Westgarth Wines

CEO and Founder

WineCap

A fine wine entrepreneur, founder and CEO of WineCap, Westgarth Wines and Finer Things Imports. 

WineCap is a fine wine investment company that leverages data and technology to help our clients build their dream portfolio and maximise returns. Our structured investment process ensures that they can confidently navigate the fine wine market with our expert help.

Westgarth Wines is USA’s leading luxury fine wine retailer that sources the most extraordinary wines on the market and offers exclusive access to new releases and older and rarer vintages. 

Finer Things Imports is a global key importer of wine and spirits that assists overseas brands to gain traction in the US market.

Alexander Westgarth

Seven Senders

Senior Key Account Manager

Key Account Manager

Liefery

Wayfair

• Central contact person for CastleGate Fulfillment key accounts, UK & Germany
• Development of effective sourcing and supply chain strategies for suppliers to achieve sales and profit targets
• Contract negotiations with senior management of existing and new suppliers

Account Management CastleGate Fulfillment Europe

• Responsible for growing sales of key accounts in the textiles category
• Creation of regular reports on KPIs and category strategy for the company leadership

Assistant Category Manager

• Responsible for growing sales of supplier portfolio by analyzing and optimizing account 	performance in the areas of pricing, logistics, merchandising & marketing 
• Regular negotiations at trade-shows and supplier visits

Category Associate

Ramboll Management Consulting

Working Student

Worked on a consulting project with focus on the restructuring of a company's controlling department including the changeover from contribution margin accounting to activity based costing and the introduction of the Balanced Scorecard performance measurement system.

Intern Advisory Services

Deutsche Bahn

• Assistance with personnel controlling including monthly stock and demand forecasts
• Personnel planning 
• Applicant management, job interviews

Human Resources Management

MeineSpielzeugkiste.de

• Realization and analysis of a facebook marketing campaign
• Conceptual design and development of a referral marketing campaign
• Contacted target group relevant media and journalists

taplio

The Battle

Alexander Westgarth

Franziska Wehner

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