Alexander Estner

I help early-stage SaaS founders build & execute their Go-to-market foundation to grow from €0 to €1 million ARR 🚀

3 WAYS I CAN HELP YOU 👇
1️⃣ GTM Advisory - Work 1-on-1 with me in bi-weekly GTM sprints
2️⃣ GTM Audit - Get a 360° assessment of your current GTM status quo + custom action plan
3️⃣ GTM Content - Bi-weekly newsletter +  Daily LinkedIn posts + Free GTM Library

P.S. You will find the links to all 3 in the featured section.

Among other things, I help you with:
👉 Creating your early/ideal customer profile (ICP)
👉 Working on positioning, messaging & value proposition 
👉 Choosing the right pricing for your business (pricing model, value metric & packaging)
👉 Implementing the right sales strategy (sales-led vs. product-led)
👉 Mastering 2-3 growth channels to continuously generate new deals/trials
👉 Setting up the right tech stack in sales, marketing & customer success
👉 Building your commercial teams.

Send me a DM on LinkedIn or book a free 15-minute intro call to learn more about my offering.

Startup Consultant for B2B SaaS

As a freelance startup consultant, I help early-stage B2B SaaS Startups quickly grow their business with a powerful Growth Strategy 🚀


I work on both, strategic and operational, levels and help you with the following topics.

► For Founders (Launch to Seed Stage):
- Clarify, validate and stress test your business idea
- Win first paying customers and kickstart growth for your SaaS
- Develop and implement a powerful B2B SaaS Growth strategy
- Find product-market fit and close your first funding (business angels & seed)

► For Startups (Seed to Series A Stage):
- Accelerate your growth to 5M€+ ARR
- Review or implement a powerful B2B SaaS growth strategy
- Optimization of direct & indirect growth channels
- Create a growth team mentality, track the right KPIs, and set OKRs

► For more information:
- check out my website (www.alexestner.com)
- subscribe to my FREE weekly newsletter for founders & early-stage startups (https://startupbusinesstips.substack.com/)

► Interested?
- Send me a DM on Linkedin

GTM is overwhelming, but this checklist will change how you think about it.

This checklist is your roadmap from €0 to €1M ARR.

90% founders start with tactics, skip the foundations. Then wonder why nothing sticks.

But GTM isn't just "getting customers". It's a systematic approach with 10 interconnected foundations.

1️⃣ Ideal Customer Profile
2️⃣ Positioning
3️⃣ Value Proposition & Messaging
4️⃣ GTM Collaterals
5️⃣ Pricing
6️⃣ Sales Motion
7️⃣ Channels
8️⃣ Forecasting & Planning
9️⃣ Internal Operating Systems
🔟 CRM & Tracking

Use this checklist to see what's lacking in your GTM Foundations right now, and start working on it to scale from 0-1mil ARR. 

PS: A few months ago I did my GTM Foundations series, go check it out at MRR Unlocked if you need help with your foundations. 

Link in the comments.

alex-estner

JSESSIONID

li_at

Talks about #saas, #b2bsales, #saassales, #saasgrowth, and #saasmarketing

'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error👇

If you're stuck and don't know what kind of content to create, 

Use this hack to get content ideas immediately..

It's simple - create content based on the stages of awareness 

𝗠𝗮𝘁𝘂𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

In this case, multiple competitors already exist for your product. Also, your ICP knows the category. They're comparing solutions.

Focus on creating content like:

-> Comparison pages (You vs. Competitor X)
-> Alternative pages (Best alternative to X)
-> Why you're superior for specific segments
-> Head-to-head feature breakdowns

You're not explaining the problem. You're helping them decide the best solution.

𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

Your category is rising but not yet standard. Your ICP is evaluating different approaches.

Focus on creating content like:

-> Why your category beats alternatives 
-> Category education ("What is X and why it matters")
-> ROI comparisons across approaches
-> Case studies showing category wins

You're not proving you're best. You're proving your category is the future.

𝗡𝗲𝘄 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

You're building something new. Your biggest goal is to make the audience problem-aware.

Focus your content on:

-> Customer outcomes and pain points
-> Use case education ("Why doing X manually is costing you")
-> "New way vs. old way" breakdowns
-> Problem amplification before solution

You're educating the audience about the problem they are facing and how it is impacting them. 

Match your content to where your market actually is.

What stage is your market in?

P.S. Want to deep dive into content marketing. Check out the guide I've created with Matteo Tittarelli ⚡️ on mrrunlocked

B2B positioning, websites, launches & content | Duolingo streak keeper 🇯🇵

Let’s hear it from the founders who have successfully scaled their company from €0 to the 1€ million ARR and beyond.

In the latest mrrunlocked.com newsletter, 
I've asked 6 founders to share

❌ What went wrong and
✅ what worked

I asked each founder to share:

1️⃣ The painful mistake(s) they made in the 0-1 stage (that others should not make)

2️⃣ The best tips/things that worked for them.

You will learn from the insights of 6 amazing founders.

👉 Stefan Bader Co-Founder of Cello (Referral Software for SaaS)

👉 Andreas Michel Co-Founder of Ayunis / Locaboo (Software for municipalities)

👉 Hanno Lippitsch Co-Founder of Eversports (Software for sports venues)

👉 Simo Lemhandez Co-Founder of folk (The next gen of CRM)

👉 Adam Cleland Founder of asora (Software for modern family offices)

👉 Brice Maurln Founder of LGM For Sales & GTM (Software for Multi-Channel Outbound)

👇 What's your mistake or tip you wanna share?

P.S. The link to the full guide with all the insights is in the comments below.

CEO @ Cello | Referrals on Autopilot

Cello

Co-Founder & CEO bei Ayunis / Locaboo | SaaS 👨🏻‍💻 | GovTech 🚀

Ayunis / Locaboo

CEO at Eversports

Eversports

Co-founder @ folk CRM | Forbes 30U30

folk

CEO at asora | Software for the modern family office

asora

CEO chez LGM | Get more Replies with Multichannel Outbound.

LGM For Sales & GTM

I've asked 20+ experts on their best GTM advice for 0->1€ M ARR

We cover positioning, ICP, messaging, content, pricing, CRM/KPIs.

You will hear the best tips from experts, including

Anthony Pierri 
Jon Itkin 
Andrej Persolja 
Talya Heller G. 💡 
Matteo Tittarelli ⚡️ 
Toni Hopponen 
Douwe Wester 🟢 👉  
Björn W. Schäfer 
Ashley Herbert Popa 
Sara Stella Lattanzio
Romana Kuts  
Krzysztof Szyszkiewicz 
Rob Litterst 
Arnaud Belinga 🧊🔨 
Dirk Sahlmer 

And the best tips from founders, including
Andreas Michel 
Stefan Bader 
Adam Cleland 
Hanno Lippitsch 
Simo Lemhandez 
Brice Maurln 

The episode goes lives this sunday. 

👇 So sign up on mrrunlocked.com to get all tips in your inbox + a free gift: 50 top GTM infographics for free.

If you're struggling to find your ICP or 

don't know how to really go about it, 

Here's my 5-step process to find your actual ICP:

Step 1: Define "Winning Indicators"

Higher product engagement, better commercial health. strategic alignment. lower churn, higher NPS

Step 2: Collect Customer Data

Gather persona data, firmographics, product usage data. 

Step 3: First-Pass Segmentation

Start with obvious filters: industry, company size, geography.

Step 4: Deep-Dive Segmentation

Look for hidden patterns:

How different verticals use your product, who are the actual users vs. decision makers, and what are their main challenges 

Step 5: Pattern Recognition

Analyze segments against winning indicators using Excel/Sheets.

Your data doesn't lie. Your assumptions might.

Use the data you already have from your early customers to identify your ideal customers. 

Check out the whole process below 

If you want to understnad this in detail, check out our episode from MRR unlocked, link in the comments.

Most GTM playbooks are written for VC-backed startups.
So I asked Zdenko Zvada about underrated GTM tactics for bootstrapped founders

He's sharing the insights from 300+ conversations with bootstrapped founders.

My personal opinion: 
Most VC-backed startups should do the same - especially social listening, outreach to negative reviews, and staying longer in founder selling mode are key too.

When I work with founders, we mostly do this too.

But I'm curious: What other tactics work for you?

P.S. On Sunday, we're launching a full episode on mrrunlocked about GTM tactics for bootstrapped founders.

Bootstrapped GTM Tactics

If you're a first-time founder, GTM is tough. 

To help you, I have compiled 9 of my TOP Infographics that are most important for your GTM when you're going from 0 to mil ARR⬇️

1) GTM Myths 

-> You need to unlearn what you're doing wrong, before you even get started in the right direction!

2) 360-degree GTM audit

-> Use it to understand the current state of your GTM - to identify your starting point. 

3) 3 stages till 1 mil ARR

-> 0 to 1 mil ARR is not one, but three stages. Understand each stage to know what to expect in your GTM journey. 

4) GTM Foundations for SaaS

-> This is like a beginner's overview of everything that makes up GTM. Refresh your GTM concepts.

5) GTM Foundations Checklist 

-> This is where things start getting real. Keep this checklist in hand to track everything you need, to build your GTM Foundations.

6) Your ICP changes over time 

-> ICP is one of the most misunderstood concepts in GTM. Understand the nuances related to your ICP thoroughly. 

7) The Power of Niching Down

-> If you don't niche down right now, you won't be able to scale tomorrow.

8) How to find your ICP

-> Once you know that it is important to have 1 ICP, use these 3 steps to actually find your ICP.

9) 6 phases of founder-led sales 

-> Through this entire journey of 0 to 1mil ARR, know that you (the founder) have to be involved in sales. Learn it through the 6 stages of founder-led sales. 

Hopefully, these 9 will give you a headstart in your GTM. 

---
You can access all of these Infographics for free on https://lnkd.in/eKJXxGzE

I've asked 16 experts to share their best tip for 0-1€ million ARR

So let's hear what they recommend founders👇

 🎯 Positioning & Messaging

Anthony Pierri 
Nobody will care about your outcomes if they don’t know what product category you fit into. Choose one clear category or use case as your anchor and you’re already 80% ahead.

Jon Itkin 
Assess your market’s maturity before positioning. Early markets reward bold vision, mature ones need precision. Match strategy to reality, not someone else’s playbook.

Andrej Persolja 
Stay close to power users through a private channel like Slack. Their feedback shapes your roadmap, messaging, and what to double down on.

Talya Heller G. 💡  
Test your sales story before scaling; story-market fit comes first. Test with first 3–5 customers, pick a villain, frame the struggle, paint the payoff. Rewrite if it doesn’t close.

Matteo Tittarelli ⚡️  ️ 
Build a Messaging & Positioning Library early. It becomes the context engine for every campaign and asset.

Toni Hopponen 
Design your homepage like a traffic controller: green light for best-fit users, stop sign for others.

💬 ICP (Ideal Customer Profile)

Douwe Wester 🟢 👉  
Start with early customers and watch what they *do*, not what they *say*. Cluster high-signal users, define ICP from results, and update quarterly.

Björn W. Schäfer 
Treat ICP as an ongoing discipline. Segment by ROI, validate with data, and build an anti-ICP list.

Ashley Popa 
Niche down. Broad targeting kills traction. Focus on customers who upgrade and stay, then expand using the bowling-pin approach.

Alexander Estner (me)
Focus on your GTM foundation before scaling: know who benefits most, clarify how you’re different, and master turning pipeline into predictable, repeatable revenue.

✍️ Content Marketing

Sara Lattanzio 
Shape one sharp narrative tied to audience pain. Build in public, pick channels intentionally, and stay consistent. Distribution matters more than production.

 Romana Kuts 
Interview customers. Five calls beat fifty brainstorms. Start with one pain point, turn it into five angles and ten content pieces, reuse relentlessly, and track revenue impact.

💰 Pricing

Krzysztof Szyszkiewicz 
Treat pricing as a process. Set its purpose, differentiate by value metrics, and review quarterly.

Rob Litterst 
Keep pricing simple early. Validation > Perfection. Start with value-hacking to learn what people will pay, then move to growth- and profit-hacking.

📊 CRM & Tracking

Arnaud Belinga 
Before €50–100k ARR, just sell. After micro-PMF, pick a simple CRM tied to your channels and follow up relentlessly.

Dirk Sahlmer 
Track 3–5 metrics that drive better decisions. Focus on leading indicators like activation and CAC payback.

Bonus tip by Rob Kaminski 
1 product, 1 avatar, 1 channel, 1 tactic, for 1 year gives early founders the focus they need.

--
Want to deep dive into each tip? Check out the latest mrrunlocked episode. Link is in the comments.

Here's a list of partners, agencies, and consultants whom I’d highly recommend to every early-stage SaaS founder.

Over the past few years, I’ve built relationships with these amazing service providers.

If you’re a SaaS founder and need help with:

✅ Content & SEO
✅ Recruiting
✅ Paid Marketing (Google, LinkedIn)
✅ Design
✅ Sales
✅ Pricing

I’ll connect you with the right people.

You don't need to do a cold outreach, I'll help you with warm intros to vetted experts.

Content & SEO
--> Talk to Romana Kuts  and Ugljesa D. 

Website & Design
--> Talk to Florian Goertzen Tarik Yayla Tobias Giesen or Maximilian Fleitmann

Recruiting
--> Talk to Elvin Kingma Jan Mark Lingthaler Miguel Marques Dominic Blank 

Sales
--> Talk to Manuel Hartmann (post 1€ million) and Julius Dany (for SDR/cold calling)

LinkedIn & Google Ads
--> Talk to Christoph Schachner and Agata Krzysztofik 

Pricing Consulting (post 1€ million ARR)
--> Talk to Rob Litterst and Krzysztof Szyszkiewicz 

GTM advisory (post 1€ million ARR)
--> Talk to Björn W. Schäfer Daniel Zsolt Rényi  and Matteo Tittarelli ⚡️ 

Check the link in the comments to see the entire list of partners.

Btw, who am I missing on the list?

17 experts' tips turned into a 39-slide GTM masterclass for 0->1€ M ARR 👇 

You learn about:
✅ Positioning & Messaging
✅ Ideal Customer Profile
✅ Content Marketing
✅ Pricing
✅ CRM & KPI Tracking

Including tips from experts, including

Anthony Pierri
Jon Itkin 
Andrej Persolja
Talya Heller G. 💡
Matteo Tittarelli ⚡️ 
Toni Hopponen 
Douwe Wester 🟢 👉 
Björn W. Schäfer
Ashley Herbert Popa
Sara Stella Lattanzio
Romana Kuts
Krzysztof Szyszkiewicz
Rob Litterst 
Arnaud Belinga
Dirk Sahlmer
Rob Kaminski

👉 What tip can you share?

17 expert tips for 0 to 1€M ARR

For your content to work, 

you need 3 types of content to be in sync

TOFU → To get attention
MOFU → To build trust
BOFU → To convert

Most founders live in TOFU, which helps you get likes, but not so many conversions. 

Let's how each layer works:

1️⃣ TOFU (Top of Funnel) → Awareness content

-> This isn't about your product. It's about topics your audience actually cares about.

-> This builds your audience, helps you get reach, and generate engagement. 

Eg - The 5 biggest productivity myths that are slowing your team down”

2️⃣ MOFU (Middle of Funnel) → Consideration content

-> This is where you go deep. Real frameworks. Actual insights.

-> Content only you could write. Battle-tested stuff.

-> This is where trust happens. Your ICP thinks: "This person actually knows their shit."

Eg - How to reduce project delays by 30%, a step-by-step breakdown”

3️⃣ BOFU (Bottom of Funnel) → Conversion content

-> Show proof. Share results. Remove objections.

-> Social proof. Real outcomes. Clear next step.

Eg - “What happens when you ditch spreadsheets and manage projects the smart way”

Here's the ideal mix:
20% TOFU – Reach plays that pull in new eyes
60% MOFU – Deep, educational, ICP-focused
20% BOFU – Case studies, results, CTAs

Ivan Peric and I have created this framework to help you build your founder brand on LinkedIn. Use it the next time you're creating your content strategy.

Content Strategist & Founder @contentmotion.io | Ich baue eine Content-Agentur für B2B Tech

To optimize your SEO, use these high-intent keywords ⬇️

1. Pain Point/Problem Keyword
Example: “How to export contacts from LinkedIn” 

2. Pricing & Cost Keywords
Example: “Affordable CRM for solopreneurs”

3. Comparison Keywords
Example: “Notion vs. Asana” | “Best alternatives for HubSpot”

4. Competitor-Specific Keywords
Example: “HubSpot CRM vs. Salesforce”

5. Feature-Specific Keywords
Example: “CRM with VOIP calling”

6. Integration Keywords
Example: “Best payroll software that integrates with QuickBooks”

7. Product Category + Audience Keywords
Example: “Project Management software for law firms”

8. Benefit-Driven Keywords
Example: “How much time can I save with a virtual assistant?”

9. Educational Keywords
Example: “How to create a high-converting SaaS homepage”

10. Location-Based Keywords
Example: “Best invoicing software for German freelancers”

11. Template-Based Keywords
Example: “Best LinkedIn post templates for SaaS founders”

These money keywords focus on users who are already very much aware and ‘in the market’ and will help you make the most of your SEO investment.

I’ve been calling myself a solopreneur for over 4 years now.

So I was super excited when Stephanie Sgura asked me to be part of her solopreneurship movement.

In May 2026: Solopreneur Revolution - Live on Tour

The first Summit, that's 100% focused on Solopreneurship:
- Business, Marketing, Sales, AI...

(it's for the German-speaking community)

And I'm part of it 🎉

The best part:

You get early access to the secret pre-sale (4.-7. 12.)

🔹 lowest ticket prices ever

🔹 early Access to all Workshops (limited to 30 seats)

📍 I will be in Vienna myself. 

What you can expect from the summit:

→ Content & Insights for solopreneurs

→ Transformational workshops of successful solopreneurs

→ Networking with peers

→ Roasting Area to get feedback on your business

→ Limited to 200 tickets per event (Vienna & Berlin)

Who's interested in joining and meeting in Vienna?

🎟️ Comment or just send me a DM and I will send you the link to the secret pre-sale.

Over the last 12 months, I've created 50+ infographics on SaaS GTM.

The beauty of them is that they visually communicate the core concept.

Here are my top 10 on go-to-market for SaaS/AI founders 👇

Top GTM Infografics

3 massively underrated GTM tactics for bootstrapped founders⬇️

1. Mine negative reviews for leads

Every 1-star review tells you who is unhappy and if they'd pay to fix.

-> Search G2/Capterra/Reddit for competitors
-> Filter for 1-2 star reviews
-> Build a lead list from reviewer names
-> Reach out: "Saw you struggled with X. We built Y to solve it. Want a demo?"

2. Go where micro-communities live

Your first 100 customers won't come from ads. They'll come from Reddit, Slack groups, Discord.

-> Join 3-5 communities your ICP hangs in
-> Help for a week, share free resources
-> Mention your product when it fits
-> DM engaged members with trial invites

3. Get listed in directories

Capterra, G2, Product Hunt, AppSumo, get in front of buyers with intent. You can even build your own. They rank on Google, attract your ICP, and drive traffic to your product.

—
If you want to learn how to execute each of these tactics, check out the latest episode of MRR Unlocked where Zdenko Zvada talks about these in detail. Link in the comments.

Lead magnets are evolving from traditional whitepapers and e-books.

Here's a list of different formats you can use to create high-quality lead magnets for your SaaS 

𝟭. 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, 𝗚𝘂𝗶𝗱𝗲𝘀 & 𝗘-𝗕𝗼𝗼𝗸𝘀
Instant utility. Copy-paste and go.

- Email templates (lemlist )
- Sales coaching guides (Grain )
- Website optimization e-books (Webflow)

𝟮. 𝗖𝗼𝘂𝗿𝘀𝗲𝘀 & 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀
Higher commitment = higher intent leads.

- Video selling masterclass (Vidyard )
- Video creation course (Tella )

𝟯. 𝗘𝘃𝗲𝗻𝘁𝘀 & 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀
Live interaction builds stronger relationships.

- Sculpt Conference (Clay )
- SaaS Happy Hour (Paddle )

𝟰. 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿𝘀
Quantify the problem. Make the pain tangible.

- Webinar ROI calculator (Livestorm )
- Equity dilution calculator (Cake Equity)

𝟱. 𝗠𝗶𝗻𝗶 𝗧𝗼𝗼𝗹𝘀
Quick wins. Solve one micro-problem fast.

- LinkedIn headline generator (@Taplio)
- Webcam test (Livestorm)
- AI conversation rank checker (Octolens)

𝟲. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵
Original data = credibility + shareability.

- State of Meetings (Calendly)
- SaaS Pricing Report (Valueships)
- GTM Benchmarks (ChartMogul )

All these companies have amazing lead magnets you can take inspiration from. 

Keep in mind, though, different formats solve different problems at different buyer stages. 

Match format to your ICP's most urgent need.

Check out how to create and distribute your lead magnets: https://lnkd.in/ePHrCjDE

---
P.S. Want my best lead magnet? Get 50+ free GTM assets on https://lnkd.in/exxgARTi

How to create a GTM slide for your pitch deck

Investors can smell fluff from a mile away; you can't woo them with fancy GTM channels. They need real proof of 

✅ What has worked in the past 
✅ How do you plan to scale it 

Include these 2 sections in your GTM slide to make it foolproof 

1️⃣ Current scenario

- Show how you've built a repeatable growth engine 
- Mention how you've been acquiring customers today

2️⃣ Plan to scale 

- Chart out your exact plan to scale the engine you've built currently 
- Show how you'll acquire the next set of customers

Basically, reassure investors that 

✅ You've got the blueprint to utilize the funding 
✅ You're ready for growth

---
Majd Alaily has written an entire guest post about how to make the best pitch deck (11 slides) for your startup. This is only 1 slide of the deck. Check out the whole episode at MRR Unlocked. Link in the comments.

3x Founder | ex-Google | Design Thinking | Let's Launch, Grow, Fundraise For Your Startup Together.

11 slides of a winning pitch deck👇

If you're struggling to get funded, you can start by redoing your pitch deck

Here are the 11 most important slides of a pitch deck - 

(in the right order)

1️⃣ Problem 
2️⃣ Solution
3️⃣ Unique Value 
4️⃣ Traction
5️⃣ Competition
6️⃣ Market
7️⃣ Revenue Model
8️⃣ Ambition
9️⃣ Team 
🔟 GTM
1️⃣1️⃣ Ask

If you're skipping any of these slides, you're not giving investors all the information they need to make a decision. 

Check out the carousel below to see the summary of each slide. 

---
Majd Alaily has written an entire episode on "Why pitches fail" for MRR Unlocked. Check the link in the comments to see the full episode.

This week, I've worked with a founder on case studies for their SaaS.

I took some notes on the key points 👇

We all know that social proof is key.

But to get the most out of social proof, I recommend to apply these 5 core principles.

1️⃣ Follow a structure

👉 Your case study should follow a clear structure.

I like this one:
✅ The Customer’s Story – who they are & what they do.
✅ The Challenge – what problem they faced before using your SaaS.
✅ The Solution – how your product helped solve that problem.
✅ The Results – quantifiable impact (metrics, revenue growth, time saved, etc.).
✅ Quote & Image – a strong testimonial (quote + image)
✅ Call-to-Action – Clear next steps for readers.

2️⃣ Customer Interview questions

You get a good case study if you ask the right questions.

- What challenges did you face before working with X?
- Why did you decide to search for a solution?
- Have you tried other solutions before X?
- What was your experience with X?
- What has changed since you implemented X?
- Would you recommend X to others? If yes, why, and to whom?

3️⃣ Each case study = 1 angle

Before you write the case study, think about the 'narrative'.

Do you want to write about the impact of your solution.

Or how easy the onboarding is?

Or how company type X benefis from it. 

Over time you're building a library of different case study types.

This makes them super powerful.

👉 Example:
- A new prospect has concerns on migration --> Share them a case study on how easy the migration was.
- A prospect is unsure if your product is a good fit, as they fear they are too small --> Share how another client (same size) benefits from using it

4️⃣ Create multiple assets

👉 Turn your customer interview in multiple assets.

This can be a video case study, written case study, quotes, snippets...

5️⃣ Distribute your assets

Don't make the mistake to create nice case studies and then forget about using them.

Few tactics: 
👉 Dedicated case study page
👉 Wall of love
👉 Featured Section of your Linkedin
👉 Linkedin posts
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👉 Part of your demo follow-up email

How do you think about case studies?

P.S. Want to deep dive into case studies? Together with Romana Kuts I wrote a full guide on mrrunlocked

Founder @ SaaStorm + B2B SaaS SEO, LLMO & Content Advisor + Certified Content Engineer (@ AirOps’25)

5 recommendations to better organize your pricing page menu 👇

1️⃣ Keep Plan Names Simple
Don’t overthink naming.
Clarity beats creativity. 

Start with what people expect to see:
Free, Basic, Starter, Standard, Pro, Premium, Plus, Teams, Business, Enterprise.

2️⃣ Show the Monthly Cost
Display the monthly cost right below the plan name (even for annual billing). 

Tie it clearly to your pricing metric so users immediately understand how cost scales.

3️⃣ Include the Billing Period
Always indicate how billing works. 

A toggle above the pricing grid (monthly ↔ yearly) is the standard and most intuitive approach.

4️⃣ Highlight Key Features and Usage Limits
After naming and pricing, call out the core features and usage thresholds for each plan. 

Keep it concise — aim for about five items max. Focus on what truly drives pricing or differentiates plans.

5️⃣ Add Clear CTAs
Every plan needs a specific next step.

For free or PLG plans: “Get Started.”

For sales-led motions: “Request a Demo” or “Contact Sales.”
Different plans can have unique CTAs depending on your GTM model.

These are the essentials. If you can convey all key details across these elements, you don’t need anything extra. Keep it focused and simple.

🌍 Global Fintech Advisor | Scaling Businesses via Digital Transformation & M&A | $500M+ Deals Executed | Empowering CXOs to Drive 10x Growth | Architect of Hypergrowth Strategies

Transformative fintech executive with 20+ years of impact across global markets, steering digital growth, scaling business models, and enabling market leadership across 3 continents.

📈 $300M+ in revenue growth.
🌍 Product Launch & Expansion into 10+ countries.
🤝 $500M+ in strategic M&A.

I specialize in executive advisory, strategic planning, go-to-market strategy, digital transformation, and international expansion; helping organizations unlock scale, efficiency, and sustained competitive advantage.

From digital banks to embedded finance, I’ve led fintechs, NBFIs, banks, software firms, and telecoms through large-scale transformation and innovation. My approach blends boardroom strategy with hands-on execution, building scalable operating models, navigating regulatory complexity, and launching high-impact digital products.

I advise ambitious institutions and founders on how to:
✔️ Build and scale in high-growth markets
✔️ Design business & operating models that drive profit and resilience
✔️ Align vision with execution for long-term impact

If you're building the next wave of financial innovation or navigating inflection points in growth, I bring the clarity, playbook, and momentum to help you lead from the front and make it a success.

Nadir Ali

Most leaders talk about results.

Few build the culture that produces them.

I’ve seen this across fintechs, banks, and transformation projects that performance doesn’t come from pressure.

It comes from clarity, trust, and consistency.

Here’s the 7-step playbook I use to build teams that perform even when I’m not in the room 👇

1. Define Success
↳ Show what “winning” actually looks like.
↳ When everyone sees the same finish line, alignment follows.

2. Anchor in Core Values
↳ Set 3–5 principles that guide every decision.
↳ In one turnaround, clear values rebuilt trust faster than any KPI reset.

3. Set Clear Goals
↳ Turn vision into measurable outcomes.
↳ Every goal must have a name next to it, not a department.

4. Create Role Clarity
↳ Accountability dies in the gray zone.
↳ Define who decides, who contributes, and who’s informed.

5. Build Trust Before Speed
↳ Teams that align first, move faster later.
↳ Candor beats politics every single time.

6. Make Accountability a Habit
↳ Track progress weekly, what’s measured gets done.
↳ This shift turned my remote teams from reactive to reliable.

7. Invest in Growth
↳ Growth isn’t a perk, it’s a performance system.
↳ When people evolve, the whole team compounds.

High performance isn’t built in sprints.
It’s built in systems.

The question is: 
Are you managing performance or designing the culture that sustains it?

♻️ Repost if you believe culture drives performance more than pressure.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

You can replace a position.

But not passion.

That’s the real currency of performance and the hardest one to manufacture.

Across every transformation I’ve led, one truth stands out:
➟ People don’t quit jobs. 
➟ They quit indifference.

Here’s how leaders keep passion alive inside high-performance teams 👇

1. Connect role to purpose
↳ Don’t let titles define contribution.
↳ Show how every task ladders up to impact that’s where ownership begins.

2. Recognize effort, not just output
↳ Reward the behaviors that drive progress.
↳ When people feel seen, they give more than what’s measured.

3. Build psychological safety
↳ Passion dies in fear-based cultures.
↳ Let ideas breathe, innovation thrives where judgment pauses.

4. Empower, don’t hover
↳ Micromanagement breeds compliance, not creativity.
↳ Trust is the oxygen for initiative.

5. Model the energy you expect
↳ Passion is contagious.
↳ If you’re not inspired, no one else will be.

Leadership isn’t about filling positions.

It’s about fueling purpose.

♻️ Repost if you believe passion outperforms process every time.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Success isn’t the goal. Integrity is.

Most people chase outcomes at any cost.

High performers do the opposite.
They protect the one thing that compounds forever: their values.

Here’s the real equation behind principled leadership 👇

1. A compromised win is a hidden loss
↳ If you sacrifice values to hit a target, you’re not winning.
↳ You’re trading long-term credibility for short-term approval.

2. A principled miss is strategic integrity
↳ Falling short while staying true isn’t failure.
↳ It’s proof your standards survive pressure.

3. Values matter most when they cost you
↳ The right choice is rarely the easy choice.
↳ Character is revealed when the stakes rise.

4. Principles compound like reputation capital
↳ Consistency builds trust faster than performance alone.
↳ People follow leaders whose values don’t fluctuate with outcomes.

Because at the end of every goal, one question always remains:
Did you win the right way or just win?

Choose the version of you you’ll respect in ten years.

♻️ Repost if you believe winning without integrity isn’t winning at all.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Mastery is multi-disciplinary.

The best leaders borrow from every profession.

Because peak performance isn’t about knowing more, it’s about thinking better.

Here’s the multi-disciplinary playbook behind better judgment and execution 👇

1. Speak like a Lawyer
↳ Articulate with precision.
↳ Win arguments through clarity, not volume.

2. Express like a Philosopher
↳ Simplify the complex.
↳ Ask better questions, not longer ones.

3. Analyze like a Psychologist
↳ Understand motives before making moves.
↳ Influence begins with empathy.

4. Observe like a Detective
↳ See patterns others overlook.
↳ The smallest clue often hides the biggest truth.

5. Decide like a Judge
↳ Separate fact from feeling.
↳ Wisdom is balanced reasoning under pressure.

6. Create like an Artist
↳ Connect dots, don’t copy them.
↳ Innovation is discipline in disguise.

7. Work like an Engineer
↳ Build systems that scale.
↳ Reliability beats brilliance every day.

8. Lead with the balance of them all
↳ Leadership is integration, not imitation.
↳ Mastering perspective is the ultimate leverage.

Great leaders don’t stay in one lane.
They borrow the best mindset from every lane.

♻️ Repost to remind your team: versatility is the new intelligence.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

92 % of people quit the race before crossing the finish line.

Because they never burned the boats.

Last week I found myself staring at my team’s whiteboard.
We had a bold outcome: launch a new revenue stream in 30 days.
32 ideas on the board. Two backup plans. One safety net.

That night I asked: “What if the net was cut?”

What if failure isn’t an option?
➟ Suddenly the language changes. 
➟ The energy changes. 
➟ The entire team shows up differently.

Because when “do or die” truly matters:

People stop saying “if” and start asking “how.”

Meetings shift from status updates to problem-solving sprints.

Guardrails vanish; only the path forward remains.

Here’s how I flipped the switch and you can too.

1. Declare your must-win metric publicly.
↳ Pick one number that matters. Announce it internally and externally.
↳ When it lives in the open, excuses shrink.

2. Cut the fallback routes.
↳ Remove Plan B. Lock in Plan A.
↳ Comfort is the enemy of urgency.

3. Build relentless accountability loops.
↳ 15-minute stand-ups, visible dashboards, live updates.
↳ When progress is public, commitment deepens.

4. Build micro-victories every week.
↳ Small wins fuel proof that you’re on the path.
↳ Share them. Celebrate them. Amplify belief.

5. Turn failures into data-points, not defeats.
↳ Missed a target? Log it. Analyse it. Reset the aim.
↳ No shame. Only insight. Only refine. Only move forward.

Success doesn’t reward the hopeful. It rewards the committed.

When you quit making choices and instead demand execution, the only question left is: “What’s next?”

♻️ Repost if you’re ready to burn the boats and make success inevitable.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Patience isn’t passive. 

It’s performance in slow motion.

Most leaders confuse urgency with impatience.
➟ The first drives momentum. 
➟ The second destroys it.

Across every transformation I’ve led, one pattern stands out,
Impatient teams burn out early.

Patient ones build systems that scale.

Here’s how to turn patience into your execution edge 👇

1. Detach speed from progress
↳ Moving fast is easy. Moving right takes discipline.
↳ Measure trajectory, not tempo.

2. Master the lag phase
↳ Every breakthrough looks like failure before it compounds.
↳ Stay steady when results are invisible.

3. Build process endurance
↳ Systems take time to stabilize.
↳ Don’t switch paths mid-learning curve.

4. Play for depth, not dopamine
↳ Quick wins feed ego. Long games build legacy.
↳ Choose substance over speed.

5. Reflect before reacting
↳ Reflection sharpens direction.
↳ Stillness is a multiplier of clarity.

Patience isn’t waiting.

It’s executing with composure when others chase noise.

♻️ Repost to remind your team: patience is strategy in disguise.
🔔 Follow Nadir Ali for Strategy, Leadership & Execution insights.

Most people sit in the stands.

Only a few step into the arena.

The critic has opinions.

The doer has evidence.

In two decades leading transformations across 11 markets, I’ve seen this first hand.
➟ Progress doesn’t come from those who analyze risk.
➟ It comes from those who absorb it.

Here’s how to lead from the arena, not the balcony 👇

1. Build before you’re ready
↳ Action reveals clarity faster than analysis.
↳ Perfectionism is fear disguised as planning.

2. Measure scars, not applause
↳ Growth is a byproduct of failure, not comfort.
↳ Every stumble is tuition for mastery.

3. Play long games
↳ Visibility fades; credibility compounds.
↳ Stay the course when others chase novelty.

4. Choose courage over consensus
↳ Great work always looks wrong before it’s right.
↳ Innovation starts where approval ends.

5. Reflect, don’t retreat
↳ Learn the lesson, not the emotion.
↳ Iterate until momentum replaces motivation.

The world remembers builders, not commentators.

Because history favors the ones who dared to show up.

♻️ Repost to remind your team: progress belongs to those in the arena.
🔔 Follow Nadir Ali for Strategy, Leadership & Execution insights.

Most leaders manage people.

The best ones develop leaders.

And from two decades working with top-performing CEOs, I’ve seen one pattern:
➟ They don’t just talk about culture.
➟ They model it daily.

Here’s what the best leaders consistently do 👇

1. Reflect
✅ Stay aware of how your emotions shape your leadership.
🚫 Don’t ignore your emotions or their impact on others.
Tip: End your week asking, “How did I show up as a leader today?”

2. Listen
✅ Validate others’ perspectives before responding.
🚫 Don’t dismiss concerns or feelings.
Tip: In meetings, speak last, you’ll learn more than you expect.

3. Empower
✅ Delegate outcomes, not just tasks.
🚫 Don’t micromanage or withhold trust.
Tip: Define what success looks like let your team decide how to get there.

4. Feedback
✅ Be specific, empathetic, and solution-focused.
🚫 Don’t give vague or harsh feedback.
Tip: Use this frame: “What worked → What to improve → How I can support.”

5. Integrity
✅ Own your actions even when it’s uncomfortable.
🚫 Don’t shift blame to protect yourself.
Tip: Admitting a mistake publicly builds more trust than a perfect track record.

6. Adaptability
✅ Adjust based on new insights and changing contexts.
🚫 Don’t cling to outdated plans or processes.
Tip: Ask your team quarterly: “What should we stop doing?”

7. Purpose
✅ Link daily work to bigger goals and values.
🚫 Don’t rely only on rewards for short-term motivation.
Tip: Start projects with why it matters, not what to do.

8. Composure
✅ Stay calm under pressure.
🚫 Don’t let panic ripple through your team.
Tip: When uncertainty hits, your tone sets everyone’s temperature.

9. Conflict
✅ Address tension early and openly.
🚫 Don’t avoid tough conversations.
Tip: Reframe conflict as problem-solving not personal friction.

10. Burnout
✅ Promote balance and spot fatigue early.
🚫 Don’t overlook your or your team’s limits.
Tip: Protect energy like capital, recovery drives results.

Leadership isn’t about control. 
It’s about creating systems where trust, clarity, and accountability do the work.

♻️ Repost to remind that leadership evolves when behavior outperforms position.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Your team loses 2.5 hours per day to distraction.

Over a year, that’s 5+ weeks of lost execution.

On your watch.

And the fix isn’t more hours.

It’s better systems.

In my career on several executives positions, these 9 time frameworks have helped me and my teams.
➟ Unlock focus.
➟ Reduce friction.
➟ Scale results.

The Time Management Cheat Sheet for Leaders

1. Timeboxing
↳ Block focused work like meetings. Treat it as non-negotiable.

2. Eat That Frog
↳ Start with the task you’re most likely to avoid.

3. Eisenhower Matrix
↳ Prioritize by urgency and importance then act accordingly.

4. 80/20 Rule
↳ Double down on the 20% of tasks that drive 80% of results.

5. 3–3–3 Method
↳ Design your day: 3 deep work, 3 urgent, 3 maintenance tasks.

6. MoSCoW Method
↳ Classify tasks into: Must, Should, Could, and Won’t.

7. Buffett’s 25/5 Rule
↳ Identify your top 5 goals. Ruthlessly ignore the other 20.

8. $10,000/hr Work
↳ Focus on strategic tasks that create leverage. Delegate the rest.

9. Goldratt's Theory of Constraints
↳ Find and fix the one bottleneck limiting your output.

You don’t need to master all 9.

Pick 2. Apply relentlessly.

You don’t scale by doing more. You scale by choosing better.

Which system do you need to start?

♻️ Repost if you believe time isn’t managed, it’s engineered.
🔔 Follow Nadir Ali for strategy, leadership & productivity insights.

They said he was too young. 

Too early. Not ready.

That’s what people say when they can’t see your pace.

Because most people confuse timing with readiness.

Here’s the truth 👇

1. Readiness is built in motion.
↳ Waiting to feel ready is disguised fear.
↳ You don’t earn confidence first, you earn it through doing.

2. Speed is useless without direction.
↳ Progress isn’t about moving fast; it’s about moving right.
↳ Discipline sets your lane, not emotion.

3. Belief compounds faster than talent.
↳ The mind crosses the finish line before the body does.
↳ Doubt slows execution long before fatigue does.

4. Critics measure by comfort. Winners measure by effort.
↳ Most people project their limits, not your potential.
↳ You don’t need approval; you need consistency.

Cole didn’t wait to be ready.
He became ready by running anyway.

Because performance isn’t about age, timing, or permission.
It’s about pace, purpose, and proof.

Execution reveals what validation never will.

♻️ Repost to remind your network that readiness is a decision, not a milestone.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

When a Fintech crosses $30M–$50M ARR, the problem shifts:
Execution isn’t the constraint, leadership systems are.

Every stalled scale-up I’ve advised in GCC or SEA showed the same five blind spots months before numbers flattened:

1. Fragmented Focus
↳ Multi-market bets too early.
↳ Diluted execution kills momentum.

2. Regulatory Neglect
↳ Compliance gaps destroy investor trust.
↳ Rebuilding confidence costs 3x more.

3. Leadership Lag
↳ The org scales faster than its leaders.
↳ Alignment cracks before execution does.

4. GTM Copy-Paste
↳ One-size-fits-all launches flop.
↳ Local nuance drives true adoption.

5. Cultural Blindness
↳ Ignoring local norms slows velocity.
↳ Behavior beats translation every time.

Before your next funding round or market expansion:
✅ Stress-test leadership capacity before capital capacity.
✅ Map compliance readiness like you map customer journeys.
✅ Localize GTM not just in language, but in decision behavior.

Structure creates speed.

Speed compounds into valuation.

♻️ Repost to raise the bar on how Fintech CEOs scale without stalling.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

You can’t scale judgment if you can’t regulate emotion.

In every transformation stall I’ve advised, 
From $40M fintechs in SEA to $300M industrials in GCC, the pattern is the same:
➟ Execution doesn’t break because of strategy.
➟ It breaks because composure collapses.

When markets turn volatile, EQ stops being a “soft skill.”

It becomes your execution discipline.

Here’s how high-EQ leaders create structural advantage 👇

1. Composed Under Pressure
↳ They anchor the room.
↳ Reaction time slows; decision quality rises.

2. Strategic Listener
↳ They decode before they decide.
↳ Listening becomes their competitive intelligence.

3. Emotionally Intelligent
↳ They sense tension before it becomes resistance.
↳ Alignment accelerates because empathy is operationalized.

4. Transparently Imperfect
↳ They own errors early.
↳ Trust velocity increases, politics decrease.

5. Optimistic Realist
↳ They balance hope with truth.
↳ Confidence becomes contagious, not careless.

6. Growth Multiplier
↳ They scale judgment through people, not process.
↳ Teams evolve faster than markets shift.

If you lead large teams or complex markets, 
your EQ isn’t a trait, it’s an asset class.

EQ sustains what strategy starts.
Control the emotion, and you control the execution.

♻️ Repost to raise the bar on how CEOs build EQ into execution.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

Most IT departments don’t fail because of weak tech.

They fail because they’re misaligned with the business.

When IT runs in isolation, innovation turns into noise, not value.
True transformation happens only when IT becomes a strategic partner, not a service provider.

Here’s the 6-level IT Alignment Model to benchmark and elevate your maturity 👇

1. Capability → Foundation of readiness
↳ Build innovation muscle and change adaptability.
↳ Cross-train teams so business and IT speak one language.

2. Architecture → Integration discipline
↳ Define clear standards for how systems connect and scale.
↳ Transparency in architecture prevents costly silos.

3. Partnerships → Shared accountability
↳ Move from vendor mindset to co-ownership of outcomes.
↳ Align goals, risks, and rewards across business and IT.

4. Governance → Strategic orchestration
↳ Build joint steering committees and integrated planning.
↳ Every major IT investment must tie back to business value.

5. Value Measurement → Proof of impact
↳ Track balanced metrics across service, cost, and growth.
↳ Benchmark continuously to sustain improvement.

6. Communication → Cultural alignment
↳ Ensure business understands IT capabilities and vice versa.
↳ Knowledge sharing fuels speed, trust, and collaboration.

IT alignment isn’t a project.

It’s a maturity journey that transforms IT from cost center to growth driver.

How aligned is your IT strategy with your business today?

♻️ Repost to help your team assess where they stand on the IT alignment curve.
🔔 Follow Nadir Ali for Strategy, Leadership & Digital Transformation insights.

Champions aren’t fearless.

They’re resilient under fire.

Roger Federer said it best:
“You want to become a master at overcoming hard moments.”

That’s the real game not avoiding pressure, but performing through it.

Here’s how to build that skill 👇

1. Expect the hit
Turbulence means you’re stretching capacity, not failing.
↳ Pressure is proof you’re growing.

2. Control the noise
Self-doubt screams louder under stress.
↳ Breathe. Reset. Re-enter.

3. Detach from the outcome
You lost a point, not your potential.
↳ Analyze, don’t agonize.

4. Ritualize resilience
Small resets build big composure.
↳ Reflection, rest, rhythm. Every day.

5. Learn in motion
Pain teaches faster than comfort.
↳ Study the miss. Adjust the move.

Resilience isn’t a trait.
It’s a trained response under chaos.

♻️ Repost to remind your team: skill starts the game & resilience finishes it.
🔔 Follow Nadir Ali for Strategy, Leadership & Productivity insights.

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The Battle

Alexander Estner

Nadir Ali

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Performance ScoreAlexander Estner's LinkedIn Performance

Performance ScoreNadir Ali's LinkedIn Performance

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taplio

The Battle

Alexander Estner

Nadir Ali

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Estner's LinkedIn Performance

Performance ScoreNadir Ali's LinkedIn Performance

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Performance ScoreAlexander Estner's LinkedIn Performance