Shopify

Senior Account Executive, Sales Incubation

Sales Incubation is a newly launched motion within the Revenue org to support our sales team in providing the best experience with our customers. By designing effective playbooks, talk tracks, cadences, value props, and virtually every other piece of the Go-To-Market strategy for new products and bundles.

My role consists of trialling new products in the market to understand demand and market fit, both in existing and new customers. We then take this feedback and research to build the GTM strategy for these products to handoff to the wider Revenue Org.

Highlights:
- Developed NotebookLM AI tool to observe and analyze of hundreds of sales calls to greatly reduce the time needed to comprehend a sales motion's effectiveness
- Pioneered usage of Google Gemini to build sales decks and customer presentations at speed
- Consistently led in activity metrics and overdelivered on quota during every incubation

GTM Account Executive, Sales Incubation

YouTube

- Created, produced and edited thousands of videos during my time as a semi professional gamer (I am now washed up)
- 75,000 subscribers during my peak
- Pivoted to content surrounding travel and wellness in 2024 on a new channel (achieved partner program within 1 year)

Partner

Webflow

Webflow is the premier no-code / low-code platform that has built hundreds of thousands of websites.

My role consisted of engaging leaders at organizations of ~2500 employees, and providing consultative sales support to enable their teams to create incredible websites. This was a full sales cycle role from prospecting to launch.

Account Executive, Webflow Enterprise

Docebo

Docebo is the leading corporate learning management system. Their learning suite enables L&D teams to create, deliver, and measure the impact of their training across the enterprise.

My segment was focused on net new accounts ranging from 2500-5000 employees. In this role I was responsible for full sales cycle selling. From new opportunity generation, through demoing and contracting. Our team focused on engaging HR and L&D leaders at leading enterprise organizations.

Account Executive, Major Accounts

Top Hat

- 270% content quota 2020
- 0% attrition in 2020 
- Promoted to Key Win-Back team for having 0% churn through COVID

Account Executive

Generis

Generis develops industry specific events to senior level executives. We sold seats for Delegates to attend and represent their organizations amongst 100-200 Directors, VPs, and C-Suite executives.

- Managed 2 teams of 3-4 AEs
- Development, training, on-boarding
- Closed over 500 VP/C-Suite level clients over tenure

Sales Manager

- Player/coach role
- Managed 1 team of 3-4 AEs
- 145% to quota
- Promoted to Sales Manager after first event

Team Lead

Senior Business Development Executive

- Full sales cycle role: prospecting, demoing, closing
- 150% average attainment to quota in tenure as contributor

Business Development Executive

Rolls-Royce

- Invoice management to multiple suppliers
- Collaboration with quality assurance, receiving, and accounting departments
- Administration of communications between suppliers

Accounts Payable Specialist

I’m a sales contributor starting from my third day after graduating university... with the final day TBD. 

I travel the world while keeping a focus on my fitness and nutrition, Spanish learning, and remote work productivity.

Mental health, good food, tequila, and new experiences keep me fueled.

Alex Lewis

Christine Korda

Konnect

Get ready for a revolutionary dating experience where your interests take center stage, and real people are at the heart of our mission. Stay tuned for a platform designed with YOU in mind! #KonnectRevolution #PrioritizeYourHappiness

Board Advisor

ShesConnected Multimedia Corp.

ShesConnected Multimedia is the go-to social media and Influencer management agency that provides services for leading brands. With a database of 400,000 bloggers, social networking sites and forums, we have created a proprietary methodology that allows brands to build meaningful relationships and conversations with women ShesConnected has the expertise you need for creating and sustaining vibrant online communities. Contact us to find out how we can help your brand today.

Some of the Brands we have worked with:
Retail: Canadian Tire, Target, Leon's
Food & Bev: McDonalds, Subway, Swiss Chalet, Maple Leaf Foods, Molson Canadian 67, Skinny Girl Wine
Financial Services: Tangerine Bank, General Motors Financial
Not-for-Profit: Princess Margaret Cancer Foundation, Canadian Women's Foundation, Look Good Feel Better Canada, Food Banks of Canada, World Vision Canada, Canadian Tire JumpStart
Associations: Canada Beef, Chicken Farmers

ShesConnected Social Network for Women. 
The first multi-profile Social Networking Site for women build in 2006 with a free directory listing for bloggers. The site allowed women to create both a personal and professional profile that were managed by one login. Only the user knew the profiles are connected.

ShesConnected Connecting Bloggers and Brands Conferences & Connecting Bloggers & Brands Conferences.

While there were conferences that catered specifically to top digital women and bloggers, and others that catered specifically to brands and agencies, ShesConnected was the ONLY one that brought them all together in a unique and interactive forum. This was the best crash-course on how to reach women - the most influential and powerful consumer’s active in social space. Brands included Ford, Toshiba, PepsiCo, Chicken Farmers of Canada, Canada Beef, McDonalds, Molson Canadian, Maple Leaf Foods, Microsoft Canada, Telus, CAA See less

Director of Brand Partnerships & Influencer Strategy 

advisorsavvy.com

Advisorsavvy is a free service that helps consumers find, compare and rate local investment, financial and insurance professionals in good standings through a collective knowledge base of online feedback and reviews.

The simplicity of the dynamic platform provides the new and seasoned investor with the ability to sort and filter professional advisors by ratings, categories, language, fees and geo- location, building confidence and trust in the partnership process.

Advisory Board Member

uCarenet

uCarenet Technologies creates solutions to some of the pressing issues facing Canada’s health care system today, such as overcrowding in hospitals, overburdened frontline care workers, and the resulting effect on patients’ mental health and overall wellbeing.

Our tools can help reduce the frequency and duration of hospital and care facility stays by empowering aging seniors to stay in their own homes longer while receiving affordable, quality care and alleviating common stresses on both families and health care workers.

Our easy to use platforms simplify the burdensome tasks associated with coordinating the care needs for family member, from the sourcing, booking and scheduling of home visits to managing communications with caregivers and staying informed on the care recipient’s current health and wellness.

OUR MISSION
To improve the health and well-being of ageing seniors and their families with our suite of apps that allow them to age in their homes for as long as possible.

Partnerships & Community Engagement Director

uCareLINGO lets you overcome language barriers with patients whether they are in a hospital, long-term care, in their home, or receiving community care. With a focus on care for aging seniors, we have designed content that specifically addresses their unique needs. Intuitive visual and audio tools allow for easy communication about daily living activities, while targeted questions are used to assess the senior’s isolation challenges, potential exposure to COVID19, and overall wellbeing. uCareLINGO translates a series of important daily check-in questions into 17 foreign languages and also, offering dynamic voice to voice translation in real time

Partnerships & Launch Consultant -uCareLINGO

Social Value Canada

Contract position to promote Social Value Matters Conference 2020 thru social media

Consultant

Open Screenplay

Open Screenplay is a free, first-of-its-kind online platform that breaks down story structure, offers proven storytelling tools and makes it easier for you to write compelling screenplays with the option of collaborating with storytellers from around the world.

Business Development - Contract 

Peeks Social

Peeks is the world's first fully e-commerce enabled live streaming platform that allows users to interact and transact in real time and with real cash. Our back end engine encompasses a proprietary mobile wallet, processing engine and an advanced advertising ecosystem.

Director,  Brand Partnerships & Influencer Strategy 

Windsor Arms Hotel

The Windsor Arms Hotel is a luxury boutique hotel located in Yorkville, Toronto’s most prestigious neighborhood.

Director of Communications & Special Events

Director of Communications & Community Engagement

Director, Sales & Marketing

Christine enjoys  20 years of communications, digital and social media expertise. She is passionate about and an advocate of the online world and technology. 

A super user and first adopter, Christine has been using Linkedin since 2003  Facebook since 2005 and Twitter since 2008. She started connecting with people online in the early 1990's when she caught the Yahoo chat bug.

Christine has sat on and participated in many not for profit & educational boards including The Learning Partnership, The Famous Five Foundation, Wired Women, Association of Internet Marketers, First Tuesdays and Kids Now. She strongly believes in giving back to both her professional and personal communities.

Christine is an entrepreneurial thinker with a proven record of building strong client relationships and growing business.

Specialties: Expertise across multiple disciplines including: Business development, social media marketing, eCommerce, social networking, online communities, word-of-mouth marketing, influencer relationship management & marketing, event production & sponsorship, speakers programs and creating win-win partnerships.

Core competencies include:
Team leadership and mentoring
Cultivating client relations at a senior level
Business development 
Develop and implement targeted social influencer mapping strategies to identify new audiences, create tailored on-line experiences, foster brand engagement and enable ambassadors






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Alex Lewis

Christine Korda

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