Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

USG Professionals Belgium

Marketing Intern

Hotel Les Nuits Antwerpen (Antwerp, Anvers

Front Desk Receptionist

Azateq

At Azateq, a company specializing in PC components and more, I took charge of the social media strategy from scratch. As the Social Media Manager, I am responsible for building and managing our platforms, with a focus on growing views, followers and engagement. I actively work on refining ad campaigns to ensure optimal performance while continuously learning and implementing strategies to enhance our brand’s visibility and online presence.

Social Media Manager

Loop Earplugs

Drove B2B sales efforts and managed key accounts to support business growth and market expansion.

Key Responsibilities:

- Managed and nurtured large accounts, ensuring customer satisfaction and long-term partnerships.
- Converted cold leads into warm prospects through effective follow-up strategies.
- Executed sales campaigns across global markets, including the USA, Canada, the UK, and the EU.

Achievements:

- Contributed to a 30% increase in monthly sales.
- Played a key role in closing deals with major clients.
- Improved lead tracking and follow-up efficiency by optimising a CRM system, Hubspot.

B2B Sales Account Representative

Fuel pet supplements 

Student Job At Fuel:

As a student working in the dynamic field of influencer marketing, my role at Fuel involves identifying and collaborating with influential individuals who have a strong online presence and a dedicated following. I am tasked with sourcing influencers who align with Fuel's brand values, and then fostering meaningful partnerships to drive brand awareness and engagement.

Influencer Marketer

Hyundai Automotive South Africa

With a solid background in customer service and administrative roles, I have gained valuable experiences in various departments. During my time at Hyundai South Africa in Milnerton, Cape Town, I worked as a receptionist, inventory manager, and billing specialist. In this capacity, I undertook general reception duties, ensuring excellent customer service and satisfaction. Additionally, I was responsible for billing vehicles, accessories, parts, and related products, as well as managing key control, licenses, and vehicle registrations. I also demonstrated my organizational skills by efficiently creating orders, processing invoices, and effectively coordinating maintenance appointments simultaneously.

Receptionist

Jointace

# Relieving Pain and Supporting Runners at Marathons: Jointace

At Jointace promotion, my role at marathons is to assist runners who experience muscle tears or joint pain by promoting and applying Jointace, a trusted product designed to provide relief. I aim to ensure that runners receive the necessary support to alleviate their discomfort and achieve their running goals.

Promotion sales

Refresh Energy drink 

Promoting Refresh Energy Drink at a Golf Range: 

At the bustling and vibrant golf range, I took on the exciting challenge of promoting Refresh Energy Drink, a popular and invigorating beverage that goes hand in hand with the competitive spirit and high energy levels of golf. With a passion for both the sport and promoting exceptional products, my aim was to increase visibility, generate interest, and ultimately boost sales of Refresh Energy Drink among avid golfers.

Promotion Sales

Pick n Pay

Smart Shopper Card in South Africa: Enhancing Shopping Experience with Rewards

The Smart Shopper Card is an innovative loyalty program offered by a prominent retailer in South Africa. This card serves as a key tool to reward customers for their continuous support while simultaneously fostering engagement and boosting sales. As a promotional activity, you have been tasked with explaining the benefits of the Smart Shopper Card to customers, showcasing its ease of use and encouraging sales through its implementation.

Promotion sale 

I am a driven and versatile individual with a positive and enthusiastic mindset. I am always motivated to take on new challenges and dedicate myself fully to what I do. My strong organizational skills enable me to effectively multitask and manage my responsibilities efficiently. I am a team player, enjoying collaboration with others to achieve common goals. Excellent communication skills allow me to interact with people of diverse backgrounds and levels.

taplio

The Battle

Alexander Pauwelyn

Chane Louw

Followers

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