Westgarth Wines

CEO and Founder

WineCap

A fine wine entrepreneur, founder and CEO of WineCap, Westgarth Wines and Finer Things Imports. 

WineCap is a fine wine investment company that leverages data and technology to help our clients build their dream portfolio and maximise returns. Our structured investment process ensures that they can confidently navigate the fine wine market with our expert help.

Westgarth Wines is USA’s leading luxury fine wine retailer that sources the most extraordinary wines on the market and offers exclusive access to new releases and older and rarer vintages. 

Finer Things Imports is a global key importer of wine and spirits that assists overseas brands to gain traction in the US market.

Alexander Westgarth

- Overseeing all content including website, email, video
- Editorial strategy development and implementation
- Management of external and internal writers 
- Branding and PR

Head of Content

Velis Vineyards

- Consulting for the Velis Vineyards brand and its wineries in Florsheim-Dahlsheim, Germany and Villa Velis in Karabunar, Bulgaria
- Overlooking all PR and marketing areas, including events and digital - social media, website, email
- Creative direction and content concept
- Brand identity and market positioning

PR and Marketing (Consultant)

Wine Words

Editorial & creative consulting for the wine trade.

Founder & CEO

Liv-ex

- Conception, research, writing and production of all Liv-ex content, including regional reports, news features and product pieces.

Senior Writer

- Production of long-form content: extended articles and reports, evergreen schedule
- Social media
- Email marketing 
- PR (DACH area)

Content Marketing (Consultant)

 Data-driven wine investment and product tech reports
 Market research and analysis
 Multimedia content production and marketing campaigns

Content Marketing Executive

 Daily market analysis 
 Researching, writing and editing content, amongst which Liv-ex's monthly Market Reports and Liv-ex's extended fine wine reports 
 German PR 
 Social media management and marketing campaigns

Content Marketing Associate

Fortnum & Mason

Wine Consultant

Vocal Media 

 Creating content for the social publishing platform, Vocal, covering a variety of topics from financial investment to travelling and the arts

Freelance Writer

Glasgow University Wine Society

 Co-founded and developed GUWS aim to broaden people's understanding of wine, culminating in a paid membership of 200.
 Hosted a diverse range of fortnightly events such as regional wine tastings and wine and food pairings with an average attendance of 40.
 Promoted the society on a variety of channels (print and social) and reviewed its financial aspects.

Marketing and PR Manager

Badisches Staatstheater Karlsruhe

 Worked for the production of Schiller's classical tragedy ‘The Maid of Orleans’ under the directing of Juliane Kann.
 My work involved early and late night shifts (Monday-Saturday) as I organised rehearsals, conducted the directing book and collaborated with the Artistic Director, dramaturg and the actors to ensure the smooth running of the performances.

Directing Assistant

World of Film: International Festival Glasgow

 Assisted in the making of the festival campaign, projected feature films and delivered speeches.
 I was selected to attend a Nisi Masa film journalism workshop, where I produced a mixture of journalistic published work, among which reviews of 'Sin & Illy Still Alive' (Maria Hengge),'Open Mike' (Tobias Erdmann) and 'The Fourth Kitchen' (Leo Merkel).

Festival Assistant

Werkraum Karlsruhe E.v.

 Led practice based workshops for those interested in art, theatre and film.
 Devised a play, produced a short film, and collaborated with Karlsruhe-based artists.

Film & Theatre Intern

I am an independent wine consultant, specialising in content, editorial and PR. In 2020, I launched my own company, Wine Words, which provides a range of consultancy services to fine wine investment platforms, wine merchants and producers.   

I spent five years at the global fine wine trading platform Liv-ex, where I produced the majority of content and last held the role of a Senior Writer. Examples of my work include Liv-ex's extended reports and news features, which received regular press coverage in publications like the Financial Times, Decanter, Falstaff, Meininger and The Drinks Business. 

After my stint in London, I was able to embark on other exciting freelance projects, including that of Head of PR and Marketing at Velis Vineyards. I wrote about their winemaking journey as part of Jancis Robinson's wine writing competition on the topic of 'old vines', and talked about our vision to combine wine and art at The Daily Pour on 67 Pall Mall TV.

Currently, I also serve as a Head of Content at the wine investment platform, WineCap, where I oversee the editorial and marketing strategies, and manage in-house and freelance teams.

Despite my fine wine background, in my free time, I love to explore more obscure wine regions, absorb their flavours and their stories, get inspired to write, talk (and act) creatively about wine. Lately, I have been fully immersed in the wine scene of the Greek islands.

taplio

The Battle

Alexander Westgarth

Desislava Lyapova

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?