Westgarth Wines

CEO and Founder

WineCap

A fine wine entrepreneur, founder and CEO of WineCap, Westgarth Wines and Finer Things Imports. 

WineCap is a fine wine investment company that leverages data and technology to help our clients build their dream portfolio and maximise returns. Our structured investment process ensures that they can confidently navigate the fine wine market with our expert help.

Westgarth Wines is USA’s leading luxury fine wine retailer that sources the most extraordinary wines on the market and offers exclusive access to new releases and older and rarer vintages. 

Finer Things Imports is a global key importer of wine and spirits that assists overseas brands to gain traction in the US market.

Alexander Westgarth

WineFi 🍷

WineFi is transforming the way that people invest in fine wine.

We work with individuals and businesses looking to gain exposure to investment-grade wine for themselves, or on behalf of their clients.

We are proud to be part-owned by Coterie Holdings — one of the most prestigious fine wine groups globally.

WineFi has been featured in the Financial Times, Forbes, Wealth Briefing, The Buyer, The Drinks Business, Digital Frontier and many others.

We are a multi-award winning business having won "Wine Investment Platform of the Year" twice, as well as many others - including Seedlegals' "Start-up of the Year". 

Capital at risk. Fine wine is an unregulated asset class. For more information, see our risk disclaimer.

Chief Executive Officer

Nomio

Joined pre-PMF as employee #3 to lead go-to-market. Achieved 100x ARR growth during tenure — from 2 to 50+ B2B clients (ranging from SMEs to enterprise).

Commercial Director

GRAYCE

Account Executive (Financial Services)

J.P. Morgan Asset Management

UK Funds

Fidelity International

Graduate Analyst

Finsbury

Financial PR Internship

Foreign and Commonwealth Office

Brand Ambassador

House of Commons

Office of Stephen Hammond, Member of Parliament for Wimbledon (2005 to 2024)

Researcher

Diageo

Founder @ WineFi | Bringing Fine Wine Investing Mainstream | ex-JP Morgan.

WineFi is a multi award-winning platform that makes investing in fine wine simple and cost-effective — opening the door for more people to access blue-chip wines for the very first time.

We work with individuals and businesses who want to co-invest in carefully sourced collections of investment-grade wines — whether for themselves or alongside their clients.

Our unique syndicate structure allows investors to own a direct share of world-class wines from just £3,000, a fraction of the cost of buying the individual bottles outright.

WineFi has been featured in the Financial Times, Wealth Briefing, The Buyer, The Drinks Business, Digital Frontier and many others.

We are backed by leading fine wine group Coterie Holdings, as well as SFC Capital and Founders Capital, and a number of wonderful angels.

Request early access: https://www.winefi.co

Capital at risk. Fine wine is an unregulated asset class and the value of your investment may fall as well as rise.

Callum Woodcock

Very excited to see Unplugged are raising on Crowdcube.

I've had the pleasure of getting to know Hector Hughes over the past two years, and he is the definition of a mission-led entrepreneur.

Driven, self-aware, and not afraid to dress up as a cartoon owl for the sake of the brand 🦉 

Unplugged is a fantastic concept, and have perfected a business model that allows for hyper-growth (~50 cabins and counting) without upfront capex.

If you haven’t already, check out their campaign — they are the à la mode wellness business, and fast becoming a household name.

Get involved here: https://lnkd.in/ejAkx4ba

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Follow the journey over at WineFi 🍷

CEO at WineFi 🍷 | xJP Morgan | Quant Fine Wine Investing

LinkedIn: Help us choose our next fine wine investment syndicate...

With The Signal Collection closing shortly, our team have been busy preparing three strategies that meet our rigorous investment criteria.

The only question is: what would you like to see us launch next?

1️⃣  𝐓𝐡𝐞 𝐁𝐥𝐚𝐧𝐜 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧

With both the OIV and NielsenIQ highlighting rising consumer demand for white and sparkling wines, The Blanc Collection will focus exclusively on investment-grade whites and sparklings. Sub-regional categories such as white Burgundy and grower Champagne have shown strong outperformance in recent years, and this collection brings together WineFi’s quantitative approach with evolving consumer preferences.

2️⃣  𝐓𝐡𝐞 𝐁𝐨𝐫𝐝𝐞𝐚𝐮𝐱 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 

As the market shows signs of recovery, trade data indicates that investment-grade Bordeaux is the fastest-improving segment. This collection focuses on top right- and left-bank investment-grade wines demonstrating strong secondary-market value, either following a 36-month drawdown or as older vintages approach their peak drinking window amid tightening supply.

3️⃣  𝐓𝐡𝐞 𝐃𝐑𝐂 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧

Domaine de la Romanée-Conti is arguably the world’s most famous, exclusive, and sought-after producer. The data shows that DRC has offered investors excellent historic returns, and there are a large number of opportunities to buy wines at prices not seen for 10+ years.

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Capital at risk. Fine wine is an unregulated asset class and the value of your portfolio may fall as well as rise. Follow the journey over at WineFi 🍷

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Alexander Westgarth

Callum Woodcock

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