Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

Hi there,

I’m Fahhad Mustafa, a seasoned digital marketing expert with over 6 years of hands-on experience in B2B and B2C marketing, social media, PPC, and e-commerce advertising. Skilled in graphic design, I excel at crafting compelling copy and have robust experience in photography and videography.

I lead teams of up to 15 and have managed marketing for more than 20 brands across industries, including eco-conscious fashion, restaurants, wedding photography, real estate, and local service businesses. I've handled ad budgets over $15M, overseeing projects that include raising over $800K through crowdfunding campaigns and managing 100 PPC clients across the US weekly, achieving returns on ad spend of up to 8X.

Recognized as a certified expert by LaunchBoom, a top-tier crowdfunding marketing agency, I am well-versed in every aspect of crowdfunding—from pre-launch lead generation ads, designing Kickstarter campaign pages, managing live ads, to rewards management. My expertise extends to creating high-converting, intricate funnels for campaigns, ensuring every stage of the project maximizes engagement and funding.

I founded a photography business that grew to 55.7k Instagram followers and now serves clients in Pakistan and Dubai. With a mindset focused on growth and automation, my core value is "extreme ownership." I take charge, ensure tasks are completed efficiently, and keep team morale and productivity high.

I’m eager to explore new challenges and apply my expertise to achieve remarkable results. Let's connect and discuss how I can contribute to your success.

taplio

The Battle

Alexander Pauwelyn

Fahhad Mustafa

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