Alex Merutka

Craftsman+

We built CRAFTSMAN+ to solve a very real, very overlooked problem: creative at scale.

Performance marketing doesn’t fail from bad media buying, it fails from stale creative. CRAFTSMAN+ is a creative tech company engineered to close that gap. We developed a proprietary content engine that automates high-impact, data-backed playable and interactive ads. Built for speed, scale, and measurable performance.

Our platform helps top mobile brands (and their growth teams) scale creative output across channels like Meta, Google, TikTok, and programmatic, without sacrificing quality or insights.

Partners include category leaders in gaming, fintech, and commerce. Deloitte Fast 500 (#330), Inc. 5000, and trusted by the best because we don’t just make ads—we make performance scale.

CEO | Founder

Node Ventures

Node Ventures backs early-stage companies where we can be a growth weapon, not just a check.

We specialize in companies where digital marketing is the unlock. With deep operating experience across user acquisition, creative automation, and adtech infrastructure, we help founders move faster, scale smarter, and build the systems that drive real traction.

Node isn’t a traditional VC, we're a strategic partner with execution DNA. If we invest, we’re in the trenches with you.

Founder

Node Media

Odin Stem Cells

Odin delivers regenerative stem cell treatments. Clinically backed, nationally scaled, and optimized for long-term health outcomes.

We’re building the future of regenerative medicine by making advanced stem cell therapy accessible across the U.S. Odin operates at the intersection of science, performance, and wellness. Helping patients repair, recover, and optimize from the inside out.

→ Nationwide delivery. Clinical precision. Life-changing results.

Chairman & Co-Founder

Member

Forbes

Forbes 30 under 30 

AppLovin

Strategic Consultant

Helped scale AppLovin from early-stage startup to $29B IPO—leading $2B+ in performance media across mobile, programmatic, and creative.

Joined as one of the first employees. Built and led the user acquisition and programmatic teams during a period of hypergrowth—managing global campaigns for top mobile titles and partners. Owned media strategy and creative performance at scale.

Played a critical role in AppLovin’s growth trajectory from Seed stage through its final private round (led by KKR), culminating in a $29B IPO.

→ Specialized in building systems that connect performance data with growth strategy—at billion-dollar scale.

Head of Programmatic

Director of Sales

Conversant (formerly Greystripe)

Acquired by Alliance Data Systems (ADS) for $2.3 billion in 2014. 

Provided digital media solutions ranging from desktop, mobile, cross-device, video, lead generation, and retargeting.

Account Executive

BrightEdge

Enterprise Business Representative

I build companies that move markets. Right now, that’s CRAFTSMAN+—a creative technology platform powering high-performance ads for the world’s biggest mobile brands.

We’re not just shipping more creatives—we’re rewriting how performance teams scale. Backed by partnerships with Meta, Google, and TikTok, we’ve engineered a platform that turns friction-heavy creative workflows into data-backed, scalable growth engines. It’s the reason we landed on Forbes 30 Under 30, Deloitte Fast 500 (#330), and Inc. 5000—and why top brands trust us to accelerate what actually moves the needle.

Before CRAFTSMAN+, I led user acquisition and programmatic at AppLovin—managing $2B+ in ad spend and helping scale the company from Seed to $29B IPO. I also founded Node Ventures, a startup studio backing breakout ideas with speed and unfair distribution.

Contributor to Bloomberg, Business Insider, and FoxNews. Member of YPO. Always building, always optimizing.

Pillsbury Winthrop Shaw Pittman LLP

Joshua counsels clients in a diverse range of tax, transactional, business and private wealth matters. His experience includes the tax and non-tax aspects of mergers and acquisitions, investment fund formations, hedge funds, emerging company investments, family office operational and investment structures, and real estate joint ventures and investments.

A major part of Joshua’s practice is dedicated to representing significant family offices in connection with general investment structuring, M&A transactions and tax planning. Joshua has also advised on skyline-changing real estate projects throughout the United States, including properties in Miami’s Wynwood art’s district, Manhattan’s Hudson Yards development and San Francisco’s Mission Rock neighborhood. Joshua has also structured over 50 qualified opportunity-fund structures and investments. Additionally, Joshua has developed a niche with respect to structuring farm and ranch assets for high-net-worth individuals and incorporating such assets within an investor’s overall business and asset portfolio.

Joshua is a regular writer and speaker on partnership tax, qualified opportunity funds, blockchain assets and family office structures. He was recently named a Top 15 U.S. Legal Crypto Practitioner for 2022 by Citywealth and has been recognized as a “One to Watch” attorney by Best Lawyer.

Partner

Counsel

Kramer Levin Naftalis & Frankel LLP

Federal, state and local tax issues, in particular the tax aspects of mergers and acquisitions; real estate structures and joint ventures (including opportunity zone ventures); family office operations, partnerships and other strategic relationships; debt and equity financings; and workouts and restructurings. 

ATTORNEY ADVERTISING.
PRIOR RESULTS DO NOT GUARANTEE A SIMILAR OUTCOME.

Tax Attorney

Withersworldwide

Joshua's practice focuses on domestic and international income tax planning. He has significant experience organizing acquisitions, divestitures, and capital structures for investment partnerships and he regularly represents investors, particularly family offices, in connection with investments in private equity funds, hedge funds, and alternative vehicles. Joshua also has significant experience representing clients in U.S. federal, state and local tax controversies.

Joshua is a frequent author and speaker on partnership tax matters. 

https://www.withersworldwide.com/en-gb/joshua-becker

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Alex Merutka

Josh Becker

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