Shopify

Senior Account Executive, Sales Incubation

Sales Incubation is a newly launched motion within the Revenue org to support our sales team in providing the best experience with our customers. By designing effective playbooks, talk tracks, cadences, value props, and virtually every other piece of the Go-To-Market strategy for new products and bundles.

My role consists of trialling new products in the market to understand demand and market fit, both in existing and new customers. We then take this feedback and research to build the GTM strategy for these products to handoff to the wider Revenue Org.

Highlights:
- Developed NotebookLM AI tool to observe and analyze of hundreds of sales calls to greatly reduce the time needed to comprehend a sales motion's effectiveness
- Pioneered usage of Google Gemini to build sales decks and customer presentations at speed
- Consistently led in activity metrics and overdelivered on quota during every incubation

GTM Account Executive, Sales Incubation

YouTube

- Created, produced and edited thousands of videos during my time as a semi professional gamer (I am now washed up)
- 75,000 subscribers during my peak
- Pivoted to content surrounding travel and wellness in 2024 on a new channel (achieved partner program within 1 year)

Partner

Webflow

Webflow is the premier no-code / low-code platform that has built hundreds of thousands of websites.

My role consisted of engaging leaders at organizations of ~2500 employees, and providing consultative sales support to enable their teams to create incredible websites. This was a full sales cycle role from prospecting to launch.

Account Executive, Webflow Enterprise

Docebo

Docebo is the leading corporate learning management system. Their learning suite enables L&D teams to create, deliver, and measure the impact of their training across the enterprise.

My segment was focused on net new accounts ranging from 2500-5000 employees. In this role I was responsible for full sales cycle selling. From new opportunity generation, through demoing and contracting. Our team focused on engaging HR and L&D leaders at leading enterprise organizations.

Account Executive, Major Accounts

Top Hat

- 270% content quota 2020
- 0% attrition in 2020 
- Promoted to Key Win-Back team for having 0% churn through COVID

Account Executive

Generis

Generis develops industry specific events to senior level executives. We sold seats for Delegates to attend and represent their organizations amongst 100-200 Directors, VPs, and C-Suite executives.

- Managed 2 teams of 3-4 AEs
- Development, training, on-boarding
- Closed over 500 VP/C-Suite level clients over tenure

Sales Manager

- Player/coach role
- Managed 1 team of 3-4 AEs
- 145% to quota
- Promoted to Sales Manager after first event

Team Lead

Senior Business Development Executive

- Full sales cycle role: prospecting, demoing, closing
- 150% average attainment to quota in tenure as contributor

Business Development Executive

Rolls-Royce

- Invoice management to multiple suppliers
- Collaboration with quality assurance, receiving, and accounting departments
- Administration of communications between suppliers

Accounts Payable Specialist

I’m a sales contributor starting from my third day after graduating university... with the final day TBD. 

I travel the world while keeping a focus on my fitness and nutrition, Spanish learning, and remote work productivity.

Mental health, good food, tequila, and new experiences keep me fueled.

taplio