Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

Hi I’m Jim, Co-Founder of GoViral.

We create profitable ads at scale.

The 7 figure e-com brands we work with are usually struggling with:

- Poor agency performance when outsourcing ads
- Not having a consistent flow of ad creatives to test
- Ad performance goes down when they're trying to scale

So we help them by taking them through our 5-step HCAC (High Converting Ad Creative) system;

1). Research your brand and target audience
2). Set hypothesis and define angles of attack
3). Produce a consistent flow of high quality ad content each week
4). Analyze & make more of the best performing ads
5). Bingo, time to scale 📈 

Some of our recent case studies:

👉 Supplements brand: 104% revenue growth within 5 months.
👉 Beauty brand: from €115K to €205K p/m within 6 months.
👉 Health brand: Multiple ads scaling to 5 fig. in ad spend.
👉 Supplement brand: €43K+ additional sales within the first 43 days.
👉 Erotica brand: 902% sales growth within 2 months.

Is your brand struggling to grow?

🚨 Use the book an appointment link at the top of my profile 🚨

Worst case scenario, we are not a good fit.

Best case scenario?

We will make money together in the coming years 🤝

Jim Schroën

The first 30 days with a new client

This is the time when we build the foundation that determines whether your ads will still be working in Month 6, or if we'll be starting from scratch every 4 weeks.

I've learned that the brands that scale sustainably all have one thing in common: They invested the time up front to understand their customers’ psychology.

So we’re not just onboarding, but also “getting aligned”.

Here’s what the first month with us actually looks like 👇

Scaling 7-8+ fig DTC brands with High Converting Ad Creatives | Paid Ads & Ad Creative agency

The first 30 days with a new brand

A client asked me: "Can you recreate this ad that's working for [competitor]?”

I said “No”.

Everyone's copying "winning ads" from ad libraries and case studies.

Here’s what actually happens:
→ You saw 1 ad that scaled to €50K in spend.
→ You copy the hook, the format, the benefits.
→ You launch it.
→ It gets 0.3 ROAS.

Why?

You copied the output and did not understand the input:
→ That ad is iteration #5; they spent weeks testing hooks, angles, and formats before landing on that one.
→ Their audience has been warmed up by 20 other ads they've seen first.
→ Their pixel has learned exactly who responds to that messaging.

When I look at ads in the library, I’m looking for patterns:
1) What problems are they solving?
2) What angles are they testing?
3) How are they positioning the product?
4) What have they probably tested before this?

Then I take those insights and build something original for the brand I'm working with.

The reality is: most of your tests will fail.

Your job isn't to find their winner.

You need to build a system that helps you find yours.

What's your take? Do you study competitor ads, or do you ignore them completely?

After years of working with DTC brands, I've noticed something.

Every founder falls into one of 3 types.

Most agencies use the same creative process for everyone, and then they wonder why the relationship feels off after 3 months.

Here's the reality: different founders need completely different approaches.

1)The product genius - We take their deep product knowledge and turn it into psychology that meets customers where they actually are.

2)The marketing native - We build hypothesis-driven systems with the same data rigor they apply to everything else.

3)The brand builder - We honor their vision, but show them where we can flex to bring more customers in.

The best creative strategy is also built around the founder.

If I don’t understand how YOU think, you can’t build a system you’ll actually use.
Which type are you?

I analyzed a $100M beauty brand founded by Bobbi Brown.

Jones Road Beauty is huge:
→ $100M+ revenue
→ Strong community
→ Founder-led brand Still, I think their Meta and TikTok strategy is leaving money on the table.

As I was looking through their content, I kept noticing the same thing: they're speaking to everyone the same way.

→ A makeup beginner sees the same message as someone who's been doing their makeup for 20 years.

In my experience, I've learned you need to segment by experience level, not just age or skin tone. The journey matters as much as the demographic.

Swipe through the breakdown above for the full before/after analysis.

Jones Road Beauty breakdown

Things we forget are NORMAL in creative strategy for Meta ads:

- Some ads will flop
- Winning ads will stop working
- Your audience will get fatigued
- Performance goes up and down
- The algorithm won't stop changing
- You'll have weeks where performance is low

I see brand accounts every week where they run 15 different ads, but Meta sees only 4.

This is what's killing performance for most DTC brands right now.

In 2026, Andromeda groups visually and psychologically similar ads together and limits their reach.

So when you make 15 ads that all say some version of "our product works better," Meta doesn't reward you for volume.

That's why creative fatigue fasts even when you're producing a lot.

Here's the difference between "same ad" and "different ad" in Meta's eyes 👇

taplio

The Battle

Alexander Pauwelyn

Jim Schroën

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taplio

The Battle

Alexander Pauwelyn

Jim Schroën

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jim Schroën's LinkedIn Performance

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Performance ScoreJim Schroën's LinkedIn Performance