Alexander van der Steeg 🚀

Gewinne Kontrolle und Ordnung über Deine IT-Assets zurück!

Ich bin ein technischer Enthusiast und Lösungsfinder, der seit vielen Jahren versucht mit Technologie das Leben zu verbessern.

Durch meinen Werdegang und der offenen Art habe ich in rund 20 Jahren sehr viele Branchen, deren Probleme und Werte, kennengelernt und dort jeweils mein Glück gefunden.

Brix

- Pivoted email-marketing initiatives, increasing conversions by 15% and reducing bounce rates from 25% to 10%
- Contributed to social media strategy, increasing followers by 53% on LinkedIn
- Increased web traffic by over 58% by incorporating improved SEO, content management and social media applications
- Created targeted Google Ads and monitored web traffic with Google Analytics
- Optimized ads groups, keywords, landing pages, and social contents by researching competitors’ accounts and analyzing their branding strategies and paid keywords
- Drove targeted traffic to our site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing PPC cost
- Conducted new product launch on ProductHunt and ranked at top 3 product of the day

Digital Marketing Manager

LogicMonitor

- Identified potential customers for next quarter by creating datasets in SQL with responsibility for data cleaning, mining, analyzing, modeling and interpreting customer data and behavior 
- Provided keywords for SEO and content development ideas by conducting social listening analysis and monitoring industry trends
- Developed measurement framework and dashboards to evaluate and monitor ads campaigns performance and experiments on LinkedIn and Google Ads
- Optimized competitive landing pages to drive customers away from competitors and increase brand awareness by utilizing Tableau to report Metadata analysis and competitor reviews from 3rd party websites
- Reported and explained marketing research, marketing campaigns insights and analysis to business development department for developing potential customers

Digital Marketing Intern

The University of Texas at Austin

Spring 2022: Media Planning
Fall 2021: Integrated Communication for Nonprofit Organizations
Spring 2021: Life of the Community

- Initiated, facilitated, and moderated classroom discussions
- Evaluated students’ assignments and overall performance
- Maintained student progress and attendance records, and provided appropriate feedback on work for 60+ undergraduate students 
- Mentored students through office hours and one-on-one communication
- Prepared lessons according to course outline to convey all required material and deepen student understanding of subject matter

Teaching Assistant

AimHit Communications Consultants Co., Ltd.

(Consumer-brand customer, such as adidas Golf Taiwan, FILA Taiwan, Momentum)
- Produced online and traditional press releases detailing newsworthy information and supporting brand image, and worked with news media and celebrities to spread exposures
- Researched and identified key influencers, bloggers, and online media as it related to customers and increased 10% brand awareness with influencer marketing on social media
- Conducted media pitches, influencers marketing, and product seeding with ROI increased to 93% (was 15.28% the past month)
- Executed media buying including digital and television to increase brand and product awareness, created more than $50k ad value
- Consulted clients on business matters and draft innovative solutions on communication app LINE, improve 30% reach rate
- Oversaw professional social media messaging through content development, follower engagement, trend analysis and by leveraging competitor research and created post with 15% more engagement
- Organized trade show for adidas Golf and coordinated with creative team for the design for product display
- Improved operations by working with team members and customers to find workable solutions

Account Executive

Shangs Communications

(B2B customer, such as Applied Material Taiwan, STMicroelectronics)
- Developed social content for website articles, client’s achievements and other activities, increased 43% total interactions and 4.5% engagement rate
- Secured media coverage and monitored industry trends 
- Provided administrative support to senior team members and assisted in planing media events

Account Executive Intern

Ministry of Foreign Affairs, Taiwan (R.O.C.)

- Wrote posts of the Ministry of Foreign Affairs fan page on Facebook
- Learned about APEC related knowledge
- Document processing and data collection

Intern

Digital Marketing Manager @ Brix | Media and Analysis | Digital Marketing | Marketing Analyst

Graduated from the University of Texas at Austin with a Master Degree in advertising and a focus on media and analytics.

taplio

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Alexander van der Steeg 🚀

Miya Hu

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