Alexander von Kaldenberg

GoChip Pet Technology 

Founder & CEO

Velas AG

Director of Marketing (Asia)

CanCham PRD

Co-Founder & Executive Team Member

DACSEE

Langara College

Donor Relations Officer

The University of British Columbia - Sauder School of Business

Major Gift Development Coordinator

As the Founder and CEO of GoChip Pet Technology, I’m on a mission to revolutionize companion animal management and safety in urban environments. My passion lies in creating innovative solutions that enhance the well-being of companion animals their guardians.

With over a decade of experience in marketing, entrepreneurship, and international relations, I bring a unique perspective and robust network to the emerging animal tech sector. My journey is fueled by a vision to launch and scale pet tech products that make a tangible difference in the lives of animals their guardians and the communities in which they live.

I hold an Oxford Blockchain Certification and have previously held leadership roles at Velas AG, and DACSEE, and was a co-founder of CanCham PRD. These experiences equipped me to build and launch GoChip, a cutting-edge platform that provides digital identities and records for animals. Our patent-pending technology not only creates the world’s first unified digital ID for animals but also allows for direct interaction with an animal’s microchip via a smartphone—an industry first.

At GoChip, we collaborate with all stakeholders in an animals life, from  veterinarians, shelters, and local governments to e-commerce platforms, insurance providers and NGOs promote animal welfare and responsible guardianship. Our goal is to reimagine the relationship between people, animals, and cities, creating a safer and more connected world for all.

If you share my passion for animal tech or are interested in exploring partnerships, let’s connect.

In Motion Marketing

» Brand. Enhance your brand and make it the biggest asset for driving demand. Create value propositions that speak to your customers’ pains, gains, and jobs to be done.

» Demand. Create demand generation campaigns that focus on impact. Design and run inbound and outbound strategies with consistent execution.

» Content. See revenue results and drive awareness by creating valuable content. Focus on educating your audience and finding high-quality lead generation.

» Advocacy. Create a model where customers feed your growth! Maximize delight and capture word of mouth with testimonials, reviews, and case studies.

Head of Marketing

Performio

» Introducing a Demand Generation Strategy that saw 110% growth in North America for FY2020!

Marketing Strategist

» Turned Marketing into a Revenue Center by successfully introducing a B2B Lead Generation Strategy.

» Significantly increased marketing’s contribution to new revenue and qualified opportunities generated with a unique Content Strategy.

» Dramatically reduced the average sales cycle by 35% by mapping the customer journey with value proportions targeting specific personas.

» Maintained a 12-month payback period for marketing’s Customer Acquisition Costs.

Marketing Manager

Business Development Manager

Max Reilly

» Increase qualified-pipeline by 4X using a blend of Inbound & Outbound Marketing.
» Streamlined the quotes and tenders process by 42% with Document Generation software.
» Ran a unique Lead Nurturing campaign targeting Architects, Developers, and local residents.

Vita Group Limited

» Raised NPS to over 40 points by providing additional training to staff.
» Introduced diversity hires; hiring people from a wide range of backgrounds.

Area Manager

Creates Marketing Content 📣 Social & Web 🎯 Helps B2Bs Generate Demand 🏆 Find New Growth Opportunities 🚀

Two things every B2B needs for demand generation:

1. Focused Marketing Strategy 🎯
2. Clarity Across Messaging & Content 💎

B2B companies struggle with their marketing because they lack focus and clarity.

As our digital world rapidly advances, businesses can't adapt fast enough. Think ChatGPT, NFT, Blockchain, TikTok, and AR/VR.

😵‍💫 Most marketers feel they lack the resources and time to do a good job:

» Can’t focus because we’re too busy doing Lead Gen.
» Our messaging lacks clarity because we needed to launch yesterday.

🤯 Marketing is getting harder (and it's never going to get easier)! 

Everyone has at some point has tried:

… Rebrand: New logo, colors, and motivational messaging that left prospects confused
… LikedIn: Contact decision makers directly but ends up getting you locked out.  
… SEO: New website with blog posts that cost a small fortune and somehow attracted no leads. 

It happens!

Despite everyone’s best intentions, a good idea can fail. 

Leaving you wondering where it all went wrong. 

🤔 What if…

… Your messaging was so clear people could imagine using your product on their own.
… Your content is so valuable it brings in leads and fuels positive word of mouth.
… All your marketing activities worked together to grow your business.

😎 How awesome would that be?

I work 1:1 with CEOs, Marketers (CMO, VP, Director, Manager), and Entrepreneurs to help create and execute a winning marketing strategy that grows their business. 

We focus on what generates the biggest impact on your business—ensuring that everything is crystal clear to your prospects on their buyer’s journey. 

My agency specializes in Messaging • Branding • Demand Generation • Lead Generation • Content Marketing • Social Media Marketing • SEO • SEM • Web Design.

🏆 Case Studies

“In Motion Marketing is a significant part of our team. It’s been awesome having them as a resource.” ~Aimee Caton, Director of Marketing at Performio

“They are an agile company that can quickly customize their services based on our needs.” ~Athufa Mariff, Head of Marketing at On Q

“It’s been a very successful and impactful business engagement.” Greg Heilers, Co-Founder, Jolly SEO & PitchResponse

⭐️ Rated 4.9/5 on Clutch • DesignRush • GoodFirms

When you’re ready, let’s get on a call and take a closer look at your marketing strategy.

💬 DM when you’re ready. 

Or reach out via using one of the ways below. 

✉️ Email: bryan@inmotionmktg.com

📱Call: +61488552522

📅 Schedule a Zoom: https://meetings.hubspot.com/bryan269

taplio

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Alexander von Kaldenberg

Bryan Philips

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