Helping businesses deliver impact by enhancing their visibility and reputation | Founder of arco.

I spent my early twenties collecting careers like stamps. Architecture degree, music production, entrepreneurship—each pivot made perfect sense at the time, but from the outside it looked like I couldn't commit to anything.

The truth was simpler: I had no idea who I was, so how could I know what to do?

I discovered this wasn't just my problem. Almost everyone I knew—smart, capable people with good degrees—felt completely lost about their careers. We'd been taught how to get jobs, but nobody taught us how to figure out what work would actually fulfil us.

That realisation changed everything. I saw that the real problem wasn't a lack of opportunities or skills. It was that most career advice starts at step 10 when people like us were still stuck at step 1: understanding ourselves.

Now I'm building tools and communities to fix this:

TrueNorth: An AI-powered career coach that starts with self-discovery, not job listings

MidWeek: London events bringing together people navigating career uncertainty

Still Wandering: A newsletter documenting the messy reality of finding meaningful work

I work with people in their 20s and 30s who know they want something more from work but can't articulate what that is. People who've tried following conventional career paths but felt like they were wearing someone else's clothes.

My approach is simple: you can't build a meaningful career until you understand what meaning means to you. Everything else—the skills, the networking, the applications—comes after that.

If you're tired of career advice that assumes you already know what you want, let's talk.

Alex McCann

The CEO of Anthropic just predicted a "white-collar bloodbath."

50% of entry-level white-collar jobs eliminated within five years. Unemployment potentially hitting 10-20%.

And the data backs it up.

UK tech companies cut graduate roles by 46% last year. They're expecting another 53% drop by 2026. I've spoken to people who've sent 300 applications and heard back from maybe five.

What gets me is the disconnect.

The people creating this technology are openly warning about what's coming. They're the ones sounding the alarm. Meanwhile, most of the advice young people receive still assumes the old system works. Get good grades. Build your network. Tailor your CV.

That advice was already struggling. Now it feels like teaching someone to be a brilliant switchboard operator in 1995.

I don't pretend to know exactly what replaces the current system. The honest answer is that nobody does, including the people building the technology that's reshaping it.

But I'm fairly confident about one thing: the gap between what's happening and what people are being told is getting dangerous.

When the CEO of Anthropic is more worried about entry-level job destruction than most of the infrastructure designed to help people find work, something has gone wrong.

Alex  McCann

Founder of Truenorth | Re-thinking Traditional Career Advice and helping people find meaningful work | Writer at Still Wandering Newsletter

He built a 20,000-person community. It didn't make him feel any less alone.

Two years ago, Charlie Rogers and AJ . told me to read 🌀 David Spinks's book. He co-founded CMX, built one of the largest networks for community builders in the world, had a successful acquisition.

Childhood isolation had made him hypersensitive to connection. He was brilliant at reading rooms, exceptional at bringing people together. The pain-into-purpose playbook.

But when I asked if that purpose had healed the original wound, he said no. If anything, it distracted him from healing it.

He spent fifteen years building something successful while struggling with anxiety and negative self-talk the entire time.

He calls it dirty fuel versus clean fuel.

Dirty fuel is when you're working to fill a hole, driven by fear or shame or the need to prove you're enough. Clean fuel is when you're already whole, driven by curiosity and connection and the work itself. Both look identical from the outside, both produce real results, but one burns you out.

Finding meaning in your suffering is different from healing from it. You can build an entire career on the former without ever doing the latter.

Full interview on my Substack. Link in comments.

The CEO of LinkedIn just called five-year career plans "a little bit foolish."

His words: "when you know technology and the labor market and everything is moving beneath you," mapping out the next five years makes no sense. You're planning for a world that won't exist by the time you get there.

I think he's probably right.

But here's what's interesting.

The school system rewards planning. University admissions reward planning. Job interviews ask where you see yourself in five years, and there's a correct type of answer. The entire infrastructure of career advice is built around the assumption that you can plot a trajectory and follow it.

Now the CEO of the platform that hosts most professional networking is saying the premise is broken.

So what replaces it?

"Be adaptable" is true but useless. "Build transferable skills" assumes you know which skills won't be automated next year. "Follow your curiosity" works if you have the financial cushion to experiment, which most people don't.

The uncomfortable truth might be that we're in a transition period where the old frameworks have stopped working but the new ones haven't solidified yet.

Which is a difficult thing to tell someone who needs to make decisions about their career right now.

By 2026, one in five companies will have eliminated half their management layers.

Middle managers made up a third of all layoffs in 2023. Companies are advertising 42% fewer management positions than they were two years ago.

The theory is that AI can handle the coordination, the reporting, the communication that middle managers used to do. Flatter organisations, faster decisions, lower costs.

I've been thinking about what gets lost when you remove those layers.

Mentorship becomes a luxury. The people who translate strategy into action disappear. Someone has to notice when things aren't working and flag it before it becomes a disaster. Someone has to develop the next generation.

Deloitte found that fewer than 4 in 10 managers feel equipped for the people side of their jobs. Now there will be fewer of them, responsible for more people, with less time for the human elements that technology can't replicate.

There's a version of this that works out fine. Flatter organisations with better tools, more autonomy for individual contributors, less bureaucratic friction.

But I suspect what we'll mostly get is the cost savings without the investment in making the new structure work.

Fewer managers. Same expectations. Everyone stretched thin. Nobody with time to develop the people coming up behind them.

The generation best equipped to work with AI can't get hired.

Gen Z workers have the highest AI readiness of any generation: 22% score high on AI quotient measures, compared to 6% for Baby Boomers.

This makes intuitive sense. They grew up with the technology. They're more comfortable experimenting with it, more willing to integrate it into how they work.

And yet companies are systematically eliminating the entry-level positions that would let them into the workforce.

I keep coming back to how backwards this is.

The people most equipped to figure out how AI integrates into work are being locked out of work entirely. Meanwhile, the people least comfortable with the technology are the ones making decisions about how to deploy it.

Only 23% of organisations offered any AI training last year. Employees are mostly teaching themselves. The companies loudly declaring themselves "AI-forward" aren't investing in helping people learn how to use the technology. They're using AI as a justification for headcount reduction.

There's a version of this transition that could have gone differently. Where companies invested in training, brought in younger workers specifically for their comfort with the technology, built institutional knowledge about what works and what doesn't.

Instead we got the version where AI is primarily a cost-cutting story.

Eliminate junior roles. Expect remaining staff to figure it out on their own. Declare victory.

I don't know what happens when an entire generation is told their skills are needed but they're not allowed through the door.

55% of companies regret laying off workers for AI.

That number stopped me when I first saw it.

The pattern is this: companies fire people based on what AI might be able to do in the future. Then they discover the AI isn't ready yet. Then, rather than admit the mistake, they quietly rehire offshore at significantly lower salaries.

The prediction is that half of all AI-attributed layoffs will follow this exact pattern.

Here's what I think is happening.

AI will fundamentally change how companies operate. The type of work people do. The skills that matter. That part is real.

But we haven't figured out how to get there yet.

What this data reveals is that many companies are rushing the transition, making layoff decisions based on capabilities that don't exist, and then scrambling to cover the gap. They're optimising for the press release rather than the actual transformation.

The companies that get this right will be the ones that lay foundations first. That invest in understanding what AI can and can't do before restructuring around it. That treat the transition as a multi-year process rather than a single dramatic announcement.

2026 might be the year that separates the companies managing this transition intelligently from the ones who rushed it and are now quietly cleaning up the mess.

Get More Bu$ine$$, Authority and Engagement on your $ales & News letters as an Expert. Direct Response Marketer & Copywriter

You know your expertise could transform your clients' lives.

But LinkedIn feels like shouting into a void.

You post. You get 12 likes—half from family. Meanwhile, coaches with half your experience are building audiences, getting inbound leads, and landing speaking gigs.

You've tried fixing it:

→ Hired a VA who made you sound like a 22-year-old marketing intern
→ Bought courses that sit unopened in your inbox
→ Posted "authentically" only to hear crickets
→ Spent hours writing posts that took 3 minutes to ignore

The problem isn't your expertise. It's that no one's built a system to translate YOUR voice into content that actually converts.

That's what I do.

I'm a direct response copywriter who built something different: 𝗧𝗵𝗲 𝗩𝗼𝗶𝗰𝗲 𝗖𝗹𝗼𝗻𝗲 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹.

Before I write a single word, I build three things:

𝗬𝗼𝘂𝗿 𝗩𝗼𝗶𝗰𝗲 𝗖𝗹𝗼𝗻𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 — First, I decode your voice across 30+ dimensions (sentence structure, emotional tone, authority positioning, signature patterns). Then I build a custom AI writing system trained specifically on YOUR voice—with precision controls to fine-tune warmth, energy, humor, directness, and more.

Not templates. Not approximation. Your voice, engineered.

𝗬𝗼𝘂𝗿 𝗕𝘂𝘆𝗲𝗿 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗠𝗮𝗽 — I build the complete psychological architecture of your ideal client. Their fears. Their midnight thoughts. The exact moment they're ready to buy.

So every post speaks directly to what's already running through their head.

𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗖𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗶𝗼𝗻 — Every hook is engineered to hit the exact believability level that stops the scroll and drives action. Not too safe. Not too wild.

The precise point where curiosity becomes "I need to reach out."

Then—and only then—do I write.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁?

I helped Robb Fahrion (CEO, Flying V Group) grow from 15K to 21K followers with millions of impressions. His CMO Michelle Williams said: "Victor captures not just WHAT we want to say, but HOW we naturally say it."

𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿:

Business and executive coaches doing $15K+/month who know LinkedIn works but hate creating content.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:

→ Complete Voice Clone Engine build
→ Full Buyer Psychology Map
→ 12-16 posts monthly in YOUR voice
→ Strategic commenting system 
→ Monthly optimization based on performance

Your time investment: 60 minutes per month. That's it.

You coach. I handle visibility.

𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽: DM me "PROTOCOL" and I'll run a free Voice Analysis on your content—so you can see how this works before we talk.

Victor Odey

Have you ever said to yourself…
 
"That's my framework with a better packaging"? 

Ever watch someone get credit for "inventing" something you've been doing for years?

They slap a fancy name on it... add some emojis... throw in a hashtag or two...

And suddenly they're the thought leader.

Meanwhile, you're sitting there like "I literally taught them that method."

It's infuriating.

But here's the thing...

I feel it's not WHAT you're saying.

It's HOW you're saying it.

Your framework might be brilliant. Your insights might be spot-on.

But if your voice doesn't connect... if your messaging doesn't stick...

Someone else is gonna package your genius and run with it.

I see this happening constantly in the coaching space.

People with incredible methodologies getting buried while copycats with better "packaging" get all the attention.

The difference?

Voice consistency.

Most people write like they have multiple personality disorder...

One day they're data-driven and formal...

Next day they're trying to be the "fun" brand...

Then they copy someone else's style because it went viral...

Your audience doesn't know who the hell you are.

But what if you could reverse-engineer the exact voice patterns of successful communicators?

Not copy their content... but decode HOW they structure sentences, deploy questions, balance data with storytelling...

What if you could map out the specific linguistic DNA that makes someone's writing magnetic?

That's what we've been working on.

It's called the Voice Clone Protocol.

And it doesn't just identify surface-level patterns...

It goes deep into the psychological triggers, emotional temperature, relationship positioning...

All the stuff that makes people actually CARE about what you're saying.

Because at the end of the day...

You can have the best framework in the world.

But if you can't communicate it in a way that resonates...

Someone else is gonna steal your thunder.

Happy Tuesday :) 

P.S. Ever hear someone take credit for your idea and package it better than you did?

P.P.S. What's the most frustrating example of this you've experienced in your industry?

I Build Voice Clone Systems for Established Coaches Who Hate Creating LinkedIn Content But Need the Leads & Authority. Direct Response Copywriter.

The copywriter who got tired of being Invisible 

I used to be a content factory.

10 posts a day. 50 posts a week. Hundreds of posts a month.

All ghost-written for clients who wanted to "sound professional" on LinkedIn.

The problem?

Everyone wanted to sound like everyone else.

Generic inspiration. Recycled wisdom. The same damn frameworks with different company logos slapped on top.

I was basically running a LinkedIn Mad Libs operation...

"Insert buzzword here. Add motivational quote there. Sprinkle in some humble brag. Post at 9am."

Rinse and repeat.

It worked. Sort of.

The posts got engagement. Clients were happy. I was making decent money.

But something was eating at me...

These executives and entrepreneurs had REAL personalities. Interesting perspectives. Unique ways of looking at their industries.

Yet their LinkedIn presence made them sound like they all went to the same copywriting bootcamp.

So I went into hiding for 6 months.

Not literally. (Though my wife probably would've preferred that.)

I became obsessed with a single question:

What if I could capture WHO someone actually is... not just what they want to say?

I started analyzing speech patterns. Studying how people really talk in meetings vs. how they write online.

I recorded conversations. Analyzed email threads. Even stalked comment sections to see how people naturally responded to things.

(Yeah, I was that guy.)

The breakthrough came when I realized...

Most "personal branding" isn't personal at all.

It's just professional cosplay.

So I built what I call the Voice Clone Protocol.

Not some AI mumbo jumbo. A systematic way to extract someone's actual communication DNA.

How they structure thoughts when they're excited...

What metaphors they naturally gravitate toward...

How they disagree without being disagreeable...

The rhythm of their natural speaking patterns...

Even their specific brand of humor (or complete lack thereof).

Now when I write for someone...

Their spouse could read it and think, "Yep, that's exactly how they'd say it."

Instead of churning out 10 generic posts a day...

I craft 3-4 pieces that sound so authentically THEM... people stop scrolling.

The results?

I took my client R’s content to over a million impressions with some of his posts featured in a podcast.

But here's what happen… 

They're finally comfortable sharing their own content. Because it actually sounds like THEM.

Most ghostwriters are trying to make their clients sound smarter.

I'm trying to help them sound more like themselves.

Turns out, that's way more powerful.

What's your take? Is authenticity the secret sauce... or just another buzzword we've beaten to death?

Drop a comment. I actually read them all.

Happy Monday :)

The "Am I Shadowbanned?" test

When your content dies & you blame LinkedIn instead of your voice

I recently watched another coach post...

"Why is my LinkedIn reach down 80%? Am I shadowbanned?"

Buddy...

Your content isn't being suppressed by some mysterious algorithm conspiracy.

It's being ignored because it sounds like every other coach on this platform.

Same frameworks. Same language patterns. Same "breakthrough moments."

LinkedIn's algorithm doesn't shadowban mediocre content...

It just doesn't amplify it.

Because there's nothing worth amplifying.

Here's what actually happened:

You're using the same tired templates everyone else discovered in 2022.

Your "authentic voice" sounds identical to 47 other coaches in my feed.

And LinkedIn users have developed banner blindness to generic coaching content.

The platform rewards DISTINCTION...

Not another post about "mindset shifts" written in the exact same cadence as everyone else.

While you're Googling "shadowban tests"...

Smart coaches are reverse-engineering the voice patterns of content that actually breaks through.

They're analyzing the linguistic DNA that makes certain voices magnetic:

→ Sentence rhythm variations (short punchy lines vs. flowing thoughts)
→ Emotional temperature control (when to get vulnerable, when to stay authoritative)
→ Question deployment strategies (rhetorical vs. genuine engagement)
→ Authority positioning techniques (peer vs. expert vs. guide)
→ Conversational data integration (weaving stats into stories)
→ Fragment usage patterns (strategic incomplete sentences that create rhythm)

Instead of copying surface-level frameworks...

They're cloning the deeper communication blueprints.

It's like having a forensic analysis of how someone actually thinks and processes information...

Rather than just mimicking what they say.

This isn't about stealing content.

It's about understanding why certain voices cut through the noise while others get buried.

Take someone who consistently gets 10X more engagement than their competitors...

Their secret isn't better topics.

It's their unique combination of vulnerability moments, data precision, and conversational flow patterns.

Most coaches try to copy their content themes...

But miss the underlying voice architecture that makes those themes compelling.

When you nail voice-level distinction...

The algorithm becomes your amplification engine instead of your enemy.

Because finally...

Your content doesn't sound like everyone else's.

Your posts start feeling like they're coming from an actual human...

Instead of the LinkedIn Content Generator 3000.

And people stop scrolling past...

Because they can't quite put their finger on why your voice feels different.

Happy Monday :) 

P.S. What's one piece of coach content you see everywhere that makes you immediately scroll past?

The Voice Clone Protocol system is real-time 

On Dakota Robertson's voice and style

I used 7 of his best posts I liked.

Built this system that writes like he does. 

It has all the modules:

- Rhetorical frames for hooks
- Copy Blocks based on proven world-class copy structure
- Copy-chief after every output to adjust the post however you want
- Built-IN Anti-AI modules that kills ANY gnomes that uses all the words AI have polluted like “Here’s the kicker” “Let’s dive in” “Unlock the synergy of the great company” 

Pay close ATTENTION to the items that pops up after the output.

You have various dimensions on how to adjust your content. 

This is the exact system I used for my Client that got him over a million impressions since we start working together. Proofs are in my featured section. 

Magic isn’t magical the moment you know how it’s done.


DM me “Protocol” if you want a system like this

P.S. This one is 60% ready yet it's better than some Linkedin post with batches of triplets patterns :)

The $2,800/month social media VA trap

Why your "delegated" content sounds like AI... but worse

Last month I watched a successful coach proudly show me her new content calendar.

"My VA pumps out 15 posts a week for me!"

Cool.

Except every single post sounded like it was written by ChatGPT... on Ambien.

Generic motivational quotes.

Recycled "tips" every other coach was posting.

Zero personality. Zero voice.

Here's what nobody wants to admit about the "just delegate your content" advice...

You're not just outsourcing TASKS.

You're outsourcing your VOICE.

And that's a problem.

Because your audience doesn't connect with your offer.

They connect with YOU.

Your stories. Your perspectives. Your way of explaining complex shit in simple terms.

But when you hand over content creation to someone who's never been in your shoes...

Never struggled with the same problems as your clients...

Never had your "lightbulb moments"...

What do you get?

Content that sounds like everyone else's.

Even if it's "on-brand."

Even if it follows your guidelines.

Even if they use your headshots and colors.

The VOICE isn't yours.

And the thing is… 

Most VAs or ghostwriters are writing for 5-10 different coaches simultaneously.

So they develop this vanilla, one-size-fits-all writing style.

Safe. Boring. Forgettable.

(Hell, I've seen VAs accidentally post the same content for different clients.)

Don't get me wrong...

VAs are great for a lot of things.

Calendar management. Email organization. Data entry.

But your VOICE?

That's not something you can delegate.

Unless...

You had a way to capture the essence of how YOU communicate...

The specific patterns, rhythms, and personality quirks that make your content... yours.

And then use that as a blueprint.

So even when content gets created at scale...

It still sounds like it came from your brain.

Interesting concept, right?

This is the bedrock of the Voice Clone Protocol system. 

More on that soon.

But first...

Maybe stop paying someone $2,800/month to make you sound like a LinkedIn motivational bot.

Your audience deserves better.

P.S. This whole "voice capture" thing isn't as complicated as it sounds. But it does require understanding what makes YOUR communication style unique in the first place.

Most people have no clue what that even looks like.

P.P.S. And ptsssss, your audience also deserves more than those triplet patterns in your content too :(

The "invisible expert" paradox

You're running a 7-figure business... but feel like a ghost online

Last week I got a DM from someone who's crushing it.

Built a multi-million dollar consulting firm.

Works with Fortune 500 companies.

The whole nine yards.

But here's what he told me:

"I feel like a fraud because when you Google my name... nothing comes up."

This hit me hard.

Because I see this everywhere.

Brilliant experts who've been in the trenches for DECADES...

Who have more real-world experience than half the "gurus" online...

But they might as well not exist digitally.

Meanwhile...

Some 23-year-old with a laptop and decent lighting is pulling in followers left and right.

Teaching stuff they learned from YouTube University.

And getting treated like the authority.

Here's the blunt truth:

Your expertise doesn't mean anything if people can't FIND it.

You can have the best solutions in the world...

But if your digital footprint looks like a witness protection program...

People will assume you don't know what you're talking about.

They'll hire the person they KNOW and TRUST over the person with 50 years of experience they haven't heard of. 

Every. Single. Time.

The good news?

You don't need to become some content creation machine.

You just need to exist.

Share ONE insight per week.

Tell ONE story from your experience.

Show people the depth of knowledge you actually have.

Because right now...

The market assumes you're not an expert UNTIL you prove otherwise.

And staying invisible isn't proving anything.

Your expertise deserves to be seen.

P.S. Ever feel like you know way more than the people getting all the attention online?

P.P.S. What's the biggest gap you see between real expertise and online "expertise" in your field

I Build Voice Clone Systems for Established Coaches Who Hate Creating LinkedIn Content But Need the Leads & Authority

That one LinkedIn form field that exposes EVERYTHING you've been avoiding.

Here's how it usually plays out

"Required: Social Media Presence (LinkedIn profile link and follower count)."

Damn.

There it is.

Staring at you from some random application form...

Like a digital mirror reflecting years of "I'll get to that later."

You know the drill.

You've been meaning to post consistently.

Build your personal brand.

Share your expertise.

But instead?

Your last post was three months ago...

About your company's holiday party.

Before that? A generic congratulations to someone you barely know.

Meanwhile, your competition is out there...

Publishing thoughtful insights.

Building relationships.

Getting noticed.

And you're stuck explaining why your "social media presence" is basically non-existent.

Here's what most "solutions" tell you:

"Just start posting daily!"
"Share industry news with your thoughts!"
"Engage with others' content!"

Cool advice, my friend.

But you've tried that.

The problem isn't WHAT to post.

It's finding YOUR voice.

That thing that makes people stop scrolling...

And think: "This person gets it."

Most people try to copy what works for others.

They study successful posts.

Template their way to mediocrity.

But here's the thing...

Your authentic voice already exists.

It's buried in your emails to colleagues.

Your casual explanations to clients.

The way you break down complex problems over coffee.

Take Blake, for example.

Software consultant. Brilliant at her craft.

Posts maybe twice a year because she "doesn't know what to say."

But when she explains voice search optimization to prospects?

Magic happens.

She opens with relatable stories (her Alexa going rogue)...

Backs it up with precise data (20.5% of searches are voice-based)...

Then brings it home with practical next steps.

That's HER voice.

Conversational expertise with data-driven storytelling.

The Voice Clone Protocol reverse-engineers exactly this.

It analyzes how you naturally communicate...

Your sentence patterns, emotional tone, relationship positioning...

Then shows you how to scale that authentically.

No more staring at blank screens.

No more copying other people's styles.

Just you... amplified.

Because the best personal brand isn't a brand at all.

It's just YOU, consistently.

P.S. What's the biggest reason you avoid posting on LinkedIn? The technical stuff or finding your authentic voice?

P.P.S. Have you ever noticed how differently you communicate in person versus in writing?

Deep avatar research on a prospect

This is what you create content AROUND in 2026

This elite buyer system reveals everything about a prospect ranging from their:

- Core Problem
- Top 5 Most Powerful Emotions
- Top 5 Biggest Fears
- How Fears Affect Key Relationships
- Hurtful Things Relationships Might Say
- Other Solutions They’ve Tried
- What They Don’t Want To Do
- Primary Transformation (Magic Genie Solution)
- How Transformation Affects Life
- Post-Transformation Soundbites
- Market Specifics

Plus It doesn’t STOP there...

It gives more deeper insights into their world from things like:

Their 3AM Journal Entry - that uncovers your prospect's raw, unfiltered late-night thoughts

Their Drunken Phone Call - that reveals what they only tell their closest friend after a few drinks

Their Incognito Tab - that helps you see their most private online searches about their struggles

Their Eulogy Trinity - that helps you discover their deepest fears about their legacy

Their Social Media Doom Scroll - that reveals experiences about their late-night comparison trauma

Their Last Straw - that shows the exact moment they decide to change

Their Conversation with God - that shows their desperate internal dialogue

Their Slow Motion Nightmare - that shows feel their worst fears playing out

Their Inner Child/Critic Cage Match - that helps you understand their deepest wounds

Their Ultimate Confession - that reveals what they'd never admit to anyone

This is the kind of research I do for my clients to help them with their content systems.

In 2026, you need to be speaking to the deepest pain points of your audience.

Marketing isn’t guessing and guessing is NOT a smart strategy.

This system comes with the Voice Clone Protocol.

Imagine having your clone ready for your 247/365…

Imagine having research info like this for content in 2026… 

It’s possible when you get the Voice Clone Protocol system.


DM “Protocol” if you want something deep like this. Time waits for no one. 


P.S. In 2026 to win, you must know your prospects better than they know themselves, do you agree?

The "Reddit Truth Hunt" 

Why your copy still sounds like everyone else's

You know that moment when you completely lose faith in marketing content?

When every content piece feels like the same recycled garbage (oops sorry!)...

So you end up typing "what actually works Reddit" into Google at 2 AM.

Looking for ONE honest review that isn't fake.

I get it.

Been there. Done that. Bought the t-shirt.

The problem isn't that you can't write.

The problem is you're writing like everyone ELSE writes.

Same frameworks. Same "proven templates." Same voice that sounds like it came from the Copy & Paste Academy. 

Here's what I realized after analyzing hundreds of successful coaches...

The ones making REAL money don't sound like copywriters.

They sound like THEMSELVES.

But amplified. Refined. Weaponized.

Take this coach I studied recently...

Her writing has this perfect mix of casual expertise and data-driven confidence.

She drops statistics like: "93.7% accuracy rates" then immediately follows with "Friend or foe really?"

One minute she's talking about her creepy Alexa lighting up at random...

Next minute she's breaking down voice search optimization like a total boss.

She makes complex topics feel conversational without losing authority.

And the most intriguing part is… 

It's not a template you can swipe.

It's HER voice. Systematically identified and replicated.

This is what our Voice Clone Protocol actually does...

It doesn't teach you to write like Gary Vaynerchuk or Russell Brunson.

Those guys already exist.

The market doesn't need another wannabe Gary.

It needs the FIRST you.

We analyze your natural speech patterns...

Your unique way of explaining things...

Your authentic personality quirks that make people lean in when you talk...

Then we build prompts that amplify YOUR voice consistently across every email, post, and sales page.

Because authenticity isn't just some feel-good buzzword anymore.

When everyone's using the same ChatGPT prompts...

When every "breakthrough" sounds exactly the same...

Your real voice becomes the only competitive advantage left.

And the crazy part?

Most people already HAVE that distinctive voice.

They just don't know how to capture it. Scale it. Turn it into cash.

That's where we come in.

Happy Tuesday :) 

P.S. What's ONE thing you naturally say that nobody else in your space talks about the same way?

Imagine this... 

The metrics that actually matter are climbing.

Not vanity metrics like post views or follower count.

The REAL numbers.

Qualified inquiries per week: Up 340%
Discovery calls booked monthly: Up 180%
Client acquisition rate: Up 250%

But here's the thing...

Most coaches are tracking the wrong stuff entirely.

They're celebrating 1,000 likes on a motivational quote...

While their DMs stay empty.

They're posting daily motivation...

Getting decent engagement...

But zero business inquiries.

Ring a bell?

The uncomfortable truth is this...

Your content might be getting noticed, but it's not getting RESULTS.

Because it sounds exactly like every other coach out there.

Same advice. Same tone. Same predictable patterns.

"Believe in yourself!"
"Mindset is everything!"
"You've got this!"

Generic motivational fluff that could apply to literally anyone.

No wonder prospects scroll past without thinking twice.

But when you crack the code on YOUR authentic voice...

When your content sounds undeniably like YOU (but the best version)...

That's when the real numbers start climbing.

Suddenly people aren't just double-tapping your posts.

They're messaging you directly.

"I've been following your content for weeks. Can we talk?"
"Your approach is exactly what I've been looking for."
"When can we set up a call?"

The difference?

You stopped sounding like everyone else.

And started sounding like the expert you actually are.

See, most coaches think "finding their voice" means...

Hoping their personality magically shines through their content.

Or worse... copying what they see working for other successful coaches.

Bad move.

Your audience can smell fake from a mile away.

The Voice Clone Protocol identifies the exact patterns that make YOUR writing magnetic.

Not some guru's voice. Yours.

It analyzes everything from sentence rhythm to emotional temperature...

Your specific way of building authority without sounding arrogant...

How you naturally transition between ideas when you're explaining something important...

Even the exact way you position yourself in relation to your audience.

Then it gives you a systematic blueprint to replicate that compelling voice every single time you create content.

When coaches nail this...

The shift is immediate and measurable.

Engagement becomes inquiry.

Followers become clients.

Content becomes cash flow.

The metrics that silence doubt? Those start climbing fast.

Because finally... your content doesn't just get seen.

It gets REMEMBERED.

And more importantly... it gets RESPONDED to.

Happy Wednesday :) 

P.S. What's the one metric you wish was climbing faster in your coaching business right now?

P.P.S. What's stopping you from creating content that actually converts viewers into paying clients?

ChatGPT thinks you sound like a 22-year-old MBA student.

Your clients think you sound like everyone else.

Your AI "writing assistant" is making you sound like a 22-year-old MBA student.

You know your expertise is gold.

But LinkedIn makes you sound like you're trying to sell life insurance at a funeral.

Generic AI tools? They turn you into a walking buzzword generator.

"Let's leverage synergies to optimize our thought leadership!"

Who on God's green EARTH talks like that?

Nobody. Yet that's what happens when you feed your voice to ChatGPT.

Here's the problem...

Most AI copywriting tools work like a broken telephone game.

You say something brilliant in your natural voice...

It gets filtered through some generic "professional template"...

And out comes corporate word vomit.

That's why I built the Voice Clone Protocol.

Instead of making you sound like everyone else...

It decodes how YOU actually communicate across 30+ dimensions.

Your sentence rhythms. Emotional temperature. Authority positioning. Those little phrases that make people go "That's so YOU."

Then we build an system trained specifically on YOUR voice.

Not approximations.

Not templates that kinda-sorta sound professional.

You. But optimized.

I worked with Robb Fahrion to grow from 15K to 21K followers with 1M Impressions.

His former CMO said: "Victor captures not just WHAT we want to say, but HOW we naturally say it."

Because here's the thing...

People don't buy from brands.

They buy from humans they trust.

And trust comes from authentic voice... not generic LinkedIn speak.

If you're tired of sounding like a content robot...

And you want LinkedIn posts that actually sound like they came from YOUR brain...

DM me "PROTOCOL."

I'll run a free Voice Analysis on your original content so you can see how this works.

P.S. The deadline to sound human again is whenever you decide to stop procrastinating.

P.P.S. What's the weirdest thing AI has ever made you sound like? Drop it in the comments.

The Saturday batch creation lie

Why spending weekends writing content that flops is slowly killing your expertise.

I used to believe the gurus.

"Just batch your content on Saturday mornings!"
"Write 10 LinkedIn posts in 2 hours!"
"Scale your thought leadership!"

So there I was...

Every Saturday at 7 AM...

Green tea in hand, staring at a blank Google Doc...

Trying to squeeze "valuable insights" out of my brain like I'm some kind of content vending machine.

The result wasn’t funny: 

Generic posts that sounded like every other "expert" in my space.

Posts that got 12 likes from my mom and a few bots.

Posts that made me feel like a fraud.

Here's what nobody tells you about batch creation...

It turns your expertise into McDonald's content.

Fast. Cheap. Forgettable.

Because real expertise doesn't work on a timer.

Your best insights don't happen on command every Saturday at 7 AM.

They happen:

When you're explaining something complex to a confused client...

During that "aha moment" in a strategy meeting...

In the middle of a Tuesday afternoon breakthrough...

But traditional content creation forces you to manufacture wisdom.

To fake insights.

To pretend you have something profound to say just because it's "batch day."

The worst part?

You start to doubt your own expertise.

Because if your Saturday morning "insights" are falling flat...

Maybe you don't know as much as you thought.

(Spoiler alert: You know plenty. You're just extracting it wrong.)

The solution isn't working harder on your batch days.

It's capturing your natural expertise when it actually happens.

There's actually a way to turn your everyday conversations...

Your client calls...

Your strategy sessions...

Into content that sounds exactly like you at your best.

Not the "trying-to-be-profound-on-Saturday" version of you.

The version that clients pay top dollar to hear from.

More on that soon...

For now, just know this:

Your expertise is already perfect.

You just need a better way to capture it.

Happy Thursday :)

Your expertise is becoming invisible

And that's not your fault.

The coaching industry is getting LOUD.

Every day, someone with half your experience is capturing attention you deserve.

Not because they're better coaches.

Because they understand something you might be ignoring. 

In today's market, invisible expertise is worthless expertise.

You've spent years developing your unique approach.

Your frameworks work. Your clients get results. Your insights are hard-earned.

But if the right people can't FIND you... if your voice gets lost in the noise...

All that expertise might as well not exist.

This isn't about changing who you are.

It's about protecting what you've built.

Think of visibility as insurance against obsolescence.

You're not transforming your message. You're ensuring it doesn't disappear.

The problem? Most coaches think they have to choose:

Stay authentic but remain invisible...

OR get visible but lose their voice.

That's a false choice.

What if you could preserve the exact patterns that make YOUR communication distinctive...

While systematically amplifying your reach?

The Voice Clone Protocol reverse-engineers how you naturally communicate.

It maps your sentence rhythms. Your authority-building patterns. How you connect without compromising credibility.

Then creates a blueprint for scaling that authentic voice across every piece of content.

Your expertise doesn't change.

Your core message stays intact.

But now it can't disappear into the void.

You become unfindable... impossible to ignore.

The coaches who figure this out aren't becoming different people.

They're becoming the AMPLIFIED version of who they already are.

Same wisdom. The same approach. Heck even the same values.

Just impossible to overlook.

Your expertise deserves to be heard.

The Voice Clone Protocol ensures it is.

Happy Tuesday :) 

How's February treating you? 


P.S. What would change for your coaching business if the right people could actually FIND your expertise?

P.P.S. How much great coaching wisdom gets lost simply because it never reaches the people who need it most?

How I took my client from 15K - 21K 

Using the voice clone protocol system

When R came to me he didn't have any system for content and was winging it.

That's when I mapped out a plan to get him solid results over a long period of time.

Step 1: Run a voice analysis on his writing
Step 2: Use that analsysis to write 5-7 piece of content that closely match his voice
Step 3: Use "step two" above to build his own custom writing tool in HIS voice and style
Step 4: Map out his Ideal Buyer using the deep buyer decoder to know everything about his ICP
Step 5: Incorporate the copy chief module below into his content tool so it is power-packed

Inside his content tool are different options like:

📝 COPY CHIEFING:

🎯 Insight Depth - How profound and thought-provoking your insights are
🪝 Hook Strength - How attention-grabbing and compelling your opening is
🧠 Psychological Triggers - Elements that tap into emotions and drive action
💰 Selling Approach - Balance between creating curiosity vs. selling directly
🗣️ Natural Language - How conversational and human your writing sounds
🤖 Anti-AI Patterns - Unique phrases and quirks that make writing feel personal
⚖️ Content Weight - How packed with ideas vs. easy to digest your post is
📜 Reading Level - Complexity of vocabulary and sentence structure
🎵 Cadence Variety - How varied vs. consistent your writing rhythm feels
📏 Length - Overall size of your post
📝 Sentence Length - How long or short your sentences run
📄 Paragraph Length - Size of paragraphs for reading flow and visual impact

🎭 VOICE ELEMENTS:

LEVEL 1 PRIORITY:
🌡️ Emotional Warmth - Clinical/detached vs. warm/empathetic tone
🔥 Energy Level - Calm/measured vs. enthusiastic/high-energy delivery
😄 Humor Presence - Amount of humor and lightheartedness
🎭 Humor Edge - Type of humor (self-deprecating, sarcastic, observational)
🏆 Authority Stance - Peer-like vs. expert positioning
📣 Directness - How straightforward vs. nuanced your communication is
⚡ Concreteness - Abstract concepts vs. tangible examples and descriptions
🎯 Specificity - General statements vs. precise details and facts

LEVEL 2 PRIORITY:

🛡️ Vulnerability & Intimacy - Professional distance vs. personal disclosure
🔤 Jargon Density - Everyday language vs. specialized terminology
🔄 Transitions & Openers - How you move between ideas and sections
🛡️ Hedging & Modal Words - Absolute statements vs. qualified claims
❓ Question Frequency - How often you use questions to engage readers
📢 Connotative Loading - Neutral terms vs. emotionally charged words
🧠 Meta-Awareness - How much the writing acknowledges itself and the selling process
🎭 Fourth Wall Breaks - Moments that directly address the reader's probable thoughts
😎 Emoji Usage - Frequency of emojis to add personality and emotional cues

His Voice.

His system.

His style.

With everything in it sounds human. 

This is how I got him results like this.

If you want to see how the engine work send a DM "PROTOCOL" :)

The Screenshot Shame folder

Why we're all digital copy hoarders

You know that folder.

The one buried deep in your phone labeled "Content Ideas" or "Posts I Like" or just "Screenshots."

The one that's basically a graveyard of competitor posts you thought were brilliant...

But never did anything with except feel shame about your own writing.

I used to screenshot EVERYTHING.

Viral LinkedIn posts. Clever email subject lines. Facebook ads that made me stop scrolling.

My camera roll looked like a museum of other people's genius...

While my own content sat there looking basic as hell.

The problem wasn't lack of inspiration.

The problem was I was trying to reverse-engineer STYLE without understanding the deeper patterns.

Like trying to cook by looking at food photos.

You can see what it looks like... but you have no clue about the recipe, the technique, or why certain ingredients work together.

Most "voice cloning" tools give you the same surface-level copying.

They'll tell you "use short sentences" or "ask more questions"...

But they miss the signature patterns that make someone's writing actually THEIRS.

The real breakthrough comes when you can identify things like:

→ How someone builds emotional temperature throughout a piece
→ Their specific rhythm patterns (not just "short sentences" but WHICH short sentences and WHERE)
→ How they position themselves relationally to their audience
→ The deeper cognitive frameworks they use to process and present information

That's what happens when you analyze voice at the ARCHITECTURAL level.

Not just what someone writes...

But HOW their brain organizes thoughts.

Their "conversational data sandwich" patterns...

Their strategic fragment deployment...

Their signature transition techniques...

Stuff you'd never notice just screenshotting their posts.

When you understand voice at THIS level...

You're not copying anymore.

You're learning the blueprint.

P.S. What's the weirdest thing you've screenshotted for "inspiration" that you never used?

ChatGPT vs Claude vs The Voice Clone Protocol 

Head to Head 


The unfair advantage the Voice Clone Protocol has is its various ways you can adjust your content on different levels.

It has the voice analysis of the person baked INTO it too.

The difference is clear as night and day. 

This is the EXACT system I used that made my client R’s post to be featured on a podcast in 2025.

DM “Protocol” and I’ll send a demo of voice analysis on YOUR own writing. 


P.S. Why are almost all content here having stop this and start that? :(

Have you ever told yourself this? Be Honest!... 

"I Refuse to Surrender My Authority to a 22-Year-Old"

You built this coaching business through decades of expertise.

You've helped hundreds of clients transform their lives.

Your insights are battle-tested. Your methods work.

So why heck are you supposed to hand over your voice... your message... your entire online presence...

To some kid who learned "marketing" from TikTok?

The agency pitch sounds reasonable:

"We'll handle your content strategy..."
"Our team knows all the latest algorithms..."
"Just focus on coaching, we'll handle the marketing..."

Translation: "Give us control of how the world sees you."

Hard pass.

Here's what they don't tell you...

Those "social media experts" are copying templates.

They're recycling the same hooks... the same frameworks... the same generic "coaching speak" for every client.

Your unique voice?

The specific way YOU connect with people?

The authority you've earned through years of real results?

Gone.

Replaced by whatever's "trending" this month.

But there's another way.

What if you could scale your authentic voice... without surrendering control?

What if you could analyze the exact patterns that make YOUR communication style distinctive...

Then systematically replicate that across all your content?

I'm talking about reverse-engineering your voice DNA.

Your sentence rhythms. Your emotional signatures. How you build authority without being condescending.

The Voice Clone Protocol does exactly this.

It maps the linguistic fingerprint of how you naturally communicate.

Then gives you a blueprint for maintaining that authenticity... at scale.

No 22-year-old required.

No generic templates.

Just your voice... amplified.

You maintain complete control over your message.

You keep the authority you've earned.

But now you can produce content that sounds exactly like YOU... consistently... without burning out.

The coaches who figure this out first?

They're going to dominate while everyone else is stuck choosing between authenticity and efficiency.

Independence isn't about doing everything yourself.

It's about maintaining control over what matters most.

Your voice matters most.

Happy Monday everyone :) 

P.S. What's the biggest fear you have about outsourcing your content strategy to an agency?

P.P.S. What would it mean for your business if you could scale your authentic voice without losing what makes you unique?

Voice consistency at scale isn't a writing problem.

It's a system problem, and systems can be engineered.

I'm done pretending this doesn't matter.

You know, I was that person.

The one who thought "quality speaks for itself."

Who believed posting consistently was beneath me.

Who convinced myself that visibility was optional... that the right people would just "find" my work somehow.

What a load of garbage that turned out to be.

The wake-up call? Watching competitors with inferior solutions get ALL the attention... simply because they showed up every damn day.

While I sat in my ivory tower, crafting the "perfect" piece of content once a month.

Here's what nobody tells you about the "quality over quantity" lie:

Quality without visibility is just expensive therapy.

Your brilliant insights don't matter if they're trapped in your head.

The market doesn't reward the best solution... it rewards the most VISIBLE solution.

But here's the most interesting part... 

Most people solve this by posting MORE generic content.

They dilute their voice trying to appeal to everyone.

They copy what's "working" for others... losing what made them unique in the first place.

There's a better way.

What if you could clone your authentic voice... and scale it?

Not some robotic template approach.

Not copying someone else's style.

But actually analyzing the DNA of how YOU communicate...

Your sentence patterns... your emotional signatures... your relationship positioning...

Then systematically replicating that across every piece of content you create.

I've been testing something called the Voice Clone Protocol.

It reverse-engineers writing samples to identify the exact patterns that make someone's voice distinctive.

The depth is wild...

It maps everything from how you use fragments... to your emotional temperature... to how you position yourself relative to your audience.

Then creates a blueprint for maintaining that voice at scale.

No more staring at blank screens.

No more wondering if you "sound like yourself."

No more choosing between authenticity and volume.

The people crushing it online aren't just posting more...

They've figured out how to be consistently THEM... at scale.

That's the game changer.

Happy Thursdsay :) 

P.S. What's the biggest lie you've been telling yourself about why you're not more visible online?

The LinkedIn template graveyard

You've got 47 saved templates and strategies.

Zero of them implemented.

Does it sound familiar?

We bookmark everything. Save every "viral post framework" and "engagement hack" we see scrolling through our feeds.

But when it comes to actually USING them...

We freeze up like a deer in headlights.

Because deep down, we know the uncomfortable truth:

Those templates weren't written in YOUR voice.

They sound like complete garbage when you try to use them.

Like you're wearing someone else's ill-fitting clothes to a black-tie event.

So they sit in your "saved for later" folder... collecting digital dust while you stress about content creation every damn week.

Here's what I've learned through keen observation:

The problem isn't finding good content strategies.

(LinkedIn is drowning in those.)

The problem is making them sound authentically like YOU.

Most coaches try to copy Gary Vee's manic energy... or steal some guru's "breakthrough framework"...

But it comes out sounding forced. Fake. Like you're trying way too hard to be someone you're not.

Your audience can smell that inauthenticity from miles away.

And it kills your engagement faster than posting MLM content.

What if there was a way to analyze exactly how YOU naturally write?

Your sentence patterns. Your emotional temperature. The way you position yourself with your audience.

Your unique rhythm and flow.

Then use that deep analysis to generate content that sounds authentically like you... but polished and optimized?

That's what the Voice Clone Protocol does btw... 

It doesn't give you more templates to bookmark and ignore.

It gives you a systematic way to produce content that actually sounds like YOU wrote it... consistently.

No more staring at blank screens wondering how the hell to sound like yourself.

No more saving brilliant posts you'll never have the courage to adapt.

Just authentic content that converts... because your audience recognizes your actual voice.

Even when AI helped AMPLIFIED it.

Happy Thursday :) 

P.S. How many "game-changing" templates are currently rotting in your saved folder right now?

P.P.S. What's stopping you from actually implementing the strategies you save?

Voice Clone Protocol vs Claude Project

Head to Head

I tested an output from the Voice Clone Protocol and a Claude Project on the same knowledge base. 

The advantage the former has is its baked in copy-chief and voice elements modules.

Like you have the power to tweak your work to whatever direction you want it to roll. 

I tested this on a CEO… 

The results we got was over a million impressions since we started working together with some of his posts been featured in a podcast.

This doesn’t get tired.

You are never starting from scratch.

Your voice.

Your examples.

Your style.

Backed with over 22+ dimensions for you to adjust your content.

Happy Friday :) 

DM “Protocol” if you want a full system like this and I will run a voice analysis for you to SEE before we even chat :)

taplio

The Battle

Alex McCann

Victor Odey

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taplio

The Battle

Alex McCann

Victor Odey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex McCann's LinkedIn Performance

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Performance ScoreAlex McCann's LinkedIn Performance