Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

Winning Ads Media

Creative Director

Levitate Foundry

Performance Creative Strategist

Jimmy Joy | Nutritionally Complete Food

Head of Paid Media

Miroma Group

Creative Strategy lead for multiple 8 - 10 figure brands.

Director, DTC & Creative Strategy

The Adventure Challenge

Lead creative advertising strategies and implementation, driving growth from <20MM to >68MM ARR.

Creative Strategy Lead

Marketing Manager

Creative Strategy | Artist & Designer | Resume & Job Search Help | Restoring & re-designing an old music school @theameliamanor

Hi, I’m Anden! I drive sustained growth across diverse sectors by turning complex challenges into clear strategies, building strong teams, and driving ideas from concept to execution.

My background blends creative thinking with analytical strategy, shaped by years of experience across tech, wellness, fashion, and consumer goods industries. Whether scaling an early-stage company or optimizing systems at an established brand, I’ve led initiatives that unlock growth, improve performance, and build alignment across teams.

From designing scalable processes and leading cross-functional projects to shaping narratives that resonate with customers and stakeholders, I bring a systems-level view to every problem I tackle. I thrive in environments where creativity, data, and collaboration intersect—and where the goal is building something that lasts.

I’ve worked across disciplines including strategy, operations, growth, design, and creative direction, and I’m known for bridging gaps, asking the right questions, and helping teams move with clarity and purpose.


Want to see if we'd be a good fit? Checkout my website and feel free to shoot me a DM! 

www.andenemery.com

Anden Emery

taplio

The Battle

Alexander Pauwelyn

Anden Emery

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