Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

Dominik Singer - D2C Growth Partner

E-Commerce Consulting and Performance Marketing for Ucon Acrobatics (https://www.ucon-acrobatics.com) (2019-2022):
►  E-Commerce Analysis for Ucon Acrobatics (Backpack Brand from Berlin)
► Facebook & Instagram Ads
► Google Ads

E-Commerce Strategy Workshops for:
► KemmlerKemmler - Creative Agency from Berlin (https://kemmler-kemmler.com)
► Abt Sportsline GmbH - Car Tuning Company from Kempten (https://www.abt-sportsline.de/tuning)
etc.

FREIGEIST PRODUCTS GMBH

FeetUp is a yoga brand that makes yoga easy and accessible for every body. With the „FeetUp Trainer“ we’ve established a completely new product category in the yoga market loved by practitioners around the world.

As CMO and the first employee I helped build FeetUp's e-commerce and online-marketing channels:

► Set up, observe and scale performance marketing campaigns (mainly Meta, Google, TikTok) throughout Europe, North America, and Australia
► Develop store frontends to increase conversion rate and average order value
► Form a customer retention strategy to increase CLV
► Consulting the founder in price setting
► Speed up processes in creative production for ads, email, and social media
► Set up a team of influencer outreach managers to acquire UGC content and increase brand awareness
► Establish the sustainable fitness equipment brand „WoodPower“ as an Amazon FBA brand to diversify our product portfolio
► Speed up customer service processes to improve response times
► Establish a product research process to find product ideas suitable for Amazon FBA

Bear Instinct (D. Franke & D. Singer GbR)

► Co-Founder of Fitness Streetwear Brand "Bear Instinct"
► Graphic Design of Clothing Line, Website and Marketing Material
► Buying followers through Facebook Ads
► Built the online store with Shopify
► Built an ambassador team of fitness influencers in Europe and California

Jeden Monat 40-50% mehr Umsatz für deine E-Com Brand I ex 8-Figure CMO bei FeetUp

Hi, ich bin Dominik und habe in acht Jahren als CMO und E-Commerce Berater mit meinen erprobten Strategien schon viele Brands erfolgreich skaliert.

Oftmals scheitert ein profitables Wachstum jedoch an geringen Warenkorbwerten, fehlendem Fokus auf Kundenwert oder einer unklaren Offer.

2023 stellt Brands vor zusätzliche Herausforderungen. Denn beinahe täglich entstehen durch Privacy Updates, steigende Ad-Kosten und negative volkswirtschaftliche Einflüsse neue Ungewissheiten.

Mit meiner strategischen D2C Beratung helfe ich Brands ungenutzte Wachstumspotenziale zu identifizieren und trotz schwieriger Umstände profitabel zu wachsen.

taplio

The Battle

Alexander Pauwelyn

Dominik Singer

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