Alex Eckhart

Slingshot Content

Founder

gtmDIFFERENT

Co Host

SalesRoads

VP Marketing (Fractional)

Demio

Growth Marketing Manager

Idea Marketing Group

Increased awareness of social program helping low income and first time mothers 
•	Leveraged community knowledge to maximize efficiency 
•	Executed over 1200 community touches

Community Outreach Specialist

Btown Menus

Executed and managed day-to-day marketing operations for entire Bloomington market
•	Exceeded Q3 and Q4 growth goals by 2% and outperformed six sister markets
•	Increased market penetration by overseeing expansion of marketing strategy to include local business community
•	Created targeted social media initiative implemented nation wide

Area Marketing Manager

Indiana Daily Student

Managed advertising account list valued in excess of 65,000 annually 
•	Averaged 119% of monthly goals 
•	Increased account value by prospecting new clients and signing existing accounts to long term contracts 
•	Optimized client return on ad spend by conducting split A/B testing and authoring proposals tailored to client goals

Advertising Account Executive

SEO & Content Marketing // Founder @ Slingshot Content // Helping brands clarify their message and push it into the world

In crowded B2B markets, blending in isn't just boring — 𝗶𝘁'𝘀 𝗱𝗲𝗮𝗱𝗹𝘆.

If you’re in a trust-driven, hard-to-differentiate industry, you already know growth relies heavily on reputation and referrals. Yet, most brands settle for safe, predictable marketing. 👎

The result? 

Your brand remains 𝘂𝗻𝗻𝗼𝘁𝗶𝗰𝗲𝗱, 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱, and 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱 when it matters most.

→ That's where I come in.

I help B2B companies break free from forgettable, "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" marketing. Together, we'll create bold, strategic content designed to grab attention, spark real conversations, and build your reputation before referrals happen. 

No more random acts of marketing. 𝗡𝗼 𝗺𝗼𝗿𝗲 𝘀𝗮𝗳𝗲 𝗮𝗻𝗱 𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲.

Instead, we craft engaging shows, powerful LinkedIn content, and authentic thought leadership that positions you as the clear, memorable authority your prospects trust.

If you're tired of "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" and ready to become the "𝘀𝗼𝘂𝗴𝗵𝘁-𝗮𝗳𝘁𝗲𝗿" brand your market talks about, let's connect.

Message me here or reach out directly — slingshotcontent.com

Member

Accountful Advising

Accounting operations can be confusing and time-consuming for a new business owner, but don’t let an opaque view of your finances stall your business growth. You need an experienced accountant on your side to take the stress out of accounting.

Founder, Financial Accountant

NeuroLeadership Institute

Senior Accountant

Analyze and report on $30M+ annual revenue. Clearly communicate advice on revenue treatment to
streamline financial operations resulting in 3x reduction in reporting turnaround and greater cross-department alignment.

• Forecast $30M+ in annual revenue with keen accuracy by persistently staying  in clear communication with project management team leads.
• Prepare end of month reconciliations of profit and loss and balance sheet accounts including journal preparations; ruthlessly prioritize to lessen EOM closing times by the following business days:
           - Total EOM closing: from 15 to 7
           - Accrual: from 3 to 1.5
           - Deferred: from 1.5 to .5
• Prepare and analyze weekly cash flow reports to ensure healthy cash flow.
• Create new processes and procedures resulting in quicker reconciliations and  more efficient communication across teams.
• Perform complex analysis of financial data with extreme care and detail orientation to quickly produce accurate revenue forecasts for leadership.
• Complete routine calculations to produce analyses and reports as requested.
• Plan for new infrastructure investment and build new procedures within it to simplify and optimize processes.

Staff Accountant

Business Relationship Management Institute

Directly support strategic planning efforts by providing accurate reports, budget projections, cash flow statements, and financial analysis for executive leadership.

• Perform cash flow and variance analysis to determine data-driven decisions and implement new processes for solutions to deter further anomalies compared to plan
• Compose monthly, quarterly and annual financial statements resulting in timely, accurate reports
• Create and manage $1.5M in company budgets regularly keeping sheets up to date
• Balance and monitor five company bank and credit card accounts reconciling on a monthly basis
• Maintain and audit accounts receivable and payable on a continuous basis
• Assist in preparing and filing of appropriate tax forms by being the first point of contact with the outsourced tax team by researching and providing all necessary information for the forms
• Research lead for all things related to finance, researching and troubleshooting to find solutions in budget planning, on boarding, maintenance, reporting, taxes and any other accounting issues

Financial Accountant

Lake City Bank

Served as the first point of contact for bank customers seeking assistance with account transactions, loan payments, cash advances and other bank service questions in order to ensure a pleasant banking experience for the customer.

• Consistently delivered quality client experience by completing customer requests quickly, accurately and while always protecting the security of the customer
• Maintained very strong business relationships focusing on deepening client relationships and cross-selling of products and services
• Responsible for running a teller drawer, processing financial transactions and actively managed the on boarding of new clients
• Stayed informed and up to date on all bank products, processes and procedures; especially those that were most complex and maintained all operational and risk management standards

North-Central Regional Teller

I make it easy to understand your business' financial health // Accounting for B2B service businesses // Founder @ Accountful Advising

👋 Hi, I'm Kayla.

If I know one thing about business it's this: good decisions are backed by data.

I learned this lesson early in my career when I watched a promising business nearly self-destruct when an event drained their finances and they scrambled to make payroll. That experience burned into my memory the power of financial reporting & forecasting — and the cost of neglecting it. 

The truth is, financial headwinds are inevitable for growing businesses. But with clear, accurate financial data, those headwinds become manageable challenges, not insurmountable obstacles.

That's why I founded 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐟𝐮𝐥 𝐀𝐝𝐯𝐢𝐬𝐢𝐧𝐠. I'm passionate about giving small and medium-sized business owners the same financial clarity that Fortune 500 CEOs rely on to steer massive enterprises with confidence.

𝐖𝐞'𝐫𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐧𝐮𝐦𝐛𝐞𝐫 𝐜𝐫𝐮𝐧𝐜𝐡𝐞𝐫𝐬. We're your financial co-pilots, providing:

𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Crystal-clear reports that cut through the noise and show you what matters most.
𝐑𝐚𝐩𝐢𝐝 𝐂𝐚𝐬𝐡 𝐅𝐥𝐨𝐰 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠: Real-time insights into your financial future, so you can plan proactively and make informed decisions.
𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: We don't just give you numbers; we give you strategies to improve your bottom line and fuel your growth.

Our mission is to empower consulting business owners to make smarter decisions, scale faster, and achieve their ambitions. 𝐋𝐞𝐭'𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐬𝐬𝐞𝐭.

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The Battle

Alex Eckhart

Kayla Peña

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