Cofounder @ Morning Brew / Host @ Founder's Journal

Alex Lieberman

The most badass thing you can do when you sell your company:

Buy a $10m mansion ❌
Upgrade to a lambo ❌
$100k vacation ❌
Retire your parents ✅

Cofounder @ Morning Brew, Tenex, and storyarb

If you’re not already doing so, get involved in a non-profit or volunteer work.

It will fill a hole in your heart and soul that you didn’t know existed and work will never satisfy.

Just do it.

Introducing ultrathink.

The new AI newsletter that no one needed. 

Let me rephrase. 

There are way too many mediocre AI newsletters. And you don't need another one of those.  

You don’t need that noise.
I promise you the most actionable AI newsletter in 2 minutes.

What you’ll get (on Tuesdays):
1) tested playbooks from execs & leaders winning w/ AI
2) curated internet gold + smart commentary
3) exclusive invites to live AI events (that don’t suck)
4) verified prompts 
5) one piece of AI jargon clearly broken each week

Sign up (for free) here: https://lnkd.in/eETvk-CJ

shouldn't be a hot-take, but if you're not working to become ai-native, you're falling behind. 

lots of companies & execs are getting to phase 1 of AI adoption (read: tool use), and then stopping. 

but the biggest gains are going to happen as entire products & processes are rebuilt to be ai-first. 

the next chapter of my career is dedicated to helping people & businesses cross the chasm & here are some of the ways we're doing it: 

1) applied AI show

human-in-the-loop is our weekly AI show that breaks down proven AI workflows being used by professionals in their day-to-day. 

subscribe to the series here: https://lnkd.in/eGc2k4Mh
rsvp for tmrw's (the CEO AI agent) here: https://luma.com/69ksttfk

2) applied AI newsletter

ultrathink is a weekly newsletter that shares one tactical AI breakdown. Plus, the best tools, links, and ideas from the week. Some snark. All signal.

subscribe here: https://lnkd.in/eETvk-CJ

3) free AI audit for $10m+ companies

each month, we offer a complimentary service for 10 companies where we run an AI audit & help set your 12-month AI roadmap. 

apply here: https://lnkd.in/eUYM2S-r

4) custom AI solutions 

we gotta make money somehow. we provide AI advisory & engineering services for companies that want to become AI-native and win the next decade. 

learn more here: https://tenex.co

We are ruthless about testing & curating the ideal software stack at my AI company. 

Here is an exhaustive list I built with our team: 

Quick context: 
- We do AI engineering-as-a-service & AI transformation for midmarket enterprises. 
- Our team breakdown is 75% engineers, 10% technical strategists, 5% marketing, 5% ops, 5% management 

Daily operations: 
• HubSpot - source of truth for marketing/sales
• OpenAI - use gpt5 pro as my daily driver
• Slack - team comms 
• Notion - central knowledge hub
• Typeform - lead capture 
• Zapier - lots of Hubspot <> app connectors
• Stripe - electricity for internet money
• Mercury - my ride-or-die for banking
• Ashby - our HR recruiting platform
• Calendly - call scheduling

Marketing & content: 
• Figma - site/newsletter/software design
• Webflow - Tenex's website built on it
• beehiiv - powers our weekly newsletter
• CapCut - when I try to pretend i'm an influencer
• Riverside - tech for our applied AI show
• Luma - all-in-one calendar for our show
• HeyGen - AI avatar for social videos
• ElevenLabs - custom voice trained on me

Engineering: 
LangChain - agent framework 
GitHub - needs no explanation
Ghostty (Mitchell Hashimoto) - supercharged terminal
Vercel - cloud AI platform/UI elements
OpenAI - API + codex 
OpenRouter, Inc - model-switching
Anthropic - API + Claude Code 
GCP - all infra stuff
Amazon Web Services (AWS) - all infra stuff
Linear - less shitty Jira 
CodeRabbit - QA/PR reviewer
Cursor - AI-native IDE
PyTorch - ML framework
NVIDIA - training custom models
Raspberry Pi - running edge models 
Runway - fine-tuned models

P.S. if you're one of these companies & aren't yet a channel partner of ours, plz DM me. 

I'd love to work with you.

"We want to use AI, but we don't know where to start."

This is what I'm hearing from literally every exec & business right now.

Which is why tomorrow's digital event is attacking this challenge head on.

If you want a step-by-step process for setting your team/company's AI strategy & roadmap, you really can't miss this...

Event: How to build your AI roadmap & strategy
Details: A live demo of building an AI roadmap for a company from scratch
- Collecting data (surveys & stakeholder calls)
- Creating a comprehensive report (findings, key quotes, AI use cases, ROI)
- Building a 12-month roadmap (using Notion MCP) based on priority & ROI
When: 10/30 at 4:30pm ET

RSVP here: https://luma.com/mezc3chm

P.S. even if you can't make it, register, as we'll be sending the recording out after

Your AI code sucks because you're a little lazy.

That's okay, but if you handed a junior employee foggy, half-baked instructions — they’d screw it up too. AI’s no different.

Ryan Carson (Builder in residence at Amp) built a 3-file workflow inside Cursor that forces clarity and kills chaos.

Here’s how it works:
 – A PRD rule that writes specs even a sleep-deprived intern (or model) can follow
 – A task generator that turns fuzzy ideas into precise, check-boxable steps
 – A task-runner rule that ships one subtask at a time, waiting for your go before it moves

If that doesn’t sound sexy to you, you’re a 1x engineer.

Ryan's walking through it today at 4 PM ET on Human in the Loop.

RSVP (for free) here: https://luma.com/1u4k0o5q

This guy has racked up 300M views exclusively with AI-only commercials. 

PJ Accetturo spent 10 years making commercials the old-school way. 7-figure budgets. Massive crews. 

In May, he said f*** that.

Now, he runs an AI-native ad agency working with brands like Disney, Ramp, and Kalshi. 

PJ shared his play-by-play method for producing next-level creative from his office chair.

1) scroll-stopping idea
2) storyboard
3) pictures to videos
4) voices & sounds
5) edit & ship it

Check out the full process & use it for everything from launch videos to product demos to paid ad creative: https://lnkd.in/gTPfRmCQ

Open video: How I Create $1M Hollywood-Level Ads with AI (Full Demo) on youtu.be

How I Create $1M Hollywood-Level Ads with AI (Full Demo)

Engineering is living in the future (thx to AI).

It sounds hyperbolic, but the best engineers I know are actually 10x more productive now.

This arbitrage won't last forever, but if you have A+ fundamentals + a mastery of AI workflows, you are at a massive advantage.

So I'm bringing in one of the best AI engineering voices in the world to show you the way.

Ryan Carson is joining this week's live episode of Human in the Loop to share his battle-tested AI coding workflow.
- Founder for 25 years who's exited 3 companies
- Builder-in-Residence at AmpCode
- 155k followers on X

If you're a 1x–9x engineer, RSVP for the event (for free), to become a 10x 👇 

If you're not an engineer, find one immediately, and shake sense into them until they RSVP 👇

Born21 Media

Founder & CEO

Raffiti Media

Senior YouTube Strategist

Creator Mail

Co-Founder

YouTube Growth Strategist

Stories about Creators, Social Media and everything in between

We help you build 'Digital Real Estate' with YouTube. 

At Born21 Media, we help brands and businesses, including creator businesses, turn YouTube into a scalable, organic acquisition engine and the main foundational pillar of their business.

Over the past six years, we’ve worked with over 50 clients across 15 industries. From Fortune 500 companies to fast-growing DTC brands, building systems that lower customer acquisition costs (CAC), grow inbound leads, and drive tangible business outcomes.

What We Do:

→ YouTube Advising: Strategy & Implementation Planning for in-house execution

→ YouTube Management: End-to-end post-production & Full Channel Management 

If you're a Creator, CMO or founder ready to take YouTube seriously, DM me & let's build together.

Aniket Mishra

Why “Just Be Consistent” Is the Worst YouTube Advice

It’s the most repeated and b.s advice in creator circles.

But here’s the truth 

Consistency without clarity/direction/strategy is just a waste of content.

You can upload every week, even every day, and still see zero traction if you’re consistently executing the wrong strategy.

Most creators don’t have a content problem. They have a positioning problem.

They’re talking to everyone, but reaching no one.

Watching footage from ‘Diary of a CEO’ and trying to replicate their editing style won't make your podcast successful. 

Similarly, merely posting frequently without targeting the core audience, identifying the right angles, and prioritizing satisfaction will not yield the desired outcome. 

This also applies when people try to grow their business with YouTube. 

They’re pushing out content that doesn’t build trust, doesn’t compound, and doesn’t tie back to any business goal. In short, they’re consistent but not strategic.

If you’re a founder or brand trying to grow on YouTube, you need more than volume. You need a system that ensures every video moves the business forward.

Here’s what does work [copy this]

A clear content system: topics, formats, and a defined cadence
Strong packaging: titles and thumbnails that earn the click
Sharp positioning: why your content matters, and who it’s truly for
A visible outcome: content that earns trust, attention, and eventually, customers

Don’t fall for the myth that 'effort equals outcome'.

On YouTube, calculated consistency beats blind consistency every single time.

If you’re showing up but not seeing results, it’s time to rework the engine, not push harder on the pedal. Know the difference and you will win.

And with the principles I mentioned above, you can achieve results like this (the image below), where videos perform 10 times better than usual. 

Want to work with us to similar results, book a call with us and let's take your business to the next level without you spending more than 2 hrs/week!

Everyone should visit Nepal once in their lifetime.

One of the most beautiful countries in Southeast Asia. 

And it's not the scenic beauty, but the people here who will make you feel like a family. 

I am an Indian by birth and have travelled the world, staying at different places, but the people of Nepal are far better than anywhere else.

Best decision of my life. 

I came here to heal, and it really helped.  

Take a chance this winter and travel across the world to this tiny country with a rich heritage and people who can make you fall in love with humanity all over again. 

Pokhara, Nepal 📍

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How to add Podcasts to your content mix on YouTube - 'without forcing it' [Full Breakdown]


This applies to Brands too, who want to make it count.

Disclaimer: If the content is the same (in terms of context of content), add the podcast episode on the same channel; if it is different, put it on a different/new channel

Side note: While uploading, add the episodes to the podcast feature to segregate. (It's different from a playlist but pops out when you add it to a playlist) 

This helps with extra discovery through RSS and the Podcast tab feature.

The simple content mix would be (pod+solo)

• One podcast (full ep) +

• 1 best-performing clip (which would appeal to a broader audience and act as top-of-funnel content for the channel) +

• 1 talking head (Top-of-the-funnel content once a week, and the following (next) can be middle-of-the-funnel content to balance things up)

3 long-form pieces of Content a week

For shorts, post them seven days a week if you can.

If not, consider doing five days or three, depending on your capacity. 

Use the shorts that are high intent plus niche down in content and link them with the full EP or related video that can give more Info (more context in the same info for a better session time)

In some cases, you can link the shorts to a taking head, even though the shorts are from a podcast episode! (Make sure it has a similar context)

Go narrow with shorts and not wide, even though broad brings more discovery, because in the long term, the broad audience might not return and hurt the overall channel growth

If this sounds like too much content on a single channel, you can segregate clips and shorts into a separate channel and create a new asset gradually.

Now that we have the collab option, you can send in early traffic (subscribers) to the clips channel by posting a high-intent clip and driving people to the clips channel. 

Just follow this simple content framework, and you should be good.

And yeah, it's that simple, but still nobody does it right.

If you need help navigating this process and want an expert to assist you, DM me, and let's build your channel the right way!

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The Battle

Alex Lieberman

Aniket Mishra

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taplio

The Battle

Alex Lieberman

Aniket Mishra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Lieberman's LinkedIn Performance

Performance ScoreAniket Mishra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Lieberman's LinkedIn Performance