Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

Pledgeprix

As the Founder and CEO of Pledgeprix, I lead a passionate team dedicated to helping entrepreneurs and businesses bring their visions to life through successful crowdfunding campaigns. We specialize in creating and managing impactful campaigns on platforms like Kickstarter and Indiegogo, ensuring our clients achieve their funding goals. At Pledgeprix, we blend strategic planning with creative marketing, leveraging data-driven insights to build engaging, community-driven campaigns that turn ideas into reality. To date, we've helped raise over $725,000 and counting. Proudly, we are also a LaunchBoom certified agency.

LaunchBoom

As a certified expert with LaunchBoom, I utilize my extensive crowdfunding experience to help clients achieve outstanding success. LaunchBoom, a leader in the industry, acknowledges my proficiency in pre-launch strategies, lead generation advertising, and Kickstarter campaign management. 
I help clients with all things crowdfunding including:
•	Pre-launch landing page design and copywriting
•	Pre-launch strategies and lead generation advertising
•	Email marketing for nurturing leads
•	Implementing the $1 reservation funnel system
•	Kickstarter campaign page design and copywriting
•	Social media marketing and managing backer communication
•	Full campaign management for maximum funding

Launchboom Certified Expert

Clicks Geek

Marketing Account Director

Clicks Geek is a full-service marketing agency offering Google Ads, White Label PPC, Ecommerce PPC, Facebook Ads , Local SEO and Web Design Solutions to a variety of industries. My responsibilities here include,

1.	Manage and optimize lead generation Google Ad campaigns for a diverse range of niches, including junk removal, auto detailing, roofing, dentists, landscapers, junk cars, and house buyers.
2.	Conduct A/B tests and analyze campaign data to identify areas for improvement and enhance conversion rates.
3.	Perform Keyword research to identify top performing keywords to generate maximum amount of leads for the clients
4.	Onboard new clients, validate campaign objectives, and establish clear expectations for campaign success.
5.	Utilize project management tool Asana to effectively organize and prioritize tasks, ensuring timely campaign execution and delivery.
6.	Develop high-converting landing pages using Instapages to enhance user experience and maximize conversion rates.
7.	Address client concerns and inquiries promptly, maintaining strong relationships and providing top-notch customer service.
8.	Continuously optimize campaigns based on performance metrics, adjusting targeting, keywords, ad creatives, and bidding strategies.
9.	Manage and execute Facebook Ad campaigns to generate additional leads for ClicksGeek and increase brand visibility.
10.	Develop and implement effective bid strategies for clients, ensuring optimal campaign performance and return on investment (ROI).
11.	Monitor and manage budget pacing for campaigns, allocating resources strategically to maximize results within allocated budgets.
12.	Identify and implement negative keywording strategies, refining search terms and improving targeting accuracy.
13.	Set clear and measurable weekly and monthly goals for the team, fostering a results-oriented environment, and proactively drive efforts to achieve those goals.

PPC Manager

Jomoteam

1. Raised over $600,000 in funding on Kickstarter and Indiegogo, surpassing campaign goals and delivering successful crowdfunding initiatives.
2. Lead a team of 10 professionals, including marketing specialists, email marketers, outreach specialists, graphic designers, video editors, copywriters, and social media/community managers.
3. Conduct weekly team calls and individual check-ins to update task statuses, assign new tasks, and address any challenges or roadblocks.
4. Oversee landing page copywriting and design, providing suggestions for conversion rate optimization strategies.
5. Monitor, assign, and oversee team tasks using project management tools such as ClickUp.
6. Track team OKRs (Objectives and Key Results) and ensure timely completion of tasks.
7. Oversee creative testing of Facebook Ad campaigns to lower CPAs, CPCs, and increase CTR.
8. Schedule calls with beta testers and coordinate for KS campaign video and page creatives.
9. Collaborate with the team to plan and refine the Kickstarter campaign page, including headlines, rewards, milestones, FAQs, updates, project video, thumbnail, and funding goal.
10. Collaborate with marketing specialists to increase "notify me on launch" and $1 reservations through Facebook ads.
11. Oversee and approve email campaigns to convert leads to $1 reservations, including reviewing open rates, click-through rates, and conversion rates, as well as conducting A/B testing.
12. Review and approve creatives, videos, and email sequences.
13. Coordinate with influencers, providing project and creative briefs to ensure high-quality campaigns. 14. Source, negotiate, and collaborate with external outsourced talents such as contractors, models, voice-over artists, videographers, beta testers, and spokespersons.
15. Create project briefs, product briefs, and marketing briefs to align stakeholders and guide project execution.
16. Develop SOPs and best practices to record and share project processes and knowledge.

Digital Project Manager

GrowthBound Marketing

Marketing Consultant

Growtbound Marketing is marketing company based in USA that drives qualified leads to pest control business and helps them efficiently increase your annual revenue. 

1. Manage successful Google Ads campaign for pest control clients, resulting in a consistent cost per conversion of $35, significantly lower than industry average of $90, through comprehensive keyword research and continuous optimization including bid adjustments
2.	Execute email marketing campaigns using Mailchimp and Lemlist to increase website traffic and conversions
3.	Create and implemented top-of-funnel and bottom-of-funnel B2B Facebook Ads campaigns to generate consistent, high quality leads
4.	Utilize WordPress and Elementor to design and update company website, including custom CSS modifications to enhance user experience
5.	Apply AI to write highly converting copy for various digital marketing channels
6.	Leverage tools such as Jasper, Midjourney, and Chat GPT to generate ideas for landing pages, campaigns, blog articles, and ad creatives
7.	Conduct keyword research and implemented backlinking strategies such as guest posting and press releases to improve website's SEO
8.	Work with clients to understand business needs and recommended digital marketing strategies to meet objectives
9.	Generate regular reports using Google Analytics and Facebook Ad insights to track campaign performance and identify areas for optimization
10.	Develop wireframes and prototypes with Adobe XD and MIRO to visualize and test new website features and designs for conversion rate
11. Effectively managed teams tasks and did project management using project management tool trello.

Growth Marketing Manager

The Photoneers

Photoneers is a wedding photography business that I co-founded during my university days back in 2016. What started as a hobby is now a thriving photography & videography business all over Pakistan and has footprint in the UAE as well. Some of my responsibilities at Photoneers included,

• Successfully grew the company by 50% in the first year by developing and implementing new business and marketing strategies.
• Grew the business Instagram followers to 56k in 4 years through a mix of paid and organic marketing.
• Provided creative direction and guidance to the photography and videography team to ensure the company's work met the highest standards of quality and creativity.
• Managed the company's finances and operations, including budgeting, forecasting, and financial reporting.
• Developed and implemented marketing strategies to promote the company's services and increase revenue.
• Built and maintained relationships with other industry professionals and organizations to stay informed about new developments and market trends.
• Communicated with clients and ensured their needs were met, working to understand their goals and objectives and helping them achieve them through the company's services.
• Managed the company's human resources, including recruiting, hiring, training, and performance management.
• Stayed up-to-date with the latest photography and videography technologies, and making decisions on investments in equipment and software.
• Ensured that the company was compliant with relevant laws and regulations, and managed any legal issues that may arise.
• Gave multiple presentations and workshops in universities and colleges teaching photography and business.
. Executed creative social media marketing campaigns and influencer marketing campaigns to boost company’s presence.

Co-Founder

Zones, LLC

As a Brand Champion at ZONES Inc, I worked with partners such as Lenovo, Oracle, Nutanix, and Cradlepoint. My experience as a Brand Champion has allowed me to develop a deep understanding of partner products and programs, as well as the ability to drive revenue growth through effective sales strategies and collaboration with internal and external stakeholders.

Some of my key achievements in this role include:
•	Developing and maintaining expertise in partner products, programs, and policies to enable the sales team to drive revenue growth and achieve sales goals.
•	Proactively driving top-line revenue through sales enablement and collaboration with Zones Inside and Field Sales teams.
•	Managing progression on pipeline, deal registration, and open quotes with a primary focus on bringing opportunities to close.
•	Participating in the development of marketing programs and strategies to promote partner products and services.
•	Acting as the main point of contact for all internal sales questions pertaining to partner products and programs.
•	Promoting and selling the joint value proposition of Zones and partner products and services.
•	Conducting training sessions, both in-person and online, to educate sales teams and support departments on partner products, processes, and programs.
•	Implementing sales strategies such as sales training, co-marketing campaigns, deal registration, channel marketing, product demos, lead generation using Terminus and LinkedIn to help grow revenue for partners such as Lenovo, Oracle, Nutanix, and Cradlepoint.
•	Utilized CRM tools such as Microsoft Dynamics and Power BI to keep track of inventory, manage product SKUs, update/override pricing, track and report open and closed opportunities, and align partner representatives with sales leadership.

PPM Brand Champion

HA Technologies (Private) Limited

My responsibilities at HA technologies included,

1. Manage a team of 10 people to get work done efficiently on a daily basis. 
2. Meet and interact with clients to identify their needs and address their requests to market the projects in an optimal way.
3. Develop and implement strategies to market and advertise 16 prominent real estate projects and other projects on Facebook, Instagram and Linkedin.
4. Develop a content strategy and oversee all aspects of the digital marketing department including social media marketing, Advertising and PPC, of 20 brands.
5. Strategized and implemented community management and facebook growth hacking of ecommerce brands.
6. Develop and monitor campaign budgets.
7. Generate high quality leads for all projects.
8. Prepare accurate reports on the marketing campaign’s overall performance.
9. Identify the latest trends and technologies affecting our industry.
10. Evaluate important metrics that affect our website traffic, product performance, and target audience.
11. Develop client proposals and conduct social media audits of potential clients to attract new projects.
12. Work with the team to brainstorm new and innovative growth strategies.
13. Developed marketing campaigns and wrote compelling ad copies to ensure that the message is conveyed effectively.
14. Oversee and manage all contests, giveaways, and other digital projects.

Digital Marketing Executive

Spartacus Management Group

Spartacus management group is a management consulting firm located in San Francisco. Currently, it is managing the digital marketing of 7 USA based healthcare brands. My efforts so far have resulted in getting the brand’s name in front of 3M eyeballs all the while spending only 31% of the total budget.

As a Digital marketing specialist, my responsibilities include
1. Building high converting landing pages and managing the influencer marketing campaign for the company.
2. Monitoring the performance of social media campaigns and optimizing them 
3. Executing proven link building SEO strategies 
4. Keyword research
5. Promotion of power pages using highly effective methods
6. Competitor analysis
7. Devising effective strategies for social media campaigns to generate maximum sales
8. Grew community of the healthcare brands on Facebook and Instagram to build brand awareness
9. Managed pinterest marketing to drive traffic to websites
10. Ran facebook campaigns to ensure drastic sales of ecommerce platforms.
11. Drove traffic to websites using infographic marketing

Digital Marketing Specialist

Manan shahid forgings

▪ Completing all tasks set by the Supervisor and assisting wherever possible.
▪ Overseeing forging of products and ensuring company standards are met.
▪ Observing existing strategies and techniques and offering suggestions for improvement.
▪ Conducting research and collating data.
▪ Traveling to different sites and gaining practical experience in new work zones.
▪ Working closely with staff to foster professional values and build good relationships.
▪ Observing health and safety guidelines at all times.
▪ Attending meetings and workshops.
▪ Submitting to all forms of evaluation during the traineeship.
▪ Compiling reports and delivering presentations to staff members and other stakeholders

Trainee Engineer

Hi there,

I’m Fahhad Mustafa, a seasoned digital marketing expert with over 6 years of hands-on experience in B2B and B2C marketing, social media, PPC, and e-commerce advertising. Skilled in graphic design, I excel at crafting compelling copy and have robust experience in photography and videography.

I lead teams of up to 15 and have managed marketing for more than 20 brands across industries, including eco-conscious fashion, restaurants, wedding photography, real estate, and local service businesses. I've handled ad budgets over $15M, overseeing projects that include raising over $800K through crowdfunding campaigns and managing 100 PPC clients across the US weekly, achieving returns on ad spend of up to 8X.

Recognized as a certified expert by LaunchBoom, a top-tier crowdfunding marketing agency, I am well-versed in every aspect of crowdfunding—from pre-launch lead generation ads, designing Kickstarter campaign pages, managing live ads, to rewards management. My expertise extends to creating high-converting, intricate funnels for campaigns, ensuring every stage of the project maximizes engagement and funding.

I founded a photography business that grew to 55.7k Instagram followers and now serves clients in Pakistan and Dubai. With a mindset focused on growth and automation, my core value is "extreme ownership." I take charge, ensure tasks are completed efficiently, and keep team morale and productivity high.

I’m eager to explore new challenges and apply my expertise to achieve remarkable results. Let's connect and discuss how I can contribute to your success.

Fahhad Mustafa

I’m heading to the US this January for CES 2026 by Consumer Technology Association, and I’m using the trip to do something I don’t do nearly enough:

Sit down with founders in person and walk through their launch strategy step by step.

Over the past year, we’ve run launches where one small early test changed the whole trajectory.

A landing page rewrite that doubled reservations.

A $1 Reservation Funnel that exposed the real buyer segment.

A/B tests that killed losing ideas before they became expensive mistakes.

That’s the work I want to bring into CES.

If you’re based in the US or traveling in for the event and you want to sharpen your pre-launch plan, I’m opening a handful of sessions to review your funnel or messaging before we hit Vegas.

Comment CES and I’ll reach out so we can line something up.

#CES2026 #CES #kickstarter #Crowdfunding #kickstartermarketing Consumer Technology Association

$2M+ raised on Kickstarter & Indiegogo. I Help creators launch crowdfunding campaigns and exceed their goals | Kickstarter & Crowdfunding Marketing Expert | Meta Ads & Google Ads Expert | Digital Marketing Aficionado

I spent around 40+ hours rebuilding our processes in ClickUp so nothing slips during a campaign.

And ClickUp just sent me a Power User badge.

Pretty sure that is software talk for “you have spent way too long building systems.”

They are not wrong.

We took our whole crowdfunding agency and rebuilt it in ClickUp, client by client.

Each account now has:

A central work list

Dedicated lists for ads, email and comments

A weekly reporting task

A wiki where we store everything we learn about that product and audience

Our performance marketing team logs optimisations on a set schedule.
When they finish, ClickUp spins up Creative Strategy tasks with the right metrics attached.
Once strategy is approved, Design tasks appear automatically with checklists, deadlines and revision stages.

Account Management sends assets to clients from inside ClickUp, tracks approvals, and pushes key points into the wiki.

Community replies and email tweaks are handled in their own tracked workflows.
Dashboards give the marketing manager and marketing operations a live view of workload, risks and bottlenecks.

The result is simple. Faster turnaround, clear ownership, no “who was supposed to send that” moments.

If you want to learn how we did it, comment Clickup and I will be happy to walk you through it on a call.


#crowdfunding #CES #Clickup #marketingagency #systems

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Alexander Pauwelyn

Fahhad Mustafa

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taplio

The Battle

Alexander Pauwelyn

Fahhad Mustafa

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fahhad Mustafa's LinkedIn Performance

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Performance ScoreFahhad Mustafa's LinkedIn Performance