Local Service Legendz

Local Service Legendz is a ride-along content series spotlighting the real stories, grit, and growth of top-tier home service professionals.

As host, I drive interviews, brand storytelling, and strategy that helps contractors stand out and scale.

This platform is more than content — it's a community, a lead engine, and a movement built to inspire the next generation of local legends.

Host & Creator

P.E.S.T. Talks

Featured cast member on PEST Talks, the YouTube TV show for pest control professionals.

I contribute thought leadership on local marketing, digital strategy, brand positioning, and content-driven growth in the home services industry.

Cast Member

Entreprov

I lead Entreprov, a performance marketing company helping home service professionals become the most trusted and visible brand in their local market.

We specialize in:

- SEO that ranks you on the map and on Google

- YouTube and video content strategies that build trust fast

- Google Business Profile domination

- Ride-along and storytelling video production

Our work turns contractors into content-driven brands. Clients include pest control, HVAC, roofing, crawlspace, and plumbing pros ready to level up.

Founder

Avvo

As an Account Executive, I've worked in many fields that helped grow Avvo by finding leads and closing sales deals with existing clients and new prospects. I've also acted as an intermediary between other departments within an organization to ensure the success of their clients.

- Created detailed business plans to reach predetermined our goals and quotas
- Managed the entire sales cycle from finding a potential client to securing a deal
- Unearthing new sales opportunities through networking and turning them into long-term partnerships.

Account Executive

Porch

•Partnered with support team to increase daily processes by 25% through creating SQL queries
•Actively designed and managed tracking metrics for new business unit launch
•Increased business unit performance by 25% from insights derived through effective data analysis
•Proactively partnered with management to design and streamline process for new Salesforce administrator role which has skyrocketed inbound lead activity by over 100%.

Technical Project Manager

•Actively partnered with executive team and management to pioneer the presales program to generate   over $10,000 within four weeks of conception. Presales program has now become the official entry level role for new hires.    
•Won most valuable team player award.
•Solely designed and led training program to boost team performance by 41% in sales.

Acquisition Lead

•Researched and analyzed home cleaning competitor market to devise product category. Managed product life cycle for home cleaning division.
•Slashed home cleaning job fulfillment response time by 75%. 
•Partnered with HR to develop recruiting strategy for home cleaning business and exceeded goal by 10%.
•Exceeded performance for six consecutive months in acquisition sales.
•Examined market and devised effective pricing for home cleaning category during initial product launch.
•Led onboarding process for home cleaning professionals during mobile app launch.

Acquisition Specialist

Lotsa Little Things art gallery

Business Development
Strategy Development through business modeling

Consultant

PolyVista

•	Coordinated meetings with clients and partners for new customer acquisition
•	Made 100 – 120 calls daily
•	Expanded B2B relationships through effective sales presentations 
•	Developed new accounts through prospecting 
•	Closed first client in half the time for expected sales cycle

Goodbye Crutches

Developed and maintained Google plus page
Developed and edited video logs
Maintained relationships with existing clients through social media
Developed and Managed social media sites

Social Media Marketing

Kalamazoo Regional Chamber of Commerce

•	Completed internship program working for the CEO and other senior leadership
•	Partnered with Human Resources intern to develop and implement intern sourcing strategy
•	Utilized social media to optimize recruiting efforts
•	Developed communication system to improve intern collaboration
•	Started bi-weekly intern meetings
•	Developed projects to integrate interns with staff 
•	Worked with Executive Assistant and Human Resources intern to on-board and schedule intern staff

CEO Intern

IGE  (international Global Education)

Event Planning

Over $1.8 Million Revenue Extracted in just 60 Days using Emails | Email Marketing & Automation Expert | Entreprov.com

Are you a Founder, Marketing Director, or Marketing Project Manager who needs to get eMail/SMS working in your business? Let's talk - https://calendly.com/alexb-2/15min-1

I'm Alex! An Email/SMS Marketing and Automation Expert. As the founder of Entreprov, I'm proud to have extracted a total of over $80 Million Dollars in Revenue for clients using SMS, Email, and Automation.

We've built sustainable eMail and SMS strategies that drive engagement and growth for hundreds of companies including

-Fresh Victor
-FAO Schwartz
-Shirt Max
-SVS Vision
-Atlas Workbase
-and Oakland Community College.

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐄𝐦𝐚𝐢𝐥/𝐒𝐌𝐒 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭?
Most clients that don't have the internal bandwidth to manage their email campaigns turn to us to take over. Some clients have small teams and lack the personnel or skill to build a successful plan. We take clients from ideas to live email/SMS campaigns that drive revenue and engagement.

𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐦𝐢𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐨 𝐚 𝐧𝐞𝐰 𝐂𝐑𝐌 𝐚𝐧𝐝 𝐧𝐞𝐞𝐝𝐢𝐧𝐠 𝐡𝐞𝐥𝐩?
We offer Email System Migration services and can advise on the best solution for your business and industry. We've handled complex migrations with millions of contacts to thousands. 

If you're struggling to figure out what needs to be changed for results to happen with your email marketing. We've helped companies 5x their email campaign performance through our proven methodology.

Download the groundbreaking strategy on how we extracted over $𝟏.𝟖 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 revenue for ShirtMax in just 60 days

✅ Discover how to revive your unengaged list without losing subscribers in the process
✅ How to strategically segment your list to decrease unsubscribe, bounce, and spam repot rates.
✅ The exact 3 week strategy we have created to extract profit from a 137,433 contacts

Inside is the secret you’ve been looking for to get the cash flowing and the profits pumping freely again. 

Every moment you wait is another dollar slipped through your fingers. 

Yes, it’s that time critical and important.

Our expertise: Email/SMS Marketing, Email/SMS Content Writing, Marketing Automation, Email Strategy, and Customer Mapping, Active Campaign, Hubspot, Klaviyo.

Outside of work, I'm a history and animal nerd. I love learning about ancient civilizations and all types of animals and if you are too, I’m happy to share you all about it over a coffee call. Talk soon!

Want to get in touch with me? Book a call - https://calendly.com/alexb-2/15min-1

Alex Brooks

Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

𝗜'𝗺 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝘁 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 
The most underrated way to grow? It's not content. 𝗜𝘁'𝘀 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. 

And most marketers completely ignore it.

Two years in, here's the sequence I'd give anyone starting a service business.

𝟭. 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿. Get specific about what you're selling. Talk about the problem, not the solution. People don't buy features. They buy relief from something costing them time, money, or sleep.

𝟮. 𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Tell everyone you know. Friends, family, former coworkers, your LinkedIn network. It feels awkward. That's why most people skip it. These people already trust you. Let them help.

𝟯. 𝗖𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Most of us don't have an audience waiting to buy from us. So you go find them. Email. LinkedIn DMs. Not glamorous. But this is where you learn what resonates before you spend a single dollar.

𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. You could start here. Plenty of people build audiences first and figure out the offer later. But if you need revenue now, content won't pay your bills in month two. Let outreach conversations shape what you post. That way everything you publish is already validated.

𝟱. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. Find people already selling to your audience. Figure out how to help each other win. Shared-customer partnerships are the most underrated growth channel nobody talks about.

𝟲. 𝗔𝗱𝘀. Dead last. Build the best landing page you can. Invest in your brand. Go all out. But only after one through five are working. Ads are fuel. Fuel without an engine just burns.

Content is what marketers reach for first. Outreach is what gets a service business moving. Stop choosing between them. Run both together.

Alex Montas Hernández

Growth-Focused CMO | $100M+ in Attributed Revenue | SaaS · AI · PLG

12 years of scaling subscription businesses. These are the 3 channels I keep betting on and how I'm evolving them in 2026.

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The Battle

Alex Brooks

Alex M.

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The Battle

Alex Brooks

Alex M.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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