Alex Gordon-Furse

portday

Portday is an AI-powered platform built just for shipping agents.

It automates your Proforma & Final Disbursement Accounts (PDA/FDA), handles port tariff updates, invoice reconciliation, document generation and more.

It does this all from one clean software product so that you can spend less time on manual data entry and more time managing your clients.

Co-Founder & CEO

Playmaker

Intelligent document processing for traditional industries, with customers across Financial Services, Real Estate, Logistics and more. 

After finding a specific need in the maritime logistics industry in late 2024, we decided to focus fully on that industry in early 2025.

Stealth Startup

Refining my opinions on where the world is going, and learning what people will need more of :)

Building something new

Community Hacked

Founded and ran a side project with a few of my friends where we built a global community of the best community builders & experts. 

Ran many events where I interviewed the global heads of community from companies like Salesforce, Notion, Peloton, Airtable, Canva, Zendesk and many more.

Co-Creator / Founder

Startup Grind

CSO for Startup Grind global: the world’s largest startup community across 600 locations in 120 countries.

Helped thousands of pre-seed and seed-stage startups gain access to funding, mentorship and customers.

Closed several $million in sales relating to innovation and sponsorship with some of the world's biggest tech brands like Microsoft and Snowflake during my time there.

We also ran the largest tech conference in Silicon Valley, hosting speakers like the founders/CEOs of Google, OpenAI, Zoom, Airbnb, LinkedIn, Uber, A16Z, Y Combinator, Sequoia Capital and many more.

Chief Strategy Officer

VP Sales & Startups

Director, Startup Programs

SG DAO

Built a DAO (Decentralised Autonomous Organisation) that aimed to be the world's first truly community-owned accelerator. 

Pivoted into a community-backed micro VC run by Startup Grind that invested into pre-seed and seed-stage companies. 

We made 8 investments before I left in Feb '23

Co-Founder & Co-Lead

Multiple startups

Angel investor in companies like Bevy (https://www.bevy.com/), Odin (https://www.joinodin.com/), Goodloans (https://www.goodloans.co/) and Paus (https://paus.tv/).

Angel Investor (temporarily paused)

Freshworks Inc. (formerly Freshdesk)

Led Freshservice (Freshworks's fastest-growing product) GTM in UK&I

One of the 5 winners of the first ever President’s Club in 2017.

Freshworks IPO'd in 2021 on NASDAQ under the ticker FRSH

Head of UK & I Sales

2nd hire in EMEA

Worked on developing and executing the go-to-market

Accenture

Front-to-back systems transformation project at UBS Investment Bank and blockchain research project for a presentation to the board of HSBC UK.

Won multiple awards as a top-performing Analyst at both Accenture and UBS Investment Bank.

Business & Systems Integration Consultant

iris worldwide

Worked on the ideation and development phases of projects for the Adidas and Durex accounts.

Account Management Intern

Co-Founder at Playmaker

Empowering shipping agents from across the world to transform their operations with AI.

Learn more at https://www.portday.com/

Co-Founder/Co-Lead

Aiming to be the world's first community-owned accelerator, and has recently pivoted into being an LP in the new community-backed Micro VC run by Startup Grind that is investing into pre-seed and seed-stage companies.

Alan Berkson

Database Administrator

Advisor focused on corporate narrative and aligning messaging across brand, GTM, and product; Startup advisor and investor

I help founders and executive teams figure out what business they’re really in—and then tell a story the market can’t ignore.

If you're struggling to explain what you do, who it's for, or why it matters...
That’s where I come in.

📬 I publish The Narrative Intel—a weekly newsletter on messaging clarity, corporate storytelling, and go-to-market strategy. It’s where you’ll find my latest thinking, frameworks, and field-tested advice. [Link in profile.]

I specialize in:
• Messaging clarity & narrative strategy
• Go-to-market positioning
• Thought leadership & storytelling
• Analyst relations (Gartner, Forrester, etc.)
• Coaching for key employees & execs

I’ve worked across B2B, B2C, non-profits, NGOs, and especially startups.
At Freshworks, I joined early and helped scale from $1M to $500M+ ARR and IPO—leading community, analyst relations, and thought leadership.

What’s interesting to me:
• Seed-stage teams turning technical insight into commercial resonance
• Post-Series A founders ready to level up their story & brand authority
• Collaborations on content, community, or analyst strategy
• Smart conversations over coffee (virtual or otherwise)

Before all this, I spent 20+ years in IT and helped pioneer the MSP model.
I also helped co-create the Corporate Narrative framework—adapting Hollywood storyworld techniques for brand strategy.

And yes, I consider myself one of the world's oldest digital natives.

Founder

I'm focused on helping businesses and people tell their story.

Let me help you with:
- Analyst Relations
- Influencer and Community Engagement
- Enterprise messaging and Storytelling
- Product strategy
- Thought leadership content and strategy
- Key employee coaching

taplio

The Battle

Alex Gordon-Furse

Alan Berkson

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