Westgarth Wines

CEO and Founder

WineCap

A fine wine entrepreneur, founder and CEO of WineCap, Westgarth Wines and Finer Things Imports. 

WineCap is a fine wine investment company that leverages data and technology to help our clients build their dream portfolio and maximise returns. Our structured investment process ensures that they can confidently navigate the fine wine market with our expert help.

Westgarth Wines is USA’s leading luxury fine wine retailer that sources the most extraordinary wines on the market and offers exclusive access to new releases and older and rarer vintages. 

Finer Things Imports is a global key importer of wine and spirits that assists overseas brands to gain traction in the US market.

Alexander Westgarth

DCS Group (UK) Ltd

Own Label & DCS Brands

Senior National Account Manager (Discount & Grocery Channel)

National Account Manager (Discount Channel) 

Camelot

•	Management of Variety Discounter accounts ALDI, B&M & Heron Foods £120m sales revenue
-	Developing trading relationships through strategic JBP's 
-	External agreement on standards and event execution 
-	Initiating new business to integrate and grow business product 
-	Line manage one National Account Executive 
-	Agreed regional TNL trial rollout with ALDI
-	Influential across departments to deliver key strategic objectives 
-	Aligning and developing relationship with internal senior stakeholders

National Account Manager (Discount Channel)

•	Management of top 4 Grocer Asda £300m sales revenue 
-	Achieved YOY growth 5.2% vs sector 3.6%
-	Develop relationships and build contact strategy within ASDA 
-	Networking meetings set up, develop National Lottery on Self Check Out with external stakeholders
-	Commercially advanced and aware of strategic direction 
-	Influencing and gaining agreement through TNL brand plans and 2-year minimum strategic plan 
-	Forecasting data & trend analysis
-	Weekly figures review with key contacts run rates, budget, profit and future projection

National Account Manager (Grocery Channel)

•	Management and coordination of a £50m sales revenue
-	Top 5 growth in the company 13/14 & 14/15 FY
-	Build and develop strong trading relationships across 300 retailers
-	Regular face to face interaction to engage retailers at store level 
-	Maintaining a flourishing UK National Lottery across the U.K 
-	Reaffirming regulation and under age selling at store level
-	Flexing style to engaged with customers to gain commitment 
-	Developing selling skills by funnelling retailer, SWOT analysis on account
-	Present to external Area Management contacts creating buy in 
-	Linking in with National Accounts to drive area management engagement in Spar & Wilko

Regional Sales Executive (Area Management)

A commercially focused leader with a strong track record delivering growth in multiple channels within the retail sector. Consistent achievement in growing sustainable business gains through leveraging base business and identifying new incremental gaps in market. An engaged and driven individual with a passion for identifying and developing people and new profit opportunities.

Own Label Development & NPD
Strategy & Delivery
Senior Leadership 
New Business/ Product and Range Development 
Developing Long Term Relationships and People 	
Investment & Profitable Returns 
Category and Market Insight 
Go to Market Strategy 
Entrepreneurial Drive

taplio

The Battle

Alexander Westgarth

Richard Kirkman

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