Local Service Legendz

Local Service Legendz is a ride-along content series spotlighting the real stories, grit, and growth of top-tier home service professionals.

As host, I drive interviews, brand storytelling, and strategy that helps contractors stand out and scale.

This platform is more than content — it's a community, a lead engine, and a movement built to inspire the next generation of local legends.

Host & Creator

P.E.S.T. Talks

Featured cast member on PEST Talks, the YouTube TV show for pest control professionals.

I contribute thought leadership on local marketing, digital strategy, brand positioning, and content-driven growth in the home services industry.

Cast Member

Entreprov

I lead Entreprov, a performance marketing company helping home service professionals become the most trusted and visible brand in their local market.

We specialize in:

- SEO that ranks you on the map and on Google

- YouTube and video content strategies that build trust fast

- Google Business Profile domination

- Ride-along and storytelling video production

Our work turns contractors into content-driven brands. Clients include pest control, HVAC, roofing, crawlspace, and plumbing pros ready to level up.

Founder

Avvo

As an Account Executive, I've worked in many fields that helped grow Avvo by finding leads and closing sales deals with existing clients and new prospects. I've also acted as an intermediary between other departments within an organization to ensure the success of their clients.

- Created detailed business plans to reach predetermined our goals and quotas
- Managed the entire sales cycle from finding a potential client to securing a deal
- Unearthing new sales opportunities through networking and turning them into long-term partnerships.

Account Executive

Porch

•Partnered with support team to increase daily processes by 25% through creating SQL queries
•Actively designed and managed tracking metrics for new business unit launch
•Increased business unit performance by 25% from insights derived through effective data analysis
•Proactively partnered with management to design and streamline process for new Salesforce administrator role which has skyrocketed inbound lead activity by over 100%.

Technical Project Manager

•Actively partnered with executive team and management to pioneer the presales program to generate   over $10,000 within four weeks of conception. Presales program has now become the official entry level role for new hires.    
•Won most valuable team player award.
•Solely designed and led training program to boost team performance by 41% in sales.

Acquisition Lead

•Researched and analyzed home cleaning competitor market to devise product category. Managed product life cycle for home cleaning division.
•Slashed home cleaning job fulfillment response time by 75%. 
•Partnered with HR to develop recruiting strategy for home cleaning business and exceeded goal by 10%.
•Exceeded performance for six consecutive months in acquisition sales.
•Examined market and devised effective pricing for home cleaning category during initial product launch.
•Led onboarding process for home cleaning professionals during mobile app launch.

Acquisition Specialist

Lotsa Little Things art gallery

Business Development
Strategy Development through business modeling

Consultant

PolyVista

•	Coordinated meetings with clients and partners for new customer acquisition
•	Made 100 – 120 calls daily
•	Expanded B2B relationships through effective sales presentations 
•	Developed new accounts through prospecting 
•	Closed first client in half the time for expected sales cycle

Goodbye Crutches

Developed and maintained Google plus page
Developed and edited video logs
Maintained relationships with existing clients through social media
Developed and Managed social media sites

Social Media Marketing

Kalamazoo Regional Chamber of Commerce

•	Completed internship program working for the CEO and other senior leadership
•	Partnered with Human Resources intern to develop and implement intern sourcing strategy
•	Utilized social media to optimize recruiting efforts
•	Developed communication system to improve intern collaboration
•	Started bi-weekly intern meetings
•	Developed projects to integrate interns with staff 
•	Worked with Executive Assistant and Human Resources intern to on-board and schedule intern staff

CEO Intern

IGE  (international Global Education)

Event Planning

Over $1.8 Million Revenue Extracted in just 60 Days using Emails | Email Marketing & Automation Expert | Entreprov.com

Are you a Founder, Marketing Director, or Marketing Project Manager who needs to get eMail/SMS working in your business? Let's talk - https://calendly.com/alexb-2/15min-1

I'm Alex! An Email/SMS Marketing and Automation Expert. As the founder of Entreprov, I'm proud to have extracted a total of over $80 Million Dollars in Revenue for clients using SMS, Email, and Automation.

We've built sustainable eMail and SMS strategies that drive engagement and growth for hundreds of companies including

-Fresh Victor
-FAO Schwartz
-Shirt Max
-SVS Vision
-Atlas Workbase
-and Oakland Community College.

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐄𝐦𝐚𝐢𝐥/𝐒𝐌𝐒 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭?
Most clients that don't have the internal bandwidth to manage their email campaigns turn to us to take over. Some clients have small teams and lack the personnel or skill to build a successful plan. We take clients from ideas to live email/SMS campaigns that drive revenue and engagement.

𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐦𝐢𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐨 𝐚 𝐧𝐞𝐰 𝐂𝐑𝐌 𝐚𝐧𝐝 𝐧𝐞𝐞𝐝𝐢𝐧𝐠 𝐡𝐞𝐥𝐩?
We offer Email System Migration services and can advise on the best solution for your business and industry. We've handled complex migrations with millions of contacts to thousands. 

If you're struggling to figure out what needs to be changed for results to happen with your email marketing. We've helped companies 5x their email campaign performance through our proven methodology.

Download the groundbreaking strategy on how we extracted over $𝟏.𝟖 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 revenue for ShirtMax in just 60 days

✅ Discover how to revive your unengaged list without losing subscribers in the process
✅ How to strategically segment your list to decrease unsubscribe, bounce, and spam repot rates.
✅ The exact 3 week strategy we have created to extract profit from a 137,433 contacts

Inside is the secret you’ve been looking for to get the cash flowing and the profits pumping freely again. 

Every moment you wait is another dollar slipped through your fingers. 

Yes, it’s that time critical and important.

Our expertise: Email/SMS Marketing, Email/SMS Content Writing, Marketing Automation, Email Strategy, and Customer Mapping, Active Campaign, Hubspot, Klaviyo.

Outside of work, I'm a history and animal nerd. I love learning about ancient civilizations and all types of animals and if you are too, I’m happy to share you all about it over a coffee call. Talk soon!

Want to get in touch with me? Book a call - https://calendly.com/alexb-2/15min-1

Alex Brooks

Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

10 months of growth. Then January hit: A bad month, a trip to Africa, the worst flu of my life, and other headwinds all at once.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴: 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝘂𝗽 𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁. 
𝗧𝗵𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲. 

The question is whether you're ready for it.

We were. Not because we saw January coming, but because we'd been running the 70/30 rule:

70% of effort on what's working, 30% on preparing for when it stops.

By the time the rough patch hit, we already had experiments running in new channels. 

A product initiative in development. And meetings with senior leadership from three months prior mapping out exactly this scenario.

Most teams don't prepare for the bad months, because they don't believe it will come. Then it does. And they scramble.

Build the parachute before you need it.

Alex Montas Hernández

Chief Marketing Officer | Head of Growth | Helping Companies Scale Revenue and Customer Value

𝗜 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝘁 𝟭𝟬 𝗵𝗼𝘂𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗔𝗜 𝗯𝗿𝗶𝗲𝗳𝗶𝗻𝗴 𝗮𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝘁𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗮𝘀𝗸𝗲𝗱 𝗳𝗼𝗿. It connects my calendars, emails, Slack, iMessages, and to-dos into morning previews and end-of-day summaries, then dumps everything into Apple Notes and pings me when it's ready.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸 𝗼𝗻 "𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴":

It's not actually accessible yet. Between configuring data sources, building AI logic for email parsing, selecting models, and wrestling with security protocols, this took serious technical chops. The "anyone can build" narrative is premature. Most people would hit a wall in the first hour.

𝗘𝗩𝗘𝗡 𝗧𝗛𝗘𝗡, the process became dangerously addictive. I kept tweaking, refining, going back for one more iteration. At some point I realized I was more in love with building than with what I was building. 

𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗱𝗼𝗽𝗮𝗺𝗶𝗻𝗲 𝘁𝗿𝗮𝗽 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗽𝗶𝗻𝗻𝗶𝗻𝗴.

Developers aren't going anywhere. If anything, this widened the gap. Good developers can now ship at 3x speed. Great developers are becoming superhuman. But the barrier to entry? Still high.

What I learned building my "personal AI":

Security was my forcing function. With AI agents proliferating, I wanted a controlled way to share context between tools (and with myself) without spraying sensitive data everywhere. This became my secure handoff layer.

The humbling part? 90% of the value came from basic automation with no AI required. 𝗧𝗵𝗲 𝗔𝗜 𝗹𝗮𝘆𝗲𝗿 𝗮𝗱𝗱𝗲𝗱 𝗽𝗼𝗹𝗶𝘀𝗵, 𝗻𝗼𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. 𝗜'𝗺 𝘀𝘁𝗶𝗹𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗶𝗺𝗲.

Now I'm rethinking the interface. Right now it leans too heavily on manual Apple Notes input. In the next few weeks, I'll likely build a proper UI to replace that bottleneck and see if this thing actually scales beyond my specific workflow.

If you're technical and want to build something similar, let's compare notes. Happy to share the architecture, the dead ends I hit, and what I'd do differently next time.  (Demo pictures attached)

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The Battle

Alex Brooks

Alex M.

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taplio

The Battle

Alex Brooks

Alex M.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex M.'s LinkedIn Performance

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Performance ScoreAlex M.'s LinkedIn Performance