Westgarth Wines

CEO and Founder

WineCap

A fine wine entrepreneur, founder and CEO of WineCap, Westgarth Wines and Finer Things Imports. 

WineCap is a fine wine investment company that leverages data and technology to help our clients build their dream portfolio and maximise returns. Our structured investment process ensures that they can confidently navigate the fine wine market with our expert help.

Westgarth Wines is USA’s leading luxury fine wine retailer that sources the most extraordinary wines on the market and offers exclusive access to new releases and older and rarer vintages. 

Finer Things Imports is a global key importer of wine and spirits that assists overseas brands to gain traction in the US market.

Alexander Westgarth

Founder @ WineFi | Bringing Fine Wine Investing Mainstream | ex-JP Morgan.

WineFi is a multi award-winning platform that makes investing in fine wine simple and cost-effective. 

Our unique syndicate structure allows investors to co-invest in diversified, expertly-curated collections of world-class wines from just £3,000 -- a fraction of the cost of buying the individual bottles outright.

WineFi has been featured in the Financial Times, Wealth Briefing, The Buyer, The Drinks Business, Digital Frontier and many others.

We are backed by leading fine wine group Coterie Holdings, as well as SFC Capital and Founders Capital, and a number of wonderful angels.

Capital at risk. Fine wine is an unregulated asset class and the value of your investment may fall as well as rise.

Callum Woodcock

I am regularly told by friends, family, and strangers that posting on LinkedIn is cringe.

And don't get me wrong, it absolutely is.

I put off posting on LinkedIn regularly until October 2023.

Since then, LinkedIn has directly driven about £3m in organic sales for WineFi 🍷 over the past 24 months alone.

Our LinkedIn presence was undoubtedly the core factor that to allowed us to raise our Seed Round in record time.

It allows us to hire the best talent within our space for no reason other than that they know we exist. 

I am very comfortable being "cringe". 

I just wish I had been sooner.

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Follow the journey over at WineFi 🍷

Quant Fine Wine Investing with WineFi 🍷 | ex-JP Morgan

🏆 Very pleased to announce that WineFi 🍷 has won "Most Innovative Fine Wine Investment Platform" at the SME Business Elite Awards 2026.

Now in its ninth year, the Business Elite Awards continue to highlight the very best of UK enterprise.

Recognition is the result of thorough research carried out by their dedicated team, ensuring every recipient is celebrated for their genuine achievements, commitment to quality, and positive influence within their industry.

We are thrilled that WineFi has joined their Hall of Fame for 2026.

...and no, we don't pay for awards!

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Follow the journey over at WineFi 🍷 and SME News.

I asked ChatGPT to generate a map of the seven regions we consider investment-grade.

As well as unilaterally rebranding us, I was surprised to discover that contrary to popular belief, Champagne is made in the Balkans and that Bordeaux is the 51st US State.

Personally, I've always preferred my Barolo from the Arabian Gulf. 

The more you know...

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Follow the journey over at WineFi 🍷

It's not every day you see a WineFi 🍷 Champagne Sabre in the wild, let alone on etn...

As you can tell from Luke Knight's expert handling, this isn't his first rodeo!

Looking forward to joining Ronan and Luke as a guest on their show next week.

Santé! 🥂 

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Follow the journey over at WineFi 🍷

One of the most radical differences I have found transitioning from employee to founder is how much I now bang on about unit economics. 

I'm honestly not certain that I had heard of LTV:CAC as a concept prior to 2020 but it is just a wonderfully simple way of assessing a business like ours.

LTV = lifetime value of a customer.

CAC = customer aquisition cost (i.e. how much does it cost to acquire a customer). 

If you can put in £1 (CAC) and get more than that out (LTV), you have a magic money tree assuming all other conditions remain the same.

If you can put £1 in and get a multiple of that out, you have a venture scale business.

Payback periods and churn aside, this is a beautifully simple lens through which to view a business.

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Follow the journey over at WineFi 🍷

WineFi 🍷 has reached the point that we are able to predictably identify wines that (on average) outperform the broader fine wine market over a 4 year holding period. 

To achieve this, we have introduced 80 separate variables in our machine learning models to see how many impact the price performance of a wine. 

So far, we have found 35 that do.

Those stay in the model.

(An unrelated point, but how charming is our Head of Data Aaran Ameli-Daniel?!)

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Follow the journey over at WineFi 🍷

I woke up this morning and chose metaphorical violence. 

Please feel free to fiercely disagree with me.

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Follow the journey over at WineFi 🍷

Once in a while, the oenological equivalent of a basement-dwelling neckbeard emerges to explain to us why a business like ours shouldn’t exist, and wh

Open article: “Wine is for drinking, not investment!” - Oh, Grow Up. by Callum Woodcock • 3 min read

“Wine is for drinking, not investment!” - Oh, Grow Up.

I've read every book in existence relating to wine investment. 

(That's less impressive than it sounds, as there are only four of them). 

With the coming release of our definitive wine investment guide over the next few weeks, Matthew Small and I have been discussing what the wine investment equivalents of the great "finance reads" could be.

Our favourites so far:

🍇 Common Grapes and Uncommon Profits

🐺 The Wolf of Wine Street

🥂 Irrational Inebrience

💭 Think and Grow Grapes

🍷 Liar's Pinot

🔥 Bonfire of the Vintages

What are yours?

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Follow the journey over at WineFi 🍷

Happy Monday LinkedIn 👋 

Pleased to share that The Domaine de la Romanée-Conti (DRC) Collection has continued to attract significant investor interest since launch earlier this month.

Check out the investment presentation here: https://lnkd.in/ef5CM8C3 👈 

If you are new to WineFi 🍷, we offer access to diversified, expertly-curated portfolios of fine wine at a fraction of owning the portfolio outright. 

Wines are ring-fenced and held within a syndicate structure with clear registers of ownership with our storage partners at Coterie Vaults, a purpose-built bonded warehouse for fine wine.

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Capital at risk. Fine wine is an unregulated asset class and the value of your portfolio may fall as well as rise.

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I'm immensely proud of our team at WineFi 🍷. 

Everything we do is backed by data and Aaran Ameli-Daniel and Rafael Van den Bossche, PhD have between them quietly re-engineered an entire asset class. 

One thing we haven't historically done well is articulate, in simple terms, what this actually means in terms of quantitative analysis.

This video is the first of a series that seeks to explain our unique approach.

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Follow the journey over at WineFi 🍷

Why invest in wine through WineFi 🍷 vs. a wine merchant?

It's a question we are asked a lot.

The answer is that we have developed the most sophisticated quantitative model for fine wine investment that has ever been built.

In this video, we asked Aaran Ameli-Daniel to explain our approach in as simple terms as possible.

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Follow the journey over at WineFi 🍷

It's very exciting to see the growing interest in our latest fine wine investment syndicate, The Domaine de la Romanée-Conti (DRC) Collection.

Even ten syndicates in, I still get a thrill every time someone views the investment presentation on DocSend.

RIP my inbox though....

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Follow the journey over at WineFi 🍷

🎥 We're hosting a webinar today at 12:00 GMT. Link in comments below!

This webinar will highlight the investment case for The Domaine de la Romanée-Conti (DRC) Collection.

It will explore the characteristics of this producer from an investment perspective, highlight our quantitative approach, and offer a Q&A.

The webinar will be recorded, so even if you are unable to attend please do sign up and we will share a version of the recording after the fact.

Sign-up by clicking the link in the comments.

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📸 From my interview yesterday with the etn. boys Luke Knight and Ronan Chambers. Thanks for having me on!

Capital at risk. Fine wine is an unregulated asset class and the value of your investment may fall as well as rise. Follow the journey over at WineFi 🍷

🎥 We're hosting a webinar this Wednesday at 12:00 GMT!

This webinar will highlight the investment case for The Domaine de la Romanée-Conti (DRC) Collection.

It will explore the characteristics of this producer from an investment perspective, highlight our quantitative approach, and hold a Q&A.

The webinar will be recorded, so even if you are unable to attend please do sign up and we will share a version of the recording.

Wine trade participants also welcome. 

Sign-up here: https://shorturl.at/WEjhZ

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Capital at risk. Fine wine is an unregulated asset class and the value of your investment may fall as well as rise. Follow the journey over at WineFi 🍷

taplio

The Battle

Alexander Westgarth

Callum Woodcock

Followers

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Performance ScoreCallum Woodcock's LinkedIn Performance

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taplio

The Battle

Alexander Westgarth

Callum Woodcock

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Callum Woodcock's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCallum Woodcock's LinkedIn Performance