Westgarth Wines

CEO and Founder

WineCap

A fine wine entrepreneur, founder and CEO of WineCap, Westgarth Wines and Finer Things Imports. 

WineCap is a fine wine investment company that leverages data and technology to help our clients build their dream portfolio and maximise returns. Our structured investment process ensures that they can confidently navigate the fine wine market with our expert help.

Westgarth Wines is USA’s leading luxury fine wine retailer that sources the most extraordinary wines on the market and offers exclusive access to new releases and older and rarer vintages. 

Finer Things Imports is a global key importer of wine and spirits that assists overseas brands to gain traction in the US market.

Alexander Westgarth

Founder @ WineFi | Bringing Fine Wine Investing Mainstream | ex-JP Morgan.

WineFi is a multi award-winning platform that makes investing in fine wine simple and cost-effective. 

Our unique syndicate structure allows investors to co-invest in diversified, expertly-curated collections of world-class wines from just £3,000 -- a fraction of the cost of buying the individual bottles outright.

WineFi has been featured in the Financial Times, Wealth Briefing, The Buyer, The Drinks Business, Digital Frontier and many others.

We are backed by leading fine wine group Coterie Holdings, as well as SFC Capital and Founders Capital, and a number of wonderful angels.

Capital at risk. Fine wine is an unregulated asset class and the value of your investment may fall as well as rise.

Callum Woodcock

Huge news - we have just launched www.winefi.com 🚀 🍷 

This website does something the wine and spirits investment industry has avoided for decades.

It shows you everything.

Our actual performance.
Our actual portfolios.

Fine wine has always had a transparency problem. Spirits are even worse.

Informational asymmetries are rife. There are plenty of bad actors in our space selling the equivalent of penny stocks at extortionate prices.

So we’ve taken a different approach:

1️⃣ Our performance publicly visible.
2️⃣ Full breakdown of every wine contained within our syndicates.
3️⃣ An explanation of our data models.

Take a look → www.winefi.com

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Follow the journey over at WineFi 🍷

Quant Fine Wine Investing with WineFi 🍷 | ex-JP Morgan

Open article: WineFi - Wine Investing Made Easy by winefi.com

The biggest realisation I have made in the last few years is... you can just do things.

You can leave that job, move out of the city, start that company, take that trip, write the book, open that restaurant, marry that person, win those awards, build that audience, ditch those people, learn that language, reach that famous person, run that triathlon, launch that podcast, apply for the role, start the newsletter, join that club.

You don't have to ask permission because there is no gatekeeper. The door was never locked.

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Follow the journey over at WineFi 🍷

Another one! Delighted to hear WineFi 🍷 has won Wine Investment Firm of the Year 2026 at the Innervision Media "Heroes of Industry" Awards.

'The Heroes of Industry Award' recognises businesses and individuals who consistently go above and beyond within their sector. This award celebrates resilience, leadership and a lasting contribution to the industry, acknowledging those whose work has made a meaningful and positive impact.

We do not pay for awards, so it is a privilege to have been selected.

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Follow the journey over at WineFi 🍷

I have been dreaming of the moment we could announce this wine investment strategy...

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠... 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 📈 

With the market now in the early stages of recovery, our newest wine investment syndicate is designed to capitalise on a return to growth.

"Boom" periods in the wine markets (e.g. Liv-ex 1000) have historically averaged three years in duration with cycles delivering anywhere between 10 - 24% annualised returns.

Following a period of price consolidation, the market has reset to valuation levels not seen since before the pandemic - creating an asymmetric setup where historical precedent for recovery substantially outweighs current downside risk. For investors, moments like this have consistently represented the most compelling point of entry.

This portfolio is set to outperform for three core reasons:

1️⃣ Valuation Anomalies (Timing): Current pricing in select blue-chip labels has retraced to levels not seen in over a decade. We believe this creates a compelling entry point where the margin of safety is significantly higher than the 15-year mean.

2️⃣ Algorithmic Selection (Data): Rather than following sentiment, we utilise proprietary trading models to identify individual constituents that historically lead market recoveries. We target assets with the highest probability of outperformance over a 5 year horizon.

3️⃣ Market-Making Advantage (Liquidity): In a recovery, liquidity is the ultimate difference maker. This syndicate acts as a liquidity provider, utilising our data capabilities to place aggressive, targeted bids across a broad universe of wines, capturing value from sellers seeking immediate exits.

𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐭𝐡𝐞 𝐰𝐚𝐢𝐭𝐥𝐢𝐬𝐭: https://lnkd.in/e-dFJTvx

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Capital at risk. Fine wine is an unregulated asset class and the value of your portfolio may fall as well as rise. Follow the journey over at WineFi 🍷

We’re pleased to announce that WineFi 🍷 is partnering with GrowthInvest to list our fine wine investment syndicates on their platform.

At GrowthInvest, the mission is simple: make tax-efficient and private investments more accessible for wealth managers, financial advisers, and their high-value clients.

Their platform provides tailored digital solutions that simplify the execution and administration of private asset portfolios, while also allowing advisers to onboard existing assets. The result is a single, clear view of a client’s alternative investments in one place.

By listing WineFi syndicates on GrowthInvest, we’re opening up fine wine as an asset class to a wider network of professional advisers and their clients.

It’s another step towards making fine wine investing more accessible, transparent, and data-driven.

More to come soon!

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Follow the journey over at WineFi 🍷 #FineWine #AlternativeInvestments #WealthManagement #PrivateMarkets Steve Dobson Jorge Sierra

Phwoar, now this is the stuff that gets me out of bed!

We ran a Monte Carlo backtest of WineFi Investment Score (WIS)-screened portfolios (WIS ≥ 70) against the Liv-ex 1000 benchmark over a 10-year holding period.

Rather than testing a single “perfect” portfolio, we simulated 600 randomly constructed portfolios, each subject to regional allocation constraints, to reflect real-world portfolio construction rather than hindsight optimisation.

The purple line shows the mean normalised performance across all simulations.

The shaded band represents ±1 standard deviation, and each thin line is an individual portfolio path.

For comparison:

👉 The red line represents a price-weighted index of Liv-ex 1000 constituents, simulating a simple buy-and-hold strategy using observed market prices.

👉 The dark-red line shows the official Liv-ex 1000 mid-price index.

The result?

Consistent outperformance across the distribution, not just at the mean - suggesting that the effect is driven by portfolio construction and asset selection, not a small number of extreme outcomes.

This is, of course, historical simulation, not a forecast. Markets change. Correlations shift. No backtest can remove risk.

But what it can do is demonstrate that, across cycles, systematic selection and disciplined allocation have historically mattered more than timing the market.

That’s the foundation we build on.

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Follow the journey over at WineFi 🍷

BIG build in public update 📈 

With the launch of our new website over the next few days, the performance (+ all holdings) of our fine wine investment syndicates will be displayed publicly.

Performance will be benchmarked against third-party indices, and audited by a third-party accountant (Complete HQ). 

I actually made a pledge to a stranger on Reddit to do this within Q1 2026.

He (or she) were skeptical of the concept of wine investment and the idea that anyone could "beat" the market. 

I'm glad to be following through on my promise publicly. 

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Follow the journey over at WineFi 🍷

Build in public update: What's next for WineFi 🍷?

We set out to professionalise fine wine investment, bringing transparency and quantitative analysis to a market that has so often been inefficient and opaque.

Our quantitative models - an industry first - have played a critical role in ensuring all of our syndicates generate alpha vs. their respective benchmarks.

This is all the more impressive given the steep decline of the wine markets.

Since the beginning of the year, with the wine markets now in recovery, we have been testing growth channels (thank you Julian Trémaud) in order to scale the investment side of the business.

The launch of our new website is only the beginning. From here our plan is to:

1️⃣ Monetise our data tools.

This creates a B2B revenue stream that is decoupled from the cyclical nature of the wine markets. We have pilots in the offing with three industry players. More on this soon.

2️⃣ Introduce other adjacent asset classes to our platform.

Think whisky, tequila and rum. These can be integrated under the WineFi brand and already fit seamlessly within our syndicates or private portfolios.

3️⃣ Develop a product aimed at professional investors and large ticket clients following a discretionary trading strategy.

We’re expanding into adjacent assets, scaling our data infrastructure, and opening the door to larger pools of capital.

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Follow the journey over at WineFi 🍷

Gosh, who knew that actions had consequences? 

Turns out the Laffer Curve inconveniently does exist after all.

In fact, the alcohol sector is one of the clearest examples. 

Once duty is already high (as it is in the UK) further increases don’t generate more tax. They suppress legal consumption, push volume into lower-tax or untaxed channels and hollow out the on-trade.

That means...

Lower duty collected.
Less VAT.
Fewer viable pubs/bars/restaurants.
Fewer jobs.
...and a smaller total tax take.

Tax policy doesn’t operate in a vacuum. It operates in markets full of humans who respond to incentives.

Ignore that, and you get worse outcomes.

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Follow the journey over at WineFi 🍷

HM Revenue & Customs figures show a 4% year on year drop in Alcohol Duty receipts for the 2025 to 2026 financial year to date. The decline comes despite repeated upratings in duty. While late summer receipts edged up slightly, the broader trend indicates lower overall Treasury takings from beer, wine and spirits.

Open article: UK alcohol tax revenue falls £285m despite higher duty rates by thedrinksbusiness.com

UK alcohol tax revenue falls £285m despite higher duty rates

During COVID, the fine wine market experienced one of the strongest bull runs in its history -- reaching all time highs in October 2022.

Prices accelerated so sharply that at one point, the Liv-ex Burgundy 150 was outperforming the Nasdaq by 30%.

Looking back, two forces explain most of what happened.

1. Liquidity flooded the system

Governments and central banks pumped enormous amounts of stimulus into the global economy. Interest rates were near zero and investors were searching for alternative assets that could preserve value.

Fine wine suddenly started appearing on the radar of investors who had never previously considered it.

2. Consumers were stuck at home

Lockdowns changed spending behaviour dramatically. No travel, no eating out, no money spent on "experiences".

Instead, people spent money on things they could enjoy at home. Collectors invested in their cellars. 

The result was a powerful demand shock.

Prices across the fine wine market surged between 2020 and 2022.

Since then the market has been working through a correction. But cycles are a normal feature of every asset class.

The real question now is what the next phase of the wine market looks like.

If you want to understand the market in more depth, comment GUIDE and I’ll send you our 2026 Fine Wine Investment Guide. 🍷

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Follow the journey over at WineFi 🍷

Are we at the beginning of the next great fine wine rally? 

It's a question we hear constantly.

Since its peak in late 2022, the Liv-ex Fine Wine 1000 has fallen approximately 29% over 2.8 years - the longest, deepest drawdown since the index launched in 2004.

And history is unambiguous about what comes next.

The past 25 years have seen five boom periods averaging +52% gains. Every single prior decline was followed by a recovery that materially outweighed the fall.

The window of opportunity to buy great wines at unusually low prices is open right now. Price discovery is slow in fine wine - recovery periods create wider price dispersion. 

The best way to take advantage of this is to provide liquidity when others cannot, and secure the market's best deals before prices rise or spreads tighten.

During periods of market stress, motivated sellers routinely accept prices below fundamental value. By deploying capital now — backed by WineFi's proprietary valuation model and 18.4 million historic price points — we identify and secure the market's best deals before prices recover and spreads close.

The opportunity isn't simply to invest in fine wine.

It's to invest now - at the exact moment when price gaps are widest, sentiment is most cautious, and the asymmetry between risk and reward is most pronounced.

Before that window closes.

To find out more comment "GUIDE" to receive our FREE fine wine investment guide.

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Follow the journey over at WineFi 🍷. Capital at risk. Fine wine is an unregulated asset class and the value of your portfolio may rise as well as fall.

Should you invest in Cristal Rosè 2002?

Iconic brand.

Fantastic vintage. 

Strong critic scores.

16 years left in its drinking window.

But is it a good investment at current market prices? 🤔 

Our quant model doesn't think so...

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Follow the journey over at WineFi 🍷

Our latest fine wine investment syndicate, The Domaine de la Romanée-Conti Collection, closes for new investment this Sunday 8th March.

Through WineFi 🍷, you can co-invest in this diversified portfolio from as little as £5,000 -- the price of a single glass of Romanee-Conti Grand Cru! 

The wines themselves are stored in perfect condition, in a ring-fenced account, at Coterie Vaults under the names of syndicate members. This means that no VAT or Duty is payable, and that the wines are yours.

To find out more, visit our website or drop me a DM.

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Capital at risk. Fine wine is an unregulated asset class and the value of your portfolio may fall as well as rise.

🚨 Missed the 2022 peak? The next fine wine cycle might be beginning...

The fine wine market has just come through the longest correction in market history.

After hitting all time highs in October 2022, the market drifted lower for 34 consecutive months.

But if you look at the long-term data, something interesting appears.

The Liv-ex Fine Wine 1000, the broadest benchmark of the investment-grade wine market, has risen more than 3.5x since 2004.

And historically, wine markets move in very clear cycles.

Previous "boom" phases delivered returns such as:
 • +109% over 4.5 years
 • +51% over 2.6 years
 • +50% over 4.3 years
 • +44% over 2.5 years

When wine rallies, it tends to rise slowly, steadily, and for years.

It also offers investors something rare:

♾️ Low correlation to equities (a powerful portfolio diversifier)
🍷 Finite global supply of the world’s greatest wines
📊 CGT exemptions for UK investors (wine is classed as a “wasting asset”)

After the longest drawdown the market has ever seen, the obvious question is: Is the next cycle already beginning?

👉 If you’d like our full breakdown of the market outlook, comment “GUIDE” and I’ll send you our 2026 Fine Wine Investment Guide 🍷

Thinking of taking advantage of the wine market recovery?

With WineFi 🍷 you can invest in fine wine at a fraction of the cost of owning the underlying portfolio outright.

We use quantitative analysis to identify wines that are most likely to appreciate in value of the medium term (~5 years) and take care of sourcing, storage and insurance.

When the time is right to sell to maximise returns, we sell the portfolios and distribute returns pro rata to investors.

Throughout the journey, investors can track the value of their portfolio in real time on our platform using two independent market prices.

Before this though, we were wine collectors and investors ourselves. We had become fascinated by the characteristics of fine wine as an asset class and the inefficiency of the market.

Our hypothesis was that through modern data science, we would be able to predict which wines were good investments and the right entry and exit points.

To find out more, visit our website.

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Follow the journey over at WineFi 🍷

Thinking about investing in wine… but not sure if it’s actually a sensible idea?

Trying to work out the difference between WineFi, a merchant… or (God forbid!) one of our competitors?

Or just wishing someone had written a proper guide to the whole market?

Well… we did.

The 2026 Fine Wine Investment Guide breaks down how the market works, what drives prices, and how people actually invest in the asset class.

Comment GUIDE and I’ll send it to you, or just go to our website.

(Also still figuring out VEED and doing my own stunts… so be kind.)

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Follow the journey over at WineFi 🍷

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Alexander Westgarth

Callum Woodcock

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Callum Woodcock's LinkedIn Performance

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