Artefact Ventures

Most SMEs are drowning in data but starving for insights.

As a Revenue Intelligence consultant at Artefact Ventures, I cut through the noise to show you exactly where your growth is hiding.

Here's what happens when we work together:

I don't just analyze your numbers—I decode what your customers are actually telling you. Most consultants give you frameworks and leave. 
I give you frameworks + the intelligence to make them work.

My consulting approach:

→ Revenue Leak Detection: I find the gaps where your money is disappearing (usually 20-30% of potential revenue)
→ Customer Intelligence Mapping: I show you which customers convert and why (not just who buys)
→ GTM Alignment: I get your sales, marketing, and ops teams speaking the same language
→ System Implementation: I build you a revenue engine that runs without you babysitting it

The difference? Other consultants give you reports. I give you systems that keep working after I'm gone.

Bottom line: If you're a $20-70M SME tired of guessing where your next growth will come from, let's talk. I'll show you exactly where it's hiding in your data.

Founder, customer-centric growth management expert

Choiredex

Retail & CX Advisor

CIETECH

Conseiller en service conseil

Welcome Spaces

Consultant

Vidéotron - Business

-Define the strategic orientations and the business plan for my sector and maximize synergies with the sales teams, operations, marketing and product teams.
-Define the short, medium and long-term development strategy for the customer experience and business models adapted to the types of targeted customers
-Define strategies to maximize skills development and training across all channels.
-Implement practices aimed at modernizing internal communications in order to enhance the employee experience.
-Implement practices to measure overall customer satisfaction and experience for acquisition, onboarding, and operational and technical support processes.

Senior Director, Customer and Employee Experience

Vidéotron

•Participate in the development of the Videotron retail network's strategic plan.
•Advise franchisees and corporate outlets on customer journeys and relationships and ensure the implementation of prioritized improvements.
•Develop team members.

Director of Customer Relations Strategies

Videotron

• Participate in the development of the department's strategic planning. 
• Develop strategies aimed at supporting the organization in acquiring new clienteles.
• Deploy and support programs aimed at reaching specific clienteles (ex: students)
• Deploy marketing tactics within points of sale

Senior Manager, Sales Strategies

o Maintain and develop internal communications processes directed towards the stores
o Plan and carry out strategic projects / programs in the retail network

Project Manager, Communications and Operations

•Coordinate the implementation of the mobile product in stores
 oDocumentation of new procedures related to mobile telephony 
 oCommunication and change management through the major launch of the mobile product in stores

Process and Communications Sales Coordinator

What's the difference between SMEs that scale and those that stay stuck?

It's the one thing 99% of business leaders overlook:
→ Revenue Intelligence.

Most SMEs have the ambition to grow, but they're flying blind. They don't know which customers convert, which programs actually drive revenue, or where their growth engine is leaking.

My mission? Transform SME guesswork into growth clarity.

Here's how I can help:
__________________________________________________
1. Get weekly revenue intelligence insights...

by following my content here on LinkedIn. Every week, I share frameworks, case studies, and strategies that helped our SME clients achieve 40-60% revenue growth. Hit follow + the notification bell.
___________________________________________________
2. Discover your revenue leaks in 60 minutes...

with our Revenue Audit. We'll analyze your current revenue model and identify your biggest growth opportunities. Quick, focused, actionable.
Learn more: artefactventures.com

___________________________________________________
3. Build your complete revenue engine...

through our signature programs - from Revenue Leak SPRINT to our full Revenue Engine Installation. We've helped 50+ SMEs transform their growth trajectory.

___________________________________________________
4. Work with me directly...

if you're a $20-70M SME ready to scale systematically. Each year, I partner with select manufacturing and distribution companies to build their revenue intelligence infrastructure.
Ready to stop guessing and start growing? Send me a DM.

____________________________________________________

Beyond business: I'm an astrophotography enthusiast (there's something about capturing distant galaxies that puts growth challenges in perspective) and love hiking mountains over beaches. Favorite destinations: Hawaii, Croatia, Ecuador, Switzerland.

Remember: Your competition can copy your products, your pricing, even your marketing. But they can't copy your customer intelligence.

So stop grinding in the dark.
Start growing with clarity.

Alex

Alex Boissonneault

CAA-Québec

- Leads and ensures the implementation of the CX initiatives of the roadmap

- Support managers in the implementation of initiatives

- Maps customer journeys and possible optimizations

- Monitors the various KPIs of the CX dashboard and collaborates in identifying areas for improvement

- Plays an advisory role in the implementation of experience best practices

- Responsible for liaison with the training, human resources and communication team for the implementation of activities involving these sectors

-Responsible for monitoring the voice of the customer (VOC) program with the various sectors and participates in the development of areas for improvement

- Work closely with the training service for content development, communications for the storytelling component and human resources for the employee experience (EX) component as a content expert for the customer experience

Advisor, Members Experience (CX) / Conseillère Expérience Membre (CX)

Josiane Nantel | Consultation Expérience Client (CX)

I help purpose-driven businesses create memorable and intentional experiences. With a global strategic vision in mind and an eye for details that matter, I distill great ideas to make them applicable within a specific horizon. 

Halfway between data and the fundamental principles of human psychology, we will be able to find the right strategies for your company to create a culture with all of your stakeholders and put intention at every interaction.

Fondatrice & (co)stratège

- Develops and implements communication plans to support the company's management and other departments.
- Ensures team alignment on various projects by acting as a liaison between the various communication subteams
- Assesses the effectiveness and reach of different campaigns
- Implements communication strategies and develops content to ensure that key messages are integrated, consistent and uniform with target audiences, both internally and externally
- Prepares and analyzes departmental budgets and forecasts
- Provides strategic and tactical advice to partners

Advisor, Corporate Communication

Administrative Assistant

Senior Customer Service Representative

Scandinave Spa Mont-Tremblant

Guest Services Representative – Reception and Reservations

When customer experience is done right, it feels effortless: customers are delighted, and teams are supported, engaged, and connected.

It’s about combining human psychology with data, ensuring ease and flow for both customers and internal teams, creating lasting memories and trust. My approach intersects product, big-picture vision, processes, brand, and technology, moving communication from reactive to proactive and focusing on what truly matters.

Ultimately, it has the potential to make people's lives better and bring them together.

I’m Josiane, a Strategist with 7 years of experience, specializing in enhancing customer experiences that increase customer lifetime value and bring joy and ease to interactions.

❤ What I believe in:

I believe in the power of creative problem-solving, where every challenge becomes an opportunity to propel both customer and business forward.

I believe in placing the customer at the center of every strategy, ensuring that their journey unfolds seamlessly and leaves a lasting impact.

I believe in the synergy of collective intelligence, where diverse voices come together to illuminate complex problems and forge paths to new solutions.

I believe in the strength of brand advocacy, where every interaction weaves meaningful and consistent experiences that resonate deeply.

I believe in communication as a bridge to clarity and connection, crafting presentations that distill complexity into profound understanding and foster genuine engagement with stakeholders.

taplio

The Battle

Alex Boissonneault

Josiane Nantel

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?