Alexander Estner

I help early-stage SaaS founders build & execute their Go-to-market foundation to grow from €0 to €1 million ARR 🚀

3 WAYS I CAN HELP YOU 👇
1️⃣ GTM Advisory - Work 1-on-1 with me in bi-weekly GTM sprints
2️⃣ GTM Audit - Get a 360° assessment of your current GTM status quo + custom action plan
3️⃣ GTM Content - Bi-weekly newsletter +  Daily LinkedIn posts + Free GTM Library

P.S. You will find the links to all 3 in the featured section.

Among other things, I help you with:
👉 Creating your early/ideal customer profile (ICP)
👉 Working on positioning, messaging & value proposition 
👉 Choosing the right pricing for your business (pricing model, value metric & packaging)
👉 Implementing the right sales strategy (sales-led vs. product-led)
👉 Mastering 2-3 growth channels to continuously generate new deals/trials
👉 Setting up the right tech stack in sales, marketing & customer success
👉 Building your commercial teams.

Send me a DM on LinkedIn or book a free 15-minute intro call to learn more about my offering.

Startup Consultant for B2B SaaS

As a freelance startup consultant, I help early-stage B2B SaaS Startups quickly grow their business with a powerful Growth Strategy 🚀


I work on both, strategic and operational, levels and help you with the following topics.

► For Founders (Launch to Seed Stage):
- Clarify, validate and stress test your business idea
- Win first paying customers and kickstart growth for your SaaS
- Develop and implement a powerful B2B SaaS Growth strategy
- Find product-market fit and close your first funding (business angels & seed)

► For Startups (Seed to Series A Stage):
- Accelerate your growth to 5M€+ ARR
- Review or implement a powerful B2B SaaS growth strategy
- Optimization of direct & indirect growth channels
- Create a growth team mentality, track the right KPIs, and set OKRs

► For more information:
- check out my website (www.alexestner.com)
- subscribe to my FREE weekly newsletter for founders & early-stage startups (https://startupbusinesstips.substack.com/)

► Interested?
- Send me a DM on Linkedin

GTM is overwhelming, but this checklist will change how you think about it.

This checklist is your roadmap from €0 to €1M ARR.

90% founders start with tactics, skip the foundations. Then wonder why nothing sticks.

But GTM isn't just "getting customers". It's a systematic approach with 10 interconnected foundations.

1️⃣ Ideal Customer Profile
2️⃣ Positioning
3️⃣ Value Proposition & Messaging
4️⃣ GTM Collaterals
5️⃣ Pricing
6️⃣ Sales Motion
7️⃣ Channels
8️⃣ Forecasting & Planning
9️⃣ Internal Operating Systems
🔟 CRM & Tracking

Use this checklist to see what's lacking in your GTM Foundations right now, and start working on it to scale from 0-1mil ARR. 

PS: A few months ago I did my GTM Foundations series, go check it out at MRR Unlocked if you need help with your foundations. 

Link in the comments.

alex-estner

JSESSIONID

li_at

Talks about #saas, #b2bsales, #saassales, #saasgrowth, and #saasmarketing

'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error👇

If you're stuck and don't know what kind of content to create, 

Use this hack to get content ideas immediately..

It's simple - create content based on the stages of awareness 

𝗠𝗮𝘁𝘂𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

In this case, multiple competitors already exist for your product. Also, your ICP knows the category. They're comparing solutions.

Focus on creating content like:

-> Comparison pages (You vs. Competitor X)
-> Alternative pages (Best alternative to X)
-> Why you're superior for specific segments
-> Head-to-head feature breakdowns

You're not explaining the problem. You're helping them decide the best solution.

𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

Your category is rising but not yet standard. Your ICP is evaluating different approaches.

Focus on creating content like:

-> Why your category beats alternatives 
-> Category education ("What is X and why it matters")
-> ROI comparisons across approaches
-> Case studies showing category wins

You're not proving you're best. You're proving your category is the future.

𝗡𝗲𝘄 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

You're building something new. Your biggest goal is to make the audience problem-aware.

Focus your content on:

-> Customer outcomes and pain points
-> Use case education ("Why doing X manually is costing you")
-> "New way vs. old way" breakdowns
-> Problem amplification before solution

You're educating the audience about the problem they are facing and how it is impacting them. 

Match your content to where your market actually is.

What stage is your market in?

P.S. Want to deep dive into content marketing. Check out the guide I've created with Matteo Tittarelli ⚡️ on mrrunlocked

B2B positioning, websites, launches & content | Duolingo streak keeper 🇯🇵

Let’s hear it from the founders who have successfully scaled their company from €0 to the 1€ million ARR and beyond.

In the latest mrrunlocked.com newsletter, 
I've asked 6 founders to share

❌ What went wrong and
✅ what worked

I asked each founder to share:

1️⃣ The painful mistake(s) they made in the 0-1 stage (that others should not make)

2️⃣ The best tips/things that worked for them.

You will learn from the insights of 6 amazing founders.

👉 Stefan Bader Co-Founder of Cello (Referral Software for SaaS)

👉 Andreas Michel Co-Founder of Ayunis / Locaboo (Software for municipalities)

👉 Hanno Lippitsch Co-Founder of Eversports (Software for sports venues)

👉 Simo Lemhandez Co-Founder of folk (The next gen of CRM)

👉 Adam Cleland Founder of asora (Software for modern family offices)

👉 Brice Maurln Founder of LGM For Sales & GTM (Software for Multi-Channel Outbound)

👇 What's your mistake or tip you wanna share?

P.S. The link to the full guide with all the insights is in the comments below.

CEO @ Cello | Referrals on Autopilot

Cello

Co-Founder & CEO bei Ayunis / Locaboo | SaaS 👨🏻‍💻 | GovTech 🚀

Ayunis / Locaboo

CEO at Eversports

Eversports

Co-founder @ folk CRM | Forbes 30U30

folk

CEO at asora | Software for the modern family office

asora

CEO chez LGM | Get more Replies with Multichannel Outbound.

LGM For Sales & GTM

I've asked 20+ experts on their best GTM advice for 0->1€ M ARR

We cover positioning, ICP, messaging, content, pricing, CRM/KPIs.

You will hear the best tips from experts, including

Anthony Pierri 
Jon Itkin 
Andrej Persolja 
Talya Heller G. 💡 
Matteo Tittarelli ⚡️ 
Toni Hopponen 
Douwe Wester 🟢 👉  
Björn W. Schäfer 
Ashley Herbert Popa 
Sara Stella Lattanzio
Romana Kuts  
Krzysztof Szyszkiewicz 
Rob Litterst 
Arnaud Belinga 🧊🔨 
Dirk Sahlmer 

And the best tips from founders, including
Andreas Michel 
Stefan Bader 
Adam Cleland 
Hanno Lippitsch 
Simo Lemhandez 
Brice Maurln 

The episode goes lives this sunday. 

👇 So sign up on mrrunlocked.com to get all tips in your inbox + a free gift: 50 top GTM infographics for free.

If you're struggling to find your ICP or 

don't know how to really go about it, 

Here's my 5-step process to find your actual ICP:

Step 1: Define "Winning Indicators"

Higher product engagement, better commercial health. strategic alignment. lower churn, higher NPS

Step 2: Collect Customer Data

Gather persona data, firmographics, product usage data. 

Step 3: First-Pass Segmentation

Start with obvious filters: industry, company size, geography.

Step 4: Deep-Dive Segmentation

Look for hidden patterns:

How different verticals use your product, who are the actual users vs. decision makers, and what are their main challenges 

Step 5: Pattern Recognition

Analyze segments against winning indicators using Excel/Sheets.

Your data doesn't lie. Your assumptions might.

Use the data you already have from your early customers to identify your ideal customers. 

Check out the whole process below 

If you want to understnad this in detail, check out our episode from MRR unlocked, link in the comments.

Most GTM playbooks are written for VC-backed startups.
So I asked Zdenko Zvada about underrated GTM tactics for bootstrapped founders

He's sharing the insights from 300+ conversations with bootstrapped founders.

My personal opinion: 
Most VC-backed startups should do the same - especially social listening, outreach to negative reviews, and staying longer in founder selling mode are key too.

When I work with founders, we mostly do this too.

But I'm curious: What other tactics work for you?

P.S. On Sunday, we're launching a full episode on mrrunlocked about GTM tactics for bootstrapped founders.

Bootstrapped GTM Tactics

If you're a first-time founder, GTM is tough. 

To help you, I have compiled 9 of my TOP Infographics that are most important for your GTM when you're going from 0 to mil ARR⬇️

1) GTM Myths 

-> You need to unlearn what you're doing wrong, before you even get started in the right direction!

2) 360-degree GTM audit

-> Use it to understand the current state of your GTM - to identify your starting point. 

3) 3 stages till 1 mil ARR

-> 0 to 1 mil ARR is not one, but three stages. Understand each stage to know what to expect in your GTM journey. 

4) GTM Foundations for SaaS

-> This is like a beginner's overview of everything that makes up GTM. Refresh your GTM concepts.

5) GTM Foundations Checklist 

-> This is where things start getting real. Keep this checklist in hand to track everything you need, to build your GTM Foundations.

6) Your ICP changes over time 

-> ICP is one of the most misunderstood concepts in GTM. Understand the nuances related to your ICP thoroughly. 

7) The Power of Niching Down

-> If you don't niche down right now, you won't be able to scale tomorrow.

8) How to find your ICP

-> Once you know that it is important to have 1 ICP, use these 3 steps to actually find your ICP.

9) 6 phases of founder-led sales 

-> Through this entire journey of 0 to 1mil ARR, know that you (the founder) have to be involved in sales. Learn it through the 6 stages of founder-led sales. 

Hopefully, these 9 will give you a headstart in your GTM. 

---
You can access all of these Infographics for free on https://lnkd.in/eKJXxGzE

I've asked 16 experts to share their best tip for 0-1€ million ARR

So let's hear what they recommend founders👇

 🎯 Positioning & Messaging

Anthony Pierri 
Nobody will care about your outcomes if they don’t know what product category you fit into. Choose one clear category or use case as your anchor and you’re already 80% ahead.

Jon Itkin 
Assess your market’s maturity before positioning. Early markets reward bold vision, mature ones need precision. Match strategy to reality, not someone else’s playbook.

Andrej Persolja 
Stay close to power users through a private channel like Slack. Their feedback shapes your roadmap, messaging, and what to double down on.

Talya Heller G. 💡  
Test your sales story before scaling; story-market fit comes first. Test with first 3–5 customers, pick a villain, frame the struggle, paint the payoff. Rewrite if it doesn’t close.

Matteo Tittarelli ⚡️  ️ 
Build a Messaging & Positioning Library early. It becomes the context engine for every campaign and asset.

Toni Hopponen 
Design your homepage like a traffic controller: green light for best-fit users, stop sign for others.

💬 ICP (Ideal Customer Profile)

Douwe Wester 🟢 👉  
Start with early customers and watch what they *do*, not what they *say*. Cluster high-signal users, define ICP from results, and update quarterly.

Björn W. Schäfer 
Treat ICP as an ongoing discipline. Segment by ROI, validate with data, and build an anti-ICP list.

Ashley Popa 
Niche down. Broad targeting kills traction. Focus on customers who upgrade and stay, then expand using the bowling-pin approach.

Alexander Estner (me)
Focus on your GTM foundation before scaling: know who benefits most, clarify how you’re different, and master turning pipeline into predictable, repeatable revenue.

✍️ Content Marketing

Sara Lattanzio 
Shape one sharp narrative tied to audience pain. Build in public, pick channels intentionally, and stay consistent. Distribution matters more than production.

 Romana Kuts 
Interview customers. Five calls beat fifty brainstorms. Start with one pain point, turn it into five angles and ten content pieces, reuse relentlessly, and track revenue impact.

💰 Pricing

Krzysztof Szyszkiewicz 
Treat pricing as a process. Set its purpose, differentiate by value metrics, and review quarterly.

Rob Litterst 
Keep pricing simple early. Validation > Perfection. Start with value-hacking to learn what people will pay, then move to growth- and profit-hacking.

📊 CRM & Tracking

Arnaud Belinga 
Before €50–100k ARR, just sell. After micro-PMF, pick a simple CRM tied to your channels and follow up relentlessly.

Dirk Sahlmer 
Track 3–5 metrics that drive better decisions. Focus on leading indicators like activation and CAC payback.

Bonus tip by Rob Kaminski 
1 product, 1 avatar, 1 channel, 1 tactic, for 1 year gives early founders the focus they need.

--
Want to deep dive into each tip? Check out the latest mrrunlocked episode. Link is in the comments.

Here's a list of partners, agencies, and consultants whom I’d highly recommend to every early-stage SaaS founder.

Over the past few years, I’ve built relationships with these amazing service providers.

If you’re a SaaS founder and need help with:

✅ Content & SEO
✅ Recruiting
✅ Paid Marketing (Google, LinkedIn)
✅ Design
✅ Sales
✅ Pricing

I’ll connect you with the right people.

You don't need to do a cold outreach, I'll help you with warm intros to vetted experts.

Content & SEO
--> Talk to Romana Kuts  and Ugljesa D. 

Website & Design
--> Talk to Florian Goertzen Tarik Yayla Tobias Giesen or Maximilian Fleitmann

Recruiting
--> Talk to Elvin Kingma Jan Mark Lingthaler Miguel Marques Dominic Blank 

Sales
--> Talk to Manuel Hartmann (post 1€ million) and Julius Dany (for SDR/cold calling)

LinkedIn & Google Ads
--> Talk to Christoph Schachner and Agata Krzysztofik 

Pricing Consulting (post 1€ million ARR)
--> Talk to Rob Litterst and Krzysztof Szyszkiewicz 

GTM advisory (post 1€ million ARR)
--> Talk to Björn W. Schäfer Daniel Zsolt Rényi  and Matteo Tittarelli ⚡️ 

Check the link in the comments to see the entire list of partners.

Btw, who am I missing on the list?

17 experts' tips turned into a 39-slide GTM masterclass for 0->1€ M ARR 👇 

You learn about:
✅ Positioning & Messaging
✅ Ideal Customer Profile
✅ Content Marketing
✅ Pricing
✅ CRM & KPI Tracking

Including tips from experts, including

Anthony Pierri
Jon Itkin 
Andrej Persolja
Talya Heller G. 💡
Matteo Tittarelli ⚡️ 
Toni Hopponen 
Douwe Wester 🟢 👉 
Björn W. Schäfer
Ashley Herbert Popa
Sara Stella Lattanzio
Romana Kuts
Krzysztof Szyszkiewicz
Rob Litterst 
Arnaud Belinga
Dirk Sahlmer
Rob Kaminski

👉 What tip can you share?

17 expert tips for 0 to 1€M ARR

For your content to work, 

you need 3 types of content to be in sync

TOFU → To get attention
MOFU → To build trust
BOFU → To convert

Most founders live in TOFU, which helps you get likes, but not so many conversions. 

Let's how each layer works:

1️⃣ TOFU (Top of Funnel) → Awareness content

-> This isn't about your product. It's about topics your audience actually cares about.

-> This builds your audience, helps you get reach, and generate engagement. 

Eg - The 5 biggest productivity myths that are slowing your team down”

2️⃣ MOFU (Middle of Funnel) → Consideration content

-> This is where you go deep. Real frameworks. Actual insights.

-> Content only you could write. Battle-tested stuff.

-> This is where trust happens. Your ICP thinks: "This person actually knows their shit."

Eg - How to reduce project delays by 30%, a step-by-step breakdown”

3️⃣ BOFU (Bottom of Funnel) → Conversion content

-> Show proof. Share results. Remove objections.

-> Social proof. Real outcomes. Clear next step.

Eg - “What happens when you ditch spreadsheets and manage projects the smart way”

Here's the ideal mix:
20% TOFU – Reach plays that pull in new eyes
60% MOFU – Deep, educational, ICP-focused
20% BOFU – Case studies, results, CTAs

Ivan Peric and I have created this framework to help you build your founder brand on LinkedIn. Use it the next time you're creating your content strategy.

Content Strategist & Founder @contentmotion.io | Ich baue eine Content-Agentur für B2B Tech

To optimize your SEO, use these high-intent keywords ⬇️

1. Pain Point/Problem Keyword
Example: “How to export contacts from LinkedIn” 

2. Pricing & Cost Keywords
Example: “Affordable CRM for solopreneurs”

3. Comparison Keywords
Example: “Notion vs. Asana” | “Best alternatives for HubSpot”

4. Competitor-Specific Keywords
Example: “HubSpot CRM vs. Salesforce”

5. Feature-Specific Keywords
Example: “CRM with VOIP calling”

6. Integration Keywords
Example: “Best payroll software that integrates with QuickBooks”

7. Product Category + Audience Keywords
Example: “Project Management software for law firms”

8. Benefit-Driven Keywords
Example: “How much time can I save with a virtual assistant?”

9. Educational Keywords
Example: “How to create a high-converting SaaS homepage”

10. Location-Based Keywords
Example: “Best invoicing software for German freelancers”

11. Template-Based Keywords
Example: “Best LinkedIn post templates for SaaS founders”

These money keywords focus on users who are already very much aware and ‘in the market’ and will help you make the most of your SEO investment.

I’ve been calling myself a solopreneur for over 4 years now.

So I was super excited when Stephanie Sgura asked me to be part of her solopreneurship movement.

In May 2026: Solopreneur Revolution - Live on Tour

The first Summit, that's 100% focused on Solopreneurship:
- Business, Marketing, Sales, AI...

(it's for the German-speaking community)

And I'm part of it 🎉

The best part:

You get early access to the secret pre-sale (4.-7. 12.)

🔹 lowest ticket prices ever

🔹 early Access to all Workshops (limited to 30 seats)

📍 I will be in Vienna myself. 

What you can expect from the summit:

→ Content & Insights for solopreneurs

→ Transformational workshops of successful solopreneurs

→ Networking with peers

→ Roasting Area to get feedback on your business

→ Limited to 200 tickets per event (Vienna & Berlin)

Who's interested in joining and meeting in Vienna?

🎟️ Comment or just send me a DM and I will send you the link to the secret pre-sale.

Over the last 12 months, I've created 50+ infographics on SaaS GTM.

The beauty of them is that they visually communicate the core concept.

Here are my top 10 on go-to-market for SaaS/AI founders 👇

Top GTM Infografics

3 massively underrated GTM tactics for bootstrapped founders⬇️

1. Mine negative reviews for leads

Every 1-star review tells you who is unhappy and if they'd pay to fix.

-> Search G2/Capterra/Reddit for competitors
-> Filter for 1-2 star reviews
-> Build a lead list from reviewer names
-> Reach out: "Saw you struggled with X. We built Y to solve it. Want a demo?"

2. Go where micro-communities live

Your first 100 customers won't come from ads. They'll come from Reddit, Slack groups, Discord.

-> Join 3-5 communities your ICP hangs in
-> Help for a week, share free resources
-> Mention your product when it fits
-> DM engaged members with trial invites

3. Get listed in directories

Capterra, G2, Product Hunt, AppSumo, get in front of buyers with intent. You can even build your own. They rank on Google, attract your ICP, and drive traffic to your product.

—
If you want to learn how to execute each of these tactics, check out the latest episode of MRR Unlocked where Zdenko Zvada talks about these in detail. Link in the comments.

Lead magnets are evolving from traditional whitepapers and e-books.

Here's a list of different formats you can use to create high-quality lead magnets for your SaaS 

𝟭. 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, 𝗚𝘂𝗶𝗱𝗲𝘀 & 𝗘-𝗕𝗼𝗼𝗸𝘀
Instant utility. Copy-paste and go.

- Email templates (lemlist )
- Sales coaching guides (Grain )
- Website optimization e-books (Webflow)

𝟮. 𝗖𝗼𝘂𝗿𝘀𝗲𝘀 & 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀
Higher commitment = higher intent leads.

- Video selling masterclass (Vidyard )
- Video creation course (Tella )

𝟯. 𝗘𝘃𝗲𝗻𝘁𝘀 & 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀
Live interaction builds stronger relationships.

- Sculpt Conference (Clay )
- SaaS Happy Hour (Paddle )

𝟰. 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿𝘀
Quantify the problem. Make the pain tangible.

- Webinar ROI calculator (Livestorm )
- Equity dilution calculator (Cake Equity)

𝟱. 𝗠𝗶𝗻𝗶 𝗧𝗼𝗼𝗹𝘀
Quick wins. Solve one micro-problem fast.

- LinkedIn headline generator (@Taplio)
- Webcam test (Livestorm)
- AI conversation rank checker (Octolens)

𝟲. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵
Original data = credibility + shareability.

- State of Meetings (Calendly)
- SaaS Pricing Report (Valueships)
- GTM Benchmarks (ChartMogul )

All these companies have amazing lead magnets you can take inspiration from. 

Keep in mind, though, different formats solve different problems at different buyer stages. 

Match format to your ICP's most urgent need.

Check out how to create and distribute your lead magnets: https://lnkd.in/ePHrCjDE

---
P.S. Want my best lead magnet? Get 50+ free GTM assets on https://lnkd.in/exxgARTi

How to create a GTM slide for your pitch deck

Investors can smell fluff from a mile away; you can't woo them with fancy GTM channels. They need real proof of 

✅ What has worked in the past 
✅ How do you plan to scale it 

Include these 2 sections in your GTM slide to make it foolproof 

1️⃣ Current scenario

- Show how you've built a repeatable growth engine 
- Mention how you've been acquiring customers today

2️⃣ Plan to scale 

- Chart out your exact plan to scale the engine you've built currently 
- Show how you'll acquire the next set of customers

Basically, reassure investors that 

✅ You've got the blueprint to utilize the funding 
✅ You're ready for growth

---
Majd Alaily has written an entire guest post about how to make the best pitch deck (11 slides) for your startup. This is only 1 slide of the deck. Check out the whole episode at MRR Unlocked. Link in the comments.

3x Founder | ex-Google | Design Thinking | Let's Launch, Grow, Fundraise For Your Startup Together.

11 slides of a winning pitch deck👇

If you're struggling to get funded, you can start by redoing your pitch deck

Here are the 11 most important slides of a pitch deck - 

(in the right order)

1️⃣ Problem 
2️⃣ Solution
3️⃣ Unique Value 
4️⃣ Traction
5️⃣ Competition
6️⃣ Market
7️⃣ Revenue Model
8️⃣ Ambition
9️⃣ Team 
🔟 GTM
1️⃣1️⃣ Ask

If you're skipping any of these slides, you're not giving investors all the information they need to make a decision. 

Check out the carousel below to see the summary of each slide. 

---
Majd Alaily has written an entire episode on "Why pitches fail" for MRR Unlocked. Check the link in the comments to see the full episode.

This week, I've worked with a founder on case studies for their SaaS.

I took some notes on the key points 👇

We all know that social proof is key.

But to get the most out of social proof, I recommend to apply these 5 core principles.

1️⃣ Follow a structure

👉 Your case study should follow a clear structure.

I like this one:
✅ The Customer’s Story – who they are & what they do.
✅ The Challenge – what problem they faced before using your SaaS.
✅ The Solution – how your product helped solve that problem.
✅ The Results – quantifiable impact (metrics, revenue growth, time saved, etc.).
✅ Quote & Image – a strong testimonial (quote + image)
✅ Call-to-Action – Clear next steps for readers.

2️⃣ Customer Interview questions

You get a good case study if you ask the right questions.

- What challenges did you face before working with X?
- Why did you decide to search for a solution?
- Have you tried other solutions before X?
- What was your experience with X?
- What has changed since you implemented X?
- Would you recommend X to others? If yes, why, and to whom?

3️⃣ Each case study = 1 angle

Before you write the case study, think about the 'narrative'.

Do you want to write about the impact of your solution.

Or how easy the onboarding is?

Or how company type X benefis from it. 

Over time you're building a library of different case study types.

This makes them super powerful.

👉 Example:
- A new prospect has concerns on migration --> Share them a case study on how easy the migration was.
- A prospect is unsure if your product is a good fit, as they fear they are too small --> Share how another client (same size) benefits from using it

4️⃣ Create multiple assets

👉 Turn your customer interview in multiple assets.

This can be a video case study, written case study, quotes, snippets...

5️⃣ Distribute your assets

Don't make the mistake to create nice case studies and then forget about using them.

Few tactics: 
👉 Dedicated case study page
👉 Wall of love
👉 Featured Section of your Linkedin
👉 Linkedin posts
👉 Sharing in your outbound messages
👉 Part of your demo follow-up email

How do you think about case studies?

P.S. Want to deep dive into case studies? Together with Romana Kuts I wrote a full guide on mrrunlocked

Founder @ SaaStorm + B2B SaaS SEO, LLMO & Content Advisor + Certified Content Engineer (@ AirOps’25)

5 recommendations to better organize your pricing page menu 👇

1️⃣ Keep Plan Names Simple
Don’t overthink naming.
Clarity beats creativity. 

Start with what people expect to see:
Free, Basic, Starter, Standard, Pro, Premium, Plus, Teams, Business, Enterprise.

2️⃣ Show the Monthly Cost
Display the monthly cost right below the plan name (even for annual billing). 

Tie it clearly to your pricing metric so users immediately understand how cost scales.

3️⃣ Include the Billing Period
Always indicate how billing works. 

A toggle above the pricing grid (monthly ↔ yearly) is the standard and most intuitive approach.

4️⃣ Highlight Key Features and Usage Limits
After naming and pricing, call out the core features and usage thresholds for each plan. 

Keep it concise — aim for about five items max. Focus on what truly drives pricing or differentiates plans.

5️⃣ Add Clear CTAs
Every plan needs a specific next step.

For free or PLG plans: “Get Started.”

For sales-led motions: “Request a Demo” or “Contact Sales.”
Different plans can have unique CTAs depending on your GTM model.

These are the essentials. If you can convey all key details across these elements, you don’t need anything extra. Keep it focused and simple.

LinkedIn Growth Hacker✌️ ||Believe in Smart work💥 || Content Creator🖋️|| Believe in Opportunities💫|| Adding a little spark✨

LinkedIn Growth Hacker || Marketing || Believe in Smart work || Content Creator || Believe in Opportunities

Hello LinkiFam 👋

This side Vidhi,Thanks for visiting my profile .

We live in a digital age where your online presence a reputation matter more than ever.

I love to help people shine online and become their ownbrands. The power of social media is undeniable.

Building your personal brand is like planting a seed today that will grow into a fruitful tree tomorrow.

You might be wondering how can I help you grow your personal brand online. 

I can help you in following ways:-

📌LinkedIn Profile Management 
📌Content Marketing 
📌Social Media Manager 

If you are someone who wants to harness the power and potential of branding the right way online, let's connect.

For Services DM me or drop a mail at v.toshniwal2828@gmail.com

Technology 👩‍💻excites me and I'm always in the awe of the change it drives in world🌍

Vidhi Toshniwal

A friend of mine just crossed $10K in a single month.

And what shocked me wasn’t the money,
it was how it started.

Not with a big team.

It started with her sitting on her bed… typing one simple line into Replit Design Mode.

Just two months earlier, she was stuck.

She had an idea for an AI image generator app, users could type a description and instantly get a professional-quality image for social media, presentations, or marketing, but every time she tried to create a website or app for it, she froze.

“I’m not a designer.”
“I can’t build a site.”
“What if it looks unprofessional?”

So the idea kept collecting dust.

One random night, she tried Replit Design Mode out of pure frustration. Typed a single sentence describing her idea.

And boom, in under 2 minutes, she had:

✓ A clean, aesthetic, professional landing page
✓ A fully designed app interface where users could generate images instantly
✓ Interactive elements like image previews and download buttons
✓ A version she could edit in normal English
✓ The option to turn it into a full app with Convert to App

Zero coding.

She published it the SAME night.

The next week, she started getting users.
Her app went viral among small businesses and creators.

By month two, she hit $10,000 in revenue.

Not because she was “lucky.”
But because she finally removed the walls between ideas → execution.

If you’re waiting for the perfect moment… stop waiting.

Sometimes your life changes in the 2 minutes you decide to actually start.

Try it yourself → https://replit.com

Last night, I did something crazy.

I built a full AI Meeting Assistant app on Replit…

and I’m still shocked at how fast it happened 🤯

I opened Replit with one simple idea:

“An AI meeting assistant that takes notes, creates summaries, and sends tasks.”

That’s it.

I typed the description…
and in under 2 minutes, the entire design appeared.

Like magic.

➡️ Clean dashboard
➡️ Note-taking space
➡️ Auto-summary section
➡️ Task list with assignees
➡️ Email/Drive export buttons
➡️ Fully mobile-ready

Then I clicked Convert to App…
and suddenly it wasn’t just a design.

It became a working product.

Before Replit, this would’ve taken:
days of wireframing,
hours of meetings,
and endless “Can you send the updated version?”

Now it takes:
one prompt.
one click.
one minute.

This genuinely felt like the fastest idea → reality moment of my life.

If you’ve been sitting on an idea, big or small,
this is your sign to finally build it.

Do check it out: https://replit.com

P.S. Dropping the first AI tool I created using Replit 🔥

I used to think building an app needed two things:

A laptop
and years of coding experience.

Turns out… I was wrong 🤐

A few weeks ago, I created a fully working app, not by typing complex code, but by simply explaining what I wanted in plain English using Replit.

No setup.
No prior knowledge

Just… vibe coding.

That moment completely shifted how I look at creating apps and tools.

Because here’s the truth:

Most great ideas die in notebooks because people assume they need skills, time, or a big team to bring them to life.

But now?
Platforms like Replit are breaking that barrier completely.

You can literally:

➡️ Speak your idea into the screen
➡️ Connect it to tools you already use — Notion, Slack, Google Drive, Dropbox
➡️ Switch across 300+ AI models without touching a single API key
➡️ Build from anywhere, even from your phone

One small prompt becomes a working app.
One idea becomes something real, instantly.

This is the part that excites me the most:

You don’t need prior knowledge of coding anymore.
You just need curiosity.

Just open Replit.
Type what you want.
Build something that makes your life easier.

If this excites you, it's time to turn your idea into reality.

Do check it out: https://replit.com

#ai #replit

LinkedIn

linkedin.com/in/cpmaheshwari/recent-activity/all/

RIP CODERS! This AI can FULL APPS and Websites for you in minutes!

Introducing ABACUS AI DEEP AGENT - The AI Agent that builds full Apps, Saas, Websites, other AI Apps, and much more...!  

https://lnkd.in/gJctD8mz

HERE ARE ALL THE FANTASTIC FEATURES

1. Build A Full Stack App In One Shot
Complete, production-ready website from a single prompt. Including a dynamic form and a fully integrated database.

2. Create Interactive Games 
DeepAgent instantly creates interactive games, such as Conway’s Game of Life, Sudoku, Hot or Not, in one shot, and many more. All from a single prompt, without any coding!

3. Create Presentations with Images and Graphs
Instantly creates beautiful presentations with detailed information, graphs, charts, and images, saving 4-5 hours at least.

4. Embed AI In Your Vibe-Coded Apps
DeepAgent instantly creates other AI apps, such as a dating advisor, a mindful coach, a sports coach, car info, and a dietitian - essentially, ChatGPT but tailored for personal use cases!


5. Create Technical Deep Research Reports
Instantly writes detailed research documents. Perfect for founders, analysts, marketers, and students.

6. Raw Data to Visual Insights and Dashboards
DeeAgent analyses your XLS and CSV files in detail, extracting key metrics and instantly generating clear and insightful graphs to visualize your data.

7. AI Travel Hacker
DeepAgent browses the web in real time to find and compare the best and cheapest flights, hotels, and events to automate your life. Basically, your assistant for 24/7

8. ABACUS AI DEEP AGENT Includes CHATLLM
All-in-one AI Super assistant, Generate images and videos, Chat with PDFs and docs, Create presentations & reports, CodeLLM - AI Code editor

This all-in-one tool can replace all your AI tools! Give it a shot!

https://lnkd.in/gJctD8mz

(26) LinkedIn

LinkedIn: Log In or Sign Up

One small change can flip your entire direction.

I’ve been testing the new Replit + Stripe integration…
And it reminded me of the lesson I’ve lived by:

“You will never change your life until you change something you do daily.” 

And honestly?
This update feels like THAT kind of shift.

Because something that used to take hours,
now takes a single prompt.

I asked Replit to add payments…
and it built the whole flow for me, subscriptions, one-time payments, testing, everything.

No setup.
No complications.

Just instant progress.

That’s the power of changing one tiny action in your routine:
You go from thinking about ideas
to launch them.

From hesitation to monetization.

From “someday” to “right now.”

And here’s what clicked for me:

Your idea → app
Your app → product
Your product → revenue
All in a SINGLE session.

This isn’t about being technical.

It’s about taking the first step, daily, consistently, without overthinking.

If you’ve been waiting for a sign to start building… this is it.

Replit just made the “start earning” part unbelievably simple.

Tiny changes. Big outcomes.
One prompt at a time.

https://lnkd.in/gg9cPEwR

Last week on a trip, my phone battery died.

And I guess we’ve all been there 😉

Perfect sky, perfect moment… but the phone just couldn’t keep up.

So when I saw Moto g67 POWER 5G “phone tombstones” floating around online, I laughed way too hard.

Because… yeah, been there.
“Camera died mid-sunset.”
“Battery gave up halfway up K2.”

Too real.

Then I read about their #UnstoppableChallenge, where creators travel India’s longest routes on just one charge.

No power banks.
Just trust in that 7000 mAh battery.

And 50MP Sony Lytia 600 Camera photograph.

What a quality of photo.

All that power and performance at just ₹14,999* — not gonna lie, that’s bold.

And kind of refreshing to see a brand actually prove its point instead of just saying it.

Because if there’s one thing this generation doesn’t do,
it’s choose this or that.
We do both.

Hustle and chill.
Shoot and scroll.
Create and consume.

Moto just… got it right this time 😎

Flipkart
#ThisAurThatwithMotoG67POWER5G #SaleStartsFrom12thNovemberOnFlipkart #Ad

Weddings these days?
Straight up Bollywood mode 😂

And dulha entries?
Full action-movie energy.

Horses, jeeps, vintage cars…
bas jetpack hi baaki hai 😂

I saw the new Shaadi.com film today and honestly, it felt like a gentle roast for our entire generation.

“Sahi entry se zyada important hai, sahi hero ki entry.”

Funny, real, and a reminder we seriously needed.

In a world chasing aesthetic weddings,
maybe it’s time we focus on authentic partnerships too.

Loved how they turned a cultural habit into a clever message, light, humorous, and still spot-on.

Who else felt personally attacked by this ad? 😭🔥

I've always believed travel wasn’t tiring, planning was.

Choosing a place to stay is one task.
Choosing how to get there is another.

Syncing them?
A whole battle.

But recently, while checking out The Hosteller properties, I discovered something surprisingly useful.

You can now book RedBus tickets directly on The Hosteller website.

No redirects.
No confusing tabs.

Just a simple, dedicated page where you book your bus through RedBus without leaving The Hosteller ecosystem.

Which basically means:

✔️ Stay? Sorted.
✔️ Travel? Sorted.
✔️ Experience? Already smoother.

My entire flow now looks like this:

1. Pick my Hosteller stay
2. Open their RedBus page
3. Check buses to that exact destination
4. Compare timings, seats & prices
5. Book everything from one single website

No double-checking arrival times.
No stress.

For someone like me who loves last-minute plans, this is exactly the kind of update that actually encourages more travel.

Because when planning becomes frictionless, travel becomes natural.

It made me realize something simple:

Travel doesn’t require more time; it requires fewer steps.

And honestly, credit to Hanuman Singh 🦍, he showed me this integration and made me realize how much smoother travel feels when everything sits in one place.

Visit here: https://lnkd.in/g8ptwG4h

I just cancelled my $20 ChatGPT Subscription. Because I Found This All-in-one AI tool that’s actually 10x better!

Introducing ChatLLM by Abacus AI. All AI tools in one place!  - 
https://lnkd.in/gQupAPRj

HERE ARE ALL THE FANTASTIC FEATURES

1. ACCESS TO ALL THE SOTA LLMs
ChatGPT-o3,  o4, Claude 4, Gemini 2.5, Grok 3, DeepSeek, and many more

2. IMAGE & VIDEO GENERATION
Using the best AI models, FLUX, DALL-E, Ideogram, Kling, Runway, Luma & many other tools to turn your ideas into amazing pictures & videos.

3. BUILDING LANDING PAGES & WEBSITES
A simple prompt instantly gives you live website previews. Edit everything—colors, text, layout—effortlessly!

4. AI PRESENTATIONS
ChatLLM allows you to generate Word, Excel, or PowerPoint files quickly with a single prompt. It is quick, simple, and time-saving.

5. AI PERSONAL ASSISTANT - OPERATOR
AI handles tasks for you 24/7, even while you’re asleep. It can search the web and take action, acting like a personal assistant that never needs a break.

6. CHAT WITH PDF
You can work with any document, no matter how long or short & when things get complicated, get a quick summary that makes sense.

7. HUMANIZE AI CONTENT
RIP AI Detectors. Generate your AI content. Just click the "Humanise" icon, choose your preferred tone, and the text will become human.

8. SEARCH THE WEB
RIP Perplexity - ChatLLM gives real-time answers with trusted sources, images, and videos.

9. DEEPAGENT (To literally do everything)
Create mobile Apps, Websites, Technical reports, presentations and much more with simple prompts. Make edits with simple english!

10. AI CODE EDITOR + ASSISTANT: CODELLM
This AI Code Editor helps you write, run, and perfect your code with ease. Vibe Coding it is!

This all-in-one tool can replace all your AI tools for just $10 a month! Give it a shot!

https://lnkd.in/gQupAPRj

RIP Coding! You can NOW create full stack apps and websites with simple text prompts.

An AI agent builds full production ready apps in minutes.

No coding. No debugging. No humans in the loop.

Introducing ABACUS AI DEEP AGENT - The AI Agent that builds full Apps, SaaS, Websites, other AI Apps, and much more!

http://deepagent.abacus.ai

1. FULL STACK APP FROM ONE PROMPT

Frontend, backend, database, dynamic forms.
It outputs a real, deployable product.

2. LAUNCH YOUR ONLINE STARTUP IN MINUTES

Want to launch a SaaS or startup landing page with payments?
DeepAgent can ship a website + database + Stripe integration in a single prompt.

3. CLONE COMPLEX APPS & WEBSITES

You can even clone complex apps like Twitter/X just by explaining the UX and features you want. Think in “what outcome do I want?” and let the agent handle the architecture.

4. BUILD REAL PRODUCTS (Notion-like, HR SaaS, CRMs etc.)

Abacus AI doesn’t just build prototypes but real production ready apps. It handles both frontend and backend so you can focus on the business model, not the entire system.

5. MONETIZABLE MICRO SAAS TOOLS

Resume analyzers, niche tools, and lead magnets are now weekend projects, not 6‑month builds. This is how solo builders create products that attract users, revenue, and opportunities.

6. CREATE YOUR OWN CHATGPT

Sports coach. Dating advisor. Mindful coach. Your own private GPT for any niche use case.
You’re not just using AI assistants anymore but you’re creating them.

7. CREATE GAMES INSTANTLY

Conway’s Game of Life. Sudoku. Hot or Not or any other games.
Fully interactive. Zero coding.

8. INCLUDES CHATLLM BY ABACUS AI

With ChatLLM - you get GPT‑5.1, Claude 4.5, Gemini 3 Pro, Grok 4 and more in one place. 

9. CREATE IMAGES AND VIDEOS

Creating stunning images and videos with all the latest models like Nano Banana Pro, Seedream 4.0, FLUX, Sora 2, VEO 3.1, Kling, Runway and many more.

10. PROFESSIONAL PRESENTATIONS, DECKS & TECHNICAL REPORTS

Presentations with charts, graphs and deep researched content. The kind that usually takes 4-5 hours to create,  Deep Agent does it in seconds.

⚡ This is the end of “AI tools”.

One agent that replaces multiple workflows and roles.

👉 Try it : http://deepagent.abacus.ai

When you’ve been watching the Indian marketing space closely, some partnerships just click the moment you hear them. For me, Asian Paints stepping in as the Official Partner of India Home Cricket with BCCI felt like that instant “ah, this fits” moment.

Asian Paints have always been more than paints and shade cards. It’s one of those rare Indian brands that has shaped how we express, decorate, and emotionally connect with our homes for decades. And if there’s one thing that connects India like home, it’s cricket. The sport brings together 1.4 billion people with the same emotion, at the same moment, even if everything else in the country feels different.

So the timing makes sense. Asian Paints has built marketing credibility over the years, especially through memorable campaigns around festivals, families, and stories. Stepping into cricket now feels like a natural extension of that journey, not a sudden sponsorship move. 

A legacy brand entering a legacy sport, not for a cameo, but for a long, smartly planned partnership. Curious to see what this looks like when the colour, emotion and stadium energy all come together.

#AsianPaints #BCCI #TeamIndia #IndiaHomeCricket #BrandStrategy #MarketingLeadership #CricketInIndia #MarketingInsights

This is actually genius! Tinder helping Guwahati’s singles get spotted in Post Malone's concert crowd. Now that’s matchmaking IRL.

#Tinder #Guwahati #PostMalone

Firstly, love how they have announced a period tracker on the app. 

Secondly, a period tracker on a quick commerce app is probably what we needed long back but I am glad someone did it finally. Love the thought behind this 👏

Relaxxxxx everyone 💆! Admin just got their period 🫠🫠🫠🫠. But good news… we now have a Period Tracker on Instamart so you’ll know exactly when your Bloody Hell days are coming. 

Check out the Period Tracker, link in the comments👇

AI’s foundation is being rebuilt, faster than you think. 

Daytona putting 1,500 builders on the Warriors court? 

That’s the scale of change we’re witnessing. March 9 might just reveal where compute is headed

The infrastructure layer is being rebuilt for AI, agents, and a new kind of cloud.

So we’re hosting our inaugural Daytona COMPUTE Conference on the Warriors’ home court, bringing 1,500 builders together.

March 9, 2026

Apply for tickets → https://lnkd.in/d32QFJWm

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The Battle

Alexander Estner

Vidhi Toshniwal

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Performance ScoreAlexander Estner's LinkedIn Performance

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The Battle

Alexander Estner

Vidhi Toshniwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Estner's LinkedIn Performance

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