Artefact Ventures

Most SMEs are drowning in data but starving for insights.

As a Revenue Intelligence consultant at Artefact Ventures, I cut through the noise to show you exactly where your growth is hiding.

Here's what happens when we work together:

I don't just analyze your numbers—I decode what your customers are actually telling you. Most consultants give you frameworks and leave. 
I give you frameworks + the intelligence to make them work.

My consulting approach:

→ Revenue Leak Detection: I find the gaps where your money is disappearing (usually 20-30% of potential revenue)
→ Customer Intelligence Mapping: I show you which customers convert and why (not just who buys)
→ GTM Alignment: I get your sales, marketing, and ops teams speaking the same language
→ System Implementation: I build you a revenue engine that runs without you babysitting it

The difference? Other consultants give you reports. I give you systems that keep working after I'm gone.

Bottom line: If you're a $20-70M SME tired of guessing where your next growth will come from, let's talk. I'll show you exactly where it's hiding in your data.

Founder, customer-centric growth management expert

Choiredex

Retail & CX Advisor

CIETECH

Conseiller en service conseil

Welcome Spaces

Consultant

Vidéotron - Business

-Define the strategic orientations and the business plan for my sector and maximize synergies with the sales teams, operations, marketing and product teams.
-Define the short, medium and long-term development strategy for the customer experience and business models adapted to the types of targeted customers
-Define strategies to maximize skills development and training across all channels.
-Implement practices aimed at modernizing internal communications in order to enhance the employee experience.
-Implement practices to measure overall customer satisfaction and experience for acquisition, onboarding, and operational and technical support processes.

Senior Director, Customer and Employee Experience

Vidéotron

•Participate in the development of the Videotron retail network's strategic plan.
•Advise franchisees and corporate outlets on customer journeys and relationships and ensure the implementation of prioritized improvements.
•Develop team members.

Director of Customer Relations Strategies

Videotron

• Participate in the development of the department's strategic planning. 
• Develop strategies aimed at supporting the organization in acquiring new clienteles.
• Deploy and support programs aimed at reaching specific clienteles (ex: students)
• Deploy marketing tactics within points of sale

Senior Manager, Sales Strategies

o Maintain and develop internal communications processes directed towards the stores
o Plan and carry out strategic projects / programs in the retail network

Project Manager, Communications and Operations

•Coordinate the implementation of the mobile product in stores
 oDocumentation of new procedures related to mobile telephony 
 oCommunication and change management through the major launch of the mobile product in stores

Process and Communications Sales Coordinator

What's the difference between SMEs that scale and those that stay stuck?

It's the one thing 99% of business leaders overlook:
→ Revenue Intelligence.

Most SMEs have the ambition to grow, but they're flying blind. They don't know which customers convert, which programs actually drive revenue, or where their growth engine is leaking.

My mission? Transform SME guesswork into growth clarity.

Here's how I can help:
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1. Get weekly revenue intelligence insights...

by following my content here on LinkedIn. Every week, I share frameworks, case studies, and strategies that helped our SME clients achieve 40-60% revenue growth. Hit follow + the notification bell.
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2. Discover your revenue leaks in 60 minutes...

with our Revenue Audit. We'll analyze your current revenue model and identify your biggest growth opportunities. Quick, focused, actionable.
Learn more: artefactventures.com

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3. Build your complete revenue engine...

through our signature programs - from Revenue Leak SPRINT to our full Revenue Engine Installation. We've helped 50+ SMEs transform their growth trajectory.

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4. Work with me directly...

if you're a $20-70M SME ready to scale systematically. Each year, I partner with select manufacturing and distribution companies to build their revenue intelligence infrastructure.
Ready to stop guessing and start growing? Send me a DM.

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Beyond business: I'm an astrophotography enthusiast (there's something about capturing distant galaxies that puts growth challenges in perspective) and love hiking mountains over beaches. Favorite destinations: Hawaii, Croatia, Ecuador, Switzerland.

Remember: Your competition can copy your products, your pricing, even your marketing. But they can't copy your customer intelligence.

So stop grinding in the dark.
Start growing with clarity.

Alex

Alex Boissonneault

Numea

VP, Consulting & Operations

Fonds de solidarité FTQ

Develop the BI and Analytic Vision and Roadmap for the Marketing Department
Recommend technologies and tools to support the marketing vision
Develop the KPI framework
Develop the lead generation strategy

Consultant - BI/Marketing Automation and Analytics

LoyaltyOne

Spearhead Air Miles Partner Analytic Team for Eastern Canada (Portfolio up to 20 partners including Sobeys, IGA, PJC, Rona & IRVING)
- Define and share best practices for promotion measurement
- Define Analytic Service level for each partners
- Involve in the development of the next-gen analytic platform and tools. 
Manage relationship with Partner analytic leaders

Director, Analytics & Insights

Cogeco Cable

- Lead a team of 11 people (3 teams recently merged)
- Lead Customer Insights projects: Market Research and Trends Watch, Customer Analytics, CRM and Marketing Automation, Socia Media monitoring, Web Analytics, Performance Marketing analysis and monitoring
- Make recommendation and bring the customer perspective on key strategic subjects.
- Ensure a consolidated view of insights regardless of the source (breaking data silos).

Director - Customer Intelligence

- Manage a team of 6 analysts
- Lead Analytic Project Implementation: CLV, Segmentation, Modelling
- Contact Management & Application owner of Unica
- Market Prioritization & Segmentation for Key Product Roll-out
- Decision Support & Performance analysis
- GIS

Associate Director - Marketing Analytics

- Provide recommendations on targeted approaches
- Campaign Analysis
- Sales & Churn Analysis
- Migration analysis
- Customer Segmentation & Profiles
- Implementation of Database project for the marketing team

Manager - Customer Lifecycle Planning

HEC Montreal

Lecturer

Sobeys

Market Research Advisor

MCDS

- Statistical analysis using SPSS
- Customer Segmentation
- Basket analysis
- Various analysis

Business Analyst

Altus Group

Statistical Analysis of Market Study
Location analysis

Analyst

Instead of finding a purpose for data, find data for a purpose. I believe data, analytics and AI must support a purpose and not the other way around.

My objective is to help organizations
 make the best use of their data. 

I also help them strike the right balance between Customer Lifetime Value, Customer Satisfaction and ROI.

taplio

The Battle

Alex Boissonneault

Sebastien Giroux

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