Alex Eckhart

Slingshot Content

Founder

gtmDIFFERENT

Co Host

SalesRoads

VP Marketing (Fractional)

Demio

Growth Marketing Manager

Idea Marketing Group

Increased awareness of social program helping low income and first time mothers 
•	Leveraged community knowledge to maximize efficiency 
•	Executed over 1200 community touches

Community Outreach Specialist

Btown Menus

Executed and managed day-to-day marketing operations for entire Bloomington market
•	Exceeded Q3 and Q4 growth goals by 2% and outperformed six sister markets
•	Increased market penetration by overseeing expansion of marketing strategy to include local business community
•	Created targeted social media initiative implemented nation wide

Area Marketing Manager

Indiana Daily Student

Managed advertising account list valued in excess of 65,000 annually 
•	Averaged 119% of monthly goals 
•	Increased account value by prospecting new clients and signing existing accounts to long term contracts 
•	Optimized client return on ad spend by conducting split A/B testing and authoring proposals tailored to client goals

Advertising Account Executive

SEO & Content Marketing // Founder @ Slingshot Content // Helping brands clarify their message and push it into the world

In crowded B2B markets, blending in isn't just boring — 𝗶𝘁'𝘀 𝗱𝗲𝗮𝗱𝗹𝘆.

If you’re in a trust-driven, hard-to-differentiate industry, you already know growth relies heavily on reputation and referrals. Yet, most brands settle for safe, predictable marketing. 👎

The result? 

Your brand remains 𝘂𝗻𝗻𝗼𝘁𝗶𝗰𝗲𝗱, 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱, and 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗲𝗱 when it matters most.

→ That's where I come in.

I help B2B companies break free from forgettable, "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" marketing. Together, we'll create bold, strategic content designed to grab attention, spark real conversations, and build your reputation before referrals happen. 

No more random acts of marketing. 𝗡𝗼 𝗺𝗼𝗿𝗲 𝘀𝗮𝗳𝗲 𝗮𝗻𝗱 𝗳𝗼𝗿𝗴𝗲𝘁𝘁𝗮𝗯𝗹𝗲.

Instead, we craft engaging shows, powerful LinkedIn content, and authentic thought leadership that positions you as the clear, memorable authority your prospects trust.

If you're tired of "𝘀𝗮𝗺𝗲-𝗼𝗹𝗱" and ready to become the "𝘀𝗼𝘂𝗴𝗵𝘁-𝗮𝗳𝘁𝗲𝗿" brand your market talks about, let's connect.

Message me here or reach out directly — slingshotcontent.com

Member

Momentum & Co

Bureau Veritas Group

Support the Head of Communications and marketing business partners in the creation and execution of brand and tactical marketing plans in key business areas, namely Sustainability, Facilities Management, Building & Infrastructure industries, whilst working directly with market sector leads.

𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
* Developed and implemented a multi-channel virtual event marketing campaign, resulting in >2300 webinar registrants and a 60% avg. attendance rate across 4 days.
* Employed email nurture campaigns to drive conversions, resulting in £75k sales opportunity
* Boosted organic website traffic by 40% in 9 months by implementing targeted content marketing strategies and search engine optimisations.

Responsibilities:
* Owned end-to-end digital campaigns, managed targeting and segmentation, messaging, creative, measurement and reporting.
* Utilised advanced analytics tools to understand customer behaviour, generate new initiatives and make data-driven marketing decisions to support sales.

Tech Stack: Google Ads, Hootsuite, Canva, Drupal, Pardot, SalesForce, Zoom, ZoomInfo, Google Analytics

Marketing Specialist - Maternity Cover

Kenisha Pough LLC

As an accomplished marketing professional, I drove strategic marketing initiatives for diverse small and medium-sized businesses.

𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:
* Increased website traffic by 50% in 7 months through SEO, content optimisations and paid
advertisements.
* Achieved successful campaign outcomes by identifying and leveraging untapped markets to develop strategies guaranteeing attainment of stakeholder expectations and improvement of the customer journey.

Responsibilities:
*Drafted copy for email nurture sequences, web content, socials and ads.
* Led a comprehensive marketing audit of a talent acquisition business to assess the effectiveness of existing strategies, identifying areas for improvement and optimisation.
* Developed and executed customer journey mapping initiatives to enhance the overall customer experience & developed and implemented strategic marketing plans based on the findings of the audit.

Copywriter and Digital Marketing Strategist

EF Education First

As an ESL teacher at Open English, EF Education First, and Whales English, I drove impact by effectively communicating the value of language proficiency and cultural understanding. I employed marketing principles by tailoring my teaching strategies to meet the specific needs and interests of my students. This involved creating compelling and relevant content, establishing a positive brand image for my classes, and utilizing promotional tools such as engaging activities and interactive materials to attract and retain students.

I implemented targeted strategies to differentiate my ESL classes from others, highlighting the unique benefits of my teaching approach.  By understanding the diverse backgrounds of my students, I applied segmentation and targeted my teaching methods to address specific language challenges, ensuring a more personalised and impactful learning experience.

English Second Language Teacher

PwC Bermuda

I played a pivotal role in delivering impactful assurance services with a primary focus on audit for a diverse clientele within the asset management sector. My responsibilities encompassed working with a broad spectrum of financial institutions, including hedge funds, private equity firms, and investment managers.

In this dynamic environment, I actively contributed to solving complex business issues spanning from strategic planning to execution. Through my meticulous approach to auditing and my commitment to upholding the highest standards of professionalism, I not only ensured regulatory compliance but also provided valuable insights that assisted clients in optimising their financial processes and enhancing overall business performance.

Experienced Associate

Lou Hammond Group

One of four interns selected to participate in the David H. Allen Internship Programme which is sponsored under the auspices of the Bermuda Department of Tourism and offered the opportunity to work at Bermuda’s public relations agency, Lou Hammond and Associates:

• Drafted press releases for client sporting and beach event and researched on-island hotel package deals to enhance value of the Bermuda product.
• Created media lists of restauranteurs and weather personalities to improve public relations and promote customer satisfaction. 
• Tracked and monitored Bermuda newspapers daily for latest happenings affecting the Tourism industry.

Public Relations Intern

• Executed a broad range of auditing functions (tracing, footing and lead sheets) for international captive firm with annual revenue over $1 Million.
• Collaborated with CPA to plan comprehensive audit and participate in fieldwork of global commercial firm.
• Conceptualized and developed corporate marketing plan to attract and engage local students into the Accounting industry.

Assurance Intern

HSBC Bank Bermuda Ltd

• Processed transactions (internal transfers, wires and account closures) in diverse currencies valued over $6 Million for the bank's retail and business clients.
• Created the first service delivery article to improve communication of the department's new corporate strategy.
• Developed a marketing and communications template for corporate social event.

Corporate Communications Intern

Bermuda Telephone Company Ltd.

Marketing Intern

Strategic Content Marketing for Professional Service Providers | Elevate Your Brand, Expand Your Reach

Hi there, I’m Kenisha 👋🏽 

Are you a software (SAAS) company looking to stand out in a crowded market, establish your authority, and drive revenue growth? You're in the right place.

As a content marketer, I specialize in helping professionals like you differentiate yourself, increase visibility, and position you as an industry leader.

Why work with me?

* Establish Authority: Through strategic content marketing, I'll help you showcase your expertise and become the go-to resource in your niche.

* Enhanced Visibility: Stand out from the competition and capture the attention of your ideal client with tailored content that speaks directly to their needs.

* Revenue Growth: Content isn't just about words—it's about results. My proven strategies are designed to fuel revenue growth and drive business success.

Whether you're seeking to attract new clients, retain existing ones, or simply amplify your brand presence, I have the tools and expertise to help you achieve your goals.

Ready to take the next step?

Just DM me "Content" and let's start the conversation.  

We can discuss your needs, and determine if we're the perfect fit.

It takes time to see the results of content marketing efforts, but if you invest today, you'll reap the rewards for months to come.

taplio

The Battle

Alex Eckhart

Kenisha Pough

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