Local Service Legendz

Local Service Legendz is a ride-along content series spotlighting the real stories, grit, and growth of top-tier home service professionals.

As host, I drive interviews, brand storytelling, and strategy that helps contractors stand out and scale.

This platform is more than content — it's a community, a lead engine, and a movement built to inspire the next generation of local legends.

Host & Creator

P.E.S.T. Talks

Featured cast member on PEST Talks, the YouTube TV show for pest control professionals.

I contribute thought leadership on local marketing, digital strategy, brand positioning, and content-driven growth in the home services industry.

Cast Member

Entreprov

I lead Entreprov, a performance marketing company helping home service professionals become the most trusted and visible brand in their local market.

We specialize in:

- SEO that ranks you on the map and on Google

- YouTube and video content strategies that build trust fast

- Google Business Profile domination

- Ride-along and storytelling video production

Our work turns contractors into content-driven brands. Clients include pest control, HVAC, roofing, crawlspace, and plumbing pros ready to level up.

Founder

Avvo

As an Account Executive, I've worked in many fields that helped grow Avvo by finding leads and closing sales deals with existing clients and new prospects. I've also acted as an intermediary between other departments within an organization to ensure the success of their clients.

- Created detailed business plans to reach predetermined our goals and quotas
- Managed the entire sales cycle from finding a potential client to securing a deal
- Unearthing new sales opportunities through networking and turning them into long-term partnerships.

Account Executive

Porch

•Partnered with support team to increase daily processes by 25% through creating SQL queries
•Actively designed and managed tracking metrics for new business unit launch
•Increased business unit performance by 25% from insights derived through effective data analysis
•Proactively partnered with management to design and streamline process for new Salesforce administrator role which has skyrocketed inbound lead activity by over 100%.

Technical Project Manager

•Actively partnered with executive team and management to pioneer the presales program to generate   over $10,000 within four weeks of conception. Presales program has now become the official entry level role for new hires.    
•Won most valuable team player award.
•Solely designed and led training program to boost team performance by 41% in sales.

Acquisition Lead

•Researched and analyzed home cleaning competitor market to devise product category. Managed product life cycle for home cleaning division.
•Slashed home cleaning job fulfillment response time by 75%. 
•Partnered with HR to develop recruiting strategy for home cleaning business and exceeded goal by 10%.
•Exceeded performance for six consecutive months in acquisition sales.
•Examined market and devised effective pricing for home cleaning category during initial product launch.
•Led onboarding process for home cleaning professionals during mobile app launch.

Acquisition Specialist

Lotsa Little Things art gallery

Business Development
Strategy Development through business modeling

Consultant

PolyVista

•	Coordinated meetings with clients and partners for new customer acquisition
•	Made 100 – 120 calls daily
•	Expanded B2B relationships through effective sales presentations 
•	Developed new accounts through prospecting 
•	Closed first client in half the time for expected sales cycle

Goodbye Crutches

Developed and maintained Google plus page
Developed and edited video logs
Maintained relationships with existing clients through social media
Developed and Managed social media sites

Social Media Marketing

Kalamazoo Regional Chamber of Commerce

•	Completed internship program working for the CEO and other senior leadership
•	Partnered with Human Resources intern to develop and implement intern sourcing strategy
•	Utilized social media to optimize recruiting efforts
•	Developed communication system to improve intern collaboration
•	Started bi-weekly intern meetings
•	Developed projects to integrate interns with staff 
•	Worked with Executive Assistant and Human Resources intern to on-board and schedule intern staff

CEO Intern

IGE  (international Global Education)

Event Planning

Over $1.8 Million Revenue Extracted in just 60 Days using Emails | Email Marketing & Automation Expert | Entreprov.com

Are you a Founder, Marketing Director, or Marketing Project Manager who needs to get eMail/SMS working in your business? Let's talk - https://calendly.com/alexb-2/15min-1

I'm Alex! An Email/SMS Marketing and Automation Expert. As the founder of Entreprov, I'm proud to have extracted a total of over $80 Million Dollars in Revenue for clients using SMS, Email, and Automation.

We've built sustainable eMail and SMS strategies that drive engagement and growth for hundreds of companies including

-Fresh Victor
-FAO Schwartz
-Shirt Max
-SVS Vision
-Atlas Workbase
-and Oakland Community College.

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐄𝐦𝐚𝐢𝐥/𝐒𝐌𝐒 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭?
Most clients that don't have the internal bandwidth to manage their email campaigns turn to us to take over. Some clients have small teams and lack the personnel or skill to build a successful plan. We take clients from ideas to live email/SMS campaigns that drive revenue and engagement.

𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐦𝐢𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐨 𝐚 𝐧𝐞𝐰 𝐂𝐑𝐌 𝐚𝐧𝐝 𝐧𝐞𝐞𝐝𝐢𝐧𝐠 𝐡𝐞𝐥𝐩?
We offer Email System Migration services and can advise on the best solution for your business and industry. We've handled complex migrations with millions of contacts to thousands. 

If you're struggling to figure out what needs to be changed for results to happen with your email marketing. We've helped companies 5x their email campaign performance through our proven methodology.

Download the groundbreaking strategy on how we extracted over $𝟏.𝟖 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 revenue for ShirtMax in just 60 days

✅ Discover how to revive your unengaged list without losing subscribers in the process
✅ How to strategically segment your list to decrease unsubscribe, bounce, and spam repot rates.
✅ The exact 3 week strategy we have created to extract profit from a 137,433 contacts

Inside is the secret you’ve been looking for to get the cash flowing and the profits pumping freely again. 

Every moment you wait is another dollar slipped through your fingers. 

Yes, it’s that time critical and important.

Our expertise: Email/SMS Marketing, Email/SMS Content Writing, Marketing Automation, Email Strategy, and Customer Mapping, Active Campaign, Hubspot, Klaviyo.

Outside of work, I'm a history and animal nerd. I love learning about ancient civilizations and all types of animals and if you are too, I’m happy to share you all about it over a coffee call. Talk soon!

Want to get in touch with me? Book a call - https://calendly.com/alexb-2/15min-1

Alex Brooks

Hallett Leadership

Leverage expertise gained from career as a senior executive at 20th Century Fox and Walt Disney Studios to consult diverse companies in driving open, collaborative organizational cultures 

•	Integrate accelerated leadership employee program and culture-focused workshops into clients’ businesses to bolster their internal leadership and ability to foster creative, innovative, and invested team members  
•	Advise CEOs in strategic methods for rapidly scaling teams without sacrificing alignment and vision
•	Provide comprehensive coaching to senior-level executives, supporting them in identifying opportunities for their businesses and implementing team leadership initiatives to improve workplace culture
•	Speak at national panels and provide interviews on finance, operations, and leadership best practices

President

MyMarx

MyMarx.org operates a digital bank for securing, controlling and monetizing personal data, and provides compliance with the EU General Protection Regulation (GDPR).

Member Of The Board Of Advisors

COMEDY CAVIAR

Comedy Caviar develops, produces, markets and distributes short-form cinematic scripted series made for mobile that appeals to Males 18-29 who represent today's hip-hop driven youth culture way of life. The company’s goal is to build a community through curating a lifestyle around content while cultivating a large, loyal and active fan base. The company is currently seeking its seed round investment.

University of Southern California

The USC Marshall Board of Leaders is the primary advisory board to the Dean of the USC Marshall School of Business.

Member of the Board of Leaders, USC Marshall

Los Angeles Regional Food Bank

The LA Regional Food Bank is a nonprofit organization sourcing and distributing food to the needy, conducting hunger education campaigns and advocating for public policies that alleviate hunger.

Audit Committee Chairman, Member Nominating Committee

LA Promise Fund

The LA Promise Fund is a nonprofit organization working through a network of high-performing, community-based Los Angeles schools and a portfolio of programs to prepare students for success in college, career and life.

Board Treasurer and Finance Committee Member

Twentieth Centry Fox China

The Twentieth Century Fox China WFOE organization is responsible for advising all China film operations, including film production, marketing and distribution, as well as television subscription services.

Chairman Of The Board

Promoted in 2017 from EVP/CFO to spearhead long-term strategic operations and business development at 20th Century Fox, with primary focus on pioneering culture transformation from the ground up to better align disparate departments and achieve enterprise-wide goals  

•	Shaped overall studio strategy for all divisions including Theatrical Production, Worldwide Theatrical Marketing and Distribution, Worldwide Home Entertainment, Television Distribution, Digital Exhibition, and Digital Media 
•	Designed and launched leadership development programs across all divisions at Fox for 15 years, playing a pivotal role in shattering silos and fundamentally shifting organization’s culture to become collaborative, transparent, and agile 
•	Designed and developed plan that seamlessly transitioned content supply chain to in-house digital, increasing effectiveness of global distribution while saving millions in operational costs   
•	Developed first-ever Fox holistic plan enabling marketing divisions across every launch window to participate in planning from concept to execution, strengthening storytelling, campaign performance, and fan engagement 
•	Increased synergy and cross-promotional opportunities between Fox TV/film titles by restructuring organization to support franchise brands across multiple business units including Consumer Products, Video Games, VR, and Short-Form Content
•	Optimized financial reporting and shared services across the entire company, establishing a centralized system that reduced redundancies, inefficiencies, and costs 
•	Managed senior-level teams across Franchise Brand Group, Digital Supply Chain, HR, IT, Finance, and Accounting responsible for 1100+ employees

Senior Executive Vice President, Operations & Strategy

Fox Star Studios

Fox Star Studios is a joint venture established to develop, produce, market and distribute filmed entertainment in India.

Board Member

Partners Federal Credit Union

Partners Federal Credit Union is the Walt Disney Company’s largest employee credit union with $107 million in revenues. Board responsibilities included strategic and long-term planning, M&A, bank operations oversight, and CEO comp determination.  Led search for New CEO and oversaw credit union merger, including integrating boards of directors and management.

Independent Board Member and Finance Committee Member

The Walt Disney Studios

Promoted from SVP of Planning and Control to direct brand management, finance, accounting, and IT at Walt Disney Studios, overseeing multi-billion dollar P&L

•	Analyzed business performance to significantly reduce operational redundancies and costs, resulting in restructuring the company to improve organizational effectiveness and brand alignment 
•	Consolidated global Walt Disney Company operations to create first-ever centralized function across all business segments for managing shared financial services
•	Established product strategy to maximize brand development and profitability by leading international theatrical and home entertainment integration initiatives
•	Managed key studio relationships with Miramax, Pixar, and Spyglass

Executive Vice President and CFO

I am a mission-driven senior executive proven to drive innovative organizational change for major brands and corporations. After a successful career driving leadership and organizational culture as Senior EVP at 20th Century Fox and EVP/CFO at Disney, I now leverage my expertise to support companies in powerfully transforming their employee cultures from the inside out. Through accelerated leadership programs focused on authenticity in addition to organizational design services, culture change workshops, and CEO coaching and advising, I teach companies best practices for how to successfully elevate collaboration, retain top-talent, and unify large-scale teams around common goals in order to thrive in a world of continual disruption.

I currently serve as a Board Member of the LA Promise Fund, the USC Marshall School of Business, the LA Food Bank, and the American Cinematheque. 

I’ve served as keynote speaker and/or on panels at the Chief Financial Officer Leadership Forum, Hollywood IT Summit, UCLA CFO Forum, and APEX/IFSA Expo. 

Areas of Expertise: 
Executive Leadership | Strategic Operations | Business Strategy | Business Transformation | Finance  | Budget Management | Organizational Design | Executive Coaching | Entertainment Industry | Employee Programs | Employee Engagement | Workplace Culture | Public Speaking | Thought Leadership 


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The Battle

Alex Brooks

Dean Hallett

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