Alex Eckhart

Slingshot Content

Founder

gtmDIFFERENT

Co Host

SalesRoads

VP Marketing (Fractional)

Demio

Growth Marketing Manager

Idea Marketing Group

Increased awareness of social program helping low income and first time mothers 
•	Leveraged community knowledge to maximize efficiency 
•	Executed over 1200 community touches

Community Outreach Specialist

Btown Menus

Executed and managed day-to-day marketing operations for entire Bloomington market
•	Exceeded Q3 and Q4 growth goals by 2% and outperformed six sister markets
•	Increased market penetration by overseeing expansion of marketing strategy to include local business community
•	Created targeted social media initiative implemented nation wide

Area Marketing Manager

Indiana Daily Student

Managed advertising account list valued in excess of 65,000 annually 
•	Averaged 119% of monthly goals 
•	Increased account value by prospecting new clients and signing existing accounts to long term contracts 
•	Optimized client return on ad spend by conducting split A/B testing and authoring proposals tailored to client goals

Advertising Account Executive

SEO & Content Marketing // Founder @ Slingshot Content // Helping brands clarify their message and push it into the world

In crowded B2B markets, blending in isn't just boring — 𝗶𝘁'𝘀 𝗱𝗲𝗮𝗱𝗹𝘆.

If you’re in a trust-driven, hard-to-differentiate industry, you already know growth relies heavily on reputation and referrals. Yet, most brands settle for safe, predictable marketing. 👎

The result? 

Your brand remains 𝘂𝗻𝗻𝗼𝘁𝗶𝗰𝗲𝗱, 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱, and 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱 when it matters most.

→ That's where I come in.

I help B2B companies break free from forgettable, "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" marketing. Together, we'll create bold, strategic content designed to grab attention, spark real conversations, and build your reputation before referrals happen. 

No more random acts of marketing. 𝗡𝗼 𝗺𝗼𝗿𝗲 𝘀𝗮𝗳𝗲 𝗮𝗻𝗱 𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲.

Instead, we craft engaging shows, powerful LinkedIn content, and authentic thought leadership that positions you as the clear, memorable authority your prospects trust.

If you're tired of "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" and ready to become the "𝘀𝗼𝘂𝗴𝗵𝘁-𝗮𝗳𝘁𝗲𝗿" brand your market talks about, let's connect.

Message me here or reach out directly — slingshotcontent.com

Member

David Kreiger

SalesRoads helps companies increase their revenues through our comprehensive lead generation and appointment setting programs.

President

Sell Like A Leader Podcast

The Sell Like A Leader Podcast is designed for revenue leaders who are on a mission to cultivate a high-performing sales team within their organization. Each episode is packed with valuable insights and strategies designed to help you lead your organization to sales success.

What sets "The Sell like a leader podcast" apart is our commitment to bringing you diverse perspectives from the front lines of sales leadership. Each episode features seasoned sales leaders, innovative strategists, and top performers – who share their real-world experiences and tactics. These are the leaders who are shaping the future of sales, and they're here to offer you direct insights into how they're building successful, winning teams in their organizations.

Whether you're a seasoned sales leader, a newly appointed VP, or aspiring to step into a leadership role, the "Sell like a leader podcast" is your mentor in podcast form. Tune in to transform your approach, inspire your team, and achieve new heights in your sales career. Join us on this journey to redefine sales leadership and empower your team towards unparalleled success.

Podcast Host

Entrepreneur Media

I write articles about B2B Sales & Marketing for Entrepreneur Magazine.
Find my columns here: https://www.entrepreneur.com/author/david-kreiger

Contributor

The Beanstalk Group

Manager, Brand Management

TradeOut

Sales Operations & Marketing Manager

President of SalesRoads // Expert in Building High-Performance Sales Teams for Over 20 Years // 500+ SDR Teams Built // 100,000+ Sales Opportunities Generated // 2X INC 5000

Founder and President of SalesRoads // Expert in Building High-Performance Sales Teams for Over 20 Years // 500+ SDR Teams Built // 100,000+ Sales Opportunities Generated // 3X INC 5000 // Entrepreneur Magazine Contributor

For the past two decades, I've guided companies ranging from pre-revenue startups to Fortune 500 giants in surpassing their sales goals. My extensive experience in building inside sales teams has taught me that while sales technology and tactics evolve, the proven methodology at SalesRoads remains consistently effective:

🔑 Attitude Over Aptitude: We focus on hiring individuals with the right mindset and attitude, knowing that skills can be honed through training and practice.

🔑 Precision Prospecting: Our SDRs work with accurate data and targeted outreach, engaging only high-quality leads.

🔑 Continuous Growth: We provide our SDRs with ongoing training, coaching, and support to ensure they stay current with the latest sales strategies and techniques.

🔑 Accountability and Metrics: We establish clear performance metrics, fostering a supportive environment for growth and improvement while holding team members accountable.

🔑 The Power of Human Connection: We emphasize genuine, personalized communication with prospects to build trust and drive sales success.

🔑 Agile Innovation: Our adaptability and responsiveness to industry changes enable us to adopt new technologies and strategies for maintaining a competitive edge.

🔑 Teamwork Makes the Dream Work: We cultivate a collaborative culture that promotes knowledge-sharing, teamwork, and collective success.

By upholding these principles, SalesRoads has consistently built and supported high-performing sales teams across diverse industries, propelling growth and helping companies achieve their sales objectives.

Here's what our clients say about working with us:

"I'm impressed by their work effort, desire to be successful, and willingness to make adjustments." - Bryan Luoma, CEO, Cadsourcing.

“It's just great to know that it really does feel like a partnership. They care about my success, and I care about their success.” - Amanda Cyr, The Government Market Director and Team Lead, AchieveIt.

"Salesroads is hands down the best-outsourced sales organization I have worked with." - Stephen Spiegel, Founder & CEO, Crewhu.

Ready to scale your sales operation? Reach out to me directly!

"𝘐 𝘫𝘶𝘴𝘵 𝘥𝘦𝘴𝘤𝘳𝘪𝘣𝘦𝘥 𝘢 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘢𝘯𝘥 𝘈𝘐 𝘣𝘶𝘪𝘭𝘵 𝘪𝘵 𝘪𝘯 30 𝘴𝘦𝘤𝘰𝘯𝘥𝘴!"

Cool.

But what you built is slop.

Beautiful-looking slop, but slop.

No understanding behind it.
No thought about where the button should go to make it easy for users.
No consideration of messaging that actually resonates with your buyers.

The same goes for sales scripts, playbooks, or email copy AI helped you create in seconds.

Some might not want to hear it, but 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. AI just makes it easier to skip them. 

And because we're lazy, that's what most people do.

Don't.

Create something that works for your buyers, not slop that cuts corners.

#chatgpt #AIinsales

20+ Years Building High-Performing Sales Teams // Host Of Sell Like A Leader Podcast // President of SalesRoads // 3X INC 5000 // 500+ SDR Teams Built // 100,000+ Sales Opportunities Generated //

Enterprise sales is a different game, and most SDRs aren’t trained for the rules.

When deals stretch 6 to 24 months, involve 6 to 10 decision-makers, and require navigating an entire ecosystem of partners and influencers… enterprise sales isn’t just “bigger deal sizes.”

It’s a complex campaign, and most reps are thrown into it without a map.

In my latest article, I break down the exact playbook top enterprise performers use to win, including insights from leaders like Bob Spina and Autum Grimm.

If you're an SDR trying to break into enterprise accounts, this one will help you understand:

→ How to develop a point of view that cuts through executive noise
→ How to leverage partners and your ecosystem to open doors you can’t open alone
→ How the best enterprise reps build groundswell instead of going straight to the top

Read along.

#enterprisesales #enterprise #groundswell

Enterprise deals are won before the first C-level conversation ever happens. Most reps don't understand this. They burn through LinkedIn InMail credit

Open article: Why Most Reps Fail at Enterprise Prospecting (And How the Best Ones Win) by David Kreiger • 3 min read

Why Most Reps Fail at Enterprise Prospecting (And How the Best Ones Win)

How often do you celebrate a lost deal?


We’re great at celebrating wins in sales and we should be. Even if the execution wasn’t perfect, a win deserves recognition first, then coaching on what could be improved.

But there’s another side we often miss.

Celebrating the perfect process that didn't close.

Think about it.

Your rep runs flawless discovery. Builds real rapport. Articulates the value prop clearly. Leads the conversation like a pro.

But the prospect doesn't move forward for a valid reason. 

Do we celebrate that?

Often no... but we should.

Because that's the behavior we want repeated. 

Often a closed lost teaches more than a closed won.

#salesleadership #leadership #closedlost

Is it always quality > quantity?
I'd say not always.

It depends entirely on what stage you're at and what you're trying to learn.

→ At startups, quantity beats quality because early-stage companies don't yet know what "quality" looks like.

Product-market fit is discovered through repetition and market feedback. You need volume to test hypotheses, identify patterns, and understand which customer profiles actually convert.

Restricting volume at this stage doesn't protect quality; it starves the learning engine.

→ As the company matures, quality overtakes quantity because you win by doubling down on what works.

You know your ICP, your win rates by segment, and the behaviors that predict a closed deal.

At this point, volume without precision becomes waste. Unqualified meetings burn AE capacity, extend sales cycles, and dilute focus.

We often forget that in sales, one size never fits all.

The right strategy is simply the one your business needs right now.

#salesleadership #productmarketfit #growthstrategy

Sales reps aren’t motivated by tasks they 𝘳𝘦𝘤𝘦𝘪𝘷𝘦, but by those they 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥.


As leaders, it’s so easy to say, “Here’s what we need you to do,” and assume that’s enough.

Because we know the reason behind it. It sits in our minds as something that should be done.

We don't see the meaning gap it leaves on the other side.

That’s where the problem comes in.

Tasks feel heavy.

Your team feels like boxes to check instead of opportunities to make an impact.

But when we take the time to explain the why, they don’t just do the work; they engage with it, push harder, and make a bigger impact.

#leadership #salesleader #salesrep

Your prospects are having sales conversations about you WITHOUT YOU in the room.

Prospects used to skim your website and case studies, then walk into discovery calls with half-answered questions. Their perceptions formed during your conversations.

That's shifted with AI.

Prospects now can ask everything up front. They get answers to their questions before they ever talk to you.

Complete or incomplete. Accurate or not.

That first conversation is shaping whether they see you as a fit. Whether they're walking in ready to buy or already convinced you're not right for them.

That's a massive blind spot for sales leaders.

Yes, you can influence what AI says about you through content. But you can't change it instantly or reliably.

It's a long-cycle lever.

At minimum, we need to explore how AI is talking about us so we understand the frame of reference our prospects have when they come in.

#chaptgpt #AIinsales #salesleader

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Alex Eckhart

David Kreiger

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Kreiger's LinkedIn Performance

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