Alex Merutka

I build companies that move markets. Right now, that’s CRAFTSMAN+—a creative technology platform powering high-performance ads for the world’s biggest mobile brands.

We’re not just shipping more creatives—we’re rewriting how performance teams scale. Backed by partnerships with Meta, Google, and TikTok, we’ve engineered a platform that turns friction-heavy creative workflows into data-backed, scalable growth engines. It’s the reason we landed on Forbes 30 Under 30, Deloitte Fast 500 (#330), and Inc. 5000—and why top brands trust us to accelerate what actually moves the needle.

Before CRAFTSMAN+, I led user acquisition and programmatic at AppLovin—managing $2B+ in ad spend and helping scale the company from Seed to $29B IPO. I also founded Node Ventures, a startup studio backing breakout ideas with speed and unfair distribution.

Contributor to Bloomberg, Business Insider, and FoxNews. Member of YPO. Always building, always optimizing.

Founder

Creative leader with long-standing experience building brands through insight-driven, performance-minded storytelling. Sharon is currently VP of Creative at Front Row, where she leads the Marketplace Partnerships team and develops full-funnel creative for CPG, Beauty, and Wellness brands across e-commerce and digital advertising channels.

Originally from Buenos Aires and based in NYC, Sharon’s creative leadership has accelerated the growth of creative offerings and teams across marketing agencies, creative studios, and publications, including New York Magazine, United Virtualities, Headlight, and Smartly.io. Her experience spans advertising, creative services, and digital marketing, with a strong focus on building systems and solutions that connect brand and performance.

Most recently, she served as VP of Creative at Headlight, where she built the agency’s creative team from the ground up and led campaigns for brands like Nutrafol, Away, and Cash App. Prior to that, she launched the Americas creative services function at Smartly.io, partnering with global advertisers like Uber and Spotify to deliver scalable, high-performing creative.

She has spoken at industry events including Brandweek, MAU, and App Promotion Summit, and has had the pleasure of representing her teams and clients at Cannes Lions.

www.sharonromang.com / romangsharon@gmail.com

Sharon Romang

Last year, one of the most fulfilling professional experiences I had was tied to three incredible women I met through She Runs It.

Through their Mentoring Program, I had the privilege of mentoring Ali J. Berkowitz Ehrlich, Christine G., and Josie Carrabine. Watching them grow in confidence, clarify their goals, and navigate pivotal career moments was easily one of the most rewarding parts of my year.

For 30 years, She Runs It has championed women in marketing, media, and tech. Their 6-month mentoring program (May–October) pairs mentors and mentees with structured guidance, community touchpoints, and real accountability built in.

Applications for the Spring session are open through February 27th.

If you’ve been thinking about becoming a mentor – or finding one – I genuinely recommend this program. Thanks to Nadia McDowell, Lynn Branigan & the rest of the broader team for creating and facilitating such an impactful space.

Ali, Christine, and Josie – you are incredible 🌟. Thank you for letting me be part of your journey.  

Happy to answer questions if you’re considering applying!

VP, Creative @ Front Row | Scaling Brands with Full-Funnel, Data-Driven Creative Solutions | She Runs It Mentor | Advisor

taplio

The Battle

Alex Merutka

Sharon Romang

Followers

Posts

Engagements

Likes

Performance ScoreSharon Romang's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alex Merutka

Sharon Romang

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sharon Romang's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSharon Romang's LinkedIn Performance