Alex Gordon-Furse

portday

Portday is an AI-powered platform built just for shipping agents.

It automates your Proforma & Final Disbursement Accounts (PDA/FDA), handles port tariff updates, invoice reconciliation, document generation and more.

It does this all from one clean software product so that you can spend less time on manual data entry and more time managing your clients.

Co-Founder & CEO

Playmaker

Intelligent document processing for traditional industries, with customers across Financial Services, Real Estate, Logistics and more. 

After finding a specific need in the maritime logistics industry in late 2024, we decided to focus fully on that industry in early 2025.

Stealth Startup

Refining my opinions on where the world is going, and learning what people will need more of :)

Building something new

Community Hacked

Founded and ran a side project with a few of my friends where we built a global community of the best community builders & experts. 

Ran many events where I interviewed the global heads of community from companies like Salesforce, Notion, Peloton, Airtable, Canva, Zendesk and many more.

Co-Creator / Founder

Startup Grind

CSO for Startup Grind global: the world’s largest startup community across 600 locations in 120 countries.

Helped thousands of pre-seed and seed-stage startups gain access to funding, mentorship and customers.

Closed several $million in sales relating to innovation and sponsorship with some of the world's biggest tech brands like Microsoft and Snowflake during my time there.

We also ran the largest tech conference in Silicon Valley, hosting speakers like the founders/CEOs of Google, OpenAI, Zoom, Airbnb, LinkedIn, Uber, A16Z, Y Combinator, Sequoia Capital and many more.

Chief Strategy Officer

VP Sales & Startups

Director, Startup Programs

SG DAO

Built a DAO (Decentralised Autonomous Organisation) that aimed to be the world's first truly community-owned accelerator. 

Pivoted into a community-backed micro VC run by Startup Grind that invested into pre-seed and seed-stage companies. 

We made 8 investments before I left in Feb '23

Co-Founder & Co-Lead

Multiple startups

Angel investor in companies like Bevy (https://www.bevy.com/), Odin (https://www.joinodin.com/), Goodloans (https://www.goodloans.co/) and Paus (https://paus.tv/).

Angel Investor (temporarily paused)

Freshworks Inc. (formerly Freshdesk)

Led Freshservice (Freshworks's fastest-growing product) GTM in UK&I

One of the 5 winners of the first ever President’s Club in 2017.

Freshworks IPO'd in 2021 on NASDAQ under the ticker FRSH

Head of UK & I Sales

2nd hire in EMEA

Worked on developing and executing the go-to-market

Accenture

Front-to-back systems transformation project at UBS Investment Bank and blockchain research project for a presentation to the board of HSBC UK.

Won multiple awards as a top-performing Analyst at both Accenture and UBS Investment Bank.

Business & Systems Integration Consultant

iris worldwide

Worked on the ideation and development phases of projects for the Adidas and Durex accounts.

Account Management Intern

Co-Founder at Playmaker

Empowering shipping agents from across the world to transform their operations with AI.

Learn more at https://www.portday.com/

Co-Founder/Co-Lead

Aiming to be the world's first community-owned accelerator, and has recently pivoted into being an LP in the new community-backed Micro VC run by Startup Grind that is investing into pre-seed and seed-stage companies.

Skylead

Skylead is your go-to tool for lead generation and booking more meetings.
A powerful Multi-channel Sales Engagement solution that thinks for you! 🚀

All-in-one solution, no need for 3rd party tools, technical skills or extensive outreach experience.

Chief Executive Officer

Head Of Marketing

Marketing Manager

New Business Development Manager

AIESEC Serbia

Part of the national team of 9 people who are leading AIESEC Serbia. Final responsible for developing local committees and tools for planning and boosting performance of the organization overall.

- Lead a team of 8 local Presidents
- Responsible for performance and stability for each local committee
- Responsible for developing local committees
- Created a new planning tool for executive boards of local committees to use
- Created a coaching tool to help executive boards to achieve their plans
- Developed 2 new tools for increasing overall performance and stability of the organization on national and local level
- Responsible for internal communication with members through different channels
- Developed a reward and recognition system for boosting the performance of our members
- Developed a new system for opening new potential expansions and eventually developing them to local committees

Head of Organizational Development

Part of the national team of 8 people who are leading AIESEC Serbia. Final responsible for developing marketing and operation strategies at the national level and downscaling and implementing them at local levels.
 
- Lead a team of 9 local Vice Presidents
- Responsible for performance for over 100 members
- Managed and developed 3 types of exchange programs
- Created and implemented 4 marketing campaigns for our exchange programs
- Managed social media pages, content, and advertisement for all 3 exchange programs
- Communicating with potential customers through social media and website
- Developed and trained over 100 members
- Created an education system for new members through online webinars and conferences
- Provided 262 unique exchange experiences, which resulted in a 54% growth in numbers of outgoing exchanges from previous year on a national level

Head of Outgoing Exchange & Product Marketing

SkyHighGrowth

As an Account Manager, I was creating sales campaigns for our clients and communicating with them on weekly basis. I closely worked with a Market Research Specialist on defining the client's target group in detail, meaning target countries, industries, company size, decision-maker profiles as well as basic competitor analysis. 

The main channel I used for reaching new leads was through email campaigns. For every client, I created a custom campaign with the initial email and 3 - 4 follow-ups, A/B testing of content, and the subject of the emails. Also Reporting on a weekly basis with insights into the statistics of the campaigns (including the number of contacted leads, delivery rate, open rate, reply rate, number of interested leads, etc.).

Lead a team of two market researchers
- Created email campaigns for clients and us to generate new leads for potential partnerships
- Managed and communicated with 4 of our clients
- Researched new potential markets for us and clients
- Created different statistical reports of our campaigns for us and clients
- Assistant to Head of Delivery

Account Manager

As Market Research Specialist, I was closely working with an Account Manager defining target groups in detail, meaning target countries, industries, company size, decision-maker profiles for clients and for Sky High Growth. A concrete output was a weekly database of carefully prequalified leads - multiple relevant decision-makers that fit the profile of the client's target group and all of their relevant contact information. 

- Researched new potential markets for us and clients
- Generated over 30 000 qualified leads for us and our clients
- Defined target groups for over 5 clients
- Worked closely with an Account Manager

Market Research Specialist

- Part of a team of 8 people who were responsible for leading and developing AIESEC FON
- Lead a sector of 20 members and 5 team leaders
- Managed and developed 3 types of exchange programs on a local level
- Created and implemented offline marketing campaigns for 3 all exchange programs
- Communicated with potential customers
- Developed and trained 25 members
- Provided 25 unique exchange experiences, which resulted in a 47% growth in numbers of outgoing exchanges from last year on a local level

Vice President of Outgoing Exchange

- Tracking the budget of project OPEN IT.
- Tracking payments of all products with in the LC.
- Analysis of product incoming global volunteer.

Finance Coordinator

- Ensuring and delivering a quality customer experience 
- Products development
- Communication with potential customers 
- Delivering marketing campaign for Global Citizen 
- Working and managing 4 people from the team  
- 6 people sent on exchange
- Developing professionally and personaly team members

Team Leader of Global Citizen program 

Cold outreach is not dead.

And it won't be anytime soon. 

In fact, it has the biggest ROI if you know what you are doing 🤯

But If you want to drive sales or higher response rates, you can’t stick to the same old strategy.

This is exactly why my goal here is to help SDRs, Sales Leaders, and companies fill their sales pipelines, book more meetings and earn more revenue through cold outreach. 📈

I post weekly content about:

✔  Targeting
✔  Prospecting
✔  Templates
✔  And anything sales related

Like the content, need advice or just want to chat? Let's connect and I'll be happy to help 🙋‍♂️

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The Battle

Alex Gordon-Furse

Relja Denić

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