Founder @ Plutus Media • Helping Founders/CEOs build their SaaS/app on Tiktok with strategic DFY Tiktok organic marketing • Helped a SaaS platform add 2.1 million users in 90 days

One day, during a meeting at my previous job, my boss asked me:

“Alex, where do you see yourself in 5 years?”

At that time, I was living in an old apartment in Lisbon with eight other people. 

I was driving a 40-year-old car to work every day. 

“In 5 years?” I said. “I see myself leading a team, making a difference…”

He laughed.

I quit.

Since then I made my way into business, and learned a lot (the hard way)

Stumbled on TikTok Marketing, and in the past 18 months Plutus Media has

→ Helped over 80 Apps / SaaS scale with viral TikToks

→ Gotten + 750 Million views

→ Generated Multiple 6 figures in Recurring Revenue for Clients


If you want to get similar results, you can:

1. Waste +$500k trying to figure out how to make it work (like me)

2. Follow me on LinkedIn for free daily content into scaling your App / SaaS without making the same mistakes we did.

3. Apply to work with me and my partners. We run everything acquisition-related for you.

Alexandre O.

Busting 5 Common Myths About Marketing

There are many myths surrounding what marketing really is and what it takes to succeed. Let's debunk some of the most common ones.

Myth 1: Marketing Is Just About Catchy Slogans
The Myth: If you come up with a clever tagline or viral content, your marketing job is done.
The Truth: Marketing is a meticulous craft that blends storytelling, strategy, and systematic execution into a cohesive whole.
Example: The most successful campaigns combine compelling narratives with deep audience understanding and data-driven decisions—not just memorable phrases.

Myth 2: Marketing Is All Aesthetics
The Myth: As long as your content looks good and is visually appealing, it will perform well.
The Truth: Marketing is fundamentally about effectiveness and creating real, measurable results for the business.
Example: A beautifully designed campaign without strategic positioning or clear customer journey mapping will fall flat, while a well-strategized campaign drives conversions.

Myth 3: Marketing Success Happens Overnight
The Myth: You can launch a campaign and immediately see viral success and explosive growth.
The Truth: Effective marketing requires continuous testing and iterating, building trust over time, and refining your approach based on performance.
Example: Most successful brands spent years understanding their audience and designing experiences that resonate before achieving breakthrough results.

Myth 4: Great Products Sell Themselves
The Myth: If you have an amazing product, you don't need to invest heavily in a marketing strategy.
The Truth: Without the right strategy, even the best product can fall flat in the market and never reach its potential customers.
Example: Countless superior products have failed because they lacked proper market positioning and customer journey mapping to connect with their audience.

Myth 5: Marketing Is Always Glamorous
The Myth: Marketing is a creative, exciting field filled with constant innovation and recognition.
The Truth: Much of marketing is invisible work behind the scenes - analyzing data, mapping customer journeys, and making strategic decisions that aren't always glamorous but drive business success.
Example: The real heroes of marketing spend hours in analytics platforms, conducting A/B tests, and refining targeting strategies that customers never see but always benefit from.

Don't let these myths hold you back. Understanding the truth can help you make better decisions and achieve greater success.

What's one marketing myth you've encountered that needs busting? Share your thoughts below.

➕ Follow me for more insights like this.
♻️ Repost to help others see marketing clearly.

Alex O.

👥 Scaling Consumer Apps with UGC // 🌍 +200 Clients // ✊🏽 +22 Million Downloads For Clients (to date)

How to win with UGC if you're starting

> Start small, up to 5 creators, 30 to 60 videos a month per creator
> Study every winner: hooks, retention, comments
> Then replicate and remix what works

Learning compounds fast at scale

UGC campaigns flop bcs there's zero structure
I can't say this enough - winning teams treat UGC like a science

> Build an inspiration bank from top viral sources, then categorize successful examples.
> Give creators real guidance, "just follow trends" is not enough

Every piece becomes intentional, every result accountable

99% of entrepreneurs suck at marketing.

I was part of the 99%.

Then I cracked the code on 2 apps that hit 300K+ users each

Here's what actually moves the needle:

1. The hook is the 80/20 of attention. If you don't break the scroll in 3 seconds, nothing else counts. Use pattern interrupts-visual, audio, or text-to force attention.

2. Edit for speed. Dead time (pauses, filler, silence) signals low quality. Ruthlessly trim every clip. Velocity = retention.

3. Deconstruct the competition. Winning content isn’t born from scratch-it's reverse-engineered from what already works. Modular scripts (Hook → Problem → Solution → Payoff) let you scale variations, not just hope for inspiration.

4. Volume negates luck. One "perfect" video is a myth. Test 150 MINIMUM per month to find patterns and build your roadmap before you ever spend on ads.

5. Data over feelings. Your taste is the bottleneck. Audience retention and watch time reveal precisely where you lose people. Personal opinion is irrelevant; double down on what works.

6. High-production ads trigger instant distrust. Native, AUTHENTIC content (think: a messy desk, not a studio set) converts better because it bypasses ad-blindness.

7. Systems win. Sustainable growth comes from an assembly line: recruit, brief, test, scale. When you own the channels and data, you’re building compounding assets.

Bottom line is: you don’t need to be a creative genius... you need to be an operator who builds infrastructure. That’s how you make growth inevitable.

Alex Olim

👥 Scaling Consumer Apps with UGC // 🌍 +150 Clients // ✊🏽 +12 Million Downloads For Clients (to date)

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People look shocked when I tell them that followers DO NOT matter at all anymore

TikTok’s algorithm doesn’t care if you have 100 or 100,000 followers... All that matters is whether your video strikes a nerve with real people - relatability provokes emotion, which builds engagement and reach

Anyone can break out if they nail the message and the moment

Spark Change

Proven frameworks for helping product leaders get repeatable value from AI.
- Finding AI opportunities across a business 
- De-risking development by building POCs quickly
- Implementing strategies to scale and deploy AI solutions

Founder

Mayo Clinic

AI Group Product Lead

AI Principal Product Manager

AARP

Product Manager

Ceresoft, Inc.

Healthcare System Implementations Project Manager

The Limited

Co-Manager

Top Artificial Intelligence Voice | I help non-technical executives get clarity and confidence in leveraging AI

I’m an AI strategist and product builder who has led AI initiatives inside a top U.S. health system (Mayo Clinic). I speak and teach on practical AI adoption: how to de-risk initiatives, align stakeholders, and get measurable ROI from Artificial Intelligence, especially for organizations operating in regulated environments. 

My approach is simple:
→ Start with the problem, not the model.
→ Design for the workflow, not the demo.
→ Prove value in weeks, scale with guardrails, and keep humans in the loop.

💡If you’re ready to move from pilots to production and want a partner who blends strategy, product, and change management, let’s talk.

taplio

The Battle

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Svetlana Makarova, MBA

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taplio

The Battle

Alexandre O.

Svetlana Makarova, MBA

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