Solar Evo Ltd

At SOEV we truly believe in Solar been the future of commercial energy, we are at the leading edge when it comes to Solar and EV solutions; having a team with vast experience delivering the most efficient and commercially viable solution for your asset.

Only working with best in class Tier 1 solar panels in addition we ensure optimal up time and safety with all our installs via the use of gold standard technology and safety provisions; your solutions are built to last and operate at full capacity.

Guiding owners of commercial real estate towards sustainable and cost-effective energy solutions, with an ROI from the outset.

alex@soev.io

Founder

Portfolio

After a brief break I decided to pursue a number of projects. Varied projects from smaller start-ups to consultancy roles:

Grafted Skincare - A male focussed skincare brand looking at delivering a high quality product range to a wider mass market male audience.
APP Consultancy - Consultative support on an early stage app aimed at reducing returns wastage in the e-commerce space. This will go live in early 2025.
Investment portfolio - A number of investments with a long-term investment thesis.

Founder & Consultant

Solutionize Global

COO & Deputy CEO

Head of Search

Advanced Supply Chain Group Ltd 

Transport Manager

Founder & Advisor | Empowering & Building Start-Up Businesses

As a co-founder and business builder, I thrive on translating vision into tangible results across high-growth sectors. Currently, my focus is channeled into co-founding and scaling ventures in two key areas: a commercial solar business delivering renewable energy solutions in the UK, and a specialist IT recruitment firm connecting talent across the GCC market.

My approach is grounded in exceptional logical thinking, cutting through complexity to define clear strategies and build robust business processes. I am relentlessly results-driven, prioritising customer value and operational excellence to create sustainable momentum and commercial success. With a strong grasp of business economics and project management, I ensure clarity in expectations and outcomes.

Building impactful businesses requires collaboration and shared insights. I'm always interested in connecting with fellow entrepreneurs, industry leaders, potential partners, and professionals passionate about:

The renewable energy transition, particularly commercial solar in the UK.

Technology talent acquisition and recruitment strategies within the GCC.

Innovative approaches to business building, operational excellence, and strategic growth.

Please feel free to reach out if you see potential synergies or simply wish to exchange ideas in these domains.

Outside of building businesses, I'm passionate about family, fitness, and well-being, recognizing the crucial balance they bring to performance and life.

Alex Wilkinson

Xoxoday

• Led loyalty marketing and promotional campaign strategy for global clients, focusing on customer retention, engagement, and reward program success.

• Managed end-to-end planning and execution of loyalty programs tailored to client goals, audience segments, and market dynamics.

• Developed seasonal marketing calendars and promotional journeys to increase program participation and sustained customer activity.

• Collaborated with cross-functional teams including product, customer success, and design to align campaign messaging with user behavior and platform features.

• Executed integrated campaigns across email, push notifications, and social channels, maintaining consistency in communication and brand voice.

• Applied audience segmentation, personalization, and lifecycle-based triggers to improve campaign relevance and deepen brand affinity.

Marketing Campaign Manager

ASMA Creatives

Founded a boutique marketing and creative consultancy helping startups and small businesses build strong digital brands.

• Led end-to-end marketing strategy for 20+ clients, from campaign ideation and channel planning to execution and optimization.

• Designed cross-platform campaigns across LinkedIn, X (Twitter), and email with a focus on lead generation and brand visibility.

• Built seasonal marketing calendars and trend-based content plans to align messaging with audience behavior and industry shifts.

• Developed brand storytelling frameworks and interactive campaigns that deepened audience connection and boosted engagement.

• Acted as a strategic advisor to clients, delivering campaign insights, performance reviews, and long-term growth planning.

Through ASMA Creatives, I merged creative direction with business impact, helping clients go beyond “just content” to marketing that converts.

ICICI Bank

• Credit Evaluation: Assessed client creditworthiness using financial analysis, CIBIL scores, market research, and payment behavior to support account onboarding. 

• Market Expansion: Spearheaded merchant acquisition initiatives across Bihar, driving INR 70M book growth by targeting high-potential clients and strengthening regional presence. 

• Client Management: Managed a client portfolio worth INR 120M, ensuring high service standards, timely follow-ups, and strong relationship retention.

Solution Manager

RunAdam

• Developed User Acquisition Strategies.

• Planned social and digital media marketing campaigns to help accelerate brand awareness.

• Prepared a detailed report “A Comprehensive Study on Venture Capital Funding in Sports Industry" studying the VC Funding in SportsTech Industry.

• Researched the latest trends in the sector and provided recommendations to the company for acquiring prospective stakeholders.

Summer Intern

Kailasha Online Learning LLP

Kailasha Online Learning is a digital platform where students who are preparing for competitive exams are offered free education training.  I have written articles on the topic like "Internet and Education- A Perfect Love Story", "Why study what you love?", "Right to Privacy- Is it intrinsic in Indian Constitution", "BBA- Is it really worth doing?" and many more.
Along with it, I actively solve queries related to commerce that were asked by the students.

Content Writer

Intern

I help busy entrepreneurs become thought leader, build community and generate leads on Twitter | Content Marketer | Personal Brand Strategist

Marketing should feel like a conversation.

From running a marketing agency to leading customer marketing at Xoxoday, the goal has always been the same: keep people engaged long after they’ve signed up. 

That means building loyalty programs that make sense, writing emails people actually want to read, and creating communication that earns attention instead of demanding it.

Work has spanned early-stage brands and global B2B teams, across content, campaign strategy, and customer retention. 

What matters most is understanding what the customer needs and making sure the message meets them there.

Always open to connecting with others in marketing whether it’s about loyalty, lifecycle, or just a good idea worth exploring. 

DM me.

taplio

The Battle

Alex Wilkinson

Ambika Sarawgi

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