientele portfolio and consistently exceed profitability objectives.

I took the initiative of developing the digital record-keeping and organization practices in my office, creating a user-friendly, time saving and systematic information management system. This system allows the staff to share information and leave comments in regards to providers and services, thus improving the consistency and quality of products we offer office wide.

I am a dynamic and resourceful professional whose passion for travel is communicative. I enjoy educating my clients about the destination and sparking their curiosity. I have extensive knowledge of world politics, history and geography through travel and self-education. I enjoy promoting true immersion with off the beaten-path experiences. I believe that travel can have an impact on a person's life. In my opinion, traveling promotes confidence, curiosity and cultural sensitivity. I see my role as a facilitator in that education.

Travel Coordinator

ExperiencePlus! Bicycle Tours

Based in France, I was the Tour Coordinator for an active travel company. I handled all the decision making and administrative work required for running all French tours.

I established a national B2B network with quality local vendors widening our offerings. I sourced vendors, negotiated contracts and built long-term business relationships. I managed the operational budgets, secured accommodation, sightseeing and dining for tour groups and booked travel arrangements for tour leaders. I designed and launched new and unique activities and sightseeing opportunities throughout eight different regions in France to promote an authentic off-the-beaten-path immersion.

I wrote and edited tour literature, newsletters and Internet marketing.

I regularly lead English-speaking guests on eight to fourteen day cycling tours throughout France. I was in charge of staff meetings and delivered safety briefings to clients. I guaranteed a bi-cultural interpretation, logistical coordination, 24-hour hosting and local vendor management.  I facilitated authentic and memorable experiences to ensure high customer satisfaction and loyalty.

Director of Operations/France Division

Perfectly bilingual in French and English, both written and spoken, I have lived and worked in various cultural environments which allowed me to develop my sense of adaptability. I like to evolve in a multidisciplinary environment where creativity is required.

I have a strong ability to streamline processes, maximize efficiency, and create long-term professional relationships. I enjoy working toward achievement, I am a team player, eager to learn and is self-motivated. Enthusiastic and personable, patient and tactful, my passion is to contribute, support, and make a difference. 

I am committed to excellence in service. My philosophy centers around what role I can play in helping others find solutions. I excel at communication, empathy and astute problem solving. I am reliable with a strong work ethic.

marie.lavigne@me.com
819-238-8029 (Monday-Friday 8am to 5pm)

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Alessia Priolo

Marie Lavigne

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