Shopify

Senior Account Executive, Sales Incubation

Sales Incubation is a newly launched motion within the Revenue org to support our sales team in providing the best experience with our customers. By designing effective playbooks, talk tracks, cadences, value props, and virtually every other piece of the Go-To-Market strategy for new products and bundles.

My role consists of trialling new products in the market to understand demand and market fit, both in existing and new customers. We then take this feedback and research to build the GTM strategy for these products to handoff to the wider Revenue Org.

Highlights:
- Developed NotebookLM AI tool to observe and analyze of hundreds of sales calls to greatly reduce the time needed to comprehend a sales motion's effectiveness
- Pioneered usage of Google Gemini to build sales decks and customer presentations at speed
- Consistently led in activity metrics and overdelivered on quota during every incubation

GTM Account Executive, Sales Incubation

YouTube

- Created, produced and edited thousands of videos during my time as a semi professional gamer (I am now washed up)
- 75,000 subscribers during my peak
- Pivoted to content surrounding travel and wellness in 2024 on a new channel (achieved partner program within 1 year)

Partner

Webflow

Webflow is the premier no-code / low-code platform that has built hundreds of thousands of websites.

My role consisted of engaging leaders at organizations of ~2500 employees, and providing consultative sales support to enable their teams to create incredible websites. This was a full sales cycle role from prospecting to launch.

Account Executive, Webflow Enterprise

Docebo

Docebo is the leading corporate learning management system. Their learning suite enables L&D teams to create, deliver, and measure the impact of their training across the enterprise.

My segment was focused on net new accounts ranging from 2500-5000 employees. In this role I was responsible for full sales cycle selling. From new opportunity generation, through demoing and contracting. Our team focused on engaging HR and L&D leaders at leading enterprise organizations.

Account Executive, Major Accounts

Top Hat

- 270% content quota 2020
- 0% attrition in 2020 
- Promoted to Key Win-Back team for having 0% churn through COVID

Account Executive

Generis

Generis develops industry specific events to senior level executives. We sold seats for Delegates to attend and represent their organizations amongst 100-200 Directors, VPs, and C-Suite executives.

- Managed 2 teams of 3-4 AEs
- Development, training, on-boarding
- Closed over 500 VP/C-Suite level clients over tenure

Sales Manager

- Player/coach role
- Managed 1 team of 3-4 AEs
- 145% to quota
- Promoted to Sales Manager after first event

Team Lead

Senior Business Development Executive

- Full sales cycle role: prospecting, demoing, closing
- 150% average attainment to quota in tenure as contributor

Business Development Executive

Rolls-Royce

- Invoice management to multiple suppliers
- Collaboration with quality assurance, receiving, and accounting departments
- Administration of communications between suppliers

Accounts Payable Specialist

I’m a sales contributor starting from my third day after graduating university... with the final day TBD. 

I travel the world while keeping a focus on my fitness and nutrition, Spanish learning, and remote work productivity.

Mental health, good food, tequila, and new experiences keep me fueled.

Alex Lewis

B2B Case Study Writer 

As a B2B case study writer, I typically work with the customer success, marketing and sales departments to develop the case study format and templates, standard interview questions and emails to the company's customers to outline the case study process. I set up the interviews and write the first draft for the company. Once we've agreed on the final draft, the text is sent to the company's customer for final changes and/or sign-off. 

As a B2B journalist with decades of experience writing everything for a variety of sectors, from SAAS to plastics, automotive, fleet and real estate, I know how to tell a believable story.

B2B Case Study Writer, B2B Content Creator, Journalist

DIGITAL MEDIA 

I currently write web content and social media for a wide variety of public and privately-held corporations. The goals range from communicating specific messages and stories to employees to developing social media posts that are relevant to a firm's customers, suppliers and partners.

To see samples of this writing, please contact me by phone or by email. 

Current - 2002: Labatt Breweries of Canada - writer and editor (web content, employee communications)

Current - 2012: ThomasNet Web Solutions - social media writer, blog writer (Twitter, LinkedIn, Facebook, Google+, blogs)

Current - 2011: CyFrame - writer, editor (case studies, newsletters)

2009 - 2008: Workopolis - writer (digital newsletter)

2007: Amero Translation - writer (website content)

Digital Media Writer and Editor

I am a long-time contributor to business, real estate and lifestyle magazines. I may pitch stories to editors, but most often, I take on specific assignments. I have the business experience required to ask and get answers to the questions that readers would ask if they had the opportunity. I'm diligent about keeping editors apprised of the project's status, whether it's an update on the progress toward a deadline or an angle that is unexpectedly shifting. 

MAGAZINES

2012 - 2011: New Condo Guide - writer

2011 - 2010: Resale - writer

2011 - 2008: Home Décor & Renovations - writer

2010 - 2008: Renovations Calgary - editor

2009 - 2008: Upscale Living  editor, writer

2006: Canadian Business Online - writer

2005 - 1992: Profit Magazine - writer, interviewer, researcher on the Profit 100

Writer, Editor: Consumer

I graduated from Ryerson in 1981 and began my career in trade magazines upon graduation. Since then, I've written about the business of everything from shoes and pulp and paper to plastics and HVAC. Over time, I have gained a deep understanding and appreciation for sectors that are as diverse as automotive, plastics, materials management and distribution and manufacturing. 

Current: Canadian Manufacturing - writer

Current - 2008: Purchasingb2b

Current - 1987: Fleet Management - writer

Current - 1987: CAR (Canadian Auto Review) - writer

2011: Dormer World - writer

2008 - 2000: Canadian Plastics - writer

Writer, Editor: Trade

(various)

B2B Case Study Writer, Content Creator 

I am the B2B case study writer and business journalist you need when you and your marketing team don't have the time, the resources or the specific expertise and experience you need to handle your case studies internally. 

Outsource your case studies to me to reduce your stress levels. I'll help you get your sales and development teams the case studies they need to tell prospects how your SAAS, IT and other products and services made your customers'  businesses better.    

I make sure your customer’s real-life pain points, personalities and results shine through – that’s what makes my case studies believable and fun to read. 

Let me handle the discovery, development, research, interviews (your account managers, customers), writing, reviews (internal, external), and manage the sign-off and even the design for you. 

I can help you extend your case studies' reach in blog posts, press releases, social media, speeches and so much more. 

Check out my Simple 6-Step B2B Case Study Process https://www.b2bcasestudywriter.com/process/

Let's figure out when I can start the discovery process, help get customers to say YES to a case study, do the research, book the interviews, interview your account managers and customers, and write your case studies.

I'm ready to help you inform, educate and influence your prospects and ultimately, close that sale. 

#B2Bcasestudy #B2Bcasestudies #successstories #casestudy #casestudies #journalist #businessjournalist

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The Battle

Alex Lewis

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