Alexander Estner

I help early-stage SaaS founders build & execute their Go-to-market foundation to grow from €0 to €1 million ARR 🚀

3 WAYS I CAN HELP YOU 👇
1️⃣ GTM Advisory - Work 1-on-1 with me in bi-weekly GTM sprints
2️⃣ GTM Audit - Get a 360° assessment of your current GTM status quo + custom action plan
3️⃣ GTM Content - Bi-weekly newsletter +  Daily LinkedIn posts + Free GTM Library

P.S. You will find the links to all 3 in the featured section.

Among other things, I help you with:
👉 Creating your early/ideal customer profile (ICP)
👉 Working on positioning, messaging & value proposition 
👉 Choosing the right pricing for your business (pricing model, value metric & packaging)
👉 Implementing the right sales strategy (sales-led vs. product-led)
👉 Mastering 2-3 growth channels to continuously generate new deals/trials
👉 Setting up the right tech stack in sales, marketing & customer success
👉 Building your commercial teams.

Send me a DM on LinkedIn or book a free 15-minute intro call to learn more about my offering.

Startup Consultant for B2B SaaS

As a freelance startup consultant, I help early-stage B2B SaaS Startups quickly grow their business with a powerful Growth Strategy 🚀


I work on both, strategic and operational, levels and help you with the following topics.

► For Founders (Launch to Seed Stage):
- Clarify, validate and stress test your business idea
- Win first paying customers and kickstart growth for your SaaS
- Develop and implement a powerful B2B SaaS Growth strategy
- Find product-market fit and close your first funding (business angels & seed)

► For Startups (Seed to Series A Stage):
- Accelerate your growth to 5M€+ ARR
- Review or implement a powerful B2B SaaS growth strategy
- Optimization of direct & indirect growth channels
- Create a growth team mentality, track the right KPIs, and set OKRs

► For more information:
- check out my website (www.alexestner.com)
- subscribe to my FREE weekly newsletter for founders & early-stage startups (https://startupbusinesstips.substack.com/)

► Interested?
- Send me a DM on Linkedin

GTM is overwhelming, but this checklist will change how you think about it.

This checklist is your roadmap from €0 to €1M ARR.

90% founders start with tactics, skip the foundations. Then wonder why nothing sticks.

But GTM isn't just "getting customers". It's a systematic approach with 10 interconnected foundations.

1️⃣ Ideal Customer Profile
2️⃣ Positioning
3️⃣ Value Proposition & Messaging
4️⃣ GTM Collaterals
5️⃣ Pricing
6️⃣ Sales Motion
7️⃣ Channels
8️⃣ Forecasting & Planning
9️⃣ Internal Operating Systems
🔟 CRM & Tracking

Use this checklist to see what's lacking in your GTM Foundations right now, and start working on it to scale from 0-1mil ARR. 

PS: A few months ago I did my GTM Foundations series, go check it out at MRR Unlocked if you need help with your foundations. 

Link in the comments.

alex-estner

JSESSIONID

li_at

Talks about #saas, #b2bsales, #saassales, #saasgrowth, and #saasmarketing

'Hands-on’ GTM Advisor | Helping SaaS & AI founders build and execute their GTM foundation to grow from €0 to €1 million ARR with less trial and error👇

If you're stuck and don't know what kind of content to create, 

Use this hack to get content ideas immediately..

It's simple - create content based on the stages of awareness 

𝗠𝗮𝘁𝘂𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

In this case, multiple competitors already exist for your product. Also, your ICP knows the category. They're comparing solutions.

Focus on creating content like:

-> Comparison pages (You vs. Competitor X)
-> Alternative pages (Best alternative to X)
-> Why you're superior for specific segments
-> Head-to-head feature breakdowns

You're not explaining the problem. You're helping them decide the best solution.

𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

Your category is rising but not yet standard. Your ICP is evaluating different approaches.

Focus on creating content like:

-> Why your category beats alternatives 
-> Category education ("What is X and why it matters")
-> ROI comparisons across approaches
-> Case studies showing category wins

You're not proving you're best. You're proving your category is the future.

𝗡𝗲𝘄 𝗺𝗮𝗿𝗸𝗲𝘁 → 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

You're building something new. Your biggest goal is to make the audience problem-aware.

Focus your content on:

-> Customer outcomes and pain points
-> Use case education ("Why doing X manually is costing you")
-> "New way vs. old way" breakdowns
-> Problem amplification before solution

You're educating the audience about the problem they are facing and how it is impacting them. 

Match your content to where your market actually is.

What stage is your market in?

P.S. Want to deep dive into content marketing. Check out the guide I've created with Matteo Tittarelli ⚡️ on mrrunlocked

B2B positioning, websites, launches & content | Duolingo streak keeper 🇯🇵

Let’s hear it from the founders who have successfully scaled their company from €0 to the 1€ million ARR and beyond.

In the latest mrrunlocked.com newsletter, 
I've asked 6 founders to share

❌ What went wrong and
✅ what worked

I asked each founder to share:

1️⃣ The painful mistake(s) they made in the 0-1 stage (that others should not make)

2️⃣ The best tips/things that worked for them.

You will learn from the insights of 6 amazing founders.

👉 Stefan Bader Co-Founder of Cello (Referral Software for SaaS)

👉 Andreas Michel Co-Founder of Ayunis / Locaboo (Software for municipalities)

👉 Hanno Lippitsch Co-Founder of Eversports (Software for sports venues)

👉 Simo Lemhandez Co-Founder of folk (The next gen of CRM)

👉 Adam Cleland Founder of asora (Software for modern family offices)

👉 Brice Maurln Founder of LGM For Sales & GTM (Software for Multi-Channel Outbound)

👇 What's your mistake or tip you wanna share?

P.S. The link to the full guide with all the insights is in the comments below.

CEO @ Cello | Referrals on Autopilot

Cello

Co-Founder & CEO bei Ayunis / Locaboo | SaaS 👨🏻‍💻 | GovTech 🚀

Ayunis / Locaboo

CEO at Eversports

Eversports

Co-founder @ folk CRM | Forbes 30U30

folk

CEO at asora | Software for the modern family office

asora

CEO chez LGM | Get more Replies with Multichannel Outbound.

LGM For Sales & GTM

I've asked 20+ experts on their best GTM advice for 0->1€ M ARR

We cover positioning, ICP, messaging, content, pricing, CRM/KPIs.

You will hear the best tips from experts, including

Anthony Pierri 
Jon Itkin 
Andrej Persolja 
Talya Heller G. 💡 
Matteo Tittarelli ⚡️ 
Toni Hopponen 
Douwe Wester 🟢 👉  
Björn W. Schäfer 
Ashley Herbert Popa 
Sara Stella Lattanzio
Romana Kuts  
Krzysztof Szyszkiewicz 
Rob Litterst 
Arnaud Belinga 🧊🔨 
Dirk Sahlmer 

And the best tips from founders, including
Andreas Michel 
Stefan Bader 
Adam Cleland 
Hanno Lippitsch 
Simo Lemhandez 
Brice Maurln 

The episode goes lives this sunday. 

👇 So sign up on mrrunlocked.com to get all tips in your inbox + a free gift: 50 top GTM infographics for free.

If you're struggling to find your ICP or 

don't know how to really go about it, 

Here's my 5-step process to find your actual ICP:

Step 1: Define "Winning Indicators"

Higher product engagement, better commercial health. strategic alignment. lower churn, higher NPS

Step 2: Collect Customer Data

Gather persona data, firmographics, product usage data. 

Step 3: First-Pass Segmentation

Start with obvious filters: industry, company size, geography.

Step 4: Deep-Dive Segmentation

Look for hidden patterns:

How different verticals use your product, who are the actual users vs. decision makers, and what are their main challenges 

Step 5: Pattern Recognition

Analyze segments against winning indicators using Excel/Sheets.

Your data doesn't lie. Your assumptions might.

Use the data you already have from your early customers to identify your ideal customers. 

Check out the whole process below 

If you want to understnad this in detail, check out our episode from MRR unlocked, link in the comments.

Most GTM playbooks are written for VC-backed startups.
So I asked Zdenko Zvada about underrated GTM tactics for bootstrapped founders

He's sharing the insights from 300+ conversations with bootstrapped founders.

My personal opinion: 
Most VC-backed startups should do the same - especially social listening, outreach to negative reviews, and staying longer in founder selling mode are key too.

When I work with founders, we mostly do this too.

But I'm curious: What other tactics work for you?

P.S. On Sunday, we're launching a full episode on mrrunlocked about GTM tactics for bootstrapped founders.

Bootstrapped GTM Tactics

If you're a first-time founder, GTM is tough. 

To help you, I have compiled 9 of my TOP Infographics that are most important for your GTM when you're going from 0 to mil ARR⬇️

1) GTM Myths 

-> You need to unlearn what you're doing wrong, before you even get started in the right direction!

2) 360-degree GTM audit

-> Use it to understand the current state of your GTM - to identify your starting point. 

3) 3 stages till 1 mil ARR

-> 0 to 1 mil ARR is not one, but three stages. Understand each stage to know what to expect in your GTM journey. 

4) GTM Foundations for SaaS

-> This is like a beginner's overview of everything that makes up GTM. Refresh your GTM concepts.

5) GTM Foundations Checklist 

-> This is where things start getting real. Keep this checklist in hand to track everything you need, to build your GTM Foundations.

6) Your ICP changes over time 

-> ICP is one of the most misunderstood concepts in GTM. Understand the nuances related to your ICP thoroughly. 

7) The Power of Niching Down

-> If you don't niche down right now, you won't be able to scale tomorrow.

8) How to find your ICP

-> Once you know that it is important to have 1 ICP, use these 3 steps to actually find your ICP.

9) 6 phases of founder-led sales 

-> Through this entire journey of 0 to 1mil ARR, know that you (the founder) have to be involved in sales. Learn it through the 6 stages of founder-led sales. 

Hopefully, these 9 will give you a headstart in your GTM. 

---
You can access all of these Infographics for free on https://lnkd.in/eKJXxGzE

I've asked 16 experts to share their best tip for 0-1€ million ARR

So let's hear what they recommend founders👇

 🎯 Positioning & Messaging

Anthony Pierri 
Nobody will care about your outcomes if they don’t know what product category you fit into. Choose one clear category or use case as your anchor and you’re already 80% ahead.

Jon Itkin 
Assess your market’s maturity before positioning. Early markets reward bold vision, mature ones need precision. Match strategy to reality, not someone else’s playbook.

Andrej Persolja 
Stay close to power users through a private channel like Slack. Their feedback shapes your roadmap, messaging, and what to double down on.

Talya Heller G. 💡  
Test your sales story before scaling; story-market fit comes first. Test with first 3–5 customers, pick a villain, frame the struggle, paint the payoff. Rewrite if it doesn’t close.

Matteo Tittarelli ⚡️  ️ 
Build a Messaging & Positioning Library early. It becomes the context engine for every campaign and asset.

Toni Hopponen 
Design your homepage like a traffic controller: green light for best-fit users, stop sign for others.

💬 ICP (Ideal Customer Profile)

Douwe Wester 🟢 👉  
Start with early customers and watch what they *do*, not what they *say*. Cluster high-signal users, define ICP from results, and update quarterly.

Björn W. Schäfer 
Treat ICP as an ongoing discipline. Segment by ROI, validate with data, and build an anti-ICP list.

Ashley Popa 
Niche down. Broad targeting kills traction. Focus on customers who upgrade and stay, then expand using the bowling-pin approach.

Alexander Estner (me)
Focus on your GTM foundation before scaling: know who benefits most, clarify how you’re different, and master turning pipeline into predictable, repeatable revenue.

✍️ Content Marketing

Sara Lattanzio 
Shape one sharp narrative tied to audience pain. Build in public, pick channels intentionally, and stay consistent. Distribution matters more than production.

 Romana Kuts 
Interview customers. Five calls beat fifty brainstorms. Start with one pain point, turn it into five angles and ten content pieces, reuse relentlessly, and track revenue impact.

💰 Pricing

Krzysztof Szyszkiewicz 
Treat pricing as a process. Set its purpose, differentiate by value metrics, and review quarterly.

Rob Litterst 
Keep pricing simple early. Validation > Perfection. Start with value-hacking to learn what people will pay, then move to growth- and profit-hacking.

📊 CRM & Tracking

Arnaud Belinga 
Before €50–100k ARR, just sell. After micro-PMF, pick a simple CRM tied to your channels and follow up relentlessly.

Dirk Sahlmer 
Track 3–5 metrics that drive better decisions. Focus on leading indicators like activation and CAC payback.

Bonus tip by Rob Kaminski 
1 product, 1 avatar, 1 channel, 1 tactic, for 1 year gives early founders the focus they need.

--
Want to deep dive into each tip? Check out the latest mrrunlocked episode. Link is in the comments.

Here's a list of partners, agencies, and consultants whom I’d highly recommend to every early-stage SaaS founder.

Over the past few years, I’ve built relationships with these amazing service providers.

If you’re a SaaS founder and need help with:

✅ Content & SEO
✅ Recruiting
✅ Paid Marketing (Google, LinkedIn)
✅ Design
✅ Sales
✅ Pricing

I’ll connect you with the right people.

You don't need to do a cold outreach, I'll help you with warm intros to vetted experts.

Content & SEO
--> Talk to Romana Kuts  and Ugljesa D. 

Website & Design
--> Talk to Florian Goertzen Tarik Yayla Tobias Giesen or Maximilian Fleitmann

Recruiting
--> Talk to Elvin Kingma Jan Mark Lingthaler Miguel Marques Dominic Blank 

Sales
--> Talk to Manuel Hartmann (post 1€ million) and Julius Dany (for SDR/cold calling)

LinkedIn & Google Ads
--> Talk to Christoph Schachner and Agata Krzysztofik 

Pricing Consulting (post 1€ million ARR)
--> Talk to Rob Litterst and Krzysztof Szyszkiewicz 

GTM advisory (post 1€ million ARR)
--> Talk to Björn W. Schäfer Daniel Zsolt Rényi  and Matteo Tittarelli ⚡️ 

Check the link in the comments to see the entire list of partners.

Btw, who am I missing on the list?

17 experts' tips turned into a 39-slide GTM masterclass for 0->1€ M ARR 👇 

You learn about:
✅ Positioning & Messaging
✅ Ideal Customer Profile
✅ Content Marketing
✅ Pricing
✅ CRM & KPI Tracking

Including tips from experts, including

Anthony Pierri
Jon Itkin 
Andrej Persolja
Talya Heller G. 💡
Matteo Tittarelli ⚡️ 
Toni Hopponen 
Douwe Wester 🟢 👉 
Björn W. Schäfer
Ashley Herbert Popa
Sara Stella Lattanzio
Romana Kuts
Krzysztof Szyszkiewicz
Rob Litterst 
Arnaud Belinga
Dirk Sahlmer
Rob Kaminski

👉 What tip can you share?

17 expert tips for 0 to 1€M ARR

For your content to work, 

you need 3 types of content to be in sync

TOFU → To get attention
MOFU → To build trust
BOFU → To convert

Most founders live in TOFU, which helps you get likes, but not so many conversions. 

Let's how each layer works:

1️⃣ TOFU (Top of Funnel) → Awareness content

-> This isn't about your product. It's about topics your audience actually cares about.

-> This builds your audience, helps you get reach, and generate engagement. 

Eg - The 5 biggest productivity myths that are slowing your team down”

2️⃣ MOFU (Middle of Funnel) → Consideration content

-> This is where you go deep. Real frameworks. Actual insights.

-> Content only you could write. Battle-tested stuff.

-> This is where trust happens. Your ICP thinks: "This person actually knows their shit."

Eg - How to reduce project delays by 30%, a step-by-step breakdown”

3️⃣ BOFU (Bottom of Funnel) → Conversion content

-> Show proof. Share results. Remove objections.

-> Social proof. Real outcomes. Clear next step.

Eg - “What happens when you ditch spreadsheets and manage projects the smart way”

Here's the ideal mix:
20% TOFU – Reach plays that pull in new eyes
60% MOFU – Deep, educational, ICP-focused
20% BOFU – Case studies, results, CTAs

Ivan Peric and I have created this framework to help you build your founder brand on LinkedIn. Use it the next time you're creating your content strategy.

Content Strategist & Founder @contentmotion.io | Ich baue eine Content-Agentur für B2B Tech

To optimize your SEO, use these high-intent keywords ⬇️

1. Pain Point/Problem Keyword
Example: “How to export contacts from LinkedIn” 

2. Pricing & Cost Keywords
Example: “Affordable CRM for solopreneurs”

3. Comparison Keywords
Example: “Notion vs. Asana” | “Best alternatives for HubSpot”

4. Competitor-Specific Keywords
Example: “HubSpot CRM vs. Salesforce”

5. Feature-Specific Keywords
Example: “CRM with VOIP calling”

6. Integration Keywords
Example: “Best payroll software that integrates with QuickBooks”

7. Product Category + Audience Keywords
Example: “Project Management software for law firms”

8. Benefit-Driven Keywords
Example: “How much time can I save with a virtual assistant?”

9. Educational Keywords
Example: “How to create a high-converting SaaS homepage”

10. Location-Based Keywords
Example: “Best invoicing software for German freelancers”

11. Template-Based Keywords
Example: “Best LinkedIn post templates for SaaS founders”

These money keywords focus on users who are already very much aware and ‘in the market’ and will help you make the most of your SEO investment.

I’ve been calling myself a solopreneur for over 4 years now.

So I was super excited when Stephanie Sgura asked me to be part of her solopreneurship movement.

In May 2026: Solopreneur Revolution - Live on Tour

The first Summit, that's 100% focused on Solopreneurship:
- Business, Marketing, Sales, AI...

(it's for the German-speaking community)

And I'm part of it 🎉

The best part:

You get early access to the secret pre-sale (4.-7. 12.)

🔹 lowest ticket prices ever

🔹 early Access to all Workshops (limited to 30 seats)

📍 I will be in Vienna myself. 

What you can expect from the summit:

→ Content & Insights for solopreneurs

→ Transformational workshops of successful solopreneurs

→ Networking with peers

→ Roasting Area to get feedback on your business

→ Limited to 200 tickets per event (Vienna & Berlin)

Who's interested in joining and meeting in Vienna?

🎟️ Comment or just send me a DM and I will send you the link to the secret pre-sale.

Over the last 12 months, I've created 50+ infographics on SaaS GTM.

The beauty of them is that they visually communicate the core concept.

Here are my top 10 on go-to-market for SaaS/AI founders 👇

Top GTM Infografics

3 massively underrated GTM tactics for bootstrapped founders⬇️

1. Mine negative reviews for leads

Every 1-star review tells you who is unhappy and if they'd pay to fix.

-> Search G2/Capterra/Reddit for competitors
-> Filter for 1-2 star reviews
-> Build a lead list from reviewer names
-> Reach out: "Saw you struggled with X. We built Y to solve it. Want a demo?"

2. Go where micro-communities live

Your first 100 customers won't come from ads. They'll come from Reddit, Slack groups, Discord.

-> Join 3-5 communities your ICP hangs in
-> Help for a week, share free resources
-> Mention your product when it fits
-> DM engaged members with trial invites

3. Get listed in directories

Capterra, G2, Product Hunt, AppSumo, get in front of buyers with intent. You can even build your own. They rank on Google, attract your ICP, and drive traffic to your product.

—
If you want to learn how to execute each of these tactics, check out the latest episode of MRR Unlocked where Zdenko Zvada talks about these in detail. Link in the comments.

Lead magnets are evolving from traditional whitepapers and e-books.

Here's a list of different formats you can use to create high-quality lead magnets for your SaaS 

𝟭. 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀, 𝗚𝘂𝗶𝗱𝗲𝘀 & 𝗘-𝗕𝗼𝗼𝗸𝘀
Instant utility. Copy-paste and go.

- Email templates (lemlist )
- Sales coaching guides (Grain )
- Website optimization e-books (Webflow)

𝟮. 𝗖𝗼𝘂𝗿𝘀𝗲𝘀 & 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀
Higher commitment = higher intent leads.

- Video selling masterclass (Vidyard )
- Video creation course (Tella )

𝟯. 𝗘𝘃𝗲𝗻𝘁𝘀 & 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀
Live interaction builds stronger relationships.

- Sculpt Conference (Clay )
- SaaS Happy Hour (Paddle )

𝟰. 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿𝘀
Quantify the problem. Make the pain tangible.

- Webinar ROI calculator (Livestorm )
- Equity dilution calculator (Cake Equity)

𝟱. 𝗠𝗶𝗻𝗶 𝗧𝗼𝗼𝗹𝘀
Quick wins. Solve one micro-problem fast.

- LinkedIn headline generator (@Taplio)
- Webcam test (Livestorm)
- AI conversation rank checker (Octolens)

𝟲. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵
Original data = credibility + shareability.

- State of Meetings (Calendly)
- SaaS Pricing Report (Valueships)
- GTM Benchmarks (ChartMogul )

All these companies have amazing lead magnets you can take inspiration from. 

Keep in mind, though, different formats solve different problems at different buyer stages. 

Match format to your ICP's most urgent need.

Check out how to create and distribute your lead magnets: https://lnkd.in/ePHrCjDE

---
P.S. Want my best lead magnet? Get 50+ free GTM assets on https://lnkd.in/exxgARTi

How to create a GTM slide for your pitch deck

Investors can smell fluff from a mile away; you can't woo them with fancy GTM channels. They need real proof of 

✅ What has worked in the past 
✅ How do you plan to scale it 

Include these 2 sections in your GTM slide to make it foolproof 

1️⃣ Current scenario

- Show how you've built a repeatable growth engine 
- Mention how you've been acquiring customers today

2️⃣ Plan to scale 

- Chart out your exact plan to scale the engine you've built currently 
- Show how you'll acquire the next set of customers

Basically, reassure investors that 

✅ You've got the blueprint to utilize the funding 
✅ You're ready for growth

---
Majd Alaily has written an entire guest post about how to make the best pitch deck (11 slides) for your startup. This is only 1 slide of the deck. Check out the whole episode at MRR Unlocked. Link in the comments.

3x Founder | ex-Google | Design Thinking | Let's Launch, Grow, Fundraise For Your Startup Together.

11 slides of a winning pitch deck👇

If you're struggling to get funded, you can start by redoing your pitch deck

Here are the 11 most important slides of a pitch deck - 

(in the right order)

1️⃣ Problem 
2️⃣ Solution
3️⃣ Unique Value 
4️⃣ Traction
5️⃣ Competition
6️⃣ Market
7️⃣ Revenue Model
8️⃣ Ambition
9️⃣ Team 
🔟 GTM
1️⃣1️⃣ Ask

If you're skipping any of these slides, you're not giving investors all the information they need to make a decision. 

Check out the carousel below to see the summary of each slide. 

---
Majd Alaily has written an entire episode on "Why pitches fail" for MRR Unlocked. Check the link in the comments to see the full episode.

This week, I've worked with a founder on case studies for their SaaS.

I took some notes on the key points 👇

We all know that social proof is key.

But to get the most out of social proof, I recommend to apply these 5 core principles.

1️⃣ Follow a structure

👉 Your case study should follow a clear structure.

I like this one:
✅ The Customer’s Story – who they are & what they do.
✅ The Challenge – what problem they faced before using your SaaS.
✅ The Solution – how your product helped solve that problem.
✅ The Results – quantifiable impact (metrics, revenue growth, time saved, etc.).
✅ Quote & Image – a strong testimonial (quote + image)
✅ Call-to-Action – Clear next steps for readers.

2️⃣ Customer Interview questions

You get a good case study if you ask the right questions.

- What challenges did you face before working with X?
- Why did you decide to search for a solution?
- Have you tried other solutions before X?
- What was your experience with X?
- What has changed since you implemented X?
- Would you recommend X to others? If yes, why, and to whom?

3️⃣ Each case study = 1 angle

Before you write the case study, think about the 'narrative'.

Do you want to write about the impact of your solution.

Or how easy the onboarding is?

Or how company type X benefis from it. 

Over time you're building a library of different case study types.

This makes them super powerful.

👉 Example:
- A new prospect has concerns on migration --> Share them a case study on how easy the migration was.
- A prospect is unsure if your product is a good fit, as they fear they are too small --> Share how another client (same size) benefits from using it

4️⃣ Create multiple assets

👉 Turn your customer interview in multiple assets.

This can be a video case study, written case study, quotes, snippets...

5️⃣ Distribute your assets

Don't make the mistake to create nice case studies and then forget about using them.

Few tactics: 
👉 Dedicated case study page
👉 Wall of love
👉 Featured Section of your Linkedin
👉 Linkedin posts
👉 Sharing in your outbound messages
👉 Part of your demo follow-up email

How do you think about case studies?

P.S. Want to deep dive into case studies? Together with Romana Kuts I wrote a full guide on mrrunlocked

Founder @ SaaStorm + B2B SaaS SEO, LLMO & Content Advisor + Certified Content Engineer (@ AirOps’25)

5 recommendations to better organize your pricing page menu 👇

1️⃣ Keep Plan Names Simple
Don’t overthink naming.
Clarity beats creativity. 

Start with what people expect to see:
Free, Basic, Starter, Standard, Pro, Premium, Plus, Teams, Business, Enterprise.

2️⃣ Show the Monthly Cost
Display the monthly cost right below the plan name (even for annual billing). 

Tie it clearly to your pricing metric so users immediately understand how cost scales.

3️⃣ Include the Billing Period
Always indicate how billing works. 

A toggle above the pricing grid (monthly ↔ yearly) is the standard and most intuitive approach.

4️⃣ Highlight Key Features and Usage Limits
After naming and pricing, call out the core features and usage thresholds for each plan. 

Keep it concise — aim for about five items max. Focus on what truly drives pricing or differentiates plans.

5️⃣ Add Clear CTAs
Every plan needs a specific next step.

For free or PLG plans: “Get Started.”

For sales-led motions: “Request a Demo” or “Contact Sales.”
Different plans can have unique CTAs depending on your GTM model.

These are the essentials. If you can convey all key details across these elements, you don’t need anything extra. Keep it focused and simple.

Helen Yu

CEO @Tigon Advisory Corp. | Host of CXO Spice | Board Director |Top 50 Women in Tech | AI, Cybersecurity, FinTech, Insurance, Industry40, Growth Acceleration

As the founder and CEO of Tigon Advisory, I help tech companies of all sizes multiply their growth opportunities by leveraging AI, cybersecurity, IoT, supply chain, and customer experience. With over a decade of technology industry experience, I offer CXO-as-a-service and guidance to organizations through digital transformation, strategic planning, enterprise risk management, go-to-market optimization, and influencer marketing.

I have worked with enterprise clients such as SAP, IBM, Salesforce and Microsoft, as well as B2B SaaS, Fintech, Insuretech, and Martech startups. I also serve as an independent board director and a venture capital advisor, where I bring a unique perspective on technology thought leadership, cybersecurity risk management, go-to-market strategy, and customer experience. I am a certified cybersecurity expert from MIT Sloan School of Management, an MBA from Loyola University of Chicago, and a respected industry thought leader, a Wall Street Journal best selling author, a keynote speaker, and a host of CXO Spice podcast. I am passionate about empowering and mentoring the next generation of technology leaders, especially women and minorities.

Director Board of Directors

CEC is a security service integrator with focus markets in manufacturing, healthcare, SLED and Corporate Campus.  Customers with complicated organizations and physical plants rely on CEC as extensions of their teams in making strategic investment and management decisions related to their technology and infrastructure. I serve as Culture and Compensation Committee Chair. 

How do you ensure autonomous vehicles are safe when you can't possibly test every real-world driving scenario?

At NVIDIA GTC, I explored AI-powered autonomous vehicles and discovered NVIDIA Halos, a comprehensive safety system that's redefining how we approach this challenge.

Here's how Halos solves this challenge:
✅ Photorealistic virtual simulations generate countless driving scenarios
✅ AI-powered contingency plans activate when anomalies are detected
✅ Continuous monitoring ensures safety and reliability

Three-Pillar Validation Approach:
✅ NVIDIA DGX for AI development with advanced curation workflows that filter out undesirable behaviors before they ever reach the road
✅ Omniverse with Cosmos for photorealistic simulation, generating massive variations in our safety test data
✅ DRIVE AGX for deployment, where modular redundancy ensures safety even when AI models show uncertainty

Industry Recognition:
✅ First AI systems lab to earn ANAB and TÜV certification
✅ Internationally certified technology for end-to-end AV safety

Complete Safety Stack:
✅ A2le-decertified Drive OS and automotive-grade hardware
✅ Modular redundant architecture with third-party validation
Every layer designed to handle critical driving tasks safely

The future of autonomous vehicles is certified and validated safety systems.

#AutonomousVehicles #AI #Safety #NVIDIAGTC #AVDevelopment #Innovation 

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter https://lnkd.in/gy2RJ9xg Or 👉 
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What happens when a founder’s first job shapes a billion-dollar comeback story?

That question has been on my mind as I’ve watched Mukund Jha’s journey unfold.

Back in 2005, he told a friend he wanted to work at Google.
By 2009, he was there.
And that early training ground left a specific imprint; an instinct to build from first principles, an obsession with stability, and a refusal to take shortcuts even when the entire market is sprinting.

You can see that philosophy running straight through Emergent.
And today, it came full circle: Google’s AI Futures Fund invested in Emergent.

Foundations set the direction; results reveal the discipline.
Here’s what that discipline looks like in practice:
✅ 2.5M+ builders in just 5 months
✅ One of the fastest runs to $25M ARR in the AI platform space
✅ 3M+ production-ready apps shipped
✅ Native backend infrastructure with zero third-party dependencies
✅ Users migrating from competitors citing “unmatched stability”

If you’re curious to explore what he’s built, here’s a link with 20% off:
emergent.sh/?via=gff20 (code: GFF20)

Stay current with the latest trends in #Technology and #Innovation,
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What will separate AI leaders from AI laggards in 2026?

Pleased to contribute to the 2026 DATAcated Trends & Predictions Report, and the insights from 14 data and AI leaders point to a transformative year ahead.

My prediction? AI agents evolve from tools to true workplace teammates.

In 2025, we saw AI become multimodal - processing text, images, and voice simultaneously. Agentic AI systems began handling complex multi-step tasks autonomously, with reasoning models showing dramatic problem-solving improvements.

Here's what I see for 2026:
✅ AI agents as colleagues - Independently managing projects and workflows end-to-end
✅ Real-time data processing becomes critical - AI systems require continuous learning from live streams
✅ Synthetic data generation explodes - Addressing data scarcity for specialized training
✅ Federated learning scales - Training across distributed datasets without compromising privacy
✅ Data governance intensifies - Lineage tracking under regulatory pressure
Organizations treating data as dynamic fuel will be the ones that thrive.

Special thanks to Kate Strachnyi and DATAcated for assembling perspectives from Cassie Kozyrkov, Marinela Profi, Bernard Marr, Lara Sophie Bothur, Stijn (Stan) Christiaens, Christina Stathopoulos, MSc, Serena H. Huang, Ph.D., Helen Yu, Pascal BORNET, Jess Ramos ⚡️, Kristen Kehrer, Andreas Kretz, Sadie St Lawrence.

👉 Download the full report FREE: https://lnkd.in/eMevgwDH

What are you most excited about for AI in 2026?

#AITrends2026 #CIO #CTO #CEO #BoardDirectors #Data #AI

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter https://lnkd.in/gy2RJ9xg Or 👉 #CXOSpiceYouTube here https://lnkd.in/gnMc-Vpj

2026 AI Trends & Predictions

How do you deploy AI infrastructure before the AI systems even arrive?

Schneider Electric's new reference designs, co-engineered with NVIDIA, provide the answer.

Industry-First Controls Framework Bridges OT and IT systems through standardized MQTT architecture, enabling seamless interoperability between power management, liquid cooling, and NVIDIA Mission Control. Real-time optimization across every layer of the stack.

NVIDIA GB300 NVL72 Reference Design Supports rack densities up to 142 kW with validated frameworks for the next-generation Blackwell Ultra architecture. Digital twin capabilities through ETAP and EcoStruxure IT Design CFD enable pre-deployment simulation.

The focus on redundancy, power quality monitoring, and validated engineering directly addresses the industry's deployment bottleneck.

I look forward to attending Schneider Electric's Innovation Summit in Las Vegas next Tuesday and Wednesday, touring their switch data center and examining these solutions firsthand.

Watch the keynote: https://lnkd.in/gxuRQGjm
#Energy #Tech #AI #Grid #Automation #DataCenter

To stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter https://lnkd.in/gy2RJ9xg Or 👉 #CXOSpiceYouTube here https://lnkd.in/gnMc-Vpj

How prepared is your organization to bounce back when an AI-driven disruption hits?

That’s the focus of my latest CEO newsletter, following Commvault Shift Virtual, where I outlined why AI resilience is becoming a top priority for executive teams and boards.

AI is accelerating decision-making, increasing identity complexity, and tightening the margin for recovery. Resilience is a strategic imperative.

In the newsletter, I break down the shift toward Commvault Cloud Unity and Resilience Operations (ResOps), and why unifying security, identity, and recovery is essential for organizations building on AI.

👉 Read the full newsletter for the board-level perspective and what this means for the years ahead. Watch the replay here: https://lnkd.in/gN6WmZ9C

What’s the biggest AI-resilience concern on your radar right now?

#CommvaultSHIFT #CyberResilience #CISO #CIO #CTO #CEO #BoardDirectors

Stay current with the latest trends in #Technology and #Innovation, Subscribe to 👉 #CXOSpiceNewsletter https://lnkd.in/gy2RJ9xg Or 👉 #CXOSpiceYouTube here https://lnkd.in/gnMc-Vpj

A Message from Sanjay Mirchandani, CEO, Commvault “The question we’re addressing today is simple: how fast can you recover in a world where breaches a

Open article: Commvault Shift Virtual: The Dawn of AI Resilience by Helen Yu • 4 min read

Commvault Shift Virtual: The Dawn of AI Resilience

What happens when the world's leading GPU innovator and cloud computing giant double down on their 15-year partnership?

I found out at Amazon Web Services (AWS) re:Invent, where I sat down with Dave Salvator, Director of Accelerated Computing Products at NVIDIA.

His answer? "We never take our foot off the gas."

Here's what that relentless pace of innovation looks like:
✅ Full Blackwell lineup now available on AWS (GB200, GB300, MGX Pro 6000)
✅ NVLink Fusion integrating with AWS Trainium4; opening NVIDIA's proven, 7x faster fabric technology to custom silicon
✅ AI Factories expanding on-premises deployment options for enterprises
✅ Confidential computing in Blackwell for secure AI workloads in regulated industries
✅ Nemotron models live on Amazon Bedrock

Dave shared something that resonated with me: while hardware advances get the headlines, algorithmic innovation is the next frontier. NVIDIA's Project DIGITS is focused on delivering 40-50% performance gains through smarter algorithms instead of more compute.

The takeaway? This partnership isn't slowing down. With yearly platform roadmaps and Rubin already on the horizon, 2025 is shaping up to be transformative for AI infrastructure.

Watch my full interview with Dave: https://lnkd.in/gAEEFFfC

#NVIDIAPartner #AWS #reInvent2025 #AcceleratedComputing #EnterpriseAI 

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"We never take our foot off the gas. Both companies are very biased towards action. We like to move quickly." — Dave Salvator, Director of Accelerated

Open article: Accelerating AI Innovation: Inside the NVIDIA-AWS Partnership at re:Invent 2025 by Helen Yu • 4 min read

Accelerating AI Innovation: Inside the NVIDIA-AWS Partnership at re:Invent 2025

What's it like watching the Las Vegas Grand Prix qualifications from the T-Mobile Magenta tower?

Unforgettable.

Huge thanks to T-Mobile for hosting such an incredible experience—the views from the Sphere Magenta Club were unmatched, and the magenta glow fit right in with The Sphere's spectacular light show. Started the evening with my first-ever aura reading, then tried on a racing suit and helmet. My AI-generated racing persona? Nano Banana 🍌.

Finished the night watching qualifications light up The Sphere while hanging out with a creative bunch—turning online connections into real ones, surrounded by the T-Mobile team and fellow F1 fans.

Sometimes the best experiences come from saying yes to the unexpected. 🏎️

#LasVegasGP #F1 T-Mobile For Business #SphereMagenta 

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What’s Driving AI from the Lab to the Real World?

Bridging the gap between experimental AI models and industry-scale applications became the theme of my time exploring NVIDIA’s presence at Amazon Web Services (AWS) re:Invent; from a VC Startup breakfast at Osteria di Brera to hands-on demos across the Expo floor.

NVIDIA unveiled several breakthrough technologies this week:
✅ NVIDIA DRIVE Alpamayo-R1: The world's first open, industry-scale reasoning vision-language-action model for autonomous mobility
✅ Mistral Large 3: Now 10x faster on NVIDIA infrastructure
✅ Nemotron models on Amazon Bedrock: Bringing specialized agentic AI for text, code, images, and video directly to AWS customers
✅ Cosmos Cookbook: Practical resources for scaling physical AI development

The convergence of cloud infrastructure and AI is accelerating. NVIDIA's focus on open models, optimized performance, and accessible tools is democratizing AI development, making sophisticated applications available to startups and enterprises.

My conversation with Dave Salvator, Director of Accelerated Computing Products, reinforced how NVIDIA is addressing the entire AI lifecycle, from data generation to deployment.

We're witnessing a pivotal moment where physical AI, reasoning models, and open-source approaches are creating possibilities that seemed impossible just years ago.

I am thrilled about the opportunity to interview two startups founders from the NVIDIA Inception program: Diligent Robotics and Distributional, where we'll explore how they're leveraging these technologies to solve real-world challenges.

#Startup #Inception #AWSreInvent #NVIDIAPartner

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Building the future of AI but struggling to access the compute power and expertise you need?

That's exactly why NVIDIA created Inception and the Inception Tour was my favorite part of Amazon Web Services (AWS) re:Invent this year.

Since my Marketo days, I've been passionate about scaling startups. As an advisor, I've had the privilege of guiding several from early stage to exit. The most thrilling part is watching founders create something that solves real pain points and finding that repeatability to scale.

In my book "Ascend Your Startup," I talk about conquering 5 disconnects to accelerate growth with principles that are relevant to startups building what's next in AI.

At the NVIDIA Inception Pavilion, I got to interview two incredible #startups leveraging the Inception program:
✅ Adam Allevato from Diligent Robotics
✅ Scott Clark, CEO of Distributional

Stay tuned for their stories to see how they're scaling their innovations.

My key takeaway: NVIDIA operates like a startup when it comes to innovation. They've built an incredible ecosystem and genuinely care about giving back to the community. That's what sets them apart.

Inception gives startups access to:
✓ State-of-the-art GPU computing
✓ Direct collaboration with NVIDIA engineering specialists
✓ Invitations to GTC conferences worldwide
✓ Connections to NVIDIA's venture arms
✓ A community of 30,000+ startups globally

The only criteria is that your company must be less than 10 years old. No equity required. No cohort limits. Just continuous support as long as you're building.

Heartfelt appreciation to the NVIDIA team for making this experience possible: Hanako Tonozuka, Daman Oberoi, Ashutosh Joshi, and Amy Kaplan.

Is your startup ready? Join 15,000+ innovators: https://nvda.ws/48xgtEh

#NVIDIAPartner #AWSReInvent #Startups #Inception #Founders

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Are you automating the insanity or transforming your business?

That's the question Chris Hallenbeck, SVP & GM of AI & Platform at Boomi, posed in our latest CXO Spice conversation. And it cuts to the heart of the challenge.

Here's what most leaders miss: Agentic transformation isn't about making old processes faster. It's about fundamentally rethinking how work gets done.

The difference between chatbots and AI agents? Context, connectivity, and control.

Chris shared a powerful example from Serco, a company serving governments worldwide. They transformed how they handle employee certifications, moving from annual checks to something far more sophisticated. It resulted in reduced costs, lower risk, and increased operational impact. 

Here's the reality check that every executive needs to hear:
"AI is actually easy. I can build an agent that is extraordinarily powerful in under five minutes. Connectivity is really hard. Connectivity with quality data is the hardest."

So what separates successful agentic transformation from expensive pilots that never reach production?  The companies that understand this distinction and build the right foundations now will gain substantial competitive advantages.

The CXO Spice Newsletter breaks down the complete framework with detailed examples and the path forward for enterprise leaders.

Watch CXO Spice conversation with Chris Hallenbeck: https://lnkd.in/gWy4XZ_g

Are you ready for agentic transformation? Drop your thoughts in the comments.

#AgenticAI #AgenticTransformation #IPaaS #BoomiAmbassador

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"We're not trying to do the old thing faster. We're saying it can actually be done better with higher impact and lower risk." This powerful statement 

Open article: From Digital to Agentic: The Next Evolution in Business Transformation by Helen Yu • 5 min read

From Digital to Agentic: The Next Evolution in Business Transformation

Is your marketing strategy treating AI as a persona?

At the Schneider Electric Innovation Summit in Las Vegas, I sat down with Abby Gabriel, CMO of Schneider Electric North America, and this shift in thinking became crystal clear.

As Abby explained: "We now look at AI as one more persona. How does AI as an influencer take our information and ultimately provide a recommendation to our customers?"

Think about that. Not optimizing FOR AI tools. Not using AI to automate. But marketing TO AI as a decision influencer.

Here's what else stood out from our conversation:
✅ Energy tech redefined – After more than 135 years in North America, Schneider is leading the convergence through three pillars: electrification, digitalization, and automation.
✅ Digital dominance – Digital now represents 65-70% of Schneider's marketing mix, with AI strategy at the forefront. Their MySchneider portal serves more than 100,000 customers monthly.
✅ Sustainability as strategy – Serving 40% of the Fortune 500 with end-to-end decarbonization solutions—consulting, hardware, software, and services that turn strategy into results.
✅ Ecosystems over egos – With 1,500+ customers, partners, and suppliers at the Summit, Schneider proves success comes from elevating the entire ecosystem.

The future of energy technology is electrified, digitalized and automated. It turns watts and servers into intelligence, ecosystems, and sustainable outcomes.

Watch our full conversation: https://lnkd.in/gJT37MFs

On this Thanksgiving, I'm grateful for leaders like Abby Gabriel who are pushing us to think differently about the future of technology and sustainability.

#EnergyTech #AIStrategy #Sustainability #B2BMarketing #Innovation #Sponsored #SchneiderElectricInnovationSummit #ISNA2025 #InnovationSummitLasVegas #EnergyTechLeaders

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At the Schneider Electric Innovation Summit North America, hosted in Las Vegas, I sat down with Abby Gabriel, CMO of Schneider Electric North America.

Open article: The Future of Energy Technology: A Conversation with Schneider Electric's Abby Gabriel by Helen Yu • 4 min read

The Future of Energy Technology: A Conversation with Schneider Electric's Abby Gabriel

What happens when the world’s most advanced AI hardware meets the industry’s most powerful cloud platform?

This week at Amazon Web Services (AWS) re:Invent, the answer was unmistakable; and the NVIDIA presence was impossible to miss.

From packed keynotes to buzzing expo-floor demos, it’s clear we’re entering a new era where AI infrastructure is a catalyst. The conversations all pointed in the same direction:
✅ Accelerated computing is now table stakes.
NVIDIA GPUs powering AWS instances are enabling companies to build, train, and deploy models at speeds that felt impossible just a year ago.
✅ Partnership is the multiplier.
AWS × NVIDIA is empowering enterprises to scale AI workloads globally, securely, and efficiently.
✅ GenAI moved from concept to production fast.
Autonomous systems, enterprise agents, real-time LLMs, next-gen developer tools - NVIDIA’s ecosystem had a gravitational pull all week.

But what stood out most were the PEOPLE who bring that innovation to life: listening, guiding, inspiring, and elevating every moment.

The 1-minute clip captured something deeper than product demos; it showed a team showing up with energy, expertise, and genuine passion:
✅ Conversations that sparked curiosity
✅ Seamless collaboration across teams
✅ Visitors energized by every interaction
✅ A polished, human experience delivered with pride

Because in the end, hardware accelerates AI… but people accelerate possibility.
And this week at re:Invent, NVIDIA showed exactly what that looks like.

#NVIDIAPartner #AWSreInvent #Inception #AI #Robotics

Amy Kaplan Dave Salvator Scott Clark Adam Allevato Jess Ramos ⚡️Jean Kang Megan Lieu Daman Oberoi Hanako Tonozuka Viktoria Semaan Linda Haviv

What’s the biggest barrier keeping AI from doing real work in the enterprise?

That’s the question I explored with Rohan Vora, Product Lead at Glean, in the latest CXO Spice Spotlight. His answer reframed the conversation around autonomous agents.

We covered:
✅ Why autonomy requires more than just great models
✅ How enterprise context unlocks real outcomes
✅ What it takes to orchestrate work across complex systems
✅ How AI is moving from “helping with tasks” to owning outcomes

If you’re thinking about the future of AI-powered work, this conversation is a must-watch  

👉 Watch the full episode here and see how Glean is shaping the next era of enterprise autonomy: https://lnkd.in/gp2VrFEP

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In a recent episode of CXO Spice, I had the opportunity to speak with Rohan Vora, Product Lead at Glean, about one of the most important shifts unfold

Open article: The Future of Autonomous Enterprise Agents with Glean  by Helen Yu • 4 min read

The Future of Autonomous Enterprise Agents with Glean

The gap between data and AI success? Context.

SaaS brought agility but broke cohesion. Enterprises now have powerful data islands that don't speak the same language.

On November 18, discover how SAP Business Data Cloud unifies data across finance, supply chain, HR, and procurement—creating the semantic layer your AI models need to deliver real business value.

Register 👉: https://lnkd.in/g5VYih_7

Hear from Accenture's Terje "T" Sorlie and SAP's Justin Ham & Orla Cullen on building AI-ready data foundations, plus live demos:
✅ Intelligent applications in action
✅ Agentic AI with SAP Joule
✅ Predictive planning powered by AI-ready data

SAP and SAP S/4HANA Cloud ERP #Event #AI #Data

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Want to know what kills most transformations?

After sitting through 82 acquisitions at Oracle, I learned it's not strategy. It's not talent. It's not even budget.

It's legacy infrastructure that no one wants to talk about.

I keep seeing the same pattern in boardrooms:
CEOs are betting big on AI. But most are burning 35% more on cloud than they should.

Here's why:
Data platforms built 20 years ago were designed to store information.
Today you need to access data instantly, wherever it lives, to drive AI outcomes.
That fundamental shift broke the old model.

I've lived this.
In a previous role scaling a SaaS company, our infrastructure costs outpaced revenue growth. We upgraded systems. Added capacity. Getting smarter about how we accessed data was the secret source.

Companies like Zetaris are solving this differently.
Intelligent systems that optimize how data gets accessed and processed.
The impact:
✅ Cloud costs drop 30-60%
✅ Performance improves
✅ Data becomes an advantage, not a drain

Is our infrastructure investment aligned with our AI strategy or working against it?

Explore more: https://bit.ly/4mGo0W4 or Follow Zetaris

#DigitalTransformation #AIStrategy #Governance #DataAnalytics

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How much did YOUR bank take from you last time you exchanged currencies?

Last week, I went to my bank to exchange USD to euros for a trip. They charged me a $36 fee on a $500 exchange. That's over 7% gone.

And I'm not alone. 

Here's the issue most people don't see: banks are quietly taking cuts on every international transaction.

You earn money in USD → Your bank converts it (taking 2-3%) → You pay a supplier → Their bank converts it again (another 2-3%) → You've just lost 4-6% without realizing it.

For businesses processing millions? That's hundreds of thousands lost every year.

Now imagine this:
✅ One account to hold 20+ currencies, so money never has to convert until YOU decide.
✅ Expanding overseas? You can open a bank account in a new country in 60 seconds, from your laptop.
✅ A private global payment network that routes around the traditional banking system so 90% of your transactions arrive on the same day. 
✅ Add on AI agents that handle invoicing, payments, procurement, and compliance checks while you sleep. 

No waiting. No manual transfers. No hidden fees. No 7% cut.
That’s exactly what Airwallex, a global fintech offers..  Airwallex just crossed $1 Bn ARR. (90% growth) by making one thing simple: eliminate the middleman.

Now you can accept payments, hold money in multiple currencies, pay suppliers internationally, and manage team spending, all in one unified platform.

Companies like McLaren Racing, Arsenal FC, and Canva have already made the switch. 

And Airwallex is going all-in: They’ve just raised $330 million at an $8 billion valuation (30% jump in 6 months) led by Addition and with participation from T. Rowe Price, Activant Capital, Lingotto, Robinhood Ventures and TIAA Ventures.

How much is your bank quietly taking from your international payments? It’s time to rethink what global finance looks like.

#FinTech #Payment #AirwallexPartner
 
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Can AI infrastructure be both sovereign AND scalable?

NVIDIA and Amazon Web Services (AWS) proved it can.
At #AWSreInvent, they announced a partnership that redefines enterprise AI:
✅ NVLink Fusion on Trainium - massive model training, unleashed
✅ AWS AI Factories with Blackwell GPUs - your data, your control, infinite scale
✅ Nemotron on Bedrock - serverless agentic AI, no infrastructure headaches
✅ GPU-accelerated vector search - Amazon OpenSearch + NVIDIA cuVS = 10x faster indexing at 25% of the cost
✅ Physical AI at scale - NVIDIA Cosmos world foundation models now on AWS for robotics and simulation

I will be hosting Dave Salvator, Director of Accelerated Computing at NVIDIA, to unpack what this means on CXO Spice.
We're talking:
✅ Why sovereign AI infrastructure just became enterprise-ready
✅ What 20K+ Blackwell GPUs unlock
✅ How to protect your models while scaling fast

The AI infrastructure conversation just got rewritten.

Learn more: https://lnkd.in/gTUeW_hy
What's holding back your AI deployment—compute, sovereignty, or both? 👇

#NVIDIAPartner #AWS #AI #Blackwell #Enterprise

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What if you could scale your security program without expanding your team?

Most companies face a painful reality: as they grow, compliance becomes a resource black hole. 

75% of executives admit their security programs are too complex, stretched thin by thousands of controls and drowning in duplication.

Continuously hiring people doesn't scale.

Here's what's really happening:

Your InfoSec teams are burning out on manual evidence collection, juggling multiple frameworks with overlapping requirements, and struggling to give executives the visibility they need to make informed decisions. Meanwhile, 30% of employees don't even understand their role in maintaining your security posture.

I recently came across Sprinto, a platform that scales compliance through automation.  Here are some highlights of their capabilities:
✅ Pre-built framework overlaps remove duplication automatically
✅ Automated control monitoring, and evidence collection
✅ Real-time dashboards that give executives and security committees visibility
✅ Step-by-step guidance that turns compliance from a burden into a
shared responsibility

When you remove duplication, automate evidence, and give everyone visibility into risks, something remarkable happens: your security program becomes a competitive advantage.

Learn more: https://lnkd.in/g4qDmvVD

#Cybersecurity #Compliance #InfoSec #Sprinto

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The Battle

Alexander Estner

Helen Yu

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Performance ScoreAlexander Estner's LinkedIn Performance

Performance ScoreHelen Yu's LinkedIn Performance

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taplio

The Battle

Alexander Estner

Helen Yu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Estner's LinkedIn Performance

Performance ScoreHelen Yu's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlexander Estner's LinkedIn Performance