Optimized | Growth Marketing Agency

Founder

UPTHRUST | Growth Marketing & Digital Product Studio

Digital Marketeer

We help ambitious DTC & SaaS brands​ grow by pairing our proven growth systems with performance creative and landing page testing.

We work with 25+ 6 to 8 figure brands. Some of our success stories:
✅ Helped a subscription baby brand launch and scale to $250k/month in 12 months
✅ Reduced MER by 60% for a CPG brand in the first 90 days
✅ Helped a fashion DTC brand cut CPA by 43% through structured creative testing and UGC

Here's how we help you scale your brand:
👉 Performance creative: a consistent inflow of high-performing ad creative built around consumer psychology.
👉 Landing page testing: we design and build landing pages that match ad intent, messaging and customer pain points.
👉 Influencer & creator whitelisting: tap into trust and leveraging authentic creators that help increase brand awareness and social proof through .


If you’re a 6 to 8-figure DTC brand looking to break through a growth plateau or scale profitably, DM me “𝗚𝗥𝗢𝗪” to learn more.

Alexander Pauwelyn

Maneuver Marketing

Senior Media Buyer

Tier 11

- Building blockbuster advertising campaigns on Facebook, Instagram, and TikTok. 
- Managing multiple 6 figures in ad spend per month. 
- Monitoring campaign performance and spend pacing for dozens of campaigns across multiple buying platforms
- Profitably scaling ad campaigns.
- Strategizing and mapping out creative and media buying strategies in alignment with clients' goals.
- Collaborating with Art Director to flesh out profitable creative concepts.
- Reporting and presenting results to clients and internal stakeholders (daily, weekly, and monthly.)
- Recommending optimizations to clients based on campaign performance data

Media Buyer

- Deep dive research to uncover market pain points, needs, desires, and objections.
- Identifying and creating avatar profiles for each segment of a given market.
- Brainstorming angles and hooks for advertising campaigns.
- Crafting compliant advertising copy for each segment of the market.
- Ensuring the copy is congruent with traffic temperature, market sophistication, and awareness level.

Advertising Copywriter

- Launching successful marketing strategies from ideation to creation.
- Defining and monitoring KPIs.
- Full-funnel buildouts.
- Finding, vetting, hiring, and managing a creative team.
- Coordinating and leading the creative team.
- Ongoing conversion rate optimization.
- Conceptualizing and implementing business development strategies.

Affiliate Marketing Specialist

Your Software Supplier

Content Writer

Societe Generale Global Solution Centre

- Creating functional and technical application documents
- Collaborating with the project managers to establish execution roadmaps and schedules.t
- Analyzing customer requirements and providing recommendations that meet the requirements.
- Developing IT solutions that satisfy the technical and functional specifications.

Software Engineer

Epsilon School

- In-depth market and competitors analysis
- Conceptualizing and implementing marketing strategies (online and offline)
- Evaluating and assessing marketing strategies
- Conceptualizing and implementing business development strategies
- Finding, vetting, hiring, and managing staff members.
- Organizing and leading the company's meetings.
- Empowering staff members and leading by example.
- Preparing reports, forecasts, SOPs, and budgets
- Establishing joint ventures with strategic partners.

Co-Founder & Head of Marketing

- Creating engaging content for Facebook and Instagram pages.
- Interacting and engaging with the community.
- Launching, managing, and optimizing FB and IG Ads campaigns.

Freelance Media Buyer & Community Manager 

AsmidaBio

- Identifying an untapped opportunity and studying the viability of the project.
- Developing an MVP (minimum viable product)
- Finding financing partners and pitching investors
- Representing the company at community, media, and at industry events
- Establishing and executing business and marketing strategies
- Networking and meeting influential personalities.

Co-Founder

👉 I work with established DTC brands. And I help them scale to multi 7 and even 8 figures through a full-stack approach to their customer acquisition and retention systems. 

Unlike the overwhelming majority of marketers, I did NOT learn this craft on my clients' dimes. I have put my own money behind advertising campaigns. 

Therefore, I understand firsthand what it means to invest in paid traffic. And most importantly, I know exactly what works and what doesn't work when it comes to converting cold traffic. 

Also, instead of being a one-pony tail marketer (i.e. knows only one platform/tactic/etc...), I have a unique mix of expertise and experience that makes me the no-brainer choice for any smart online entrepreneur. 

My skill set allows me to: 
✅ Engineer marketing strategies that factor in all channels and constraints
✅ Create a data-backed creative strategy that's aligned with clients' goals
✅ Map out and implement a profitable media buying strategy 
✅ Lead and manage teams of marketers and creatives

So far, I have managed $3MM+ in ad spending across various platforms. 

Icing on the cake, my direct response marketing/copywriting background gives me the edge that most media buyers don't have. I understand persuasion and messaging at a deep level, which is why I succeed where most marketers would fail. 

If you'd like me to help you take your business to the next level, I encourage you to DM me right now! 

Talk soon! 
Youcef
Full-Stack Marketer

P.S. I'm an all-around cool guy, so even if you're not ready to work with me yet, feel free to reach out!!

taplio

The Battle

Alexander Pauwelyn

Youcef Denideni

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